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By Jerry Bader in Featured

webmastersWith today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is what kind of people they are, and how likely they are to be transformed by your Web presentation from viewers to customers.

Your ability to convert website visitors into clients depends on your ability to find the soft underbelly of their subconscious desire. After all, if someone is happy with what they’ve already got, they don’t need you, but if they were truly one hundred percent happy, they wouldn’t bother coming to your website. Therefore every visitor that comes to your site is a potential client whether they know it or not.

By admin in Featured

twitterBack in the days when newsletters first hit the Internet, they were usually published in text format because many email clients did not support HTML email just yet. One of the problems many publishers faced was long URL’s being split in half and not being clickable to the reader. To solve this problem, shortening services started to spring up that would take a long URL and cut it down to a reasonable size.

With the popularity of Twitter and the confines of 140 characters, URL (link) shortening services are in high demand once again. When you have such a small amount of space to work with, no one wants a long URL cutting into that precious real estate.

There are a variety of shortening services to choose from, each having their own specific features and benefits. Most of them do work hand in hand with Twitter, allowing you to Tweet the link once it’s been shortened. If you’re an avid Twitter user this is a useful feature to have.

By Tinu AbayomiPaul in Featured

Last week, like every other week, I wrote an article. This time I decided to syndicate it, something I should be doing twice a week, but only get to about 4 times a month, and that’s if I’m feeling up to it.

This was one of the biggest traffic draws from a single article that I have had in years. It is still producing a steady stream of traffic, sales and subscribers as I’m writing this.

It’s been 2 years since I’ve gotten that much of an appreciative response, or that amount of attention, period, for an article I wrote that wasn’t widely syndicated. In fact, it only appeared in one major publication.

So what’s all the hub-bub, bub?

As you may have guess, there was a controversy surrounding the article. First, there were several typos. Normally I’d edit the article so relentlessly that by the time the article was perfect, it would be a month since I wrote it and it wouldn’t fit into my article marketing campaign for that week.

Since I’d been kicking my own butt to get content out on schedule, even when it isn’t perfect, I took my own medicine and just sent it out the way it was. And boy were the grammar, typing and spelling police mad!

Two people wrote me that they passed my article around at their meetings as an example of what not to do. Does it count as a backfire when one of the people who sees it Googles you and becomes a client?

(Just had to get in that little dig. Forgive me.)

What else was so bad about the article?

I called my readers “punks” – in the title.

This was a calculated risk – I’d run another version of the article a blog post and from sharing on StumbleUpon alone it got over 3000 visitors. In this new version, the article then went on to tell my readers to basically get off their over-thinking butts and do something, then gave them two examples of things to do.

There was, of course, a vocal minority of outraged responses about this too. But, curiously, other, louder, people who read the article – people I have never met or spoken to – came along and defended it.

In the end, my slang-ridden, typo-laden, in-your-face article brought me more profitable traffic and attention than any other article I’ve written this year. It was written in a moment of passion I had at seeing a friend almost lose their house, and a peer almost lose their business, mostly as a result of inaction.

And seeing this reaction led me to go back and look at my other articles. I write all my own stuff – it’s far more profitable for those of us who are at least halfway decent at writing to write an okay article injected with personality than it is to pay someone else to write generic content.

(I still hire writers for certain things though. But I concentrate on the ones with voice and depth, and pay them more for unique, engaging writing – I don’t simply outsource to the lowest bidder. I say if you’re going to hire a writer, get someone better than you.)

If you have the ability to generate controversy with your content, do it. Not convinced? Here are seven reasons why you should consider it.

1- It’s Effective

Nothing gets more attention than controversy. That’s why reality shows are popular. It’s why we read the journalist who we think is making an absolutely backwards prediction about something we care about. That’s why people gossip and debate.

Why merely participate when you can be the topic of discussion?

2- Negative Attention is Sometimes Even better than positive attention.

Nothing spreads faster than outrage. Wide exposure for a controversial view is much better than no exposure for towing the conventional wisdom line.

3- Display Your Skill at Dealing with Diverging Viewpoints.

Let people see the smooth way you react to the rude comments from people who take your words personally that WILL follow. I’ve gained lifelong friends, fans and customers from them witnessing what they call poise under pressure – and I call common courtesy.

