You can’t call this a war when the “search” team (including Google) doesn’t even flinch when media makes threats like Murdoch made.

There is NO war. Besides, the Internet doesn’t need News Corp. All the old, racist bigots get their news from TV and that relic the newspaper.

The web will continue to weave itself.

Now that the print media is on a downer – let’s find another source of revenue – and of course – Microsoft leaps to the party.

One major problem I have with search engines paying or receiving money for indexing a site is that it’s going to impact negatively on smaller business and website owners. Who can really compete with the types of money News Corp can dish out.

So they go from print monopoly to internet monopoly in the blink of an eye while we all still sit here adding our comments in forums

It’s going to be interesting times indeed.

Old world media is threatened by Google and so is Microsoft since they decided to become a serious player in the online search market.

When we break this down to it’s basic core we find that same old tired song is being played again…..money.

What many of these companies don’t realize is that few people care if they stay super rich anymore. We just don’t care. Many of us would like to see them start living in the real world with the rest of us humans again.

What will ensure a truly open source web will be interoperable services and content and those who refuse to play nicely will eventually be left to play in their sandbox all by themselves.

Microsoft and that slimy New Corp are betting on big money when no one really cares about big money anymore except for a few tired old men who are increasingly becoming irrelevant as more and more free or advertising supported services are coming online.

They can either join us in the ocean we called the internet or stay in their backyard fish pond it is of no interest to me.

I support companies that are willing to open up and allow everyone access to everything for little or no price whatsoever. The days of the super rich are over until we as a people get everyone to a standard of living anyone can look at and not be ashamed of the species.

This will require a lot of work and the sacrifice of the super rich lifestyles and I don’t expect these people to go away without a fight. But as more people continue to refuse to do business with them within their current business models they will be forced to change.

Under democratic government, all power lies in the hands of the people. Eventually business will come back to the earlier conclusion that the ‘ customer is always right ‘ and then add ‘ or their money stays in their pocket and we go bankrupt ‘ to the quote.

Like it or not the world and its view is changing. You can come willing, be dragged along unwilling, or die. Either choice is fine with me but if you choose to die please don’t get in my way of living my life when you do it. Go off somewhere quiet and private and do it!