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Simple Twitter Tips that Attract Clients and Partners

By Meredith Liepelt in Featured

According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while.

Twitter is simply a micro blogging service. What does that mean? It means that you write short updates (140 characters maximum) called “tweets” and send them out to your followers. And it is a marketer’s dream come true – it’s an easy way to stay in front of your target market and showcase your authority at no charge!

The Top Mistakes Article Writing Template Explained in Detail

By Eric Gruber in Featured

Have you noticed any common misconceptions about your niche, or common mistakes that people in your field continually make?

If so, you have a prime teaching opportunity that you should take full advantage of by writing an article that reveals these mistakes.

Sometimes the best way to learn is to see what NOT to do.

Top mistakes articles also tend to catch readers’ attention because they run counter to the popular ‘Top Tips’ articles.

If you’re looking for a new instant article writing template to help kick start your next article, give the one below a try.

Now, Revealing the Top Mistakes Instant Article Writing Template…

1. Brainstorm and write down the mistakes your target market typically makes.

These could be misconceptions or actual behavioral mistakes. Don’t think of this as harping on the negative. Many times people don’t realize they’re making a mistake until someone points it out. And, as the expert, it is your job to educate people on what they’re doing wrong and what they should be doing instead.

Also, keep in mind that anyone who reads your article can avoid making the mistakes listed, so this type of article is like a preventative treatment to common mistakes made in your niche. Sometimes we’re not so hot on learning new things, but we are definitely motivated to avoid disasters.

2. Write an intro.

Explain to your readers why the mistakes you’re about to share in your article are so common and why the reader needs to avoid them. Tell them that it’s not their fault and that – and that they are making these mistakes because no one explained the right way.

You also want to show your readers what they have to gain by avoiding these mistakes and what they have to lose by committing these mistakes. The best way to do this is to share a story, preferably one of your own that shows your readers that you were just like them.

3. List each mistake/misconception.

Under each mistake you list, explain why it’s a mistake and how it will cause a problem in the short-term or in the long-term, or both. To make your case stronger, use a real-life example as proof.

4. Offer corrections for the mistakes.

This is where the value is. You are offering solutions to common problems.

5. Write your close.

In your article give your readers two choices.

Choice 1: Tell your readers that they can continue making these mistakes and experience these negative consequences. Paint a picture of pain.

Choice 2: Tell your readers that they can take the steps that you have described to fix these errors. Paint a picture of how they will benefit f they follow your tips and advice. And, most importantly, invite them to take action, for example, go to your website and sign up for your free offering.

Now, Because I Love to Add Value, Here Are 2 Bonus Tips For You:

* Be encouraging.

Remember that the purpose of the article is to help people rather than to make them feel bad for making a mistake.

* Consider using a number in your title.

This “Top Mistakes” list can also be a “Top 7″ or “Top 5″ or whatever number you come up with. If you have limited space or ideas, this tip can be a lifesaver.
If you like this template, I invite you to get my complete Instant Article Writing Templates Kit with more than 40 instant article writing templates that will help you write articles in 30 minutes or less. Get it now at: http://www.startwritingarticlesfaster.com

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Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for entrepreneurs who want more publicity, prospects and profits. Now, you can get his instant article writing templates that will help you write your articles in 30 minutes or less. For a limited time, you can claim 3 of his favorite article writing templates for free at: http://www.TryMyFreeArticleTemplates.com

How To Create An Effective Newsletter

By Nelson Tan in Featured

The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.

Define Success

Ask yourself “What is the purpose of your newsletter?” A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.

Voice and Personality

Establish a voice or editorial personality—whether newsy, serious, gossipy or funny—that is synergistic with the image you want to portray and connects with your audience. Remember that e-mail newsletters aren’t e-mail promotions designed to stimulate immediate action. Sales and promotional copy don’t suit e-newsletters. Nor does the traditional tone of broadcast corporate communications. Think of your newsletter as a one-on-one conversation. Just imagine sitting in a coffee shop talking informally with a customer. That’s the starting point for your approach—a more personable and appropriate “human” voice will come naturally. Drop the jargon, drop the sales pitch, be as honest as you can, and talk like a human being. You can have as much or as little personality as is appropriate. Consider adding a brief editorial, a comment or two, an editor’s note, a couple of lines of commentary, a touch of opinion; adding a little human element here and there. Sign editorials, give authors a byline, or list some names down in the administrative section of each issue to which your readers can relate to.

