October 22, 2009
When doing business on the Internet, there are many ways in which you can make a website successful. Although the look of your website is important, fancy websites don’t make sales. There is much more to creating a quality website. To make a website successful, you must create a website that will be of interest to your target market and make them want to visit your website over and over again. In addition, your website should lead your visitors to take the action you desire, such as joining your mailing list, or making a purchase.
Selecting a Website’s Niche
The first step toward how to make a website successful, will be to target your website for one specific niche. For example, if you are designing a website about wine, everything within your website should relate to wine.
Selecting a Website’s Keyword Phrase
You must also select the most relevant keyword phrase for each web page. A keyword phrase is two or more words that best describe your web page. For example, if your web page is about ‘making wine,’ your best keyword phrase would be ‘wine making.’ You should use your keyword phrase a few times within your web page, as this will enable the search engines to determine what the website is about. This is a very important step to make a website successful.
Using HTML Heading Tags
When you begin writing your content, it is very important that you use the HTML H1 heading tag with your main title at the top of your web page. In addition, use th HTML H2 tags for your sub-titles. This is very important, as some search engines place relevance on the text displayed with heading tags. As the default text for the H1 heading tag is very large, you may want to use CSS style sheets to display the heading tags in the font style and size you prefer.
Using META Tags Within a Web page
Another step to help make a website successful is to include META tags between the HEAD tags of your web page. META tags help the search engines to know what keywords are relevant to the web page. They are also used to tell the search engines what the web page is about. Many search engines will display this description within the search results.
Backgrounds and Text
It is always best to display a web page with a white background and black text, as this will make the text easy to read. Distracting backgrounds will make the text hard to read. A good rule of thumb is to just use common sense and keep your website simple. This alone is a great way to help make a website successful.
If you’re using animated graphics, it is important that you use them sparingly. Graphics that continually flash are VERY annoying and may prevent your visitors from returning to your website in the future.
It is very important to include good navigational links on every page. They should be displayed at the top, bottom, left or right side of your web page. In addition, your visitors should be able to get to any web page within your website within four clicks.
Web page Layout
Always be consistent with your web page design. This is a very important step to help make a website successful. The layout for your website should be the same on each page. If you make it different, your visitors will become confused. In addition, it will make your website appear to be unprofessional. Your website design should include the same layout, logo, and navigation setup on each page.
Spelling and Grammar
Always make sure you proof read and spell check your web pages for errors. It is also very important that your webpage doesn’t have any broken images or links.
Important Web pages
When you launch your website, it is very important that you include the following web pages:
About – The ‘About’ page is used to tell your visitors about you and/or your company.
Privacy – The ‘Privacy’ page is used to let your visitors know what you do with their personal information, such as their email address.
Terms and Conditions – The ‘Terms and Conditions’ page should be displayed on your website for your protection.
Site Map – A ‘Site Map’ is used to help the search engines index your website more easily.
You can learn more about all of these pages by doing a search through your favorite search engine. They are very important and will help make a website successful.
Another way to make a website successful is to make the website interactive. This can be done by including a targeted forum that compliments your website, a form in which they can subscribe to an ezine, a feedback form to enable them to give their opinion, or an informative blog in which visitors can comment.
Web Browsers and Screen Resolutions
When you begin designing your web page, it is HIGHLY recommended that you install the most popular web browsers on your computer. This will enable you to see how your website will display in different browsers. You will find that your website may look great in one browser and terrible in another. It would be wise to design your website to display properly in Firefox and then it should display properly in Internet Explorer, Opera, etc.
It is also important that you view your website through different screen resolutions. You can either open your webpage in your browser and then change your computer’s screen resolution, or there are website’s online that you can visit, such as Any Browser, to test your website.
If you follow these simple guidelines, you can begin to make a website successful in no time.