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Google About to Caffeinate a Data Center

By Kalena Jordan in Featured

A few months back, Google announced they were planning a rollout of a new search engine called Caffeine. Google engineers have been busy ensuring the new search infrastructure improves Google’s indexing speed and ability to scale as the web grows exponentially.

To help in this quest, they made a web developer preview of Caffeine available in August and asked for public feedback. What wasn’t made clear by Google was exactly when the rollout would take place. Google has ended speculation about that with their actions this week.

Google has closed the Caffeine Sandbox from public viewing, replacing it with a message thanking testers for their feedback and announcing that Caffeine is *ready for a larger audience*. Part of the message reads:

“Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.”

We’ll update you when/if we start to see caffeinated Google SERPs. Seen any yourself yet? Let us know via comments below.

Plastic Surgery Marketing Strategies – How to Write Google Ads that Get New Patients

By Paul Rakovich in Featured

If you’re using Pay-Per-Click advertising to promote your plastic surgery marketing practice online or if you’re even thinking about using PPC then you need to read this article right away.

Why?

Because you can’t just buy the first spot anymore! There’s something called a quality score that Google uses.  And if Google doesn’t like your ad or website, it will punish you by lowering the rank of your ad burying it so very few prospects will see it.  Now, if you don’t write your Google Ads the right way, you can be spending thousands of dollars and not get one single new patient.

Why Most Google Ads Fail to Bring In New Patients

Imagine you are seated in a room, shoulder to shoulder with your fiercest competitors.
In the middle is a prospective patient for your plastic surgery practice.

This asks, “Why should I choose YOUR PRACTICE in 15 words or less?”

What would you say?

Would you waste any of the 15 words? Would you waste 3-6 of the words on saying your name once or TWICE???? Would you waste a few words on “Board Certified” or “Free Consultation” that everyone else offers?

Well, believe it or not, the scenario above is basically your Google ad. It’s a preliminary 15-word interview of you versus all of your competition. And, most people doing pay-per-click advertising online stumble by adding words that are a complete waste. People add words that do not make people want to click and visit their website. By not writing an effective Google ad, you can kiss tens of thousands of dollars in new patients goodbye.

How to Write an Effective Google Ad That Brings In New

Each word in your Google ad must earn its spot.  If there’s not a strong persuasive element to every word you select, then you are wasting space and missing out on new patients. And, this includes inserting your name and the practice’s name within the ad. In fact, this is the pay-per-click advertising mistake that is committed everyday. People are obliviously taking up precious Google ad real estate.

For example, look at these to ads under a search for “San Diego Plastic Surgeon”:

Ad #1:

Smith Cosmetic Surgery
Dr. Ray Smith offers cosmetic
procedures for body, breast & face
(URL was placed here)

(Actual ad but name was changed here)

Ad #2

Facial Plastic Surgery
“Only Face; Only Superior Results” San Diego
San Diego Plastic Surgeon (CA)
(URL was placed here)

Notice the difference between the two ads?

The Difference Between a Good Google Ad and a Poor Google Ad

1. The first ad forgets that the most important part of the ad is the headline. Put your name there and you might as well leave it blank.
2. The first ad in contrast tells the prospective patient nothing about why they should choose or even consider Smith over every other plastic surgeon out there.  Everyone else “offers procedures for body, breast & face.”  He’s positioned him self as just like everyone body else.
3. The second ad tells people we only do face. This eliminates people they don’t want– so they’re only paying for clicks from their target customers.  The general public has been taught that specialists are “better.”
4. The second ad confirmed they are in San Diego, in two different spots. This bolds “San Diego” in the ad and it makes the ad stand out from the rest.  Plus it assures someone looking for a surgeon in San Diego that in fact this is in line with what they are looking for.

The only fault that I find on the second ad is the use of “Only Superior Results.” What does that really mean to a prospective patient? Not a whole lot. Every patient is expecting superior results.   Some have expectations set more towards miracles then “superior.”

On your Google ad, you want to describe what a patient is after and hit on some emotion. You want to have some psychological or emotional trigger within your ad copy that grabs prospective patients by the eyeballs and pulls them to your website.

