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By John Sylvester in Featured

With the infiltration of Google customers’ email accounts, allegedly from the Chinese authorities in search of information on human rights activists, Google said it would pull out of China. But doesn’t Google employ the same data mining surveillance services itself?

David Drummond, Google’s chief legal officer, announced on its official blog last week, there is to be “a new approach to China”, which means, we want out. What the ultimate outcome of this furore will be is not yet clear, but according to sources China is said to have persuaded Google to stay on and announced that: “Beijing is trying to persuade Google to stay and give up plans to pull out its Chinese version from the country.”

On the same blog, Google said: “Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google.” Therefore, we quit? That simple? Not quite.

China’s foreign ministry said last Thursday that: “China welcomed international internet companies to conduct business within the country according to the law”. Well, that’s all well and good if the Chinese authorities are protecting users from viewing porn and overt sedition but the assumption of the foreign Press has been that the hacker attacks were orchestrated by the Chinese government to carry out investigations against human rights activists.

That sort of practice is, of course, unacceptable to us in the West, but doesn’t it smack of hypocrisy? There’s something awkwardly deceiving about Google’s moral stance on China when its corporate motto “do no evil”, an anachronism now but perhaps a catchy shibboleth in its time, is an almost obscene declaration of double standards while it retains data mining to service ad revenues, coupled with surveillance, digital profiling and personal intrusion.

Getting ever more involved, the issue has now become politicised, with the US government saying it will lodge a formal complaint with Chinese officials to express its concern about cyber attacks on Google’s Gmail service in China after Google announced it will no longer censor its content.

In the spirit of appeasement, China Internet Network Information Center, another official agency, said on Saturday that the number of internet users had reached 384 million by the end of 2009, a 28% jump in one year. In January last year, China also issued 3G licenses to major telecom operators, resulting in a massive hike in internet users. Now, around 8% of all internet access in China is through mobile phones, and growing exponentially.

Google is also apparently in trouble for copyright theft of Chinese writers without obtaining permission. Add to this the valid criticism by censors for allowing its site to be used for the distribution of pornography: Google should know better than to let that type of content through in China.

According to Techcrunch last week, “Google has had more success in China than a lot of other big Valley names, but [it] isn’t and will likely never be the market leader…Valley elites erupted into applause on Twitter and blogs saying Google was showing more backbone than the US government and was a model of integrity for the world.” Moral integrity and Google? A non-sequitur if there ever was one, surely?

But perhaps there are other factors at play: Google was not making a lot of money in China and played second fiddle to Baidu; and it was never going to make any substantially increase in its market share. Maybe economics was at the forefront of its decision, as last year China accounted for just under 1-2% of Google’s US$21.8 billion revenue.

This is not just a Google issue though: all foreign media companies have found it very difficult to penetrate the Chinese internet market; they make only modest returns. What the backlash may be within the country and without is yet to be revealed, but media censorship is deeply unpopular, even with the Chinese people themselves, and some have suggested  that if Google goes ahead and pulls google.cn, the Chinese may yet stage protests against the government, citing Google as the catalyst.

One statement I read that came out of Google’s statement of intent was from Warren Cowan, CEO at Greenlight, a UK-based search engine marketing agency, who told TechNewsWorld: “China doesn’t need Google as much as Google needs China . China’s got the sophistication, the strength and the will to do whatever it wants.” Not so, methinks, or China would not have held out the olive branch this weekend; the “need” is perhaps better described as mutual.

But surely there must first be some resolution between Google and the Chinese authorities, as blocking access to sites such as Blogger, YouTube, Facebook, Twitter and millions of other “undesirable” websites, is excessive use of their censorship “laws”. It was perhaps the hacking attack on Gmail that was the last straw.

The Chinese are still very sensitive about images of Tiananmen Square, the footage of Chinese police beating up Tibetan monks and the social unrest in Qinghai. It was these scenes that prompted the shutdown of foreign social-networking sites. Also, the scare of the footage on Twitter about the Iranian election protests saw them further retreat into their protective shells.

