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4 Social Networking Pitfalls and How To Avoid Them

By Tracey Lawton in Featured

Social networking sites originally became popular as a way for friends to stay in touch with one another and to keep up-to-date with what was happening in their lives, but they quickly became a place for business owners to grow their networks too. These days you can use these sites as a business building tool, but, more importantly, you can get to know your prospects, clients, and colleagues in a more relaxed and friendly environment.

This means that if you’re active on these sites and regularly contributing and seeking out new connections you can very quickly build your network and have a ready audience of contacts who are interested in what you have to say, your services, programs, and products.

However, I hear of many solopreneurs saying that they’re spending hours of time on their social networking activities, whether that’s on LinkedIn, Twitter, Facebook, or one of the other popular social networking sites, but are not seeing any benefits as a result of their time i.e. the amount of time they put into social networking is not comparable to the returns they are seeing. And so they lose interest and wonder what all the fuss is about.

As with any of the list building strategies that I teach, the real key to success is consistency. If you decide that social networking is one of the lead generation strategies that you want to implement then you need to be consistent in your approach to make it successful. You need to be spending time each week (several times a week) visiting each of your social networks, contributing, and building relationships.

Even though there are many, many advantages to this latest marketing strategy, there are several pitfalls that can easily be avoided if you’re aware of what they are.

Today I’d like to share with you my top four social networking pitfalls so that you can avoid making these mistakes and so utilize this strategy to grow your network:

1. 1. Not updating regularly. If you’re a beginner in this area, then you may believe that all you have to do is sign up for an account at one of the more popular sites, add your details, and you’re all set. In order for this strategy to be effective, you need to be a regular contributor to the network, actively seek out new connections, and participate and post regularly.
2. 2. Your profile is lacking in information. Add pictures; make yourself sound interesting and fun! People want to know about you, what your interests are, and see you. Always include a photo, and, the beauty with social networking is that because it’s informal, you don’t always need your photo to be a professional head shot – a more informal photo works just as well; let your contacts see the ‘real’ you.
3. 3. Not thinking relationships first! Social networking is all about building relationships with those people in your network – it’s not about getting new clients. Although you’ve probably heard of colleagues getting new clients via social networking, it really is about creating and building relationships with those people in your network. Remember… relationships first!
4. 4. It’s not about sell, sell, sell! If all you’re doing when you visit the various sites and post your updates is pitch your latest program, product or service then it’s no wonder you’re not seeing results. Share information with your network, whether that’s your own information or you’re passing along information from clients and colleagues. The more you share, the greater your results will be.

Whichever social networking arena you’re active in (and it may be more than one) remember the “social” in social networking – it’s to build relationships, make new contacts, and socialize. Inform your network, not sell to them.

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Office organization expert, Tracey Lawton, teaches professional speakers, coaches, and authors how to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com

5 Ways to Get Your Email Marketing To Your Prospects or Customers

By admin in Featured

Don’t think email marketing is now too hard as more autoresponders insist on double opt in. You can still market effectively to your customers only you hve to be a bir more creative.

Personally, I welcome email marketing becoming harder because the more effort that has to be put in will make those ‘lazy’ or wannabes simply drop out. Into that gap the inventive professional approach to email marketing will thrive.

I want to show you the impact of the new rules and how to deal with them and let’s start with the double opt in.

If you use any of the major shopping cart providers like 1shoppingcart (ISC), they now have, mandatory double opt in and they did this because of being blacklisted by SPAMHaus organisation. This was caused by one selfish, unethical person using ISC’s ‘Tell a Friend’ script to send out thousands of Spam messages. The consequence was that email sent via 1SC servers was being classified as Spam by many ISP’s. 1SC agreed to make all email sign ups double opt in so as overcome this problem. What does this mean to you?

Double opt in means that anyone joining your list is sent an email asking them to confirm that it really was them that signed up and they want to join. This method produces a better and more responsive list BUT reduces the numbers. Take your pick because there are a few different reasons for this, including forgetting to confirm, changing their mind, or not really understanding what they are being asked to do. What can you do?

