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By Sharon Housley in Featured

Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS….

A – AutoDiscovery

Auto Discovery is code that is inserted into the header of an HTML web page, which then indicates to readers that an RSS feed is available for the content.

B – Blogs

Blogs are web logs that are updated regularly, usually on a daily basis. Blogs generally contain information related to a specific topic. In some cases, blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever the author wants them to be. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content.

C – Cache

Cache is a temporary storage area for frequently-accessed or recently-accessed data. Having certain data stored in a cache area speeds up the operation of the computer. Using a cache with RSS feeds will help minimize bandwidth and display an RSS feed’s content quicker.

D – Display

RSS Many webmasters post the content of an RSS feed on their website. They use either PHP, ASP, or javascript for such purposes. If done properly, the feed’s content will dynamically update as the content of the feed changes.

E – Elements

Within an RSS feed, there are various feed elements. The elements of an RSS feed are defined by tags.

F – Filter

Many RSS feeds contain duplicate or similar content. Publishers can filter RSS feeds so that they only see content that they wish to see, by filtering out duplicate postings.

G – GUID

GUID stands for Globally Unique IDentifier. The RSS specification strongly suggests that each RSS feed item have a unique GUID. If you are creating feeds, a GUID is important because GUIDs are often used by feed readers and aggregators to determine if a feed item is new or simply an existing item that has been updated. Each item in the RSS feed should have a unique GUID.

H – HTML

HTML, which is the acronym for HyperText Markup Language, is frequently used to design websites.

I – iTunes Namespace

The iTunes Namespace allows the user to add the information necessary to have a podcast listed on the Apple iTunes Music Store (ITMS). J – JavaScript Javascript can be used to display the content of an RSS feed.

K – Keywords

Keywords should be integrated into the RSS feed to help search engines determine what the RSS feed is about.

L – Links

Links are used to direct RSS readers to the original webpage containing information that directly relates to the feed.

M – Mashup

A mashup is a combination of multiple RSS feeds that have been merged together to create a new, single feed.

N – Namespace Extensions

The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications, will be able to use your custom info for any purpose. Adding elements (tags) would typically be used only in an in-house situation where both the writing application and the reading application have prior knowledge of the new tags.

O – OPML

OPML, or Outline Processor Markup Language, is a file format standard that can be used to exchange subscription lists between programs. OPML is used as a standard to import or export groups of RSS feed subscriptions. OPML was initially designed by Radio UserLand as a file format for outlines. The purpose of this format is to provide a way to exchange information between outliners and Internet services. OPML has since been adopted for other uses, the most common being to exchange lists of RSS feeds between RSS aggregators. OPML is an open format, allowing other services to extend the format. While OPML was not initially designed as a vehicle to share RSS feeds, it has become the de facto standard. OPML, like RSS, is based on RSS, and because of the similarities, those familiar with RSS have embraced OPML as a way to share RSS feed collections

P – Podcasting

Podcasting is online audio content that is delivered via an RSS feed. Many people equate podcasting to “radio on demand”. However, in reality, podcasting gives the listener far more options than radio does, in terms of content and programming. In addition, podcast listeners can determine their own time and the place for listening, meaning they decide what programming they want to receive, and when they want to listen to it. Listeners can retain audio archives to listen to later, at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.

Q – Query

Webmasters can create RSS feeds based on search queries for their websites.

R – RSS

RSS is a standard format for syndicating content on the Internet. The content can be anything! Information contained in an RSS feed is often syndicated on other sites, which expands its reach. Website visitors love RSS because they choose which feeds they wish to subscribe to. If at any point they are unhappy with the content contained in the RSS feed, they simply unsubscribe and no longer receive notification of feed updates. RSS is really a win-win for both subscribers and publishers. In order to get a better understanding of how RSS works, download an RSS reader or use a web aggregator and subscribe to an RSS feed (they are usually indicated by a small orange icon).

S – Syndication

Syndication is the supply of material for reuse and integration with other material.

T – Template

Many webmasters use templates to layout the contents of their RSS feed and make it match there website.

U – URL

URLs can be embedded into the description of the RSS feed items, so that when the feed is syndicated, the content originator gains backlinks.

V- Validate

Feed validation is important. If a feed is not properly formed, it will not always be valid for reading.