All this, together with the political overtures of President Barack Obama’s sharp slap on the wrist in his thinly-veiled criticism of Chinese internet censorship during his recent visit, and that the US is to receive the Dalai Lama and to sell arms to Taiwan, doesn’t exactly aid Google’s cause.

Of course, there is also the argument that whether or not Google leaves China, the Chinese have become adept at circumventing these Orwellian blocks to foreign websites with the installation of “virtual private network” software.

But let’s look at some social and economic perceptions of the international press: it has recently taken up the mantle of China’s economic ascendancy on the world stage and of its future dominance. But there are negatives in this narrative. First, intransigence was China’s hallmark during the recent climate change talks in Copenhagen which turned to condemnation; and there has been an international outcry about the jailing of a human-rights activist and the execution of a mentally disturbed British drug-smuggler.

China’s strongest asset, its booming economy, has also been damned by many a reliable source, with one describing it as “Dubai times 1,000, or worse”. According to the Economist, “China’s smooth ascent is exploding because its economic miracle has proved partly illusory. In fact, China’s government may be right to see the economic gloom as in part wishful thinking from outsiders repelled by its repressive political system… China is no Goldilocks economy. Bank lending is growing too fast, which may be fine if it is flowing into useful investments, but not if it is fuelling asset prices. The risk of bubbles and excess capacity will grow unless policy is tightened soon.”

Analyses have drawn a mixed crowd: there are those that think Google is morally right to withdraw from repression; others view it as financial suicide; others still see China’s ascendancy on the world stage as an entity it simply must engage with at whatever cost.

But let’s look at a few excerpts of Will Hutton’s “China, the West and the Credit Crunch”, regarding this new utopia: His lecture reversed some common expectations that the 21st century belongs to China and asserted that its extraordinary growth has been taken out of context. He contends that China’s growth offers no new paradigm for development, and its success is based solely on high savings and low-tech manufacture, having come about as a consequence of its One Child Policy, which effected a phenomenally high savings rate of around 40% as means to ensure old age financial support.

The other point to mention here is Chinese businesses mask pervasive state control. According to Mr Hutton: “Of the 1,105 enterprises floated on the stock exchange, 81% are actually state controlled; of the 6,000 restructured state-owned enterprises, the members of communist party committees have become non-executive directors in 70%.” These figures go a long way to explain Google’s and other multinationals’ treatment by the state.

And talking of economic growth and what the board of google.cn might have realised is, as Mr Hutton states: “…economic growth requires an educated and productive workforce, discerning consumers, property rights and the capacity to innovate. A telling statistic is that China currently accounts for only 0.1% of international patents.”

To conclude, this appears to be a Mexican standoff, with reports that Google’s China operations may be “officially terminated” in February, leading the Chinese government to block the company’s main site, according to Credit Suisse Group. But their decision to withdraw should rather be a precursor in raising a meaningful dialogue with the Chinese authorities. If not, who else is to contribute in becoming a “key enabler of a better-informed world” in China?

The West has a lot to learn from the Chinese and vice-versa, but it will not be an easy task while the Right continue to hold political and economic sway in the country. Although Google will hold more talks with Chinese authorities “in the coming days”, it would also do well to remember its own fuzzy logic: don’t be evil; in other words, be up-front about what personal data you collect. People in glass houses, and all that…

If it does eventually go sour, the biggest losers in this fiasco will be Google and China; both would lose face if the withdrawal proves to be true, with China deprived of Google’s innovation, international visibility and respect and Google’s visible global hand will be impaired.

————————–

John Sylvester is the media director of V9 Design & Build (http://www.v9designbuild.com) and an expert in search engine optimization and web marketing strategies.

By Kalena Jordan in Featured

You can now share your Facebook friend’s posts in a similar manner to the way you retweet a post in Twitter.