I am a firm believer in telling your customers and prospects EXACTLY what to do. On my website I have a video of me telling people exactly how to confirm that they want to subscribe to our lists. The video allows me to actually show them what to do, and how to do it and anyone signing up to my list is directed to a web page where I show them the exact email they’ll receive and how to click on the link.

This is simple…but very powerful and by using it on several of my lists I have achieved a confirmation rate of over 90% – and that’s virtually unheard of.

5 key tactics to use now Your aim is to get your email through and read by your customers and prospects. Yes it may be getting harder, but these tactics will help you win out over your competitors:

1) Brand your emails so they stand out from the crowd Give your emails a brand name or title so as soon as people see that name they know who it’s from and what to expect.

For example, one list I have with my partner Neil Travers is the Junior Soccer Coach Newsletter ‘Tip of the Week’. Now that doesn’t really have impact so we went to ‘Junior Soccer Coach – Inside Tactics’ and further refined it to ‘Inside Tactics’ and that is now our ‘brand’ name for the free tip of the week.

2) Send out a reminder for all of your emails. Your first email is your regular email and you must follow up with another one that briefly reminds them of what you have just sent or to direct them to read a copy online or on your Blog.

That second email must give them a REASON to go and find/read your earlier email. How? Give them a teaser of the information your newsletter contained, maybe a free gift or how it can help them…use the biggest benefit.

3) Always, always, run your messages through a SPAM checker It’s essential because it will tell you if your email is likely to be classified as spam or not. If it is spam, then you will know which words you need to change.

4) Your subscribers need to be kept in touch with regularly. I receive better responses to my promotions when I am regularly emailing people in that niche.

Coincidence? No, because more contact with your list means you are building a relationship with them, and so they are much more likely to buy from you.

5) Build smaller targeted lists Smaller, targeted, lists are by far more responsive to you and your offers. I would rather have 250 highly focused names on a specific topic than 5000 names on a generic one.

I want people who are positively interested in my specific niche. Your first sub list should be of buyers, people who have already bought from you, and then people who have bought from you more than once. Build sub lists of topics within your particular niche, as your next step.

For example; in our football newsletter we might ask subscribers to email us for more information about a specific topic such as under 7′s or girls football. We would add these people to a sub list with its own autoresponder series. Then target these prospects with specific offers relating to their enquiry.

Use these 5 tips to help you make your email marketing more effective, and to ensure it gets through to your customers and prospects.

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Neil Stafford is Editor and Publisher of the Internet Marketing Review the UK’s longest running PRINTED Internet Marketing Newsletter. ‘Test drive’ the Newsletter for FREE – Visit this special web page for more information: Internet Marketing Review Newsletter

You Must Use Social Media to Promote Your Brand

By admin in Featured

If you think Twitter, Facebook, and other online social media communities are only for teens, you’re missing out on valuable and free marketing platforms for your brand (book, business or product).

Further, if you’re not on social media, you’re risking losing your own potential clients/customers to those smart business people who are utilizing social media.

Which social media platforms you focus on depends a great deal on what your brand is. Here are seven excellent reasons why you must use social media no matter what you are promoting:

How to Provide Customer Service on Twitter

By SEO Sapien in Featured

When most people think of customer service, long wait times on the phone, rude phone operators, and impersonal emails come to mind. Thanks to Twitter, however, customer service no longer has to have such negative connotations.

Twitter has redefined customer relations. Not only does Twitter enable companies to resolve customer problems very quickly, it also contributes to brand building efforts while reducing costs.

Why is Twitter an Ideal Platform for Providing Customer Service?

Social Media: We Have Sinned

By David Berkowitz in Featured

It’s time to atone.

Some may appreciate the timing, as it coincides with yesterday’s observance of Yom Kippur, Judaism’s Day of Atonement, the climax of a period of repentance. Everyone has some sins to atone for, including marketers and agencies trying to engage consumers through social media. Today, we’ll confess.

