January 26, 2010
Targeted Web Traffic is the “holy grail” of webmasters who want good sales results at their sites. It’s a simple concept.
You want traffic. Otherwise your site sits unobserved and unvisited in the blackness of cyberspace.
But you don’t need just ANY type of traffic. You want, for your “rain umbrella” site, customers coming to you that typed in, ideally, “buy rain umbrellas.”
Now, one of the problems with generating targeted web traffic is the fact that there are a LOT of webmasters out there trying for the same thing. Competition, in other words.
It can appear daunting, but if you keep these 5 tips in mind, and you work at it, you can increase traffic to your site and have the happy coincidence of “better quality” traffic from what we call in the business, “buyer keywords.”
1. Know thy target!
You need to know certain things about your typical buyer, but the one most important thing to know is “Which keywords do they use to search for what you are selling.” Right there is an “aha!” moment.
And don’t neglect putting content on your site that is highly relevant to your targeted audience so that they will find your site informative and interesting and return to your site in the future.
2. Writing Articles.
A good strategy for making articles work for your site, and thereby pushing the site up in the rankings for certain keywords, is to write an article that… a. Interests your target and… b. targets your keywords.
Here is the “aha!” moment for the prospective article marketer.
There’s a “resource box” at the bottom of the article and in that box you are to put links back to your site! But here’s the nugget, those links are to be “keyword text links” wherein “your keyword here” is the clickable link. Google loves keyword links and you WANT Google to like you.
3. Links – One Way And Only One Way.
One of the surest ways to get your site ranked high on your specific keyword is to get “one way links” from high PR sites that are relevant to yours. Google loves this. Google sees the one way link as a “vote” for your site for that keyword.
You’ll accomplish building one way links with the article strategy above, but you need a variety of links, and many sites that are relevant to your target will NEVER publish your article.
An awful lot of the article sites are of low page rank (PR). There are many hundreds of article submission sites and out of all of them all there probably isn’t 50 with good PR. Those are the ones you want!
I highly recommend Ezinearticles and Goarticles and especially Sitepronews. A mass submission company like Submit Your Article can be a real help, too!
A blog comment works too. Find a high PR relevant blog and make a comment! Easy. You can get a link back to your site on the comment. Make sure it’s a good, meaningful, well written comment with relevant copy.
So, backlinks count. And from higher page rank sites…all the better. Pass the link juice, please. Targeted web traffic can be right around the corner.
4. Optimizing Your Website.
Search engine marketers are looking for targeted traffic and they insist on having the basics of search engine optimization in place on their site. This is made up of good and relevant content in the form of articles and posts.
This, and your link building efforts can put your page at the top of page one, resulting in a great flow of targeted web traffic.
5. Building A List.
A list is typically made up of people that decided to get onto your list because they were interested in what you have! You can’t get much better “targeted” than that. So build one. It’s a grand experience and can be very profitable, too!
One of the things we all like about targeted web traffic from the search engines is that it generates a higher quality prospect AND it’s free! You really can’t beat it.
For more on driving Targeted Web Traffic visit Riley West’s Famous Blog – Making An Internet Marketer – and, as long as you are there, be sure to visit Targeted Traffic for more on how to get started driving the kind of traffic to your site that you want.