According to Mashable, Facebook rolled out the new feature called “Via” yesterday. It lets you repost a friend’s shared items with attribution. The Mashable post explains how it works:

“To try it, just go to a friend’s posted item in your news feed, click “share” and you’ll see a “via [your friend’s name]” (with an option to remove it). Once shared, the item will appear on your profile, with a via link that points to your friend’s profile. Your friends will also see the item in their News Feeds, creating the viral loop that is the Twitter (Twitter) retweet.”

The feature is only active for posted links and not other items such as status updates or photos. Also, you’ll only see the *share* link on newsfeed items that are posted for public view (i.e. based on the privacy settings set by the Facebook friend who you are quoting).

The new feature is now live for all Facebook users.

By Diana D'Itri in Featured

business

Lacking any information to the contrary, many businesses still think that all they need to do to get new clients is to put their name and face in the Yellow Pages or online social directories, get some professional looking business cards, a website and Voila! It’s the old adage “build it and they will come”.

Trouble is, that’s what their competitors are doing also and in this day and age, it’s just not enough.

By admin in Featured

As an affiliate marketer who would like to not only survive but also generate a large income you will need to utilize these 3 tips given here and be prepared to work hard as there is not magical formula to success.

As an affiliate marketer using these 3 tips will help your chances of success with your online marketing business. Using these 3 tips will help your online business survive the competition that is found in an online based business environment.

1. Give your readers free reports.
Either place these reports where they can be easily seen near the top of your website or alternatively give them as an incentive to visitors who are will to give you their name and email address.

Use a unique squeeze page, in other words one that is different from what everyone else is using, to offer your reports in exchange for their email address and make sure that you have an opt in box on that squeeze page that goes to your auto-responder account.

It is a known fact that the majority of people will not purchase anything the first time they see it. Normally it will take a minimum of seven views for them to make the purchase. Keep in mind that usually people are more willing to spend money with a person that they believe is trustworthy and has taken the time to build a relationship with them, they need to know that they are not just dealing with some faceless website but a real person who is willing to help them.

If the only connection is the product on your website, not only will you not build a list, but chances are that even if someone is interested in the product you are selling they will move on and in the end buy it from someone else.

2. Promote each product on a separate web page.

If you use this method of marketing your products you will be keeping the reader focused on one thing at a time and they will become less distracted than if there were too many things on the one page.

Help the reader to make a decision on each product by having a review for each one on your website. This not only gives it a more personal touch but also helps to encourage a sale. If you are able to get some testimonials from any of your previous customers who have already tried the product then this is something that you can use to your advantage.

Just be sure that those customers are happy to allow you to use their name and if possible their photo.

3. Aim to generate a lot of targeted traffic to your website.

There is absolutely no point in getting people to visit your site who have no interest whatsoever in the products that you are promoting. Write articles and submit them to ezines and article directories and focus on the niche that you are promoting your products to. There is no point in spending your time promoting your affiliate internet business where no one is interested in what you are selling, but writing articles and publishing them in article directories is a great way to become known and brand yourself and your business and the best thing is that this type of advertising will not cost you any money.

If you want to benefit from marketing your online business by using article marketing you will need to write a minimum of 2 articles every week. If you continue to do this consistently you will see that over time your traffic will increase and it will be people who are interested in your products and what you have to say.

None of these tips are really difficult to follow and take action on it just needs some time and thought from you. Try using these tips for a few of your affiliate internet based business programs and see how they will help your opportunity to survive as an online affiliate marketer. Another great thing about this is the increase in the pay checks you will be receiving.

Michelle Jayes invites your to visit her legitimate income opportunities website www.online-income-business for money making ideas and ways to improve and build an internet based business

By Jerry Bader in Featured

Video-MarketingIf there is one thing every Web business executive can agree on, it’s that websites need to motivate people to act. That action can be to place an order, send an email, pick-up the phone, or maybe just join a mailing list, but whatever the intended response, your website must cause a reaction. It’s a case of simple cause and effect.

