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November 29, 2009

The SEO’s Toolkit Part One of Three: Firefox

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Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources they should use to keep up with the latest going’s on. While telling people how to optimize their own sites and what the tools we use isn’t generally the best of business practices – I just can’t help myself. If your budget doesn’t allow for the hiring of a professional SEO company – trying it yourself may be the only option. I also try to remember that once-upon-a-time I was optimizing my own sites and was new to SEO and without the open advice of others already involved in the community – I wouldn’t be running a successful SEO company today. To this end, it only seems right to provide a list of some of the main tools we use on virtually every site.

When I initially started writing this article I was going to cram a slew of various tools and resources into one article, but the article was going to end up running WAY too long to hold your attention (or mine) so I’ve cut it into three EZ parts (as opposed to three EZ payments which you’ll be familiar with if you too watch late night TV with a laptop in front of you writing things like SEO articles). But let’s get to the meat of this article shall we? The series will be divided into three parts:

    • Firefox
    • Free & Affordable Tools
    • Resources

So let’s begin with Firefox. Let me first say, I don’t know if Firefox is officially the browser of SEO’s, but if not – it should be. You can download it at Mozilla.com.

And now the extensions that make this browser invaluable to SEO’s …

SEO Quake

If I had to lose all but one of my SEO tools – this would be the one I’d keep which is why it gets listed first. This little tool allows me to quickly look at the top 10 results in the SERPs and within seconds see all the PageRank, indexed page numbers, backlinks to that page, domain backlinks, the age of the site and much, much more.

This tool doesn’t provide any revolutionary information in that it’s all data that can be accessed directly. However, it reduces the time taken for tasks that would take minutes to seconds. It then provides easy links to more detailed information. A fantastic tool.

Oh, and it also adds a line through all nofollowed links. Very handy when link building.

SEO for Firefox

Aaron Wall over at SEO Book has added a great tool to the mix that duplicates a lot of functions of SEO Quake but which has enough additional features to be very useful. Basically – neither is a replacement for the other.Like most tools – it provides information that can be accessed in other ways, BUT with this Tool Aaron allows users to find tons of relevant site and keyword information quickly and painlessly. From keyword traffic to keyword trends, from backlink counts to social media mentions – this tools gives
quick access to tons of information.

Admittedly, I prefer the layout of SEO Quake and some of the easier functionality.

SEO Link Analysis

A HUGE thumbs way up (two of them in fact) to Joost de Valk who made all our lives simpler when this tool launched. What this tool does is display the PageRank and anchor text of every link when you perform a backlink check on one of the major engines. I suppose you could visit every single site and get this information yourself and there’s value in that to be sure, but when you need a quick analysis of a site’s backlinks – this tool is invaluable.

As a sidenote – it works VERY well with SEO Quake.

Web Developer

With this tool we’re getting a bit more advanced. For those of you who understand coding or are learning (and you should be), this tool is incredible. It allows for quick testing and viewing of a site’s structure including, image info, table and cell information, W3C compliance, CSS details and MUCH, MUCH more.

I can’t possibly list off all the functions this tool offers and admittedly I don’t use them all but I use enough of them regularly for this tool to make my top 10 list.

IE Tab

This is an odd tool to add and it’s purely a convenience tool but like adding a second monitor to your system – once you have it and realize that it saves you just a few seconds dozens of times per day you quickly realize that your productivity relies on it.

With a simple click of a button, this tool loads Internet Explorer into your Firefox tab so you don’t have to go back-and-forth between browsers when testing. I could survive without it, but since you have Firefox anyways…

Search Status

This is another tool with many uses. On the surface it simply displays PageRank, Alexa and Compete rank and mozRank data but with a right-click of the icon you get access to a whole slew of additional information, including fast links to whois, the robots and sitemap files, keyword density information, Archive.org info, and it will even highlight nofollow links.

A lot of these features overlap other tools noted above, but I will say – I have it installed and so should you.

These are the main extensions I have installed for Firefox (read: the ones I use virtually every day). This isn’t to say that’s all there are, and I can’t stress enough the benefits of
visiting addons.mozilla.org and looking for more useful extensions specific to your needs (RSS, Twitter, coding, etc.) I have about a dozen more installed than are listed here, but those above are the main Firefox SEO tools I use daily.