W – Website

Updates RSS feeds can be set up to notify visitors when a website changes.

X – XML

RSS is a subset of XML, or eXtensible Markup Language.

Y – Yahoo Answers

Yahoo’s interactive system of questions and answers can be tracked using RSS feeds. You can create keyword or category feeds for anything in Yahoo Answers.

Z – Zero Feeds

Not having RSS feeds for your website puts you at a competitive disadvantage. RSS feeds bring traffic and help the stickiness of your website.

Sharon Housley manages marketing for FeedForAll http://www.feedfora ll.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

By Phyllis Zimbler Miller in Featured

Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign.

Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this “laid-back” strategy on Twitter is more likely to get you loyal followers interested in what you have to offer.

Let’s look at an imaginary Twitter marketing campaign scenario:

You join Twitter and immediately start tweeting only about your products and services. Every time someone follows you, you send that person a DM (direct message) with a link to one of your sales pages. You use an application to automatically bring your blog feed into your Twitter account, and every one of your blog posts focuses solely on pushing your products and services.

How many people do you think will be interested in continuing to follow you and clicking on your links?

Twitter is effective for marketing purposes only when you realize it is NOT about sales but that it is about relationships.

A different imaginary Twitter marketing campaign scenario:

This time you join Twitter with a marketing strategy in place. You find and follow people who might be interested in what you have to offer but at this point you do NOT tell them about your products and services.

If you still want to send a DM when someone first follows you, make it a personal appreciation for connecting without pushing any of your sales page links. If you really want to include a link, make it to a free report.

In your general tweets you share links to worthwhile articles that relate to your products and services. These articles do not have to be your own; in fact, sometimes they should be to other people’s material.

Then every so often you throw in a tweet about a product or service of yours and include a link. But even in this case what you say can make a difference:

Instead of tweeting:

Buy my super-duper widget right now and you’ll make tons of money in 30 days. You can tweet:

Check out my new widget training program – it can help you attract more visitors to your website.

See how the second tweet is much less selling and much more sharing?

Now if you’ve been sharing worthwhile information connected to this topic, people following you will be more inclined to click on the link because these people are already conditioned to trust you. You’ve established this trust by providing these people with valuable free information on the topic.

In conclusion, the best mindset for developing a Twitter marketing campaign is to take the perspective of your potential clientele/customers: Not constantly tweeting about how great your products and services are; instead consistently tweeting information that will help solve their problems.

And occasionally you can tweet that the products and services you’re selling are the solution to those problems.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her FREE report on “How to Become a Twitter Marketing Expert” – grab your report now from www.millermosaicllc.com/free-twitter-report

By Michelle Jayes in Featured

If you have an internet based business website are you aware that you should have two different types of pages for your site? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages.

In case you are not sure what the difference is between these two types of pages here is a quick explanation;

1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.

Although this squeeze page is part of your website it will not be embedded into the rest of the site. This sales page exists separately from your main website and its sole purpose is to achieve one or both of the options available on that page.

2. Now the main function of an article page is to add valuable and relevant content to your internet based business that will not only get your site to rank highly on the search engines such as Google but will generate targeted traffic for you and the more traffic you get to your website the more sales you are likely to make.

The beauty of content pages is that each page can be linked to all the other pages on your website and this makes it easy for your visitors to explore and become familiar with the products and services that you have on offer. Remember when linking through from page to page that you should also hyperlink the keyword phrases that describe the purpose of the target page.

If you want to get the best chance of getting maximum attention from Google then you need to keep your articles as unique as you possibly can. Something else that will increase your SEO rankings is to be sure that both your article headline and any sub-headings, as well as your closing paragraph are key-word optimised.

These two pages are the main types of pages to be found on websites, but there is also a third type of page that is extremely important and that is the homepage of your internet based business website.

Although this page should also be designed with the purpose of persuading and informing, its main function should be to keep your visitors up to date on the available content and encourage them to look further to find the information and services that will benefit them and to get them to willingly give you their name and email address.

So keeping this in mind it would be worth your while to include any links to your most recent articles or any news updates on products or services so that people can easily click through to find them. Always ensure that your opt-in form is displayed in a prominent place on your homepage, so that visitors can leave their details for you without having to search.

Finally but of great importance is to be sure that all of your content pages including your homepage are linked to your sales pages as the reason for doing all this work is so that you can get as many of your interested visitors as possible to click through to your sales pages and purchase your products.