“From” Line

Whether it’s a person’s name, name of the newsletter or company name, determine what will resonate best with your readers and stay with it.

“Subject” Line

“Vol. 1, Issue #8″ or “Company News” are not enticing subject lines. They are certainly consistent and simple, but they don’t tell your readers anything that will motivate them to open your e-mail. Your subject line is your calling card—entice your readers with the most interesting or intriguing information in your Newsletter. Use attractive headlines as a means to summarize a section of content.

Style/Format

Establish a format and layout of your Newsletter that is clean and simple, with elements of the Newsletter (table of contents, “Tips”, subscription information, etc. located in the same spot each issue).

Content and Relevancy

Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring click-through rates to determine what types of articles are most popular. Another dilemma that we all confront is too much information and too little time. The newsletter’s job is to keep readers on top of trends and the latest developments in the industry. Aim for articles and feature stories to meet one of the following criteria by including either: major industry occurrences, forward thinking industry ideas, education on issues or new techniques, or business opportunities.

Whether your customers work out of a corporate or home office, or employees need answers to questions and tips for improving business activities, e-newsletters provide you with an opportunity to point out work inefficiencies, and share relevant best practice. When you create a newsletter, try changing your focus from selling products and services to solving your customers’ problems. Think about what they need and give options they don’t know exist.

The greatest thing about the electronic medium is that you can quickly add new hyperlinks and include updates on old material should new information surface without incurring another round of cost for a new issue (that happens in the real world).

Don’t Wait Till the Last Minute

Begin compiling newsletter information in advance. Ask fellow marketers to contribute articles. One great source of information is none other than your inbox where you can quickly search for worthy nuggets from the past week and relay the same essence in your own words.

Quality Sources

Where can you get quality content for your newsletter?

1. Article directories like ezinearticles.com or findarticles.com. Also get articles from yahoogroups. The downside to this is that you need to include the author’s signature or resource box.
2. Forums. One of the most dynamic and updated places on the Internet is where people write off the cuff and in real-time. Thread after thread, reply after reply of the latest information comes off the minds of forum participants. Combine interesting topics and reword them into an original article.
3. Again, your own inbox right under your nose. Whatever other marketers are writing or selling about, use them to your own advantage and recreate them as your own.
4. Your own insights are really your best resources. When you have passion, you will never stop talking about what you know. Be consistent at no. 4 and soon enough you will find a way to mold yourself into an expert. Continue to expand your knowledge database and add value to it.

Graphics

Use graphics that print well on your printer. Using a good mix of photographs and art work makes for interesting copy. Too many graphics can leave the newsletter looking cluttered.

Frequency

Determine how frequently your readers want to hear from you/receive your newsletter—and what you can commit to. As a rule, a weekly newsletter is ideal. However, don’t launch a weekly newsletter if you are not absolutely certain that you can distribute a quality Newsletter every week. A fortnightly newsletter is a good option too.

Length

A newsletter should be a quick read. Readers expect to finish reading it in 4 to 5 minutes. Short articles increase the probability that your reader will find something of interest to them.

Timing

Test and pick a day and time that works best…and stick to it. Readers should almost be able to set their watches by the receipt time of your Newsletter.

Penetration

You have the option of formatting your e-mail by including colorized text and a variety of fonts, but not all e-mail software supports HTML mail. Consider writing your newsletter in plain text or offer two mailing lists—one for plain text mailings and the other for HTML e-mail.

Make it Viral

Provide information readers can act on or that stimulates reaction—forwarding it to friends and peers, stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a “Tell a Friend” link that enables readers to forward the Newsletter with a personalized note.

Search

Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past articles on your site.

