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Bingoo! Assault Heats Up – Google to Retaliate with Operation Chrome

By admin in Featured

Finally, a 10-year deal has been struck between Microsoft and Yahoo! Last week it attracted global media coverage, which said it was intended to create a stronger rival to the powerhouse of Google search, but perhaps the counter-offensive with the launch of Chrome OS next year will be the real bullet in the gun?

Media reports on the Battle of the Bing mostly dealt with the facts of the agreement but fell way short of any concrete projections as to what web users will be searching with in the future.

Yahoo!, it seems, with Carol Bartz at the helm, is busy refocusing the company on being a producer of media sites and a marketer of online display advertising. It will also receive 88% of the search-generated ad revenues from its own sites for the
first five years of the deal.

A New Start With VideoBlogging

By Terry Detty in Featured

Videoblogging is the next generation of posting ideas and products over the internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.

Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.

People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.

Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog. You’ll get phone call orders in no time.

If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.

Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.

Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video.

Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.

Videoblogging is a great tool but it also has it downside. It may slow down the computer so other may steer clear of it. Download time may also be time consuming especially if customer is still on a dial- up connection.

But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.

Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods. And at times, those are enough to make a sale.

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Terry Detty loves these Internet Marketing Services including some Directory Submission resources. Great results are seen when using the right Main Keyword Phrases as well.

4 Amazingly Simple Ways To Double or Triple Your Internet Sales!

By Dan Lok in Featured

It’s sad, but true. Most internet entrepreneurs are struggling with poor response, and have no idea how to go about increasing the effectiveness of their marketing beyond increasing the size of their advertising budget. This foolishness never ends.

The truth is, most internet marketers don’t have a problem getting traffic. They have problems converting browsers into buyers, and more often than not, the problem lies with their web copy.

It’s brutal, but bad copy is bad copy, long and short.

Brand Awareness and the Fundamentals of Brandcasting

By Enzo F. Cesario in Featured

For a company to become well known in the online world, you might think that they would have to spend a large amount of money. While marketing budgets of leading companies are extensive, many effective online branding strategies can easily be achieved with nothing more than creativity and determination.

You have a good brand if people can recall your product or service from memory. You want them to trust you and think of you and your website before they think about any competitors. Branding isn’t just for big businesses; small businesses, especially those with an online presence, can’t afford not to start some kind of brand awareness campaign.

10 Most Effective Questions for Take-Action Testimonials

By Donna Gunter in Featured

Client testimonials can make or break a web site. They are a vital factor in establishing a relationship of trust with new visitors to your site. Visitors want to see that others just like them have hired you or purchased your products and have successfully overcome some hurdle or some issue. Better yet, when the testimonials specifically note how the client’s life or business has been enhanced by buying your product or service, the visitor then begins to believe that it will help her overcome a similar issue, as well.

Several years ago I updated one of my sites. I continued to get phone calls from potential clients who wanted to hire me, but the calls were much different than I had gotten previously. The difference was that I spent the duration of the phone call in sales mode to convince them to hire me, which is something I hate to do. I’d never had to do that before. Typically when someone would call me, they were already sold on the concept of hiring me and just wanted to know when we could get started.

I racked my brain to try and figure out what in the world was going on and what had changed with these prospects. Suddenly it hit me that in the update of my site, my client testimonials had gotten lost in the process and weren’t on the new site. This gave me the motivation I needed to get additional testimonials from satisfied clients and determine how to best display those testimonials for maximum impact. Once I added those to my new site, things returned to normal and those rave reviews did all of my selling for me.

So, now you know that testimonials can serve as an important sales tool on your web site. How do you go about getting testimonials that say something more compelling than, “Jane is great to work with!”, which is useless for all practical purposes.