You don’t have to respond from the same type of energy that’s being directed at you. Why let someone else having a bad day ruin your day?

4- It vets your buyers!

For example, if you want more clients that will take your advice to heart, get off their butts, and stop making excuses, try making a video that takes a hard line and tells people to get off their butts and stop making excuses!

Yeah, you’ll get reamed for it – by people who make excuse. They will be offended and never sign up to your newsletter.

Awesome. Because the people who needed a coach who believes in swift kicks in the butt will take your advice and hungrily seek more of it.

5- It’s fun to do.

What’s more fun than seeing something controversial? Being controversial or doing something controversial. It’s not for the faint of heart, but if you can take it, boy is that a fun ride!

6 – It’s entertaining to experience.

When people are entertained, they buy more. You probably never noticed the music playing in the background at the grocery store. It’s there because studies show that people browse longer and thus, buy more, when they’re being entertained.

Now you see more TVs at gas stations and in convenience stores. When I used to live in Vegas many of the Strip cabs had TVs on the backs of seats before I ever saw them in regular cars.

Then there’s the classic example of commercials during our favorite TV shows.

7- It sets you apart.

You know why bigger companies are afraid of controversy?

Me either. If you find out, come tell me. All I know is, I’m not afraid of controversy because I see it as an opportunity. It’s another way to connect, to have something to discuss, and in the case of my last controversial article, to help people.

Even if you aren’t going to make a controversial audio, video, blog post or article, for goodness sakes, do something different.

No one watches boring shows on TV, invites boring people to parties, reads boring books or listens to boring music unless they have to, for study or evaluation.

Try a little controversy and see where it takes you. If that’s too scary, at least risk being extraordinarily passionate. The spotlight can be fun.

Speaking of controversy, find out the most controversial secret I have about generating traffic from Social media here – http://www.freetraffictip.com/09/ssms/ – and get a free introduction to social media strategy.

By SEO Sapien in Featured

link buildingIn SEO, link building is the practice of accumulating relevant links in order to build up site authority, and rank for certain keyword phrases on search engines. However, link building is often associated with questionable practices like link buying and link spamming. Too many businesses focus on buying sitewide static links, and building a specific number of links. Once they achieve that goal, they tend to forget about their link building efforts. What they have failed to discover is that a successful link building strategy is one that is natural, builds your web presence, and strengthens your brand.

By admin in Featured

The concept of user experience, and the consideration of ideas that lend toward the optimization of that concept, have created a field of interest and study that is growing as a concrete and primary business model regarding the online world. The focus on user experience is defined through standards that involve multiple dynamics. A paramount is placed upon not only the user’s perception of a web site, but also the sites ability to efficiently serve the user’s needs while simultaneously reflecting the business operatives sought after by the owner of the site.

There are many standard sets, such as The Stanford Guidelines, which relate to the functional aspects of a web site, referring to credibility, updates, and other performance based ideals. However, evaluating and applying user experience principles involves a more complex and multifaceted mindset. When dealing with UX, (user experience) a web designer or programmer must incorporate concepts that exist independently, but also blend smoothly and work efficiently.

User Experience is about more than just building a website

Many believe it is the responsibility of the web design company to implement UX effectively in ones websites, yet in reality this is a common misconception by many business and associates. In reality, all areas of development of a website are critical, especially the content as it contains the philosophy of your business and is the key in sharing this philosophy with your users. Along with effective content organization, marketing techniques and add to the overall effectiveness of a web-site, by understanding what your visitors are looking for when they visit your site.

There are many aspects of User Experience that are very complicated and in many ways this discipline is still being developed and mastered. Many debate whether the topic is even a distinct area of study. Louis Rosenfeld, an author and publisher who focuses on web information architecture claims of UX that, “At best, it’s a common awareness, a thread that ties together people from different disciplines who care about good design.” While this may be true in many aspects, the discipline albeit still forming, is commanding extensive attention via statistical research methods throughout the online arena.

