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September 8, 2009

SEO is no place for amateurs

How Come everybody is nowadays an SEO Expert?

Let’s face it; not a day goes by where we don’t see someone offering their services as a Search Engine Optimization specialist. The strange thing is however, many of the people offering such services on the various forums tend to have no runs on the board themselves. Of course, I’m not saying there aren’t a great deal of reputable internet marketing services out there, but they are becoming increasingly outnumbered by those with little or no experience at all, and it is these people and their companies which are highly unlikely to ever produce satisfactory results for their clients.

Perhaps one should bear in mind that there is no difference between investing your money in internet marketing, and investing your money in a regular market. In both cases you need to measure your results just as you need to target the correct audience. For example, you wouldn’t even consider wasting your money by advertising your product or your service in a newspaper that is completely irrelevant to your target market. Advertising is done for one purpose and one purpose only, and that is to bring in a return on your investment, irrespective of whether the advertising is done online or offline.

Why you Should Avoid the Amateurs

Essentially, you need to bear in mind that while any Tom, Dick, and Harry can learn about search engine optimization, it takes several years of dedication, practice, and careful analysis, in order to fully understand the different techniques, and how to apply different techniques to different types of business.

The bottom line is; a SEO campaign is in fact a highly intensive process that starts out with intense keyword research in order to establish which keywords are the most likely to produce maximum results for a website. Once the ideal keywords have been established, it can be incredibly tempting to simply spread them around on your website and hope for the best. However, in most cases you’ll find that the most popular keywords also have the most competition. As such, why bother targeting particular key words, irrespective of how popular they are, if there’s virtually no chance they are going to help in terms of ranking? In fact, you could end up waiting for several months before the major search engines start recognizing your website.

On the other hand, a specialist who is highly skilled in internet marketing will be aware of which relevant keywords and keyword phrases will help to improve a website’s ranking. Likewise, a true professional will also know where the keywords and keyword phrases should be placed on a website in order for them to have the maximum amount of impact, without being penalized for keyword stuffing.

Onsite optimization of keywords is notoriously time consuming if it’s being done properly. But if your goal is to give a website a boost in search engine ranking, then this optimization process needs to be continued off-site as well. Here again, a competent SEO professional will know exactly how to go about implementing a successful link building campaign, including article marketing, submitting articles to directories, taking advantage of several social networking sites, and also social book marking.

Furthermore, because a professional SEO specialist appreciates the importance of being able to get a good return on investment, they will also make use of Analytics tools in order to track conversions and monitor the success of an internet marketing campaign. Bear in mind, that these tools are essential in order to fine tune any good SEO campaign.

Steer Clear of Internet Marketing Fraudsters

Unfortunately, but also as is to be expected, the internet is full of undesirable people who focus entirely on targeting honorable businesses by means of providing them with false promises regarding guaranteed results. These people will more often than not guarantee that they will get your website to the top of the search rankings by using specific keywords. However, in most cases, they simply use keywords which are so rarely used, they show at the top of search rankings simply because they have no competition – nobody uses them. Obviously, if nobody is ever typing that keyword into the search box, then why waste money on it? One of the easiest ways to determine whether or not an internet marketing expert is in fact legitimate, is that the legitimate ones never offer any guarantees with regards to getting you in the top spot on search results. This is because they know that nobody can guarantee such results due to a number of reasons, such as algorithms which change continuously.

How to Avoid the Wrong Internet Marketing Service

First and foremost, you need to ask the right questions:

  1. You need to determine how long the company has been involved with Internet marketing.
  2. You should ask to see testimonials from past clients.
  3. You should search online for their services. In fact, you should attempt to find their website by using keywords and keyword phrases which are relevant to the services they offer. Obviously, if you fail to find them on the first page of Google search results, then your alarm bells should start ringing. For example, if you were considering using the services of Sunshine Coast Internet Marketing Company, you could do a search for Sunshine Coast Internet marketing, internet marketing Sunshine Coast, and etc.

The most important thing of all is that you acknowledge the fact that going with the wrong internet marketing company can end up costing you a considerable amount of money for nothing. On the other hand, if you choose to use the services of a reputable company, you can almost be certain that your website will end up ranking much higher than it did before.


Andrew Plimmer is CEO of Suncoast Internet, Sunshine Coast internet marketing, web development and search engine optimisation specialists. For a free SEO report of your website from Suncoast Internet go to => http://www.suncoastinternet.com.au/

28 Responses to “SEO is no place for amateurs

    avatar Sylvia says:

    This is when the SEO question always brings me stress since it is evidently not easy to practice it right. At times, I find SEO determining the nature of my content, but I realize that not using SEO will also leave me behind. It’s quite a balancing act.

    A sure way to gauge the performance of any SEO or Internet Website Marketing company is to ask for the URL of several sites they have worked on. You should also ask for the keywords of the main landing pages they optimized. Do a web search using the three main search engines (Google,Bing,Yahoo) to see the results. If the optimized pages don’t come up on page 1 or 2 then it’s time to find another SEO firm.

