Comments on: How To Control Your Listing Text in Google’s Search Results

By: watch twilight eclipse online

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By: remonatrix

remonatrix — Mon, 30 Nov 2009 13:27:44 +0000

The title is certainly one of the most important pieces of the puzzle when you are creating your web site or adding more pages with content.

Always good to see a concice
article about the fundamentals of Web SEO when it comes to Google… Thanks a bunch…

By: Dave Ferrick

Dave Ferrick — Sun, 29 Nov 2009 19:51:05 +0000

@John

Thanks for the reply and I apologize for the double post (Ran into some script issues with the live preview). After thinking about your article I change some things with my URL construction and managed to create a 404. Whoops! Here’s the correct link http://webmeister.me/blog/john-metzlers-serp-article-a-further-title-tag-idea.html

By: Steven Gray

Steven Gray — Fri, 27 Nov 2009 18:15:20 +0000

Yes this is good advice. I am afraid i am one of those keyword stuffers. My descriptions are 95 percent keywords. My only advice to your readers is to not change the title unless u need to . as u will have to wait a long time for that page to be indexed again. I would rather make the changes to the description so u dont lose your page ranking. Maby just publish a new page with better titles.

Best wishes for the holidays
Steven G

By: John Metzler

John Metzler — Fri, 27 Nov 2009 18:12:59 +0000

@ Dave

Thanks for reading. I agree with you that the most relevant terms should appear near the start of the page title. The only exception to this would be putting a business or product name first for branding purposes. But most small businesses on the Net aren’t in this boat.

I’m glad you found the article useful. Btw, your blog link returned a 404 error when I clicked on it.

By: Cary White

Cary White — Fri, 27 Nov 2009 12:33:06 +0000

This is an excellent article summarizing steps that should be reviewed frequently. Thank you for this well organized and thoughtful reminder.

By: Babyliss Flatiron

Babyliss Flatiron — Fri, 27 Nov 2009 09:43:01 +0000

I have noticed over the last few months that google seems to be picking a few differant pieces of the page and randomly using that instead of just the description. Babyliss Flat iron

By: Dave Ferrick

Dave Ferrick — Fri, 27 Nov 2009 00:37:12 +0000

Really good article, John. I agree entirely with your thinking here. It’s not just about getting listed, but enticing user’s to click through.

I have a further suggestion on Title tag construction but due to some limitations on the commenting system here, I had to post it on my own blog. I’d love if you took a quick look and let me know if you agree. http://webmeister.me/blog/2009/11/26/john-metzlers-serp-article-a-further-title-tag-idea.html

By: Dave Ferrick

Dave Ferrick — Fri, 27 Nov 2009 00:10:43 +0000

Great article, John. I agree entirely. The goal is to get the user to click thru to your site, not just get your site at the top of the listings.

Regarding the Title tag, I actually prefer to list the most page-specific content first, then the site. So instead of:
“SiteProNews: Webmaster News & Resources >> Blog Archive >> How To Control Your Listing Text in Google’s Search Results”

I would title it as:

“How To Control Your Listing Text in Google’s Search Results << Blog Archive << SiteProNews: Webmaster News & Resources"

I'm not sure if Google loves or hates this but I feel it puts the most relevant part of the description first and invites more clicks.