The Specific Set Of Concepts To Follow

The UX Honeycomb Model, designed by information architect Peter Morville, lays out a specific set of Concepts to be systematically applied when designing a site. Usability with a strong focus on emotional design principles use functional aspects to provide comfort and attraction to a given website.

This supports the fact that all facets of custom web design and consultation come into play when analysing how a user will feel and react when they visit your site.

One of the important areas to think about when implementing UX principles is to consider other proven sites without copying the exact UX. User Experience is really very complicated and can’t simply be applied through blanket methodology. The unique user experience if defined via the identity and purpose of each individual site. Therefore, attempting to apply standard methods in order to copy a set formula of another site with a different set of values can be not only detrimental, but also wasteful.

Every site must have its own unique angle when it comes to User Experience

Every project engaging UX principles call for a custom outline predicated on the business or non-profit’s available resources, abilities, timeline, finances, and a plethora of realistic factors.

Additionally, because the concept of UX is based on users or people, a detailed paradigm of interpersonal qualities in many ways define the effectiveness of user experience initiatives.

Therefore, attempting to broadly and forcefully incorporate a devotion to UX, rather delicately fuse it with existing business principles, would be an ineffective strategy. Steve Baty, principal and user experience strategist at Meld Consulting, concludes that, “People cling to things like personas, user research, drawing comics, etc…In reality the best designers have a toolbox of options, picking and choosing methods for each project what makes sense for that particular project.”

In the world of online efficiency, user experience models and principles are in many ways the logistic DNA of a site as it relates to its audience. In effect, the result of that blueprint proves to be the signature or fingerprint that separates a simply conducive web site from an engaging, capturing, and truly optimal site that rewards the user, developer, and company in a similarly gratifying manner.

WKWD knows that success or failure of your custom web design project is determined by the user experience. Find out more about why the professional web design company you choose to develop your website will either help your business succeed online or hold it hostage. We have the answers.

By Enzo F. Cesario in Featured

In our technologically expanding world, where the Internet is the most available form of media, Viral Marketing is an extremely effective form of advertising. Before the Web explosion, this form of advertising would have been referred to simply as “word of mouth” or getting your message out by having your customer base spread the word.

Why Use Viral Marketing?

There are several studies that state that if someone has a good experience, chances are they will tell a few close friends. However, with a bad experience people will repeat it to anyone who will listen. Since the pace of the Internet is so much faster than that of word of mouth, you will want to be careful with the messages you put out there. The message you put forth can spread, and spread quickly, whether that message is good or bad.

Viral Marketing is exactly what it sounds like – advertising that works like a virus does. It can be as simple as a message that is attached at the bottom of an email. Like a virus, as the email is sent from one person to another, so goes the attached message. It is like an electronic version of that famous television commercial that said “you’ll tell two friends, and they will tell two friends, and so on and so on…”, only with the World Wide Web, one well placed message can have the ability to reach millions with one click of the mouse.

Remember when Hotmail was starting? You could only get an account if a friend sent you an email with the link. Everyone wanted one, and emails spread like wildfire. And BMW had that great campaign with very famous directors, a very new Clive Owen and very short movies – all on the Internet, which was becoming a brand new venue for movies. You may not have enough money in your advertising budget to hire Clive Owen, but there are still things you can do to attempt some viral marketing.

Essential Features

To tap into the potential power of a viral campaign you will need a few essential elements – free products or services that are easily transferred to others using existing communications networks. These products or services should be something that will exploit people’s natural behaviors and emotions. Some examples beyond commercials would be how-to guides, surveys, best-of guides, educational guides, tools, widgets, quizzes and badges.

Sometimes nothing grabs peoples attention faster than the word FREE. Free trials, free email accounts, free anything can put you in a potential customer’s head. Free can get your name out there and introduce people to the goods or services that will generate future revenues for your business.

There are rewards you can offer as well. Rewarding loyal customers with anything from percentage rebates and coupons for future purchases to free gifts for their continued patronage is another outstanding way to make sure that your ‘virus’ continues to spread.

Know Your Customers

Knowing and understanding your customer base will make your viral marketing more successful; tracking and analyzing what motivates them to want to pass along your message. You need to know what makes them tick. What is going to make the working mother of three take the time out of an already incredibly busy day to not only be drawn to your message, but also be interested enough to pass that message along to the other extremely busy moms in her address book?