Printability

If you want to give readers an option to print, consider providing “printer-friendly formats” on your website. Make sure your newsletter is physically readable. Avoid anything less than 12 point fonts for the article text. Fancy fonts may look good but can be hard to read when printed. Heading and text fonts should be consistent throughout the newsletter.

If you lack experience in print media, seek out assistance if you know someone in the field. If not, don’t worry—the abovementioned basic principles apply. Plan to research your material thoroughly and avoid factual or editing errors, as they will make you seem less credible.

Personalize

At the very least, address the reader by name. The most successful newsletters have a human being associated with them…and a personality. If possible, your Newsletter should be “written by a person” at your company…not the company.

Language

Not everyone has the range and depth of vocabulary as teachers and linguists do. Use words that are easy to understand, and if you do use technical terms, provide a definition that people can relate to. There is nothing more frustrating then a definition that makes less sense than the word itself. Just write in layman terms and keep it short, simple and straightforward.

Spelling and Grammar Check

Sending out copy with numerous errors creates a negative image to your readers. Aside from using a spell checker, have an outsider edit your final copy for readability, grammar and content.

Test and Track

Test the Newsletter on few e-mail addresses to check for errors and other issues before sending to the entire distribution list. Keep track of results and reactions to your newsletter to come to an understanding for further tweaks and corrections.

Lastly, to summarize the key fundamental features of an e-newsletter, make sure you include:

• Table of Contents
• Hyperlinks for customers who want more information for a featured topic
• Exciting secrets or tips related to your product or service
• Contact information

E-newsletters can take up a good amount of time if not managed correctly. The use of a list server (a piece of software that runs on your Internet provider’s computer or on your own web server) is a good option. It will automatically manage a list of e-mail addresses. Once you send your newsletter to the list server, it distributes the letter to the stored addresses. For more information on list servers, contact your Internet service provider. If you opt to use another method, make sure you have a plan for handling incoming and outgoing mail when your customer base increases.

In conclusion, your newsletter can serve as an extension of your business that will reach out to your customers. It will allow you to maintain regular contact with them and serve as an effective and rewarding addition to your marketing arsenal. These tips should help you put it all together and help you create an exceptional newsletter.

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Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com

Get Your Company Link Building With These 5 Simple Tips

By Oliver Feakins in Featured

As the online market place continues to warm up to the idea of SEO, link building has become center stage as it tends to be the most time consuming and crucial part of any internet marketing strategy. Link building services are the most commonly outsourced aspect of SEO. This process involves finding qualified and thematically relevant one-way linking partners who will link back to your website. At first glance this sounds easy and there are hundreds of automated products out there that claim to add thousands of back links overnight. The truth is there are no short cuts in cultivating authoritative back links for a site. Link building companies spend many hours link building by hand in order to get the best results. Spammy automated products often never cultivate valuable links and tend to do more harm than good. Here are a couple quick suggestions to help you get started.

This Is Not An Oxymoron: Money-Maker Facebook

By Catharine P. Taylor in Featured

Maybe I suffer from too much skepticism, but this social media headline from Ad Age certainly grabbed my attention: “Facebook Finds Profitability Despite Nascent Advertising Model.” Drilling a little deeper this morning, I discovered that this information came straight from Mark Zuckerberg at the Facebook blog, who, in the second-to-last paragraph of a post yesterday, said, in a “BTW” kinda fashion: “Earlier this year, we said we expected to be cash flow positive sometime in 2010, and I’m pleased to share that we achieved this milestone last quarter.”Now, as Facebook isn’t a public company, Zuckerberg didn’t give further details, but we can assume, as Ad Age did, that Facebook can actually turn a profit by offering up teeny ads (mostly touting baldness cures to women whose profile pictures show that they have lots of hair), and from people who are actually dumb enough to spend money on virtual baby gifts instead of real ones.

But, really, I’m kidding — so if you just went out and, dammit, bought that virtual baby rattle, don’t be offended. The news that Facebook is now profitable is really good news, in a number of ways.

