Site   Web

November 12, 2009

Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media

sem - search engine marketing

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales increase. Your ROI rises. Your revenues and profits swell. Your business enjoys stronger customer loyalty and branding in the process.

Many of your competitors are already using SEM in an attempt to capture a larger portion of your market. There has never been a better time to protect and expand your territory. This article will explain why search engine marketing should be a critical piece of your online marketing strategy. You will discover the value of hiring an SEM expert versus going on your own. We’ll also describe how SEM PR and SEM social media tactics converge with SEO and PPC to produce a groundswell of momentum.

Why Search Engine Marketing Is Critical

Search engine marketing blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines’ listings. However, visibility without sales defeats the purpose. And therein lies the true value of SEM.

Your online marketing efforts must generate conversions in order to justify the investment. Conversions might include a prospect buying your product, signing up for your newsletter, or becoming your affiliate. It might include subscribing to a continuity program that generates monthly revenue. Search engine marketing not only allows your company to approach your audience, but it engages the conversation that is already occurring in their mind. It compels action, which lifts your conversion rate.

Is Hiring A Search Engine Marketing (SEM) Expert Really Necessary?

Every tactic that is leveraged within a comprehensive search engine marketing deployment can be learned. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine’s organic rankings change constantly. The major PPC platforms endure a seemingly endless string of upheavals. Social media sites are still in their infancy; as they mature, so too, will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time.

An SEM expert will design a search engine optimization campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to dovetail with the rest of your search engine marketing deployment. Even though you could launch these strategies on your own, do you have the time to learn and apply them?

SEM PR: Melding Search Engine Marketing With Public Relations

SEM PR has its roots in search engine optimization. Years ago, online public relations was managed largely through the creation and distribution of online press releases. This is still effective today. These press releases gain traction in the search engines’ organic listings. That builds your company’s brand while helping to push negative publicity off the first page of results.

Today, online public relations has been incorporated within a broader search engine marketing context that includes PPC, SEO and online reputation management (ORM). For example, a press release can be distributed online in order to gain traction within the natural listings. Then, a PPC campaign can be launched to direct your audience to the press release on your website. Links can be placed throughout the page to other positive coverage. The more points of exposure, the less likely negative press will penetrate the top rankings in the search engines. This is a core element of ORM and by extension, search engine marketing.

Leveraging SEM Social Media Optimization For A Competitive Edge

Social media sites began to enjoy ranking authority in the major search engines a few years ago. That authority has only increased over time, making social media an important cog in search engine marketing. This is the reason SEM social media optimization has become critical for companies that need to reach niche markets.

By establishing a presence on the top social media sites, a search engine marketing agency can develop multiple entry points in the organic listings. That increases your exposure to your audience. It also prevents bad press from infiltrating the top listings for your keywords. These advantages converge to deliver a competitive edge for your company.

The Value Of Hiring A Professional SEO Marketing Consultant

Time is the most valuable commodity of all. Once it expires, it cannot be retrieved. This is why a growing number of companies – including your competitors – are opting to hire a professional SEO marketing consultant. They realize that search engine marketing strategies are complex. The learning curve is steep. What’s more, deploying PPC, SMO and SEO tactics poorly can do more harm than good. Precision in execution is critical.

If you have already mastered each of the strategies that make up search engine marketing, and have a refined the systems through which to deploy them, you may not need an SEM expert. Otherwise, you might be fighting an uphill struggle. Consider engaging a search engine marketing specialist today.

With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula.

5 Responses to “Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media

    avatar Scimmo says:

    A couple of days ago I experienced a real shock: the site has disappeared from the index. The index 1 main page and all. Where are the other 600 gone – history is silent.

    About bans and other things you can not write, because site with unique content, links do not buy, sell, short, a resource for reading.

    So. Climbing in Yandex-webmaster, I tried to identify the cause of the disappearance of site from the index. Looked mistakes and hair began to stir: a bug was pointed out that my site is banned for the parameters indexing the same file from my robots. I have a file – no there is nothing that would prohibit indexing … Et che? Provocation what?

    In support of the silent until now.
    arcade flash shockwave java fun.

    avatar Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media » Submit Press Release says:

    […] Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media […]

    avatar SEO Sydney says:

    Increase your brand visibility through best of social media marketing … A perfect blend of CREATIVITY with SIMPLICITY enhancing your business…

    avatar SiteProNews: Webmaster News & Resources » Blog Archive » Search … | The SEM Guru says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » Search … Bookmark It Hide Sites Comments are closed. Return […]

    Increase your brand visibility through best of social media great way and also wisely

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 4,934,773 bad guys.