December 29, 2009
Creating good, meaningful, content is something every Internet Marketer needs to master. These are some of the ideas and tips that I use in my own business that will help you to do exactly that.
1. Have a purpose. Of course you need great content to bring traffic to your blog or website but there is something you must do first.
It’s essential to have a goal before you start writing anything at all. You need to know what you want to get out of what you produce, whether that’s to drive more visitors to your site or to educate and inform your market.
2. Focus on getting it right first time. Of course this doesn’t happen without practice, but take an example from a daily newspaper journalist. Their deadlines mean they don’t get time to write, edit, re-write and touch up their copy, so they have got to get it as right as they can first time round.
This is particularly important for any copy to your blog posts; they should be 95% right the first time you write them.
Entrepreneurs fail most often because they don’t realise how important speed and execution are. Being a perfectionist is not a good idea in business, good enough will outperform perfection every single time so do not waste time ‘perfecting’ your copy, just get on with it.
A bonus to this technique is that if you really focus on getting things right first time then you you don’t have to go back and fix them later.
3. Force challenging but realistic targets on yourself. It’s quality not quantity that counts here, so your goal should be to create and share that every single day.
4. Give sound bites, not manifestos. A really great example of this is Twitter – you have to put your point across in140 characters, or less,. That forces you to be succinct and to the point.
Most inboxes are overcrowded and your message is easily lost so make your emails short and punchy.
Save the big ideas for the right medium and time when your customers have the time to sit down and take it in.
5. Have a point of view. People buy from people they trust, and they won’t trust you unless they feel they know you.
I know I say you have to have speed and execution, but it also has to have something of your own personality in there. People are interested in your thoughts and opinions on the topic, so don’t make it neutral and bland but state your views clearly as someone who has a genuine interest in the topic.
6. The Insiders Scoop. This follows on from the previous point, because in order to become an authority to your prospects and customers you want to make a real connection with them. People love to have the insider view, and you can give that to them, so tell them as much of your life and experience as you can.
BUT, it must have a point to it that is relevant to your market or product.
7. Always summarise! Back to school here. You remember with essays you were always told to ‘tell them what you’re going to tell them, tell them it and then tell them what you’ve told them.’
That is so true for content creation as well because you will make the greatest impression on your reader by repeating key points and making your message unmistakeable, and unforgettable.
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