Michelle Jayes invites your to visit her legitimate income opportunities website www.online-income-business.com for money making ideas and ways to improve and build an internet based business

By Jerry Bader in Featured

advertisingA rabbi, a priest, and a minister walk into a bar. The bartender looks up from polishing a glass and says, “What is this… a joke?” Ba-Dum-Tsssh!

A good story has a lot in common with a good marketing presentation, and one of the best ways to deliver your marketing message is in the form of a story. It’s how you turn advertising into content, and content into a memorable experience. Web marketing presentations must engage, enlighten, entertain, and above all be memorable. If you leave out any of these elements your presentation will suffer.

By Eric Gruber in Featured

Thought leaders are experts who are recognized among their peers as an authority on innovative ideas within a particular industry. Thought leaders confidently promote their ideas. Most importantly, thought leaders have earned respect from the outside world for their deep understanding of their business, the needs of their clients and the broader marketplace in which they operate.

You can become a thought leader just by writing articles – just like I have. Because I’m found on top websites like About.com Home Business, SiteProNews.com, IMNewswatch and in ezines like John Kremer’s BookMarket.com ezine, I…

  • Have gained recognition from around the world. For example, I have customers and clients from Australia, Israel, France, Thailand, Taiwan, UK and Greece – and I’m based in the United States.
  • Get booked for speaking engagements.
  • Have people coming to me asking if I can do article writing and article marketing training programs.
  • Have my articles published in hard cover books like “Calling All Authors.”

I’m getting all this attention because I’m publishing free content that makes me the authority on article marketing. And, I’m getting these articles published on top, credible websites and not just article directories where anyone can get published as long as you follow the guidelines.

With that being said, are you ready to start writing articles that make you the “authority” in your industry?

Here Are 5 Article Templates to Help You Become a Thought Leader Fast

1. Case Study Article Template – With this template, you prove to your prospects that you are a true expert who has already gotten results using the formula you share within your article. By writing an article that a) explains a problem that your prospects are experiencing b) gives a step-by-step solution and c) reveals an outcome that your prospects desperately want — you will become the expert in their eyes. You will give prospects no choice but to want to go to your website and get on your list so they can get even more information. For an example of my of a case study article, check out my article: ” How to Promote Your Book to the Top of the New York Times Best Sellers List” .

Go to: http://tinyurl.com/yc7caq6

2. Top Mistakes Article Template – With this article template, you take a stand against what others in your industry are doing. For example, one of my new article marketing clients, James Sinclair who runs a restaurant consulting firm recently wrote an article titled: ” Restaurant Marketing: How $5 Promotions Are Killing Casual Dining Restaurants’ Profits.” Using TGI Friday’s and some other big name restaurants as examples, he proves to restaurant owners that you should not compete with Quick Serve restaurants by offering the same kinds of promotions that they use! Find out what mistakes are being made in your industry and let your prospects know what is going on, why it’s a mistake and what they should be doing instead.

3. Controversy Article Template – One of the best ways to achieve market “thought leadership” status is to stir up the market by taking some gray issues and make them black and white. This is a good opportunity to take current events and provide your expert analysis and supporting reasons why certain issues are good or bad for the market, economy and world.

4. Differentiation Article Template – If you want to be a thought leader then you must show you are different. When we first started ArticleMarketingExperts.com we set our prices at premium levels unseen in the article marketing industry. If we wanted people to invest in our services, we had to show prospects that we are thought leaders in the industry and that we have a different approach when it comes to article submission. That’s why we wrote the article: ” Choosing an Article Submission Service: 10 Questions You Must Ask Before You Spend Your Hard Earned Dollars.”

View the article here: http://tinyurl.com/ydgynb9

5. Your Questions Answered Article Template – If you want to be a thought leader than you have to be willing to provide top, unique information. And, you have to be willing to answer questions that everyone else is afraid to answer. If you can provide the information that your targeted prospects want that is found nowhere else, guess who will be the expert in their eyes. Guess whose sites they will want to visit so they can get even more information. And, guess whose products and services they will buy. So seek out the questions that your audience is asking that no one is answering. Then answer the questions in a Q & A article template.

If you write thought leadership articles using these article templates, you will become the “expert” in the eyes of your prospects, clients and the media (both online and offline.)