    Best Regards

    avatar Danaville » Blog Archive » webmaster says:

    […] SiteProNews: webmaster News %26 Resources » Blog Archive » SEO is no . How Come everybody is nowadays an SEO Expert? Let’s face it; not a day goes by where we don’t see someone offering their services as a Search Engine Optimization specialist. […]

    Good article, one thing I felt I’d mention though is your comment on

    “However, in most cases, they simply use keywords which are so rarely used, they show at the top of search rankings simply because they have no competition – nobody uses them. Obviously, if nobody is ever typing that keyword into the search box, then why waste money on it?”

    While I see your point in this, there is actually a benefit sometimes to going this direction when you’re looking at also marketing a new phrase relevant to the words.

    For example one of my sites, morbidgames.com comes up right away with popular terms such as Morbid+Games or Morbidgames, but it also comes up on the first page in various spots quick with low used terms that we have recently started to market ourselves with on other materials “morbid steampunk rpg” – the likelihood of these increasing n popularity is high because of the ads we’re going to be doing in other medias besides online. With the low search terms we still manage to come up with links from places we sell our products on and forum posts about us.

    avatar Sam John says:

    Hi Andrew,

    I think the post is just written on jealous or may be because of incompetence, Sorry i just had to say this.

    You have written to ask for testimonials, tell me, when you initially started your company, Did you possess any testimonial? Answer Honestly.

    I am into sms marketing and went to big seo tycoon, he showed big testimonials but when i spoke to the respective client, he was unhappy.

    Then I went to a new born company atleast he could get me 10 keywords on first page in Google.

    I think we should not get personal or insecured with new comers.

    I do it all myself, only for myself. I learn everything from all the SEO authority sites, blogs and books.

    It’s not rocket science, but it is very time consuming.

    M

    avatar Elena Morgan says:

    Search engines generate nearly 90% of all Internet traffic and are responsible for 55% of all E-commerce transactions. Today, it is essential for all online businesses to make SEO an integral part of their online business strategy.

    So I would like to recommend one of my client who helps you define, evolve and implement a powerful SEO strategy to leverage your online business potential

    http://www.redalkemi.com/

    avatar John Hayes says:

    Very good points about buying SEO services. I see the questionable ads and have assumed that the guaranteed placement would be for the client’s URL and other worthless keywords.

    If you have more time than money and the desire to learn , Seo for yourself is possible. It does require constant thought and analysis. Just because know nothings advertise themselves as experts does not mean that newbies can’t do SEO for themselves.

    I am sure I have made SEO mistakes and keep trying to make changes to weigh the best way out.
    Sometimes I think there is no right answer.I put a translator on page and later took it out because it seemed too distracting and now visitors that bookmarked it find it gone.

    Since Google sends people to 6 or 7 rotating landing pages in addition to my home page it puts my story out of sequence and I have to reorganize content for that issue.

    Sometimes I have 8 first page results for my best keywords ( 2word keywords) but I do spend a lot of time on off site SEO.

    Seo is a lot of work and people who aren’t as OCD about it as I am might do better with a professional.

    avatar SEO is no place for amateurs | Easy Street Interactive Blog says:

    […] Post from: SiteProNews: Webmaster News & Resources%%SEO is no place for amateurs%% […]

    John:

    Interesting post, caused me to click through to your site…also interesting.

    What a niche!

    Must be nice being to have a narrow focus (no pun intended) like that.

    If I google “Dyslexia” I see only 3.46M pages returned. Love it!

    “Dyslexia Glasses” returns just 1.69M and you are #1, nice work!

    Now, take a look at my unreal competition:

    “Atlanta Real Estate”

    23.8M results. Ouch. Try making a living trying to crack into this field.

    Oh, well, this is what I’m up against.

    RM

    avatar Turkish Property says:

    It is true that a lot of people market themselves as experts when they are not. I must spend at least two hours a week just totally reading, researching and finding out other peoples stories. Whilst I have not managed to get a page rank yet I have got my website to 1m – 2m Alexa ranking in just over three months. No doubt a lot of other people could of done it quicker but I did it all by learning from others. I now know what works, what doesn’t but I am always open to new ideas.

    avatar Turkish Property says:

    RM I know how you feel. One thing I am always doing is checking out the competition. I have just nicked your idea to do questions and answers on ask as I googled your website. We will get there in the end. LOL.

    Turk:

    I checked your site as well. Like the bright, simple clean look of it. Very nice.

    This is my 2nd site, launched in April 2009.

    I’ve managed to get it up to #34 on YHOO for “Atlanta Real Estate” already.

    No rank at all on Google for the same term.

    It’s all about links. If you check the high ranking sites for the really competitive terms, they have THOUSANDS of incoming links.

    Don’t even waste much of your time with anything else.

    On way incoming links with KW themed anchor text, landing pages (home page) with on page SEO for the same KWs.