Here are ten questions you can ask your clients to get results-oriented testimonials for your online business:

1. What factors made you to choose my business to assist you with ?
2. What were your preconceived notions about using . For example, “What were your perceptions about working with an accountant before we started?”
3. How has that perception changed since you hired me/bought my product?
4. What do you like most about working with me/using the product?
5. Did you expect it would work as well as it did?
6. Did you have any objections/hesitations before you decide to hire us/buy the product? If so, what were they? How did we overcome your hesitation and objections?
7. What are the three biggest benefits of working with us/using the product? OR How has your life changed/things changed since you began using our service/product? Please be as specific as possible (i.e. we increased sales by 25% in 3 months; I lost 15 pounds in 20 days; I doubled my income last year). You may also want to ask this as a before/after question, i.e. “How are things different now after hiring us than they were before you hired us?”
8. If you were to recommend me to a colleague, friend, or business associate, how would you describe the way I provided my service to you (or, the way I helped you achieve a certain result)?
9. Is there anything else you’d like to add that I haven’t yet asked about?
10. Can I share this information in our marketing materials?

If you don’t have any client testimonials on your site, it’s not to late to go out and solicit a few. Use some or all of the questions noted above to increase the trust visitors have in your services and products and increase your sales dramatically!

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Online Business Coach and Internet Marketing Strategist Donna Gunter helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> TurbochargeYourOnlineMarketing.com

Use Long-Tail Keywords in Your Video Title

By Richard Day in Featured

In May 2009, I wrote an article about the Seven Reasons Why Google Did Not Find Your Video. It was well accepted, but I have received requests for deeper explanations.

Several excellent questions have come up concerning this article. Make sure that you tag your video with keyword tags was the title of the first of the seven reasons in that posting.

Question: How do you properly tag your video for the best positioning by the search engines? Long-tail Tagging your video means attaching keywords that will describe your video. In addition, you want these keyword tags to be “long-tail”. Here is an actual long-tail title used by one of my readers: “Baton Rouge Subdivision Video Tour Monticello 70814″. Then, take some of these words in the title and put them in your keyword list.

Please, reader, take the time to do a search on Google for the words “Baton Rouge Subdivision Video Tour”. If you check the placement on Google, you will see that the author of this video owns the entire top ten positions on the search page.

If you go to the second page, you will see that the entire second search page is filled with the same author’s work. He also owns some of the third search page. This is what long-tail keywords will do for you.

More importantly, if he had titled his video “Real Estate in Baton Rouge”, he would have to compete with 6,180,000 positions, instead of 60,000 with the long-tail title.

He has very intelligently used a video submission service to distribute his video to many of the video sharing sites. That was very helpful in obtaining a great position in Google search.

Duplicate Content? By the way, many people wonder if you transmit your video to many video sharing sites, you might be penalized because of “duplicate content”. Duplicate content is not a problem if you do this.

Duplicate content refers to duplicate content ON YOUR SITE. If you use the same content on more than one page on YOUR site, Google will see that it is duplicated and Google will will not count the second copy.

Interestingly, with video, since Google cannot read the interior of your video, you can render it out of your editing software with a slightly different different title. Perhaps change one or more of the title slides, change the keywords along with the new title. You can get more mileage out of your videos by changing the title, keywords and size and retransmit them to the video sharing sites. They will be seen as new productions. Until such time as the search engines can read the inside of your video, this technique will work.

Write an article If you write an article and place the “new” video on your website by embedding it, make sure that you write a new article to go with the video. It needs to be different assuming your embedded your original video on your website and created accompanying text stating information about your video.

Here is an example of an embedded video with text describing what is in the video. http://www.trafficbumper.com/?p=126

“How To Make A Transparent Video Using Adobe After Effects” As you will see, I wrote an article that describes the same concept that the video covers. However, as you know, a picture is worth 1000 words, so the article isn’t as effective as the video.

I wrote the article to accompany the video because I know two things for sure: One: Not everyone will take the time to watch a video. Two: At the present time, search engines cannot read the bits inside a video. Therefore, I had to give the search engines text to examine.

The bottom line is: You need to use long-tail keywords in your video’s title. Use the same long-tail keywords and put them in your keyword list. If you embed a video on your site that is hosted on one of the video sharing sites, make sure that you write about what is in the video so that the search engines know more about what is in the video.

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Long-tail keywords in your title will give you unfair advantage when you look at how your video ranks with the search engines. Learn other tricks about using video to promote your website at TrafficBumper.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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