As an example, say you have an errand-running service. You could offer a day of running errands to the lucky winner of a contest. All you have to do to enter to win the free day of errands is to register by clicking the link to your website. Strategies such as these can be a bit more effective as the people that register tend to have an interest in the services you offer.

If you can zero in on who your customer is, this type of marketing can be quite inexpensive and highly effective. Online surveys and questionnaires can also be quite useful in getting inside your customer’s head. They can and should be your most valuable resource when it comes to figuring out what they want. Careful consideration of your customer’s needs and the commitment to meet those needs is what will ultimately make you successful in business.

Viral Marketing is a useful tool and it’s something to think about along with your other online marketing strategies. However, you still need to create something unusual and useful that people will naturally want to share and tell others about.

With the Internet there are opportunities to reach a much larger number of people much faster than in decades past. However, the basic marketing rules still apply if you want your viral marketing campaigns to be successful. Know your products or services. Know what demographics you are targeting. Get in their head and figure out what they need to feel compelled to not only spend their hard earned money with you, but what will make them want to keep coming back, and more importantly, bringing their friends with them.

About The Author:

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

By David Berkowitz in Featured

Now that augmented reality has established itself as the technology buzzword of the year, what impact will it have on social media?

Google Trends shows the growth curve for augmented reality, first appearing in the United States in November 2008, and then picking up more steam in March and June of this year. Putting it in perspective though, over the past 12 months, there were 16 times as many searches for “widgets” and nearly 26 times as many searches for “Second Life.” It has some catching up to do with the emerging trends of yesteryear.

So what is augmented reality (often abbreviated as AR)? Here’s the simplest definition I can muster: augmented reality provides a layer of digital content over real-world experiences. Vague? Perhaps. But it covers the main ways augmented reality is used today.

The first, the best known, and the most gimmicky is when you print out an image, hold it up to a webcam, and a 3D effect appears on the screen. GE was one of the first brands to do this, using augmented reality to create digital holograms to promote its Smart Grid technology; Popular Science then printed the image on its July magazine cover. Topps uses augmented reality to offer 3D games with its baseball cards, eliminating the need to print out anything else. Doritos turned bags for its Late Night chips into an augmented reality campaign, giving consumers access to online concerts from Blink-182 and Big Boi; fans who made a lot of noise after could get the band to do an encore performance faster. All of this is first-generation, so expect a marketing arms race to fuel more buzz.

Far more interesting potential for augmented reality comes from mobile applications. Instead of webcams, the mobile version relies on camera phones.  Consumers can view their surroundings through the camera lens and find location-based information appearing on the handset screen.

Several such applications have been made available for Google Android, and last week word leaked that Yelp was the first to offer augmented reality on the iPhone via an Easter egg (or hidden feature) in its app; you can view my screen shots on Flickr. The feature, dubbed “Monocle,” activates your camera so, as you pan around your environment, business listings pop up in the direction you’re looking, all with links to iPhone-optimized Yelp profiles. This is the first of its kind for the iPhone, and it’s still buggy; most places that came up for me in Manhattan and Brooklyn were close by, but not in the direction I was looking. Still, I was able to get useful input from Monocle. Thanks to reviews appearing on Monocle, I even bought a chocolate chip cookie at Ashby’s, a lunch spot near the office (and yes, the reviews were spot-on).

The reviews also hint at the potential for where social media fits. I’d expect that most of the real-world information used for mobile augmented reality applications will be user-generated in some way, but curated. This could be through a system like Yelp, where it hosts and organizes the reviews that its users submit. Another version of this is Wikitude’s augmented reality browser, now on Android and soon on the iPhone, where the initial concept is to overlay Wikipedia information on the screen.

The possibilities are infinite, but they all center on content anchored to a specific location. Some of this doesn’t need to be user-generated at all, like addresses or public transportation locations. But many other categories will be especially applicable:

  • Tweets, especially as Twitter rolls out location information for all posts.
  • Facebook updates; as more come from mobile apps, location-based information will be more central to their meaning.
  • Games, like new versions of geocaching, where it’s possible to compete with other players based on digital markers uncovered through AR applications.
  • Art, as in new forms of graffiti that can enhance environments and provide everything from social commentary to territory marking, all without defacing physical property.
  • Citizen journalism, as you’ll someday see every tree that once had a cat stuck in it and every block that had a crime committed on it based on people’s reports.