Your Next Steps…

You can continue to do pay-per-click advertising your way and waste thousands of dollars or you can consistently beat your competitors and get new patients even in a recession. And, you can have Google think of you as a long-term business partner they can count on. They give their long-term partners preferential treatment like:

• Higher position with a LOWER cost. It is possible to get a #1 spot for #3 prices or less.
• Your ads will show more often.

The end result is more new patients and a lower new patient generation cost.

For more information on plastic surgery marketing that generates a flood of new patients visit www.clicksandpatients.com for our free report: “Recession Proof Strategies That Are Bringing In Scores Of New Patients For Plastic Surgeons In The Most Fiercely Competitive Plastic Surgery Market In The World – Beverly Hills.”

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Paul Rakovich helps aesthetic practices get more new patients by focusing on the entire online patient generation process from website design, website usability, traffic generation and phone call conversion. This allows his clients to bring in new patients while cutting out poor and non-performing advertising that can save them thousands of dollars per month.  Visit www.clicksandpatients.com to learn how with his free plastic surgery marketing report now.

A Look At The Micro-Blogging Website TipDrop And How It Compares To Twitter

By Malcolm Leyshon in Featured

Twitter now has some competition on its hands. There is a new micro-blogging website called Tipdrop.com that was created by John Ledger earlier this year. Tipdrop is very similar to Twitter, but Tipdrop allows you to use 255 characters with each message you post, rather than 140 as with Twitter.

The layout for both blogging platforms is very similar. They both utilize a two column layout with messages appearing in the wider left-hand column, and the user’s information appearing in the narrower right-hand column. However, Tipdrop allows you to include up to ten URL links as part of your profile. Those links appear in the right-hand column of your Tipdrop homepage.

Both focus on different questions that appear at the top of the main page. Twitter asks the famous self-centered, “What are you doing?” Tipdrop, on the other hand, doesn’t care what you are doing right now, but wants to know, “What do you know about that?”

Tipdrop is developing a character all of its own by focusing on what you know rather than what you do. This is completely different from the gossipy triviality of Twitter. By sharing knowledge about specific topics, each contribution is focused outward on the topic, rather than inward on the person posting the information.

The tips shared on Tipdrop are then organized into categories, such as Arts & Humanities, Dining Out, Personal Development and so on. When a tip is posted, you are presented with similar threads to assist you in finding the best place to post your tip. If there are no threads that cover your topic, you simply post it as a new thread.

People are able to vote tips up and down. Also, every member of Tipdrop is assigned an initial credibility ranking of 100. The more a member contributes to Tipdrop, and the more votes a member receives for their tips, the higher their credibility ranking. There are links to the User Rankings list with links to user pages of each member in the Site Links section of the home page.

The ability to vote on tips means that the overall quality of Tipdrop is likely to rise over time.

How does this affect internet marketers?

First of all, any marketer who blatantly promotes his or her own business will get punished by other members who will quickly vote down any contribution that is merely self-promotional. This helps ensure the overall quality of contributions made to the site and is a good thing.

However, internet marketers still have plenty of room to build up a reputation and brand themselves on Tipdrop. This can be done simply by offering a regular supply of high-quality tips that other members will appreciate. As you post more tips and your credibility rises, you will enjoy increasing exposure on Tipdrop. More people will check out your own page and click your links. So, by making a positive contribution to Tipdrop, you will also be quietly promoting your own business and yourself as an expert in your particular field.

Another neat feature of Tipdrop is that it comes with an Adsense revenue sharing system. If you have an Adsense account, all you need to do is enter your Adsense publisher ID in the appropriate field on the Settings page. Then, whenever people click on the ads that appear on your pages, Tipdrop will give you 75% of the generated revenue.

Tipdrop.com is easy to join. Just like joining Twitter, it is simply a matter of hitting the Sign Up button on the home page and filling in a short online form with your name, username, password and e-mail address. And, just like Twitter, it is 100% free.

I doubt that Tipdrop will completely replace Twitter, because despite the similarities, they have different intentions behind them. However, what already seems obvious is that Tipdrop is a micro-blogging website that is set to grow and grow and become a leading source of online tips and advice across a wide range of categories.