To see how you should organize your articles using these templates, check out my Instant Article Writing Templates Kit at http://www.StartWritingArticlesFaster.com

Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners and entrepreneurs who want to experience the benefits of becoming a thought leader in their prospects’ eyes. Now, you can get his instant article writing templates that will help you write thought leader type articles in 30 minutes or less. Just for going to http://www.StartWritingArticlesFaster.com, he’s going to give you 3 of his favorite article templates for free!

By Terri Seymour in Featured

When you build your website, you, of course, want to get high rankings in the search engines.  There are lots of ways to do this and lots of ways to NOT do this.  Below are 10 things to avoid if you want to be in good standing with the search engines.

  1. Duplicate Content/Sites – Do not set up multiple sites or site pages using basically the same content with a few different keywords spread around.  This does not fool the search engines.
  2. Cloaking – Cloaking is when a website or webpage is set up to show different content for a search engine spider than the human visitors.   The cloaked page (for the spiders) is stuffed with keywords in an attempt to get higher rankings.  What it can get you is banned!
  3. Linking to Bad Neighborhoods – Be careful who you link to because you can be found guilty by association.   Do not link to adult sites, gambling sites or link farms.  Also be careful not to link to sites that use any of the SEO methods mentioned here.
  4. Title Stacking – This is simply trying to give each page more than one title tag so you can use more keywords to get higher rankings.   The search engines consider this a dirty little trick.
  5. Doorway Pages – Doorway or gateway pages are pages that are set-up for one keyword topic but then they take you to different content.   These pages usually have little value in the way of content and have little to do with the rest of the site.  They are used solely to try to get a higher rank in the search engines.
  6. Redirect Pages – Redirect pages are set up to rank high in the search engines but when you click on the page, it will take you to another page which is usually a sales page for a product or service.  So, what you see isn’t what you get!
  7. Automated Submission Services – Do not use automated submission services.  They are against Google’s TOS and can get you banned.
  8. Hidden Links – This is when a link is added to a page in such a small size that it cannot be seen by human visitors but can be picked up by the search engine spiders.   This might work for a time but when the search engines discover it, you will be penalized!
  9. Keyword Stuffing – Keyword stuffing or spamming is simply being too repetitive with your keywords as to the extent of your content not being sensible.  For example if your keywords are cat food and your text reads something like this:  When your cat gets hungry be sure to feed them this cat food because your cat will like this cat food.  This cat food comes in an easy to open cat food can and contains fish, chicken and healthy ingredients that all cat food should have.  So, when your cat is hungry for cat food, give them this cat food because this cat food is the best cat food for your cat!You can easily see why this kind of keyword stuffing should not be used.
  10. Invisible Text – This is when you hide text by using the same color text and background.   The invisible text is meant for the search engines only and not for visitors.  This is done so you can stuff a lot more keywords on your page without wrecking your content.  The search engines will discover this and they will penalize you!

Be careful not to use these Black Hat SEO methods because it could cause you a lot of trouble with the search engines.  Be careful as well, who you hire to work on your site because some of these things can be done without your knowledge and cause your site to get banned or penalized.

A few things you should do to get higher rankings are:

  1. Research keywords and use relevant keywords on your web pages and in your page title.
  2. Add new content to your site regularly
  3. Link with relevant, quality sites
  4. Use a site map
  5. Don’t use a lot of javascript or flash.  The search engines do not read these.

Following all of the above can keep you from getting banned and improve your rankings!

Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business.  Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml

By Donna Gunter in Featured

businessA new year always brings New Year’s resolutions, as well as the urge to purge things from your life and business and begin anew. I caught the decluttering bug between Christmas and New Year’s Day this year and removed from my office many boxes of physical materials that had served me well once upon a time but I had now “outgrown.”

The physical act of removing clutter from my workspace left me free to focus on what remained. Much of what’s left is not physical, however. Like me, many online business owners have more electronic items in their business than physical ones. This is the point where many independent service professionals get stuck — trying to organize and take inventory of all those electronic assets and determine how to best utilize them in the coming year.

How can you track these electronic pieces of your business? By taking an inventory. You can take this inventory on paper, on a white board, on your computer, or wherever works for you.

By Kalena Jordan in Featured

Those of us who work on computers all day can sometimes forget to take regular breaks.

