I am also not the most perfect writer either. However when something has to be said, let not a rule of grammar prevent you from taking in the information presented to you.

No that is not the purpose of the semantic web at all. what it will help do is prevent the type of gaming discussed in this article from happening and actually creating an effective benefit for the companies involved.

No matter how you spin it what this writer is advocating is helping companies bury their dirt where one one will see it whether the issues have been resolved or not.

Not only is this unacceptable to the average consumer, it also puts the ethical and moral aspects of the writer in question to a point where someone like me could never trust my business with them in the future.

Running a business is more than your own personal profit machine. You are providing a service that we as an interconnected society come to depend on in varying degrees depending on the value of said good or service offered. Associating yourself with such questionable techniques as mentioned in this article will create a general sense of mistrust that will grow as the internet becomes more and more interconnected and independent webs of trusts are established by not profit organizations and individuals with no profit motive.

Most negative reviews are written for a reason, and most are written by angry customers who have already tried to resolve their problems with the company and failed.

I call the negative review the conscious of last resort because when a company refuses to make good on its products they deserve to get negative publicity and I as a budding SEO specialist would absolutely refuse to help anyone bury negative publicity about their company if I felt it was well deserved.

I myself have manage to influence corporate policy on several occasions will a well placed review of a company and If I ever find them working to bury that content I would report them in a heartbeat to Google and keep complaining until someone listened.

And that company would have made a online enemy for LIFE! Not something a corporation needs to do in these uncertain times if you know what I mean.

I have a very good reputation in the circles I hang because they know I will always tell the truth no matter who gets hurt, including myself. And that will never change. I’m also an activist looking for a reason to happen and any company I catch doing this will earn my scorn forever.

Google is already saying that SEO will matter less and less in the future as the semantic web becomes a reality and content is already king. So let these poor companies waste their money on SEO experts and who knows it might even work for a little while, the Google will change and all that expensive effort will just be a waste of time.

A company would be better off dealing with such a person personally and asking them what it would take to get them to write a secondary review explaining how the company had made good on the complaint than trying to bury the negative review.

Remember no matter how crazy something sounds, if someone finds out your trying to hide it then they will believe you have something to hide!