For one, as the Ad Age story points out, Facebook has done this without having a very robust advertising model. That means it’s safer than ever from MySpace-it-is — or, the compulsion to put so many ads on each page of your social net that you induce epileptic fits among users.

Second, it gives Facebook more of a cushion to come out with some truly innovative ways to make money. All this time, I’ve been somewhat concerned that it would some day have to resort to in-your-face ways to make money that would truly cause a lot of user unrest (and perhaps even desertion). Phew.

But the news that Facebook makes more money than it spends — partly due to lean staffing –  leaves many unanswered questions that so far have mostly been “answered” by analysts: What’s the revenue split between advertising and virtual commerce? How do the click-through rates of ads on Facebook compare with search ads on the one hand, and display ads on the other? How much money is Facebook making from big advertisers, or are they all just building fan pages and apps for which Facebook receives no revenue? (It should.) And what is the most compelling way, from both a user and advertiser standpoint, that Facebook could make money?

Of course, many of those questions might only be answered if Facebook ever went public. Only then would it have to provide the endless Powerpoint slides that so many other companies have created, all in the name of attracting and keeping shareholders. But here’s the thing: While a money-making Facebook makes a public Facebook more of a possibility, I think private, in the case of social media, is just fine, thank you.

It’s somehow fitting that Zuckerberg’s post yesterday was mostly about user growth, which has now reached 300 million. The mention about the service actually making money was an afterthought. One of the things that has made Facebook work is that it values users above revenue, and generally, a shift in those priorities changes things. (Notable exception — Google — but Google just isn’t like other companies.)

What I’ve just said probably sounds as though I think social nets should be socialist nets, but what the hell, socialism is so trendy these days. I know this column was a bit of a ramble, but Facebook as a money-making service that values user experience first and money-making second just sounds right to me. Under the current circumstances, it can happily do both. Just sayin’.

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Catharine P. Taylor has been covering digital media and advertising for almost 15 years. Contact her here.

Keywords are Key

By Greg Newell in Featured

If you spend a couple hundred bucks on good keyword research software or pay as much as $1,000 to have someone do it for you, you can save yourself thousands. I have clients who have come to me after spending thousands and did not get the results they expected. One that comes to mind was optimizing for the highest search volume rated words and the other one determine the search terms by simply letting the client guess. Both are recipes for disaster.

Keyword research is market research. I can’t stress this enough. And no matter how much you think you know your business, I can adamently tell you that you can’t sit there and guess the best terms for use with your business website. NOTE: I said the best terms. Not the most popular. Keyword research gives you insight into the customer that you have probably never seen in traditional marketing channels.

There are many keyword research tools on the market and for the most part, they all seem to work. That’s mostly because they’re all getting data from the same place. For example, if you type “allintitle:keyword” (substituting the keyword with the one you’re researching), it is possible to determine the number of web pages that use that keyword in the title. Including keywords in the title at least offers a clue that that page is attempting to rnk for that search term. Therefore, that represents some indication of your competition for that keyword. If I just type the same keyword in quotes, Google will tell you how many pages are indexed for that same keyword. If you calculate allintitle/total indexed, you have some index relative to competition for that keyword. The lower the number the better. This is just one of the many competitive parameters you can use to determine if that keyword is something you should be chasing.

This is not all you have to do. You just need to appreciate that there is a lot of information that the search engines will give you relative to your market. Google will even provide search volumes for related keywords used in your market. To find the Google tool to do this, just Google: “Google free Keyword research”. The first organic result will get you to that tool. It’s a pretty cool tool but it doesn’t help you much in the way of correctly targeting competition. Still it’s a good start.

The biggest mistake I see most businesses make, and many SEO firms for that matter is not targeting keywords for which you KNOW you can rank for. I’m not suggesting you choose some really obscure keywords that never get used…anyone with half a brain can make you rank for those. It’s also a devious trick of some less than credible SEO companies. I’m saying that it’s possible for you to rank for keywords associated with your business ONLY IF your keywords deliver on three principles. They are relevant, they produce traffic and they are relatively non-competitive.