    Go to my site, send me an email and I’ll get you one more one-way incoming link.

    :)

    Rob

    avatar Salim A M says:

    A scholarly article on choosing SEO providers.

    avatar Angela says:

    Nice to see great advice coming from outside the US. :)

    I agree that the field is swamped with amateurs. I do very little SEO work, and only under duress from clients hiring me for other services, however I find myself helping them out because they have been so badly burned by people with even less knowledge than myself.

    Very frustrating.

    The other side of the coin, however, is the fact that many real experts charge such high rates for their work. Great for them; not so good for small businesses.

    avatar Tom says:

    Excellent advice regarding alarm bells ringing when an SEO company’s own site ranks poorly, I see it all the time.

    avatar Margaret says:

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Margaret

    http://businesseshome.net

    Hi All: Rarely am I every inspired to comment, as my time is so valuable. But this article got me. I came to SiteProNews.com because I have grown to trust them over the years. I am looking for a SEO firm to get a better rank on one of our websites (industrial-ebooks.com). so I read the article, thought great advice for newbie’s … until I got to the end of the article. Then all creditability for the author went out the window.

    It was recommended as an example search for “internet marketing Sunshine Coast” and you see sunshine coast is on page 1 of results. Implying they must be great, they are on page one. But for an article targeted at newbie’s, it is only fair to mention, when searching for an SEO firm, you have to assume you never heard of sunshine coast yet, so you wouldn’t have used it in your search term. If you only type in what you typically would, “internet marketing”, sunshine is nowhere to be found.

    Now sunshine’s rank is a PR5, and that is to be commendable with all the SEO competitors out there. But the newbie advice should not have recommended they add the company name to the search phrase. The truth is, unless a company already has branding, searchers won’t be typing in their company name. A more realistic recommendation/example would be type in “internet marketing company”. (maybe even add you country or state to the end to narrow down selection.)

    Then with that search you will see the truly top marketing firms like http://www.evisibility.com who have accounts like McDonald, State Farm, etc. Most would not be able to afford them, but when you narrow search by state, you’ll find top choices you can afford. :>) Now you see why I rarely post, I am long winded. Ha ha

    avatar Lana Owens says:

    Great article.

    The majority of my writing is conducted for SEO consultants. Many SEO specialists understand that high ranked sites have other important factors that have helped their pagerank. These factors include well written, professional content and, as you stated, appropriately placed keywords.

    Unfortunately, the amount of “SEO Consultants” out there is alarming. Just do a search on http://www.tweepz.com for “bio: SEO”. The result will be enough to make your head spin.

    SEO is a fine art, and I choose to work with the artists. Their direction is always knowledge-driven and concise…not hunches from “the gut”.

    http://www.lanaowens.wordpress.com

    The good thing for the real PROs is that the field is full of amateurs, as everyone has pointed out.

    These amateurs will get low to no results and the sites the PROs work on will have the advantage.

    It’s just like real estate with a small percentage of true PROs getting the lions share of the business from all the pretenders out there.

    I’m a amateur SEO / Adwords guy, but I only practice this on my own sites, so no harm done for anyone (else).

    Rob M

    avatar SMS Reseller says:

    I agree with your post, I am an SEO consultant with a large agency in St. Louis, we too are in SMS Marketing and actually offer an Enterprise SMS Marketing White Label Application and support. I can demonstrate our knowledge in SEO with references on request or simply search any variation of SMS White label reseller or private label sms reseller.

    avatar Dave Perris says:

    I agree that employing a professional in areas outside your expertise is generally a good idea. Unfortunately there aren’t many good SEO consultants within the price reach of small businesses (though there seem to be plenty of bull****ers out there, who have my phone number and call me on a regular basis). As a freelancer, effective SEO services are out of my reach. I currently do my own which works reasonably well, and is better than nothing. I imagine it will get more difficult for enthusiastic amateurs to compete as SEO continues to develop.

    avatar jhnsmith978 says:

    Yeah, Nice information man..
    I want to know how should i start learning Seo,what basic things i must know before i start working on any site…..
    Instead of SEO training should I try and train my self up with all the SEO tips that i find here on the internet.
    what would be the best way of starting my studies related to onsite and offsite optimisation….

    http://www.seopaathshala.com

    I agree with your post, I am an SEO consultant with a large agency in St. Louis, we too are in SMS Marketing and actually offer an Enterprise SMS Marketing White Label Application and support. I can demonstrate our knowledge in SEO with references on request or simply search any variation of SMS White label reseller or private label sms reseller.

    I’m an SEO project manager of a mobile marketing website, you are absolutely right! I fill that SEO is all about thinking about your real life happening matter and apply it to your work. Like if you have good relation with your prime minister then people prefer you to connect so try to get link from this type of site who is popular and favorite of people.

    Perfect! I have seen many of SEO who is involved in link building and link submission and called themselves SEO. I think, SEO is competitive game which required good analytical knowledge as well as experience in technical fields.

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