On the Day of Atonement, one of the most memorable prayers is a short confessional where a series of sins are listed alphabetically in Hebrew. It’s unlikely anyone reciting the confessional has committed all such sins over the past year, but one recognizes that these sins have been committed. Some sins listed are so broad, such as scorning and sinning willfully, that most likely everyone will have committed them.

Below is our confessional, for marketers and agencies. Similar to the spirit of the liturgy, we haven’t all committed all of these sins, but most of these transgressions should be familiar.

We Have Sinned

1. We have awkwardly applied metrics like click-through rates to social marketing programs when we could have found more appropriate ways to quantify results that aligned with our business objectives.
2. We have bribed consumers to be our friends without devising ways to connect with our real fans and sustain communication with them.
3. We have ceded control of our social programs to interns, or lawyers, or those who are not in the best position to be the faces and voices of our brands.
4. We have deceived ourselves, falling in love with our ideas without considering what would provide value for our target audience.
5. We have eavesdropped on consumers, instead of actually hearing them and listening to them.
6. We have failed to monitor social channels for discussions of our brands and competitors.
7. We have guessed at our target audience’s interests and activities rather than conducting research that could have provided real answers.
8. We have hurried into the newest, most-buzzed-about social spaces without developing a strategy.
9. We have imitated when we could have innovated.
10. We have judged competitors harshly for making the same mistakes we made.
11. We have killed ideas that were spot on in favor of pet projects that we wanted for our portfolios.
12. We have lost consumers by organizing social architectures that were impossible to navigate coherently.
13. We have mismanaged social marketing by shoehorning it into someone’s job description.
14. We have neglected to integrate social marketing with broader marketing programs.
15. We have overreached, hoping for content to go viral without investing in resources to properly create, distribute, and promote it.
16. We have partitioned our organizations so rigidly that we can’t plan earned and paid media together.
17. We have quarreled over who should own social media in our organization.
18. We have repurposed creative and messaging from other channels when we should have adapted or created it for these social spaces.
19. We have shortchanged social marketing by planning campaigns instead of ongoing programs.
20. We have tuned out consumers’ criticism when we could have engaged with them to better understand it, or we could have learned from it to ensure other consumers wouldn’t have such problems in the future.
21. We have undervalued and underfunded social programs to such an extent that we have set them up for failure.
22. We have violated consumers’ trust by not being fully transparent as to our identities and objectives.
23. We have wronged consumers by not respecting their privacy.
24. We have xenophobically avoided any forms of social media beyond the ones we use ourselves.
25. We have yelled when we could have conversed.
26. We have zigzagged between the path we knew was best and the path that was most convenient, even when we could have prevented our transgressions.

Acknowledging these sins is not the same as absolving ourselves of them, but it is the first step on the path to repentance. What we can hope and strive for us that next year, should our community as a whole revisit this confessional, the transgressions will seem more alien — a memory of how we were and a sign of how far we’ve come.

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David Berkowitz is Senior Director of Emerging Media & Innovation at digital marketing agency 360i. You can reach him here.

Article Writing Secrets & Strategies – 5 Ways to Never Run Out of Stuff to Say in Your Articles

By Eric Gruber in Featured

Do you ever find yourself staring at a blank screen or a blank sheet of paper when you’re supposed to be writing articles for your blog, for your ezine or newsletter and for article submission so you can promote your books, products or services?

How would you like to find ways to tap into a limitless supply of article ideas?

Yes, our imaginations run thin every now and then, and no, it isn’t easy to come up with article ideas sometimes. But, I promise you that there are ways to tap into a limitless supply of article ideas. No matter what your expertise lies in, you can always generate new and interesting ideas for articles IF you follow these guidelines…

5 Ways to Never Run Out of Article Ideas

1) Get inspiration from magazines covers.

Find a magazine that is as close as you can get to your niche and look at the titles on the magazine cover. Look at the titles that jump out at you and make you say, “That looks like it would be a good article–I want to read that!”

