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September 15, 2009

How Article Marketing Can Help You Even If You Own a Local Business

Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing?

One of my long-time newsletter subscribers recently emailed me and asked:

What if you own a dry cleaning business in Madison, Wisconsin?

Or you’re a real estate agent in Ontario, Canada?

Or you operate a bakery in Marrakech, Morocco?

If you own a local business and you want to attract customers who are in your neighborhood or city, can article marketing still work for you?

My answer = Yes!

Many of my article marketing clients at http://www.IWantMoreProspects.com own businesses that have local clients and customers. They use article marketing to increase their web presence, bolster their website rankings in the search engines, establish themselves as an expert in their niche, and also to generate more targeted traffic to their website.

So, although you may not be looking for national or international attention, you can still benefit from a targeted article submission campaign. Now, when I say “targeted traffic”, I mean that the people who are visiting your website are the type of prospects who might be truly interested in your business. They are not just random passers-by.

How can you get targeted traffic for your local business using article marketing?

To be sure that the traffic you receive is targeted, write about your area of expertise and in your resource box (that’s the author bio that sits below your article) specify the location of your business. This would tell the reader that you only work with people in that location.

Also, if appropriate you could write some articles that specifically deal with your industry in your location. For example, if you are a Real Estate agent in Ontario, Canada, there may be some unique aspects of buying or selling a house that are specific to Ontario.

Here’s one article idea: “10 Upcoming Neighborhoods in Ontario, Canada That You Should Consider Buying a House In”

Then the article would have to deliver on the promise that the title makes. Please resist the urge to mention your location in the title and then write an article that offers generalized info. If you mention your location in the title, you need to provide specific info about that location.

What You Must Remember When You Are Trying to Get Local Attention Using Article Marketing

The main thing to remember is that while we talk about a “global audience”, every one of us who is doing article marketing wants to attract a certain type of person–the type of person who is most likely to be interested in our business.

I don’t know of any website owner who wants every Tom, Dick and Harriet coming to his or her site.

Whether you have a local business or an Internet business that operates worldwide, you still have a target market, and you need to write your articles with that specific group in mind.

So, don’t let the “global exposure” idea intimidate or mislead you. When done correctly, article marketing generates targeted traffic.

  • You can get traffic that is targeted to your specific location (if that is what you’re going for).
  • You can get traffic that is targeted to your industry.
  • You can get traffic that is targeted to people with very specific needs.
  • You can get traffic that is targeted to people with specific interests.

So start writing articles for your local business. If you’re stuck, grab my Instant Article Writing Templates at http://www.StartWritingArticlesFaster.com


Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for small business owners who want more publicity, prospects and profits. Now, you can get his instant article writing templates that will help you write your articles in 30 minutes or less. Get 3 of his favorite article writing templates for free at: http://www.TryMyFreeArticleTemplates.com

One Response to “How Article Marketing Can Help You Even If You Own a Local Business

    avatar Marie Leonard says:

    How appropriate this information is for me at the moment as I am selling a branding service for local businesses and am often asked why writing articles is important to them even if they are targeting only people in their area. Thanks for this as I will use it’s very pertinent points to explain that importance.

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