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October 28, 2009

How to Sell Things on eBay – Writing Descriptions that will Pack a Punch

If you’ve spent any great length of time studying auctions on eBay you may have noticed discrepancies between identical items selling at wildly different prices. There are many potential reasons for this such as ending an auction at a bad time, a title that doesn’t really describe the item in question or an unrealistic starting bid dissuading people from getting into the auction spirit. All of these traits demonstrate a person that doesn’t know how to sell things on eBay. However, these traits can easily be mastered with practice and with research, making your auctions the ones that sell for more than your rivals.

One particular way in which to improve your auctions to make your items sell for a higher price is to spend a considerable amount of time on perfecting your item descriptions. The description of an item up for auction on eBay tells a potential buyer everything that they need to know about said item.

They expect to find all of the details including the condition of the item, any faults or failings with it and an accurate and comprehensively detailed description of it.

You aren’t alone when you are selling items on eBay. Even with a niche market there are likely to be other sellers competing for your customers, therefore you need to create item descriptions that are going to stand out from the crowd. Let’s consider a few handy tips that could help to promote your descriptions to the top of the class to aid you in mastering how to sell things on eBay.

  • Avoid overly garish colours. Although you want your description to be eye-catching, too many overly bright colours could actually put a buyer off your auction instead of the opposite effect. Instead concentrate on using bold, italics and underline to help to bring attention to relevant sections of your description.
  • Be detailed in your description. Include as much information as you can get your hands on with regard to the produce that you are selling. Not only will this provide your consumers with all that they need to know but it will also label you as an authority on the type of item that you are selling. Once your buyers have established that you know what you are talking about they are far more likely to come back to you.
  • Check for spelling and grammatical errors. Don’t ever submit a listing to eBay without having proofread it. Ideally write your description in a word processor first to catch any spelling errors.
  • Be persuasive but not over-salesy. In your description you don’t need to convince viewers that their life will end if they don’t purchase your product. Instead you need to appeal to the need that the item will fill, subtley persuading them that this purchase will make their life easier, better or more entertaining depending on the item.

Mastering item descriptions is one of the key elements to learninhow to sell things ebay,ebay selling,sell on ebay,sell stuff on ebay,powersellers secrets,make money on ebayg how to sell things on eBay. Remember that practice makes perfect, in no time at all you will be able to increase your sales through excellent descriptions.


Amanda O’Brien is a successful eBay Powerseller and author of ‘The 2,500 Per Week eBay Powersellers Secrets’ home study course. Want to learn more about starting an eBay business or simply want to improve your eBay sales? Claim your free eBay Selling Secrets Report at http://www.powersellerpod.co.uk

2 Responses to “How to Sell Things on eBay – Writing Descriptions that will Pack a Punch

    avatar Brown says:

    Interesting and informative. But will you write about this one more?

    I thin it is become very hard to sell something on ebay, depends for sure on the product, but they all the time so careful about every policy, all the time they dont let you breath as much as you can, plus there is not much rights to sellers, only buyers have rights there.. well, this is my experience, but you can found alot of people like me., thank you

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