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September 29, 2009

You Must Use Social Media to Promote Your Brand

If you think Twitter, Facebook, and other online social media communities are only for teens, you’re missing out on valuable and free marketing platforms for your brand (book, business or product).

Further, if you’re not on social media, you’re risking losing your own potential clients/customers to those smart business people who are utilizing social media.

Which social media platforms you focus on depends a great deal on what your brand is. Here are seven excellent reasons why you must use social media no matter what you are promoting:

Reason 1: It’s the Most Cost-Effective Online Advertising.

The current most popular social media platforms being used for business are free:, and (LinkedIn does have an upgrade that costs, but it’s not necessary to get this upgrade.) And this is “relationship” marketing to targeted markets. “Free” is definitely more cost-effective than spending money on online advertising techniques such as Pay Per Click or banner ads.

Reason 2: You Can Have Global Reach With Social Media.

The world is now a global marketplace. Why not reach this global market? Many of the most popular social media platforms have this global reach, and you can see this clearly illustrated on Twitter. At any time of day or night you can see real-time “tweets” from people in Japan, England, the U.S., India and many other countries.

For example, if you have a book that might appeal to anyone in the world who reads in English, why limit yourself to just promoting in the U.S.? Thanks to Amazon people outside the U.S. can buy your book even if it is only available in U.S. stores.

Reason 3: You Can Attract Targeted Groups of People as Potential Clients/Customers for Your Brand.

Social media enables you to join groups of people with the same interests and goals. On LinkedIn and Facebook you can join groups as varied as Children’s Book Writers to eMarketing. If you choose groups to join based on your brand, you’ll be putting yourself in front of the exact groups of people you want to reach as potential clients/customers. This can pay off in increased sales for you.

Reason 4: You Can Form Your Own Community by Using the Community Aspect of Social Media.

Once you are active on social media platforms and have people who are your followers (Twitter), your friends (Facebook) and/or your connections (LinkedIn), you can start your own groups of highly targeted interests. You can create a niche market in your brand, book or business and share your knowledge with others who join your community.

These people can become your loyal followers, friends and connections – and they can help spread your marketing message to their followers, friends and connections.

Reason 5: You Can Use Social Media to Establish Your Expertise.

People like to do business with people they know, like and trust. By sharing your knowledge for free online with the people in the social media groups you belong to, you can establish yourself as an expert. This can pay off in increasing potential clients/customers’ trust in you.

And you can also receive invitations for blog “interviews” or BlogTalkRadio show interviews or podcasts. And these interviews lead to more free exposure for your brand and more free promotion for your expertise.

Reason 6: You Can Use Social Media to Find Cross-Promotional Partners.

Amazingly in the world of social media, people who would be considered competitors in the off-line world are teaming up to provide products and services to their combined clients/customers.

And these clients/customers are very responsive to these cross-promotions (often called joint ventures) – especially when introduced to a second expert by a first expert they already know, like and trust.

You and your cross-promotion partner can each get access to the other person’s “list” (the names of interested clients/customers collected at a website) and thus you’vegreatly expanded your potential client/customer pool.

Reason 7: With a Few Keystrokes You Can Announce New Updates of Your Activities.

Your updates on Twitter, Facebook or LinkedIn take seconds – and you’ve announced to your followers, friends and connections what you’re doing or what you’re offering or what you’re speaking on. And there are even online applications that allow you to update your status across several of your social media accounts at one time. So it is as easy as 1-2-3 to keep in front of your potential clients/customers.

In conclusion, once you become active yourself on social media platforms, you’ll find many more reasons to promote your brand, book or business on social media in order to attract targeted potential clients/customers. And you’ll look back at your pre-social media days and wonder how you ever did marketing without using online social media.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company website has lots more useful advice like this. Grab her free report on “The Top 3 Internet Marketing Elements” to maximize your own Internet marketing experience ‘ claim your report now from

9 Responses to “You Must Use Social Media to Promote Your Brand

    avatar says:

    Having good content can only get you so far unless you also provide a good atmosphere to comment in

    avatar Tak says:

    Social media is useful tool.

    avatar Home Business says:

    You can’t over estimate the power of social media! If done right. Thanks for all the useful articles.

    avatar Tnelson says:

    Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post!

    Allowing blog comments and participating in social media are two more important activities in an overall Internet marketing strategy.

    avatar JimmyBean says:

    I don’t know If I said it already but …This blog rocks! I gotta say, that I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, 🙂

    A definite great read..Jim Bean

    avatar Alex says:

    I read this article and realized that its author is well versed in the forms of public relations, ways and means to achieve real results. Many thanks to him. About me.
    I am engaged in social activities in the Social Union “State of Planet “MotherLand”. The purpose of our Union – to begin work on bringing people around the world and create the prototype of our future and the future of our planet. By the way, write me about yourself, tell me what you do. In the future, most likely our union will have a significant role in assisting the formation of business of its members.I invite you to join us! More information

    avatar Best Security Products says:

    This blog never fails to give great advice. Thanks

    avatar Social media to promote your business | IAC Investigations says:

    […] Read the full article   0 Comments Leave A Response […]

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