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September 13, 2009

12 Ways to Use Twitter for Social Media Marketing

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Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

2. Building Your Network

Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.

3. Build Relationships within Your Current Network

People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.

4. Re-Distributing Content from Your Blog or Website

Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn’t get old.

5. Get Involved in Live Tweeting Events

Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.

6. Pitching Stories to Journalists on Twitter

You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.

7. Communicating with Your Team

You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.

8. Brand Monitoring

Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.

9. Acquire More Votes on Social Media Websites

If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.

10. Hiring People

Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.

11. Build Your Personal Brand

When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

12. Streamline Electronic Communications

When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.


Ron Knight is a US based Internet Solutions consultant with many years of experience helping people and businesses out in establishing a stronger presence on the web. Many Internet Marketing Service companies have benefited immensely from his advice.

22 Responses to “12 Ways to Use Twitter for Social Media Marketing

    avatar Direct Marketing says:

    Social media marketing is pretty much like any other form of marketing. Direct Marketing

    avatar Margaret says:

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Margaret

    http://businesseshome.net

    avatar Zub says:

    I use twitter every day, but I can’t say it caught my attention as much as I was expecting. Maybe it’s abit hyped?

    avatar Rohit Singh Sengar says:

    There is a twitter tool called GeoChirp. It can be very useful for business with local audience. GeoChirp searches for any keyword in any location of the world. Worth trying out.

    avatar NetHaggler says:

    I am in process of increasing list of followers. It’s not an easy task to get instant traffic, you have to put some efforts to generate real traffic from twitter.

    please visit to my blog,and join to my group

    avatar Kaye Swain says:

    Interesting article. Thank you. I was interested in finding out more about Steeple. Do you have a link for it? Thanks :)

    avatar Shantanu Roy says:

    Hi …it was great reading your suggestions…I have just got onboard Twitter and did not know much.

    I will try and implement all these methods, but I do not have a big enough network still.

    Thanks

    avatar Twitter for Social Media Marketing | Miami Web Design says:

    […] Read the full article here on Twitter for Social Media Marketing […]

    avatar Terry White says:

    Hi Ron,
    Very good article.It’s amazing that twitter started out as a social medium but is now thought of as a marketing tool.One way i use it is to help people with questions on things they have problems with.

    avatar 8 maneras de usar Twitter - Chica SEO - Ideas de Negocios y SEO says:

    […] artículo es una traducción y adaptación personal de 12 Ways to Use Twitter for Social Media Marketing, cuya lectura les recomiendo. Mas posts:Qué cosas te mejoran como bloggerTwitter y la […]

    I find Twitter totally boring and of no use to my business.

    avatar certified seo says:

    I am using twitter from last year but i didn’t get any genuine traffic or customers from there.

    This helps you only make you more visible on internet.

    internet marketing consultant india

    avatar certified seo says:

    how can we use twitter for lead generation

    internet marketing consultant india

    How will affect the twitter’s popularity after new Terms of Services of Twitter.

    As i believe that it is more friendly for twitter users. Please post your thought on the same if It affects more.

    It is not easy to get a stream of visitors the moment you start. Some may consider Twitter as boring stuff, but the way it is growing I bet it is going to be a powerful advertising media in coming days.

    avatar Patricia says:

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Patricia

    http://dataentryjob-s.com

    avatar John Mctigue says:

    Ron,

    Nice work. You forgot one very important one – learning. Twitter is great for learning how to do social media marketing and just about everything else!

    avatar Lochnload says:

    Using a service like http://disqus.com/ gives your website another level of website / follower interaction as it posts RTs / tweets containing your URL as comments on the page. For an example of this in action see http://mashable.com/. This adds nicely to the stickability of a site.

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