Apart from the health issues of sitting in a confined position for too long, we can become a slave to the PC if we’re not careful. Consistently checking email, always being available for online chat, logging into various social networks – all these activities can distract you from the important work that needs to be done each day.

But for Gmail users at least, there is a simple solution available. You may not have noticed, but those clever characters behind Google Labs added a special feature to Gmail last year called “Email Addict”.

When enabled, Email Addict adds a *Take a Break* link to the Gmail navigation at the top right of the screen. When you click on the link, it pops up a message on your screen that says:

“Take a walk, get some real work done, or have a snack. We’ll be back in 14 minutes.”

The message fills the screen and prevents you from accessing the application for 14 minutes. It also makes you invisible in chat.

To activate Email Addict, simply:

1) Login to your Gmail account
2) Click on the *Settings* link at the top right
3) Click on the *Labs* tab on the right
4) Scroll down to find *Email Addict* and enable using the radio button

It’s a nice idea, but you have to manually click on the link to activate it. If you have to remember to take a break and be motivated enough to click the link, it defeats the purpose a little bit, don’t you think? I’d prefer if you could set your own timeframe for breaks and have the pop up activate automatically.

Maybe they’ll add that option in the next version.

By Tom Shivers in Featured

Cultivating online credibility requires currying favor with Google, which is best done by link-building. So let’s think: If your business and website were top of mind and authoritative, where would you expect to be listed or referenced on the Internet? Are your competitors referenced there already?

The most powerful and credible links on the Internet are placed by individuals who have influence over your online target audience. Often, these are bloggers, editors, industry experts – those with numerous social media followers. Wouldn’t it be good to have an industry influencer who likes you and promotes your stuff by mentioning your business to his or her vast audience? In many cases, that’s the magic touch a business needs to step up to the next level.

Social media sites can be a great source for identifying these key individuals. They act as a virtual trade show, streamlining your ability to “meet” and build a relationship, and win them over to actually promote your ideas to their audience(s). If you’re in the sports industry, it’s kind of like having Michael Phelps or Tiger Woods (ahem) say good things about you. When this happens, you will have many new relationships, followers and links to your site.

Here are some of the keys to building relationships with influencers online.

  1. Know what the influencer likes or wants before you introduce yourself. The fastest way to get ignored by the influencer is to try to sell them your idea before they even know who you are. (Think spam filters). Instead, get involved in the group and listen to what’s being said. If it’s appropriate, provide interesting, thought-provoking comments or responses. Some influencers aren’t a bit shy and will tell you flat-out what they are looking for. If you possess what the influencer is looking for, it’s time to make your introduction.
  2. Introduce yourself by letting them know that you have something they might want and then give some details in a respectful way. Remember: you want to pique their interest, not bury them in details. If they’re interested, you’ll know it soon enough.
  3. Wait for their response. If they don’t respond in a reasonable timeframe, find another way to introduce yourself: phone calls often work, but it’s best to speak face-to-face.
  4. At this point, it’s assumed that you really do have what they want and that the influencer will act on it immediately. Otherwise, it’s back to step one again; in some cases, it’s over for your shot with that influencer.

In my industry of SEO professionals, getting in front of an influencer can be very tough, but I’ve done it several times by writing articles that deal with issues few others write about. In particular, I try to write articles that editors of well-known blogs will want to publish.

I recently contacted the editor of a popular blog because I learned that he was interested in good SEO articles. I provided a sample of my writing; he liked it and gave me access to his blog to post my next article.

A few weeks later when I posted my article in the drafts section, the editor liked it so much he asked if he could publish it in another blog he edited that was much more popular than the one I had already been approved for.

One thing that helped to get my article accepted involved closely reading and following all of the guidelines for guest blog posting. Don’t make an editor postpone your article because it didn’t meet one of the guidelines. I also used a professional copywriter to tweak the article after it was written. A professional can give your article that extra polish it needs to stand out – and get you noticed.

Within a few days of my article going live, my post was tweeted 15 times – by the editor as well as several other industry influencers – and I got some encouraging feedback in the comments section.

What about links? Not only did this blog post link to my site, but the post itself is linked from a few places, adding even more power to the links in the post.