In the next article, we’ll be taking a look at free and affordable tools that you can use to help improve your website rankings. Be sure to keep your eyes open as there will be many invaluable tools listed there too.


Dave Davies is the CEO for Beanstalk Search Engine Optimization, Inc. Beanstalk offers
organic SEO services, consulting, link building and SEO copywriting services. While they offer their
SEO from Victoria, BC they are proud to serve the world.

27 Responses to “The SEO’s Toolkit Part One of Three: Firefox

    avatar Toledo Web Design says:

    This series of articles is going to be very useful. I too use several of the tools you have listed but I wasn’t aware of IE Tab and Search Status. I thought I knew them all. LOL.

    If I may make a recommendation. Last Pass which is at LastPast.com, saves me numerous hours a month in log in and site password retrieval. It easily store all of your pass words at the last pass vault and not on your computer so you don’t have to worry about backing them up. It will log you in to all of the sites you have pass words, fill forms with various identities, and it is all FREE.

    avatar The SEO’s Toolkit Part One of Three: Firefox | Did You Know ... says:

    […] Post from: SiteProNews: Webmaster News & ResourcesThe SEO’s Toolkit Part One of Three: Firefox […]

    avatar John says:

    I really like your blog and i respect your work. I’ll be a frequent visitor.

    avatar The SEO’s Toolkit Part One of Three: Firefox » Submit Press Release says:

    […] The SEO’s Toolkit Part One of Three: Firefox […]

    Dear Dave !

    I am from Vienna, Austria – and my English is not so perfect.. – But your Article was so clear , that i nearly understood everything ! – And i am not a proffessional , but i was proud, that i allready used most of the tools you described here!

    best regards from Vienna

    Geri

    avatar seo says:

    your blog is very impressive for seo knowledge.

    thankx
    my regards

    avatar Agency says:

    Wow, about time someone actually offered some good information. Seems like all the SEO articles leave you having at the end. This is the first that really gives you some good links and sugestions

    avatar Chelle says:

    These add-ons have definitely made my life easier as well. I won’t add to the list just yet seeing as this is the first of three articles.

    I didn’t know about IE tab either, so it’s one more add-on to add to the collection – thanks for that! :)

    avatar Tom Hargrave says:

    As the old saying goes “build it and they will come”. None of these tools replace good design and relevent content. Build the content that people want to read and inbound links will happen naturally. Problem is, most customers can’t or won’t wait the 6 – 18 months for their site to perculate to the top. They want it now and scream any time their site drops from the “top 10″.

    I enjoyed your article and immediately went to check out the links you provided. But, right off the bat my Malwarebytes’ Anti-Malware program would not let me get on the seoquake.com site. It said it “successfully blocked access to malicious IP:88.214.226.32.” What do you make of that? Sort of took the wind out of my sails.

    I love firefox because of all the plugins you can get for it for free that can save you hours with seo work and browsing in general.

    […] this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use […]

    avatar The SEO’s Toolkit Part Two of Three: Tools | Did You Know ... says:

    […] this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use […]

    avatar SEO Toolkit tools says:

    […] this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use […]

    avatar Sally Dillon says:

    I love Firefox and already using some of these tools but you mentioned a few that I had missed. Thank you for the post!

    avatar online pharmacy no prescription says:

    Are you a professional journalist? You write very well.

    avatar Roy says:

    I don’t know if the author is a professional journalist but I agree.

    avatar kamagra online says:

    I really like your blog and i respect your work. I’ll be a frequent visitor.

    […] This article is inspired by the article found at SiteproNews […]

    […] this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable […]

    avatar Lucu says:

    Informative work, please keep it up.

    avatar Santechnika says:

    I tried some of tools, but in the end of the day I was not satisfied how it slows down my computer resources.

    avatar Ian Blair says:

    Great list of tools, keep it up.

    avatar The SEO’s Toolkit Part Two of Three: Tools | Eksee Biz says:

    […] this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use […]

    MozBar is another great SEO extension for FireFox and Chrome, giving you basic analysis such as Domain Authority and Page Authority and much more if you are a SEO Moz account holder.

    […] this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use […]

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