Many times you can bounce an article off of a title you see on a magazine cover. Can you convert that title to apply to something in your specific niche?

Now, notice I’m saying, “find a magazine that is somewhat in your niche.” Many of us have websites that are in niches that do not have their own magazines. For example, there is no magazine that I know of about Article Marketing.

But I sashay a short distance from my specific niche and look in related niches, such as Writing, Creativity, Productivity, and possibly even SEO. These are all issues that lie at the heart of article marketing, so they work as inspiration launching pads.

2) Don’t forget about the newbies.

When we’re writing on our area of expertise, sometimes we can overlook the obvious. We want to write helpful, educational articles, and our minds quite often go to topics that are more advanced.

Have you ever considered that someone reading your article might not even understand the basics of what you’re talking about?

I have to remind myself of this all the time–not everyone knows what article marketing is, and not everyone even knows the reasons why it’s a popular online marketing tool.

Could the same thing be true in your niche?

Think about it–although our articles are not sales oriented or promotional in any way, when we educate our readers on some aspect of our niche, we are increasing the likelihood that they will one day be our customers.

So, don’t forget about the newbies who are in your target market but aren’t knowledgeable about what you do. Try to think back to questions you had when you were first starting out. Think about what confused you. Think about the very basic things that you wish someone had explained to you before you became the expert.

3) Think about: “What are the 10 questions that my customers (or potential customers) most frequently ask me?”

Write those questions down and address each one of them in a separate article.

By completing this writing exercise, you’re letting your target market tell you what to write about. This makes perfect sense since you’re trying to appeal to them anyway.

4) Use template titles and fill in the blanks.

Here are some of mine:

• 10 Great Reasons Why ____
• How To ____ in 7 Easy Steps
• 3 Secret Tricks For _____
• How To Conquer ______
• The Top 10 Mistakes People Make When ____
• Reader Question: “[insert question here]“

You may notice that these titles are all List articles (any article that has a 1,2,3 etc list in it), How-To articles, and Question articles (articles that answer a question that is stated in the title).

These are my go-to article topic stimulators. Just seeing the format for the title gets the wheels of my brain moving (which helps creativity!)

Try filling in the blanks for the template titles listed above, and I bet you can come up with a compelling title to base a new article on.

5) Use Instant Article Writing Templates

You want to model proven article writing formats, such as those found in my Instant Article Writing Templates Kit. I did the hard work for you and identified more than 40 different formulas that will help you write your articles in 30 minutes or less – even if you think you can’t write articles.

Here are some of the article-writing templates that will help you…

• Myth Buster
• Top 10…
• How-To…
• Quiz
• Failure to Success
• Timeline
• 7 Things You Need
• What’s Hot, What’s Not
• 3 Stages
• Problem/Solution
• Differentiate Yourself – this template made PR Leads more than $10,000
• Plus many, many more

You can try three (3) of my favorite instant article writing templates at: http://www.TryMyFreeArticleTemplates.com <= Click this link

By following the five strategies above, you will:

Gain the confidence to write articles whenever you want

Banish writer’s block forever

Remove all the frustration out of writing articles

Develop ALL THE CONTENT you will ever need for your website, for your blog, for your newsletter and for article submission

So, are you ready to start writing your articles faster so you can get maximum exposure for your books, products and services?

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Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners, authors, entrepreneurs and speakers who want more publicity, prospects and profits. Now, you can get his instant article writing templates that will help you write your articles in 30 minutes or less. Get 3 of his favorite article writing templates for free at: http://www.TryMyFreeArticleTemplates.com

How Much for Free Advertising to Get Free Traffic?

By Peter Nisbet in Featured

How much are you willing to pay for advertising? What would it be worth to you to get advertising open to billions of people worldwide? Let’s cut out the sales pitch because you know all about that. Do you know how to get free advertising online? In fact, do you know how to get the right kind of advertising offline – and free of charge?

Probably not, but I do. So the question now is how much are you prepared to pay me to find out? When I look at the keyword analysis of people seeking free advertising, there are from 10,000 – 50,000 searches on Google looking for information on how to get free advertising every month. That’s right – up to 50,000 every month. In fact 250,000 every month are looking for ‘free advertising’ without any qualification.

