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January 20, 2010

Run a Marketing Campaign on Twitter

Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign.

Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in what you have to offer.

Let’s look at an imaginary Twitter marketing campaign scenario:

You join Twitter and immediately start tweeting only about your products and services. Every time someone follows you, you send that person a DM (direct message) with a link to one of your sales pages. You use an application to automatically bring your blog feed into your Twitter account, and every one of your blog posts focuses solely on pushing your products and services.

How many people do you think will be interested in continuing to follow you and clicking on your links?

Twitter is effective for marketing purposes only when you realize it is NOT about sales but that it is about relationships.

A different imaginary Twitter marketing campaign scenario:

This time you join Twitter with a marketing strategy in place. You find and follow people who might be interested in what you have to offer but at this point you do NOT tell them about your products and services.

If you still want to send a DM when someone first follows you, make it a personal appreciation for connecting without pushing any of your sales page links. If you really want to include a link, make it to a free report.

In your general tweets you share links to worthwhile articles that relate to your products and services. These articles do not have to be your own; in fact, sometimes they should be to other people’s material.

Then every so often you throw in a tweet about a product or service of yours and include a link. But even in this case what you say can make a difference:

Instead of tweeting:

Buy my super-duper widget right now and you’ll make tons of money in 30 days. You can tweet:

Check out my new widget training program – it can help you attract more visitors to your website.

See how the second tweet is much less selling and much more sharing?

Now if you’ve been sharing worthwhile information connected to this topic, people following you will be more inclined to click on the link because these people are already conditioned to trust you. You’ve established this trust by providing these people with valuable free information on the topic.

In conclusion, the best mindset for developing a Twitter marketing campaign is to take the perspective of your potential clientele/customers: Not constantly tweeting about how great your products and services are; instead consistently tweeting information that will help solve their problems.

And occasionally you can tweet that the products and services you’re selling are the solution to those problems.


Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her FREE report on “How to Become a Twitter Marketing Expert” – grab your report now from www.millermosaicllc.com/free-twitter-report

5 Responses to “Run a Marketing Campaign on Twitter

    avatar Run a Marketing Campaign on Twitter | Lukmanul Hakim.net says:

    […] more here: Run a Marketing Campaign on Twitter Share and […]

    avatar Robin Witt says:

    I agree that it is important to share other people’s content and information, relevent to your audience. One of the problems I see is that because there is a large volume of information and conversation on Twitter, people are misled that it is a fast-paced advertising platform. To be successful you need to help others and let them get to know you, which will result with more people wanting to do business with you. This is a process and it doesn’t happen overnight.

    avatar Run a Marketing Campaign on Twitter | Did You Know ... says:

    […] Post from: SiteProNews: Webmaster News & ResourcesRun a Marketing Campaign on Twitter […]

    avatar London SEO says:

    I think the problem with marketing like this is that its not ‘relevant’ – and if you keep marketing without targetting to your audience properly, then it will just fail.

    avatar Twitter Marketing for Dummies » Blog Archive » 100 Twitter Marketing Articles for Small Business says:

    […] 37. Run a Marketing Campaign on Twitter […]

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