There are three factors you need to consider for every keyword. Relevance, volume and competition. A keyword is relevant if your page represents what the visitor is looking for relative to the search. The volume is indicated by the total searches for a keyword. The competition is indicatd by many parameters including those above plus a consideration of the sites in the first page search engine results to see if there is site parity.

Having website parity means that your site carries as much weight as some of the other site in the SERPS (Search Engine Results Pages). If you can beat some of the sites in terms of page rank and in-bound links than it is likely that you can optimize to beat at least some of the current sites.

Ultimately, SEO should be a very predictable process. It does not mean you can be guaranteed a first postion but with the right tools you should be able to characterize how difficult a first place position would be to achieve for a particular key word.

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Greg Newell – Build-a-Web-Shop is devoted to helping clients achieve online success.
Ecommerce Market Analysis

Clouds Hang Over Yahoo and Carol Bartz

By John Sylvester in Featured

In June this year, Yahoo’s CEO Carol Bartz said the company sold its search business to Microsoft because, according to a New York Times report, “Yahoo could no longer continue to match the level of investment Google and Microsoft were making in searching”, and instead has plans to invest in the company’s display ad, content and mobile services technologies.

However, it is now praying for deliverance from the Justice Department that antitrust regulators approve the deal. There are also reports that the company’s executives are offloading their shares at a time when confidence in the company needs to be bolstered. But the big question is, what would happen to Yahoo if the deal were to be scotched?

How to Market Your Website with a Creative Commons License

By SEO Sapien in Featured

People can share, reuse, and alter content that is licensed under Creative Commons. You can license a variety of different materials under Creative Commons, and doing so is particularly beneficial if you would like your content to spread. When you license your content under Creative Commons, it gives people permission to share it with attributions. Creative Commons licensing can be an effective way for you to market your online content.

Creative Commons was designed with the way the web works in mind. On the web, sharing is a natural activity, and Creative Commons licensing allows you to share with little restriction. Although there is still a heated debate about whether it is right or wrong to share content freely, from a marketing perspective, unrestricted sharing is ideal. Even new digital content producers can get noticed quickly, thanks to unrestricted sharing.

Backlinks for Search Engine Optimization- How Important are They?

By Julie Ann Ross in Featured

Backlinks are a key component in search engine optimization. Search engine consultants talk about the importance of backlinks for achieving higher search engine ranking. That’s because the more one-way backlinks you have leading to your website, the more important the search engines believe your page to be.

There are two types of backlinks: one-way links and reciprocal links.

One-Way Links are basically backlinks that only go one direction. Maybe it’s a link that goes from your website to another website. Or maybe it’s a link that goes from another site to yours. Either way, it’s only going one way.

Reciprocal Links are backlinks that go from one website to another, and then back to the original website.

It’s important to differentiate between one-way back links versus reciprocal links. Many search engine optimization experts believe that one-way back links are more valuable than reciprocal links because they’re much harder to earn. The thinking is that since they’re harder to earn, they must be more valuable, which means other people think very highly of your site. If people think highly of your site, it must be an important site, which means the search engines will give it a higher ranking than those sites that do not have a lot of one-way backlinks.

As search engines like Google grow and improve, they’re putting more emphasis on how popular a website is, not whether they use all the right keywords. This popularity is measured through one-way backlinks. They’re like votes to Google, and search engine ranking is more like a popularity contest: have a lot of links to your site and your site achieves a high ranking. The easiest way to find the number of backlinks that lead to your site is to visit Google or Yahoo! and type in the following command:

link:www.yourwebsite.com

You will be shown a list of all the websites that have backlinks to your own domain. If you want to see who has links back to a particular page on your site, then type in the whole URL to that individual page.

Although no one can be sure of the exact algorithm Google and Yahoo use to rank sites, it’s commonly believed that if a website has more backlinks, it will achieve a higher search engine ranking. There are other factors that go into the whole search engine ranking, but backlinks are one of the more important ones.