Guess what! The answer is right at your fingertips. No matter what you want to advertise, and no matter how difficult you have found to advertise your product or service in the past, it is easy to advertise online what you have to offer without paying a single cent for the advert.

So what’s the secret? There is no secret. I have been advertising it for free for many years, yet even I have been making the mistake that 99.99% (a guestimate!) of those that advertise their products make. That mistake is to assume that the people that matter will see your advert. Note the ‘that matter’ part.

Do you like cats? There’s no point in you trying to sell cat baskets to internet marketing gurus or young girls looking for how to choose the best cat for them. The latter example is easier to sell your cat baskets to than the former, but it’s only a matter of degree. You still have to persuade them they need a cat basket. You can sell bait to an angler, but you still have to persuade them they need YOUR bait, or the kind of bait you are selling.

The best way of using free advertising is to use it sell something that has already been sold. At least, the idea has been sold, and all the prospective buyer needs is a nudge. To do that you have to be like that prospective buyer – I don’t like the word ‘prospect’ – it sounds too commercial! My future customers know what they need; they just don’t realize it yet. So what’s the secret?

Don’t click away when I tell you, because many might just do that. Like many online secrets, it is no secret all. It is by using a technique that you all have likely heard about (although that doesn’t mean it doesn’t work), just that you have been taught badly.

I don’t work full time at internet marketing. I am an industrial chemist and part of my job is to train people how to manufacture our product (hot stamping foil – look it up!).

I do that pretty well because I can put myself in their place. I had to learn sometime, and they don’t teach my product in college. I learned from my first manager, and like to think that I can pass my knowledge on to others fairly easily. Learning how to make money online is a bit like that, and so is learning how to advertise for free. Free advertising is a skill, and it is easy to get.

Here are some ways:

1. Use posters. If you market health products, whether your product is a health food , supplement, equipment or an eBook or video, then ask your local health center of you can put up a poster. Offer to pay if you get a sale (so it still free until then) if necessary. Ask if you can leave leaflets in the rest rooms, or even make reduced price offers for anybody that joins the club through your affiliate site. There’s an idea: Offer to promote the health club for a percentage, and offer your product free if they take it up.
2. Ask your local authority if they have any sites where you can put up a poster advertising your product, and you will also include the local authority services in the same ad.
3. Ask local radio for a free slot: perhaps you can advertise their services on your website in return
4. Write articles.

So there you are: four great ways that you can use to get free advertising.

What’s that last one? Write articles?

Sure – that will likely bring you the best return because you can write and publish articles all over the internet advertising your product or service. Look back to the start of this article. How much are you willing to pay for advertising?

It doesn’t matter what your answer is. Articles are free for you to write if you know how. The problem is the ‘knowing how’. Then learning how to do it. If you learn how to write articles properly, and not just go through the motions, as the vast majority appears to do, then you are on to a winner.

CONCLUSION

Get to know how to do article writing and you cant fail. Do it right and you will make money and everybody will read them. they will believe what you have wrote and you will make money.

WHAT? Let’s start again:

Learn how to write articles articulately and comprehensibly and your erudite readers will gain the knowledge that you are so knowledgeable and cognizant of their needs that. . .

WHAT? Let’s start again – as an article should be written this time:

Learn how to write articles so as to provide information your reader wants and needs, and that reader will return to you repeatedly. Not only that, but if you show that you understand your niche, then they will also buy from you when you feel the time is right to offer your product.

Write to the reader personally, as if they were the only person you were addressing.

Article marketing is a term that is frequently misused, but the good thing is that it is not difficult to learn, and once you have mastered the principles with a bit of help, you will be able to generate as much free advertising as you want for the rest of your life – irrespective of how your business and products change.

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If you are interested in learning how to get free advertising by writing your own articles in a way that they will be read by others, then visit Article Czar for a free writing course, and information how you can learn to write in a way that generates masses of free traffic to your websites.

