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November 27, 2009

Internet Marketing Information: How to Tell the Good From the Bad

If you have an online business, you already know you need good Internet marketing information in order to succeed. Unfortunately, if you are just getting started, it can be difficult to sort through all the online clutter to find information that is genuine, reliable and most importantly, profitable.

Finding solid Internet marketing information is important because it can greatly reduce your learning curve. It can help you become profitable a whole lot faster. For example, when launching your business, you need good advice on how to choose the right niche and the right product or service. You also need to know how to develop a great web site and how to rank well in the search engines. In reality, these points are just the tip of the proverbial iceberg in terms of what you will need to know in order to be successful long term. Finding good Internet marketing information early on can shave months, or even years, off this process.

Of course, the Internet is a constantly evolving medium. A product or strategy that was all the rage a few months ago may now be out of favor as new ideas appear on the scene. Amidst this backdrop, it is very difficult to distinguish between what is genuine and what is unreliable. Therefore, you need to evaluate any Internet marketing information you find very carefully before investing your hard-earned money or even more valuable time in pursuing it.

When evaluating the validity of any Internet marketing information you find, it is very important to first consider its source.

Some questions you might consider include:

  • Is the source reputable? A quick online search is a great way to find any obvious red flags.
  • Is the author successfully using his advice in his own business? (Hint: the Internet is full of so-called gurus who have never made a dime by practicing what they preach).
  • Can she provide proof in the form of testimonials or endorsements to support her claims?
  • Is there an active community surrounding this individual? Does he have a forum? If so, are the conversations going on there focused on the ‘right’ way to do things (vs. sneaky tricks to game the system?) One of the best ways to determine the real deal is to hang back and study what is going on around their little corner of the Internet.

Once you find a reputable source, you then need to be sure the recommended strategies and tips will work in your case. Before accepting and making use of any Internet marketing information you find, make sure it is applicable to your particular business model. In other words, if someone is making a fortune selling information products to an international audience and you are running a dry cleaning service in Topeka, Kansas – you might want to look for advice more relevant to your own situation.

This is where good old-fashioned common sense comes into play.First, find someone who is already successful doing what you want to do. Then, do your research and make sure he or she is legit. Finally, start with the basics and build from there. You will find the tried-and-true fundamentals don’t change nearly as rapidly as the latest fads do. Before you know it, you’ll be on your way to building a profitable and sustainable long-term business online.

Trish Lindemood is an entrepreneur, marketing consultant, and professional web writer who specializes in creating search engine optimized web copy and content. She also teaches other online entrepreneurs how to build and grow their business with effective content creation and promotion. Want to learn how to use Content Marketing to build your business? Be sure to visit today!

7 Responses to “Internet Marketing Information: How to Tell the Good From the Bad

    avatar David says:

    Testimonials are a great selling point for a product or website. But I do doubt their authenticity at times, especially when only a name and email are included. In fact, even when a website is included, there is still a chance that the testimonial is fake. 🙁

    avatar Trish L. says:

    That is an excellent point, David.

    Unfortunately, testimonials can be faked. That’s why it is a good idea to step back and look at the “big picture” before making a decision about something.

    Testimonials and endorsements are one piece of the puzzle – but it is also important to check out other sources of information on the topic. (i.e., Is the overall “buzz” good? Is it coming from a group you can identify with? (in terms of tactics, etc…)

    When it comes right down to it – sometimes you have to trust your gut. At the end of the day, you have to look at the cost (in terms of both time and money) of whatever you are considering and decide if the potential return on investment is worthwhile.

    There is still some risk with this approach – but at least it is a calculated risk. 🙂

    avatar Jack Courtney says:

    Recommendations made by well-known individual who have been into online business for a couple of years now can be a great help in searching a useful material. Experienced people can easily say or at least give hint if a certain strategy will be working or not.

    avatar zoom pens says:

    You share us a very informative and valuable post which i really need this is great post about internet marketing.

    avatar St patricks day decorations says:

    My family have accommodation in Australia. I do our marketing from home, as I have a toddler. It’s hard to keep up with ideas on internet marketing, so I am hoping to find some useful sites. Any suggestions would be great!

    Wow quite interesting blog .. thanks for sharing some useful information

    avatar Charles says:

    This is some useful information, you can always repackage information with a different package and make money. People always buy nice packages.

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