But it’s important you have good quality backlinks, not just links that appear on any page you can find, like a link farm or sticking a comment on a page that has nothing to do with your website at all. That is, if you sell hammers, don’t put any backlinks on a page that sells children’s shoes.

That’s because search engines like Google have started cracking down on link farms and backlinks spammers. The search engine spiders know how to tell the difference between backlinks on a link farm and links on a quality website. If you are caught spamming, you will be dropped in the rankings, or possibly even dropped completely from Google’s index.

So you need to pay attention to the quality of your backlinks, now more than ever. One way to do this is to make sure you use the proper anchor text in your backlinks. For example, do not ever hot-link the words “click here.” What you’re basically telling the search engine spiders is that the website is about Click Here. Instead, use the keywords about the site that the backlinks are leading to. If you’re creating backlinks to a site about hammers, put the word hammers in your links. “Click here” isn’t about hammers.

In short, if you want some great search engine results, be sure to include backlinks as part of your search engine optimization strategy. You’ll see it pay off with improved search engine rankings.

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With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith has refined the SEM SEO Expert Formula. Hundreds of case studies have combined to build the formula that drives search engine ranking through Social Media Optimization, Online Reputation Management, Social Marketing, Link Building and web 2.0 communities and resources.

How Article Marketing Can Help You Even If You Own a Local Business

By Eric Gruber in Featured

Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing?

One of my long-time newsletter subscribers recently emailed me and asked:

What if you own a dry cleaning business in Madison, Wisconsin?

Or you’re a real estate agent in Ontario, Canada?

Or you operate a bakery in Marrakech, Morocco?

If you own a local business and you want to attract customers who are in your neighborhood or city, can article marketing still work for you?

My answer = Yes!

Many of my article marketing clients at http://www.IWantMoreProspects.com own businesses that have local clients and customers. They use article marketing to increase their web presence, bolster their website rankings in the search engines, establish themselves as an expert in their niche, and also to generate more targeted traffic to their website.

So, although you may not be looking for national or international attention, you can still benefit from a targeted article submission campaign. Now, when I say “targeted traffic”, I mean that the people who are visiting your website are the type of prospects who might be truly interested in your business. They are not just random passers-by.

How can you get targeted traffic for your local business using article marketing?

To be sure that the traffic you receive is targeted, write about your area of expertise and in your resource box (that’s the author bio that sits below your article) specify the location of your business. This would tell the reader that you only work with people in that location.

Also, if appropriate you could write some articles that specifically deal with your industry in your location. For example, if you are a Real Estate agent in Ontario, Canada, there may be some unique aspects of buying or selling a house that are specific to Ontario.

Here’s one article idea: “10 Upcoming Neighborhoods in Ontario, Canada That You Should Consider Buying a House In”

Then the article would have to deliver on the promise that the title makes. Please resist the urge to mention your location in the title and then write an article that offers generalized info. If you mention your location in the title, you need to provide specific info about that location.

What You Must Remember When You Are Trying to Get Local Attention Using Article Marketing

The main thing to remember is that while we talk about a “global audience”, every one of us who is doing article marketing wants to attract a certain type of person–the type of person who is most likely to be interested in our business.

I don’t know of any website owner who wants every Tom, Dick and Harriet coming to his or her site.

Whether you have a local business or an Internet business that operates worldwide, you still have a target market, and you need to write your articles with that specific group in mind.

So, don’t let the “global exposure” idea intimidate or mislead you. When done correctly, article marketing generates targeted traffic.

• You can get traffic that is targeted to your specific location (if that is what you’re going for).
• You can get traffic that is targeted to your industry.
• You can get traffic that is targeted to people with very specific needs.
• You can get traffic that is targeted to people with specific interests.

So start writing articles for your local business. If you’re stuck, grab my Instant Article Writing Templates at http://www.StartWritingArticlesFaster.com

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Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for small business owners who want more publicity, prospects and profits. Now, you can get his instant article writing templates that will help you write your articles in 30 minutes or less. Get 3 of his favorite article writing templates for free at: http://www.TryMyFreeArticleTemplates.com

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