Tweet Your Marketing Message

By admin in Featured

Twitter has, on several occasions, staggered a little bit under the weight of its explosive growth – and occasionally, when a major news break happens, “tweeters” from around the world spring forward and crash their servers. It’s difficult to think of anything that has had such an amazing growth curve as this upstart social networking platform. Twitter didn’t exist at the beginning of 2006, yet today it’s ranked as the 25th most important website in the world by a number of visitors, and it has many millions of active followers.

Twitter does break the usual trends somewhat, insofar as anything to do with social networking has an established “trend” of course. Twitter allows you to post messages, either through a web portal or on your mobile phone, letting everyone know what you think, where you are or what you’re doing. Your message is restricted to 140 characters or less, so it’s always succinct. You have the option of selecting who you want to talk to, and who you want to hear from – known as “followers” or “following” in the world of Twitter.

At this particularly early stage of its ongoing development, Twitter doesn’t really seem to have any business model as such. You can quickly sign up and start “tweeting” your message at no cost whatsoever. Marketers take a long hard look at the viral capabilities provided by this service and they begin to salivate. Opportunities await those who seek to harness its power.

Twitter is ideal for communicating news or interacting with your peers. You can send a message directly from your mobile phone using one of the currently available applications, without even having to visit a computer. It’s difficult to estimate the actual number of users because of the fluid nature of the platform, but many experts do caution that the number of avid users, or those who actively follow and get followed, represents a very small proportion of the total user base.

While the number of engaged users may be only a few percentage points of the total user base, the Twitter platform can still be viewed as having good marketing potential. Internet marketers need to approach the task of soliciting followers carefully. Whatever your niche, the first thing that you need to do is to seek out other experts who are regular “tweeters”. You can do this by using a simple search within the program. Once you find these experts, take a constructive look at their list of followers, as your job is to try and add friends or followers to your Twitter feed in a concerted and sensible way.

As it appears that the vast majority of members do not actively keep up with Twitter, it follows that there is no point in adding followers without trying to qualify them. If you can see that the potential follower has an active list of people who he or she is following and, in turn, is being followed by, then they are potential targets for you.

Work toward building a list of followers by initially just following the individuals who you think might have a particular interest in your specific products or services. If you’ve taken the time to qualify them and you discover that they follow you in return, then you’re well on your way.

While you can get away with just including your information in the profile supplied by Twitter, most internet marketing experts recommend that you also design some sort of banner or customised template rather than using a generic wallpaper background. This should include your branding, logo and message and it’s something that all serious marketers maintain.

As is the case with any form of Internet marketing, make sure that you do not spam and that your messages are always relevant, informative and/or entertaining. There is a time and a place for you to include your marketing message, and you must always do this in a subtle way. Happy Tweeting!

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Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Then why not Contact VMF Today at=> http://www.virtualmissfriday.com

Google SideWiki Encourages Public Graffiti on Any Site

By Kalena Jordan in Featured

Google has launched a controversial new tool that allows the public to comment on any web site in a side bar displayed in their browser.

Called Google Sidewiki, the tool is integrated in the latest version of Google Toolbar and works with both Firefox and Internet Explorer but ironically, not yet Google Chrome. To use Sidewiki, download the latest version of the Google Toolbar and set it to enhanced.

Google Celebrates 11 Years With Special Logo

By Kalena Jordan in Featured

Visit the Google home page today and you might think you’re seeing double.

To celebrate their 11th birthday, Google have created a special logo that includes two “l”s, representing the number 11. As far as holiday logos go, it’s pretty understated and it will be interesting to see how many people notice it.

Now the world’s most popular search engine, Google had very humble beginnings, famously launched by two Stanford University students in the garage of a mate’s house. Prior to it’s official launch in 1998, the search engine was called BackRub due to the way the newly developed algorithm used backlinks to determine the ranking of search results.

View an interactive timeline of Google’s milestones from 1998 to 2009.

Happy Birthday Google!

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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