September 21, 2009
Reported click fraud percentages have varied wildly over the years, depending on the source and the bias, but few have ever claimed that click fraud topped 30%. Now, a July/09 study published by ad optimization company Mpire and compiled/analyzed by Radar Research reveals that more than 50% of ad impressions and 95% of clicks in online ad buys are fraudulent.
In any other industry, news like this would spark a panic or at least a few sleepless nights. Unfortunately, this report is unlikely to be anything more than a minor news blip, ignored by both advertisers and ad publishers. Makes you wonder.
More on the story at: MediaPost.com