The issue is one of successful communication. What you say and how you say it are what motivates people to connect with your company, the solution provider. Websites, blogs, social networking, and mobile sites are merely venues for communication. All the Facebook friends, Linkedin contacts, and search engine traffic in the world doesn’t mean a thing if you have nothing interesting, memorable, and persuasive to say to them.

By David Gruttadaurio in Featured

“Reports of my death have been greatly exaggerated.” Mark Twain said that back in 1897.

Print newsletters have been saying it for the past ten years.

Why? Because many business owners feel…

  1. With the internet, all they have to do is post content online; everyone will flock to their site to read it. Plus it’s FREE!
  2. Email is king! Just send an ezine. It’s FREE!
  3. Postage keeps going up along with printing costs… but email is FREE!

There’s no question about it. Print newsletters should have died a long time ago.

But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.

5 Reasons Why Print Newsletters Are Still Around

  1. Printed mail gets delivered – It’s never blocked or caught in spam filters.
  2. It is proven that the majority of people prefer to hold, touch and feel what they are reading.
  3. Studies show online readers retain much less of what they read compared to those reading printed material. So, if you have an offer with a call to action, wouldn’t it be nice if it was remembered for more than 30 seconds?
  4. Print newsletters have more perceived value. Think about it. How many companies are willing to do this? Your customers realize you’re spending money to do it.
  5. Print newsletters are sticky. They have great ‘hang-time’. People keep print newsletters for further or future reading. Not only are they likely to be read from start to finish, they usually get passed around.

Email Newsletter Marketing Has Major Downsides

(By the way – for the record – I love the internet and I love my email. I can’t imagine life without it or remember life before it)

With that being said, email is NOT the ‘be all and end all’ of modern marketing.

Yes…email is fast, easy and cheap. But who cares about that if it’s not effective?

Here’s the ugly truth: The vast majority of email lies unopened and untouched in the dark nothingness of cyberspace. Emails are routinely wiped out by the dozen in one fell swoop with the simple push of the delete key.

Even if your name is recognized, you still risk being deleted. Maybe your email got caught in a large chunk of junk mail. Or… maybe they’re just having a bad day.

See, today everyone is bombarded by email overload. Spam accounts for about 90% of it. That means 9 out of every 10 emails in your in box is junk. Do you REALLY think your ezine is being read?

And, if your newsletter gets read, how much attention do you think it gets? A Nielsen Norman Group Report revealed the typical email newsletter gets 51 seconds of your reader’s time. That was four years ago. Today, many say its less than 30 seconds.

So, Which One Should You Do: A Print Newsletter or an Ezine?

Now, I’m not suggesting that you stop your email marketing and newsletters.

You may want to do both. Send an email newsletter on a weekly basis. But, send a monthly print newsletter, too.

There is a gold standard to determine which one is best for you.

Simply ask your clients. Survey them to see which one THEY prefer. After all… isn’t it all about what our customer wants?

When Print Newsletter Expert David Gruttadaurio discovered the power of consistently writing and distributing print newsletters to attract and retain clients, he instantly tripled the sales of his business. Now he reveals his bullet-proof plan to thrive in the new, emerging economy at his Profit Exploding Newsletter Secrets Website: http://www.NewslettersMadeForYou.com. Go there to claim your 3 FREE Real Gifts NOW!

By Donna Gunter in Featured

marketingOne of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly understand it. Not surprisingly, it’s also the primary reason that so many marketing campaigns fail.

Think about the products and services that you buy. Why did you purchase them? One of the reasons I go to the local Firestone auto servicing center to buy my tires and get my oil changed and my car maintained (despite the fact that it’s 30 miles from my house) is because Dale, the customer service manager, told me when I first visited this center, “We take care of you so you don’t have to worry about breaking down on the side of the road.” That sealed the deal for me — no other explanation was necessary.

By Kalena Jordan in Featured

No doubt you’ve heard by now of the devastating 7.0 magnitude earthquake that struck Haiti this week.

If you’ve visited Google.com since then you’ll see they’ve given up some home page real estate to highlight the tragic event. The home page now features the following sentence:

“Information, resources, and ways you can help survivors of the Haiti earthquake.”