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For more information about how to start a home business and get a Recession Proof Business with Internet Work from Home Ideas and Opportunities at http://www.malcolmleyshon.com you will find a wide range of tried and tested ideas including a daily newsletter and a free 325 page e-book.

Google Dashboard Lets You Drive Your Own Data

By Kalena Jordan in Featured

Google has provoked more concerns over privacy this month with the launch of Google Dashboard.

Googe Dashboard is basically an access point for all your Google logins and tools associated with your Google account, as well as a summary of your usage of those tools.

From the official blog post:

“In an effort to provide you with greater transparency and control over their own data, we’ve built the Google Dashboard. Designed to be simple and useful, the Dashboard summarizes data for each product that you use (when signed in to your account) and provides you direct links to control your personal settings.”

From the Dashboard, you can now manage your settings for and view usage of more than 20 products, including:

• Google Alerts
• Blogger accounts
• Calendar
• Contacts
• Google Docs
• Gmail
• iGoogle / Google Gadgets
• Orkut
• Latitude
• YouTube
• Picasa
• Web History
• Product Search
• Google Profile
• Google Reader
• GTalk

Google is planning to add even more products to the Dashboard, such as:

• Google Analytics
• Google AdSense
• Google AdWords
• Audio Ads
• Google Base
• Local Business Center
• Google Page Creator
• Google Webmaster Tools
• Google Subscribed Links
• Google Wave
• Website Optimizer

To find the Google Dashboard, sign in to your Google account, then click on the Settings link from the Google Home Page and choose Google Account Settings from the drop down menu. This will open your Google Accounts page. From there you’ll see a new link under Personal Settings called Dashboard – View Data Stored With This Account. Click on that link and you’ll be prompted to enter your password again before being taken to the Dashboard page.

If you’re already logged into your Google Account, you can access the Dashboard by typing in https://www.google.com/dashboard/. All data stored in your Dashboard is private unless indicated by the shared icon as visible to others.

Having viewed my own Dashboard and usage data, I can understand why privacy experts and bloggers are freaked out. It’s quite disconcerting to see exactly how much Google knows about you and your online history. People have been concerned enough about the search history tracking built into the Google Toolbar, but that is only the tip of the iceberg. Dashboard proves that Google is collecting much, much more data about your online activities than you might think. In the wrong hands, this information could easily present opportunities for mass identity theft.

However, one of the major prompts for launching Dashboard was to give people back some element of control over how their data is stored by Google. This is a step towards transparency after all – and as their official blog post states – they are the first major Internet company to offer this degree of control.

So while it’s a little alarming to witness so much of your personal data stored by the Big G, you at least now have the ability to edit and/or permanently remove it. (Or so they say?)

Time over for the Times as Rupert Murdoch scampers off the ramparts?

By John Sylvester in Featured

Recent articles in the Guardian newspaper have suggested that reality has finally sunk in with News Corp’s owner, Rupert Murdoch, as paywalls have been deferred indefinitely and his charges against free online news have now come crashing down.

As a recent example of charging for online news, the furore over British MP’s expenses bore out the fact that as far as “exclusive” stories are concerned, this scandal was re-reported on many assorted websites that were free, within half-an-hour of the story’s release. So, why would anyone choose to go to the Telegraph website, if it sat under a paywall, when you could get the same information from alternative sources?

Obviously, by setting a date for the advent of paid-for content, Murdoch was hoping that other news corporations would follow suit. But even if he had sat down with all the world’s newspaper execs to hammer out a deal, wouldn’t this have amounted to a cartel, which of course is illegal in most countries.

I have argued for the past few weeks that a report by Peter Horrocks, Director of BBC World Service (see http://www.sitepronews.com/2009/07/28/social-media-puts-fortress-journalism-under-siege/), which promotes speciality publishing in response to declining newspaper revenues, is the correct view of the future of online news. Rupert Murdoch, on the other hand, would have found it almost impossible to introduce micro-charges for readers browsing his newspaper websites.

On November 5th, Mr Murdoch admitted, in a report published in the Guardian newspaper that, “last night the schedule was slipping for the start of online charging at papers including the Sun, the Times, the New York Post and the Australian. The initiative, which has divided the media industry, is an attempt to recalibrate the business model for struggling print media.”

