Comments on: Branding – For Better or Worse

By: семизнаки

семизнаки — Sun, 20 Dec 2009 02:09:59 +0000

Great information. It’s really useful. Thanks

By: Alexandra Spirer

Alexandra Spirer — Fri, 18 Dec 2009 22:20:24 +0000

I agree with Tom there are definitely brands that take it too far, but there are also many others that effectively get out their messages without overwhelming the public like McDonald’s. You instantly know when you see or hear about Mickey D’s or the Golden Arches that means McDonald’s.

By: Tom Hargrave

Tom Hargrave — Fri, 18 Dec 2009 06:21:39 +0000

There are also cases of branding going too far. Take Kleenex for example. No-one goes to the store to buy facial tissue for our colds, we buy Kleenex. They did such a good job that their name became synonomous with facial tissue. Kleenex took their competition to court to prevent them from using the Kleenex name and they lost because the courts determined that their name had become a part of our everyday language.