This is just a sampling, and the marketing opportunities are coming. If this catches on, consider paid AR listings in Yelp that are a bolder color or otherwise more prominent. Marketers will also have more to monitor, especially those brands with a physical presence or brands that are tied to real-world locations (such as a soda brand that’s likely to be consumed at quick-service restaurants and movie theaters). Marketers will soon have to make choices on whether to pay attention to, encourage and potentially build these new applications, or hide from and fight them. My bias should be obvious, but new technologies always bring new fears.

The hype is building, but the practical applications are coming. If you were turned off by augmented reality after spending an hour trying to get some black-and-white printout to trigger some action on a webcam, give it another look. Some of these applications will literally let you see the world in a new way.

David Berkowitz is Senior Director of Emerging Media & Innovation at digital marketing agency 360i. You can reach him here.

By admin in Featured

eco systemThere is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management). Knowing that many industries are slow to move in the technological arena, I am confident that this “Snapshot” will be eye-opening to many of you!

By Allen Taylor in Featured

TweetLater, over the weekend, changed its name. They are now going by SocialOomph. You can read the official announcement on their blog.

I’ve been using Tweetater – uhm, SocialOomph – now for over six months and I’ve got to say, it’s a great service. I like the fact that I can preschedule tweets for my Twitter account and schedule them to run on a particular time schedule. I also like the fact that I can run multiple accounts through the service.

But the reason they’ve changed their name is still a bit of a mystery, albeit an exciting one. I’m on the edge of my seat waiting to see what other services SocialOomph comes up with next. Here’s what they say on their blog:

To date we have been focusing on providing productivity solutions for Twitter users. We decided to change our name to allow for future expansion into other social media solutions, and to ensure that our brand does not conflict with any current or future legal rights of the Twitter organization.

In other words, this seems like a CYA move, but it also implies a bit of an opportunity move. I’m anxious to see what this “future expansion” is that is mentioned. Will SocialOomph offer services to make managing Facebook and/or LinkedIn easier for businesses? How about YouTube and MySpace? The implication seems to be that SocialOomph will become a third-party social profile management service. I like that.

Meanwhile, today, the management features it offers for Twitterers are awesome. Currently, you can perform the following functions through SocialOomph:

  • Schedule tweets in advance
  • Pre-program and automatically send direct messages
  • Track important keywords as they are tweeted
  • Create draft messages that you can re-use
  • Track your clicks through Bit.ly URL shortening service
  • Automate your follow/unfollow habits
  • Vet your followers so you can follow only those people you want to follow
  • Run an unlimited numer of Twitter accounts
  • Purge your DM inbox to delete unwanted messages
  • View @Mentions and Retweets for all of your accounts
  • Publish a personal tweet stream as an RSS feed or in XML or Javascript
  • Delegate your account to someone else to manage

I think you’ll agree, that’s a lot of features, and MOST OF THEM ARE FREE!

Yes, I said most of them. You see, SocialOomph has a free service and a paid professional service. In order to delegate your account to another party, you have to purchase the professional version, but it’s very affordable. I highly recommend SocialOomph if you are a Twitterer and want an easy-to-use application to manage your Twitter accounts.

I encourage you to check out SocialOomph for yourself. If you are a blogging customer of ours we’ll manage your SocialOomph account for you for $100/month and incorporate it with your blog. If you are not a blogging customer of ours, we’ll still manage your account for $150 per month. Just give me a call at 717-528-4005.

Get your SocialOomph account right now.

Allen Taylor manages blogs for a list of clients in a variety of industries and niches. He writes Taylor’s Internet Marketing Blog and owns several websites in more than one niche. He is a full-time marketer and ghostwriter. 717-528-4005.

By Judy Murdoch in Featured

I have to admit I’ve been slow to jump on board with the whole social marketing trend.