The sentence links to an information page about how the public can help disaster relief in Haiti, complete with donate buttons for UNICEF and CARE, processed by Google checkout.

As well as using their popularity to spread the word, Google has announced they will be donating $1 million to the relief fund.

Not to be outdone, Yahoo and Bing also feature Haiti on their home pages. Yahoo highlights an article about texting to support Haiti as their lead story and also includes a small link for donation options. Bing features two small links labeled “How you can help Haiti” and “Get the latest earthquake news” below the fold, at the very bottom of the page.

If you want to donate to Haiti disaster relief, you can visit the Google link above or contact one of the many charitable organizations in the region directly.

By James Trent in Featured

Why market your site

This is an era of products galore. Each product and producer is trying to outdo the other. Marketing costs are turning out to be more than production costs as marketing has an ability to take products and services to a new high, or bite the dust. Without marketing, a product is as good as non-existing. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered. Clients want it all on their fingertips. Keeping this in mind, internet or online marketing has quickly come to the rescue. It bridges the gap between your service or product and client or consumer.

Having your own website has become an important marketing tool. Almost all products and services have their own presence on the internet in the form of a website. However, there are numerous websites trying to affect the decisions of clients. So, website marketing has become an important and integral part of every business’s marketing strategy. Let’s understand the five most important steps to website marketing.

Understand client requirements

Understanding what your clients are looking for is the key to effective website marketing. Amidst a plethora of websites on the same subject, a client will most likely stick to the sites that are focused on her unique requirements and give her exactly what she’s looking for; e.g. if a client is looking for a website on alternative medicine; the website must focus solely on the various alternative medicines and not generalize on all types.

Get the right design and content

The rightly designed website will catch and hold more eyeballs. Your design should not only have right aesthetic appeal but also facilitate easy navigation. To many flashes, to bright colors running at the same time, plus disturbing pop-ups are sure fire turn offs. Clusters of information placed on the homepage may dumbfound the visitor. At the same time, too little info will dampen her. Your site should strike the right balance of information and placement.

Once you’re done with the designing part of your website, comes another important part, content. Your content should always be current, crisp and clear. It should convey exact information without being verbose. It should be logical, smooth, and flowing. The language should be set keeping the client in mind. The quality of your content should reflect a professional attitude.

Make it user friendly

Once on your website, the client should get important information like variety of products, possibly with their images, price ranges and product availability. Your website should facilitate ordering products online with great ease. It should also give requisite information like contact numbers of the home office or representatives, firm’s location, previous track record and after the sale service.

As customer choices and preferences are always distinct and all of them cannot be addressed on the site; provide for direct contact with your customer service department in order to answer their queries. In case of an email, a prompt reply must be assured.

Blow your trumpet

Once you are done with your website, it is high time to get on the rooftop and tell people that you’ve arrived! What’s the use of a wonderfully designed, beautiful looking site that few know about or catches hardly any eyeballs? Avail other mediums of advertising viz. seminars, articles, television, newspapers,ect… to widen your client base and reach every possible client. Get press releases distributed. A good advertising campaign is essential to attract initial traffic to your site.

Utilize the internet to its fullest. Begin blogging about your site and products/services. Forward links to as many other websites as possible. Get links on social networking websites. In simple terms, talk, talk and talk more about your site.

Action backup

The types of services and products that you offer on your website must be put into action by an efficient team. Your client must feel she is getting a good value for her money, and also her time spent. This will assist to establish a reputation for your business and create your brand image. Website marketing will only be effective if and when your promises are fulfilled in reality.

And yes! Do not rest on your laurels. Continue updating your website with any new developments and also, continue to support it with on going action.