In July, Murdoch launched a massive and prolonged attack against the BBC, which can never charge for online news, as it’s a state-run institution. Since that date, his son James has gone into action against the corporation to strengthen his father’s diktat that News Corp was not going to “give news away for free”.

As of last week, he has climbed off of his trusted steed and addressed his audience more honestly, and from the ground, saying that although initially he fully intended to lock his news up behind paywalls from the end of the company’s financial year, ending in June 2010, “I wouldn’t promise that we’re going to meet that date.”

According to the Guardian newspaper: “News Corp revealed an 11% increase in profits to $571m for the three months to September…but [it] continues to struggle with its digital offerings. Murdoch revealed that the social networking website MySpace has failed to deliver on a minimum level of web traffic it guaranteed under an advertising tie-up with Google three years ago. As a result, it will not receive all of the $900m that Google had agreed to pay for the right to offer search and advertising on MySpace.”

So, what are the figures that may have inspired this retreat? And how much advertising revenue does News Corp derive from the average newspaper reader? Well, from buying the physical article, $150; from newspaper advertising, $100; and from the web: a derisory $8.

Another pertinent question Mr Murdoch seemed to overlook as he was attacking the very foundations of the BBC, how much time does the average reader spend on his papers: 12 hours a month in print; 10 minutes a month online, or 1/720th.

The difficulty in understanding both models is that newspapers are tactile and dense to read; online is the opposite. I would be interested in finding out if anyone, anywhere, ever, has read an entire newspaper online. It just doesn’t happen. Also, when you look at the typography of online news (the BBC is a perfect example), journalists write in bite-sized chunks, as we all know that reading dense tracts of text on-screen is too wearing an experience. Therefore, it’s can only be modelled as an add-on, not as an entity in itself.

For as long as newspapers have been publishing online, owners have accepted that charging for it was never going to work, and concluded a long time ago that advertising plus free access was the preferred model. But then came the credit crunch and with it the negative effects on the profits of publishing; and publishers needed to find a way out. Murdoch decided to go back a few paces, if not a hundred miles, in re-introducing the idea of the paywall. Now, it looks as if this re-enactment of the past — one that would never have come to fruition — is quietly being fazed out.

According to another article by the Guardian newspaper: “His Times/Sunday Times duo has dropped off the pace in Britain, adrift of the Mail, Guardian and Telegraph. His New York Post is down to 27th place in the league table of US online news resources. Fox, of course, is a palpable presence, but still trailing Yahoo News by 26 million users a month. How — the Wall Street Journal apart — do you start building paywalls around that?”

Murdoch ran the risk of trying to lead the newspaper industry towards a pay-per-view model when he said: “I believe that if we’re successful, we’ll be followed fast by other media.” He wasn’t, and the deal that has caused such a stir over the last three months seems dead in the water, with Mr Murdoch having been forced, at last, to eat humble pie.

When he said “change was inevitable” and “we’re certainly satisfied that we can produce significant revenues from the sale of digital delivery of newspaper content,” he spoke volumes about how, rather than becoming “the saviour of online news”, he severely miscalculated the market and today’s generation of readers.

So, for now, while the argument for fortress journalism abates, maybe we can return to normal and stop worrying about its consequences. In conclusion, it certainly seems that the Times has not kept pace with the times; and that if the Times wants to succeed in the future, it will have to reinvent itself with the times.

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John Sylvester is the media director of V9 Design & Build and an expert in search engine optimization and web marketing strategies.

Cutting Rank: How an Improper Domain Name Redirect Can Forfeit Your Top Rankings

By Tom Shivers in Featured

Can my site rank better with a keyword-rich domain name? Sure.

Can my site rank better without a keyword in the domain name at all? Absolutely.

I get questions (or assumptions) like this regularly. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor.

Let’s say your website has been out there for 6 months or more and you assume, for whatever reason, that you can get a higher search engine ranking if you were using a keyword in your domain name instead of the one you have. In addition to your company web domain, maindomain.com, you rush to purchase keyword1.com, keyword2.com and keyword3.com.

3 Key Points in Online Marketing to Avoid Tanking Your Results

By Paul Marshall in Featured

With all the changes in Google AdWords and the increased competition these days, organic SEO looks more and more attractive to most of us.