After so many years spent in marketing and frequently hearing about the “next big thing”, I’ve come to the decision that all these technologies are simply communication tools for building trusting relationships with prospective customers.

No one tool is going to make you a gazillion dollars.

But used with common sense and an understanding of where your customers hang out and what your customers are most wanting, I think social marketing technology is well worth learning to use.

Specifically, social marketing tools like Facebook, Twitter, and Linked extend your ability to make yourself known to prospective customers as well as people who may refer customers to you.

But it takes time and a focus on providing useful information and resources to others without any requirement for receiving in return.

I’ve always been a resource connector by nature (the one who is always emailing articles and snippets to you prefaced with an fyi”) so social media is a comfortable place for me.

If you are wanting results RIGHT NOW, either stay out of social media or hire someone who has a lighter touch. Social media requires a lower key approach. Hype and in-your-face sales tactics turn most members of Social Marketing Land off.

Success Strategies for Using Social Marketing in Your Business

Some strategies that work for cultivating profitable connections in social media.

Think Conversation; not Presentation

Most people hang out on blogs and social networks because they are engaging with others who have similar interests.

Social networks are informal gatherings, like going to your friend’s BBQ. You might talk business but if you do it will be a casual conversation. Not climbing up on a bench and bellowing, “Hey everyone, let me tell you about this great new service I’m offering.”

It is of course possible that a casual business conversation will lead to a “how about we set up a time to talk more next week?” in which case the result is a meeting in which a presentation is appropriate.

Remember the point is to share information and resources that may be helpful to others in a give and take conversation.

Expect to reach out first

There’s a funny T-shirt that reads “More People Have Read This Shirt than My Blog.”

That about sums it up if you expect people to swarm to your blog or follow you on Twitter. Unless you’re maybe Ashton Kuchner.

Actions you can take to reach out include:

  • Finding others who are doing something that is useful to you and your customers and making a point to comment on their posts in a way that adds to the conversation in progress.
  • If you, yourself post to your own blog, include links to articles that support or enhance the points you’re making. Directing people to other blogs is not only helpful to your readers, it is very appreciated by the persons whose blogs you link to.
  • They may even link back to you!
  • Let people know about useful resources in all social media you participate in. I regularly post links to articles, statistics, and other bits of information my clients and colleagues may appreciate.

Be Yourself

Remember your mom telling you to be yourself when you were worried about being liked by people you didn’t know?

Your mom was right.

In addition to sharing information and resources with real, actionable value to my clients and customers, I also share observations, reviews (books, movies, electronics), and of course the occasional anecdote about my cats.

And I share in my own voice similar to how I might talk with co-workers or people I know casually at a party.

Pick Just One and Try it Out

The first explanation I heard about Twitter was “it’s microblogging.”

I still have trouble explaining blogging to a lot of people let alone microblogging.

“Microblogging” is actually a pretty good description but it’s also, in my opinion, somewhat geeky and intimidating if you’re not a social media buff.

So rather than try to figure it all out, I strongly suggest you get yourself an account with Twitter or Facebook or Linked in.

Not all of them, pick just one.

Then give yourself some time to poke around and get a sense of what’s going on.

Start with people you already know, trust and like

Once you get an account, invite people you know, trust, and like to join your network. Or follow them on Twitter. Or subscribe to their blog.

This way you start in a small box with others you may already be connected with. You can feel fairly confident that you’ll be interested in engaged in the conversations they’re having.

As you begin to feel more comfortable you can begin to check out their contacts or look for people interested in a particular topic you love to talk about.

Join Me

If you’re looking to find some people to hang out with in Social Marketingland, I invite you to connect with me.

You need to first sign up for an account. All the social media accounts listed here are free.

Bottom Line

Once I began reaching out more and focused on hanging out with like- minded people, I got used to and even began to enjoy social marketing.

The most important thing to remember is social media is about connection and conversation. If people like what they’re hearing and find value in what you offer, you will begin picking up business and business-related opportunities.

But like any online strategy, it takes time and effort on your end to reach out and contribute first.

And feel free to connect with me on one of the social media tools I mentioned.

Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, “Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!” go to http://www.judymurdoch.com/workbook.htm You can contact Judy at 303-475-2015 or judy@judymurdoch.com

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