Before you begin your first steps in website marketing and dive head first into a nightmare of potential failure, you might want to look into what it’s actually going to take to be successful in marketing your own website. Visit James Trent’s website now and learn the key steps to unlimited success.http://thesevenfigurepro.com

By Enzo F. Cesario in Featured

Content is king. Your web presence needs content that your audience will be interested in, period. People go to websites for the content they provide. They read web comics for amusement, visit consumer advocacy sites to inform themselves, visit political blogs to find causes to champion – in short, people visit websites to find things out. Whether it’s for shopping or simple erudition, a large part of the web process involves reading, and the people doing the reading want to look through something of quality. You have a website, you have a product, and you have the motivation. Now you need to ask yourself – do you have the writer?

Who Needs a Professional Article Writer?

At the basic level, everyone seriously looking to make an impact on web audiences needs a dedicated article writer. Hobby writing for web content is fine for personal projects, but it doesn’t drum up a great deal of interest in the long term. It has been demonstrated again and again, the most successful websites are those that regularly produce the content their audience wants, the more frequently the better. So the need for an article writer should actually be taken as a given. The more pressing question then becomes, “Who should that writer be?”

Who Indeed?

In some cases, the answer is obvious – you. You know your material, you’re able to write confidently, and you’ve got inspiration in buckets. In this case, good, the problem is solved. Go and write that content, and perhaps pass it by a talented associate now and again for review.

However, this obviously isn’t always the case. Some site owners are good promoters and businessmen, but lack the highly developed writing skill necessary to really dig into a piece and make it shine for the audiences even once, much less week after week or day upon day. Or perhaps the owner feels comfortable writing some articles, but wants another point of view in specialized or technical pieces. In this case, the owner needs to acquire a professional writer to provide these services. The trick here lies in recognizing your strengths and limitations, and identifying exactly what the needs of your site are.

The Writer You Need

As with any hiring process, selecting a good writer requires understanding the business in question. Each site has its own unique needs, and should seek to acquire writers who meet those needs. It certainly is true that many people can write effectively on many topics, but the impact will be greatest when the writer is chosen for abilities directly relating to the job at hand.

For example, a site focusing on producing highly technical how-to manuals for home chemistry will demand a very different writer than a site focusing on topical, biting political satire. Each demands a professional who cannot only write well, but understands the topic itself and can write believably. Someone with no experience in politics will quickly be identified in the latter case, and in the former someone who flunked basic chemistry won’t be able to write more than superficial material at their best.

Obviously, the writer also must be good at writing itself – they must be able to construct effective sentences, use proper syntax, and command the language in a manner that keeps readers both interested and informed. Most importantly, they need to be able to write specifically at the level of the typical audience for the site. Masters’ degree level academic writing can be marvelous and compelling in peer reviewed journals, but would be entirely out of place on the aforementioned satirical archive.

How to Find Them

The key to getting the best writer for a website is research. Once you understand your needs as far as the writer goes, it’s time to begin looking for them. Fortunately, there are a number of ways to do so despite the overwhelming anonymity and size of the web.

First, consider your own colleagues and acquaintances. Frequently we have many associates in our field of specialty, and many of them harbor hidden talents. Consult with your co-workers and others that you know, to see if they can meet the needs at hand.

Another source of information on professional writers is the plethora of freelance writing websites. There are dozens of sites employing short-term writers on a variety of projects with skill levels ranging from high school and college level writing to highly technical productions involving text and multimedia elements. Frequently, these sites employ a ratings and review system, allowing you to look into their reputation and perhaps their prior work history.

Additionally, there is always the interview. This need not be a physical sit-down session – it can consist of posting an advertisement seeking a talented writer along with a requirement that they submit writing samples (either previously published pieces or unique work based on the site’s requirements). This will frequently result in a deluge of applicants, so owners are advised to be prepared to so some heavy reading in this case.

For good content on your website, the key is to identify the exact needs of your site, find the exact style and skill of writer you need, and then to strive to meet that need unfailingly. Have an open mind and be willing to adapt to new, good ideas, but stick with the goal and vision for your site and find the best person to fill the position you’ve created.

About The Author:
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

Read more articles written by: Enzo F. Cesario

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