The key is for your website optimization to out-perform your competition, without over spending with an online marketing consultant (or without taking up too much of your time if you’re going the do-it-yourself route).

Remember, affordable Search Engine Optimization is about increasing quality traffic, then

• converting
• that traffic to a sale or a sales lead.

If you miss these points I describe below, your SEO goals of increased conversions will tank, even if you have a Number 1 Google Ranking.

I often notice these missed areas when I’m Coaching a business owner about their Web site and their need to increase sales and sales leads.

So, here are 3 points for you to review that I hope will help your SEO goals of increased conversions.

What’s Above the Fold Counts Most, so Consider Monitor Resolutions

Living in the world of TV remote controls and browser back buttons, we have to capture our website visitors’ attention ASAP. Our visitors aren’t going to give us much time before making a decision to stay or to leave our website.

As much as this subject is discussed these days, it’s amazing the number of sites I review that have critical information missing from “above the fold”, in that area visible before your visitors scroll down.

This is the area to briefly summarize what people can do on your site and make your best case for your guests staying on your website and not clicking away. This may also be the area to place your contact information.

Keep in mind that what’s above the fold on your monitor will likely be different from what’s above the fold on the monitor for someone visiting your website. Browser resolution is set differently for various computers.

For instance, on my website, I know the top resolution of my visitors is 1280 by 1024 (53%) and the second most popular resolution is 1024 by 768 (37%). I get this information from my site’s analytics script, although not all analytics programs provide this critical information.

Since I make sure my site looks great for these 90% of my visitors and make sure I communicate reasons to stay on my site above the fold (my value proposition), I draw more people into my site, encouraging them to scroll down.

Remember to cross test your site with recent versions of the most popular Web browsers: Firefox, Internet Explorer, Safari and maybe even Google’s new Chrome.

These steps raise my conversion rate and they will raise yours, too. And increasing traffic and conversions is the whole point of affordable search engine optimization, whether using an online marketing consultant or d-i-y, right?

So, don’t miss this important step.

Carefully Select Your Type Size and Font and Remember that White Space is Your Friend

I’m astounded by the improper text choices made by so many website owners today. Is there really any good reason to make people squint at your website, struggling to get the information they need?

Consider reviewing The Easy to Read Standard at Information Architects (you can Google it). I would encourage you to review the size of your text, the white space between your letters and words and between your paragraphs and headings.

Designers often believe whitespace is your enemy; if you want people to understand your message and stay on your website, whitespace is in fact your friend.

Also consider that fonts with serifs are easier to read than fonts without serifs.

If you want to successfully convey your message to as many of your site visitors as possible, then make it as easy for them as you can. When we’re talking about increasing conversions, it’s all about the numbers and appealing to the largest number of people possible.

Use Opt-in Email or Blog Postings to Maximize Your Sales

All website owners would like for people to buy from their website the first time they visit. But is that realistic?

Consider these statics from the National Sales Executive Association:

• 2% of sales are made on the 1st contact;
• 3% of sales are made on the 2nd contact;
• 5% of sales are made on the 3rd contact;
• 10% of sales are made on the 4th contact (and)
• 80% of sales are made on the 5th – 12th contact.

For most businesses, if you don’t offer an opt-in contact, like a regular email newsletter or blog postings, you’re missing out on most of your potential sales!

When setting up an opt-in Internet marketing campaign, you should offer incentives to subscribe. To entice people to opt-in, you can offer:

• special pricing for email list members
• a first look at new products
• ability for customer to select subjects and emails they receive (controlling the frequency of contact by choosing which of your lists to be on)
• promise not to share email or other personal info with other companies

Using opt-in contact allows you to significantly increase conversions by introducing yourself over time to your potential customers, in a soft-sell manner.

Website optimization is important; the goal is increased Internet traffic, sales and sales leads. But whether you’ve hired an online marketing consultant or you’re doing the process yourself, Affordable search engine optimization by itself doesn’t accomplish those last points of increased sales and sales leads.

You’ve got to remember to design your website to alleviate visitors natural apprehensions and make buying from you as easy as possible.

Properly mapping out the above the fold area of your Web pages, using appropriate size text, using adequate whitespace and offering an opt-in process to nurture your buyers will all help you accomplish the real goals you have with SEO and website optimization: increased sales and more sales leads.