For those of you who like to keep track, that initial successful relationship with an industry influencing blog editor yielded:

  • My name and business on 2 blogs aimed at my target audience
  • 15 tweets, and re-tweets from additional industry influencers
  • Several high-quality links to my website
  • Instant credibility within my industry (now I can boast a bit, “see my article on this respected industry blog”)
  • A new relationship with an industry influencer (to get more quality links to my site)
  • A foundation for building more relationships with influencers in my industry

Sure, it takes some work to figure out who’s who in your field, then to spend time with them socially, learning what they like (and want). But it can pay large dividends for your credibility and business.

Tom Shivers is an SEO consultant and president of Capture Commerce, Inc. – a professional SEO company focused on tailored Internet marketing since 2000.

By Kathy Dobson in Featured

WordPress offers bloggers two choices in publishing their material. They can choose to publish it immediately as a blog post, in which case it will appear as the first post on your homepage with others following suit.

Or, another choice is to publish it as a ‘static page’…a page that stands on its own…meaning it is literally a separate page with a separate address from your homepage. Your readers access these pages by clicking on a link that you have provided on your blog.

Most often you will find these navigation links listed in the sidebar, on the top near the header and sometimes even at the bottom of the blog page. (Make sure these pages open in a ‘new window’ so that your customer can easily navigate back to the home page…you don’t want to loose them.)

An example of some ‘static’ pages that should or can be included on your blog are:

1) About Page: This is probably the most common page used among bloggers and the first place I head to after I’ve read a post I like on a particular blog. Use your ‘About Me’ page to allow your reader get a more personal view of you. This page gives your new readers a glimpse or snapshot of the person behind the posts. You can and should include a picture of yourself. Additionally, you can explain a bit of why they should subscribe to your blog on this page.

2) Contact Page: Many times your readers will have questions after reading through one of your posts…or maybe something captured their interest and they would like to partner with you on a project. Whatever the reason, you should have a page dedicated to contacting you. Without this page, you will never know how many opportunities you may have missed with your readers and potential partners. Someone may even have been impressed enough to want to advertise with you. Make it easy for them to locate this important page…don’t test their patience by making it difficult to locate…they may walk.

3) Disclaimer Page: With the new FTC rulings about bloggers that came out late 2009, it is imperative that you inform your readers what you ‘get out of your blog.’ If you make money from your blog through affiliate associations or ads, you must inform your readers of this fact or risk big trouble from the FTC. You can balance this revelation by explaining to them some of the costs associated with your blog.

4) Service Related Pages: Any kind of services that you may offer your blog readers such as coaching or consultation services should be given their own page. Your readers will be more likely to buy your services from a dedicated page that you have set up than a flash in the pan mention in one of your posts.

5) Best of Page: Also referred to as a ‘sneeze page’…not squeeze page! All your most favorite or most popular blog posts can be included on this page. Use this page to highlight anything about your blog that you want front and center or you know your readers will enjoy because of its previous popularity.

6) 404 Page: Most bloggers are aware of their 404 Error page. This error page is what someone sees when they navigate to a broken or deleted link or a link that is not working for some reason. What most bloggers are not aware of is the fact that they can customize this page to their advantage so that readers are directed to what they are looking for. Additionally, it provides the reader with something else to keep their interest. A blank 404 Page is a wasted opportunity.

7) Unique Projects: Should you participate in any kind of event…charity or otherwise, it is always a good idea to create page dedicated to this particular event. This gives the event much more importance and allows those with interest a place to follow up on any dates or updates that they need be aware of.

8) Testimonial Page: Selling an item or even selling yourself can be much more impressive if you include testimonials from others that have used the product or service and can provide their details. Once again, there are new strict rules concerning using testimonials so make sure you understand the new FTC rulings before placing any on your blog.

Although there are many more choices for pages in your blog, the choices listed above should be included in most blogs. Beyond those, there are no hard core rules on what pages to set up as each individual blog offers something different. You are only limited by your imagination.

Once you have settled on a blogging subject, visit other blogs with similar interests/topics as yours and check out their pages and how they have set up their blog. Great way to get ideas for your own.

Blogging is a platform that is growing by leaps and bounds. It is here to stay. The more you understand what elements are important to your blog the quicker and easier it will be to be successful at blogging.

Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.
Learn more about membership sites please visit:
http://www.crazycashmembershipsites.com
For further tips and resources visit:
http://www.kathydobson.com

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