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Marketing online since 2004, Paul Marshall can help you market on a budget. He’s an Online Marketing Consultant and an Affordable Search Engine Optimization specialist offering marketing services (and d-i-y Coaching). You can learn more about Paul on his LinkedIn profile: http://www.linkedin.com/in/paulmarshallwebmarketing and at Strategic Web Marketing.net.

How to Get Your Blog and List Building Working in Harmony to Build Your Internet Home Business

By Michelle Jayes in Featured

For anyone who gets involved in an internet home based business, one of the first things that they are taught to do in order to build a successful online business is to get a website, a blog and an auto-responder. In fact these three things are the most important tools when starting an internet business.

What we are going to discuss here is ways to get your list building and blogging activities to synchronize in such a way that your marketing efforts will support both these activities at the same time. In other words, your blog will support your list building and your list building will support your blog.

Let’s begin by looking at how you can use your blog as a way to build your list.

When setting up your blog make sure that you add an opt-in box to your auto-responder and place it in a prominent position where your visitors will see it on arrival at your blog. Near to the top and either on the left or right hand side is good. You could offer a free report or e-book as an inducement to sign up to your list.

Whenever you make a new post to your blog, sign off with your name and a link to your squeeze page. Encourage your visitors to sign up to your list so that they will be notified every time you make a new post on your blog.

Another way that you can promote your blog is by inviting people to comment on your blog posts. The advantage for them is that their comments can link back to their websites when they enter the URL field on the comment form.

If your business is internet marketing then make posts about this and teach your subscribers about the benefits and etiquette of commenting and linking back to their sites from the blog comments. Make sure that they understand that spamming is not an option.

Whenever you make a new post about something controversial or a review on a product or service, email your list and ask them to give you their opinions on whatever you have blogged about and include a link to your blog post.

You should see a significant increase in traffic to your site from your email list if your post is well targeted and also a big increase in the number of comments that you get to each article.

Offer your readers the opportunity of using your posts on their own blogs provided they include a link back to your site and acknowledge you as the author of that post. Also submit your articles or posts to other peoples’ blogs for possible inclusion on their sites. Invite your email list to submit articles for possible inclusion on your blog with a link back to their sites and inform them of how guest blogging will help to increase their own profiles on the internet. This will help to keep your blog loaded with fresh content at all times.

By adding these tactics to your list building and blogging efforts you will be creating a well synchronized and effective marketing strategy for your internet home based business.

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If you enjoyed this article by Michelle Jayes then visit her website www.online-income-business.com for more great ideas and
business opportunities and sign up for her free newsletter

Real-Time Search – 5 Reasons Why

By admin in Featured

If you don’t understand why the Real Time Web is huge, you will soon. Thanks to micro-blogging sites like Twitter, a constant stream of human-posted content has infiltrated the Web. This growing infiltration has created a bottoms up approach to content creation that via the progressive support of rapidly developing applications has and will continue to empower every individual to co-create what is deemed as “important” on the Web.  The Real Time Web serves as both the database that informs us of what is happening right “Now” and the human touch to the content that will compete with the traditional algorithms for what is deemed as “valuable” content to us all.

Its challenges lie in the filtration and mass integration of both the content and the act of sharing to the Real Time Web.  There remain major aspects of the Web that have not yet integrated “searching” and “sharing” of the Real Time Web, including traditional search.  But as filtration and integration progress the Web will take the form of a living breathing database.

6 Useful WordPress Plugins to Prevent Spam

By Stacey Zimmerman in Featured

In starting your wordpress, there’s a great possibility to receive spams. Receiving comment spam when first starting a blog can gain such traffic that could be alarming for beginners. For this reasons we don’t have the access to prevent spammers to read our blogs. In just a minute your blog can be spammed by thousands of comments. This article introduces 6 proven useful plugins that is available in wordpress to help you fight and eradicate spam.

yaCAPTCHA

It is a CAPTCHA plugin designed for WordPress, it helps you block comment spam from automated bots. So if you post comments, users have to write down the characters of an image provided. It is planned for automated programs to find it hard figuring out those characters, a great help in preventing comment spam.

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