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By Merle in Featured

Web-2.0Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as “Social Media Marketing”, it’s a smart way to open the lines of communication between you and your prospects.

Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. With so many different sites and ways to participate, it can be difficult to keep track of all your efforts.

By Kalena Jordan in Featured

googleGoogle’s worst-kept secret phone finally launched yesterday.

Despite the fact that details about the phone have been leaked all over the web for months, the Nexus One was officially revealed at a good old fashioned press conference at Google headquarters in Mountain View.

By Enzo F. Cesario in Featured

Unfortunately, the first word that pops to mind when many people mention email marketing is ‘spam.’ The junk mail of the modern era, spam is frequently held up as an abominable combination of inconvenience and social evil, with spam blockers and anti-spam petitions filling the news online and offline. Of course, this means legitimate email marketing campaigns can get lost as weary consumers indiscriminately flag all marketing material as spam just to keep their inboxes clutter free.

How then can a company that has a legitimate, creative idea for an email advertisement series avoid getting caught in the spam trap? There are three key steps good copywriters and marketers can take to set themselves apart and boost their message open rates.

A Cautionary Tale

Important campaigns usually succeed or fail well before they’re ever launched – in the planning stages. Consider a recent and already infamous Intel advertisement. The advertisement had athletic sprinters lined up to race, a reasonable attempt to link the company’s processors to speedy performance. It failed because these athletes all were African American gentlemen who appeared to be bowing to a tall, smug looking Caucasian businessman. This was a clear breakdown in the planning process. No one asked the fairly obvious question ‘What could be wrong with this image?’ Intel pulled the advertisement and publicly admitted the mistake, but the image remains as a vivid reminder that cutting corners in the planning phase can bruise your brand.

1. Lay the Groundwork

The lesson here is that simple research, like enlisting a test audience, can mean the difference between hit and miss. The same holds true for email advertising campaigns – research is vital. Just because you can send out 100,000 generic emails within a few minutes of setting up a campaign idea does not in any way mean you should. Strategic planning up front not only can save you time in the long run, it also can secure your results.

2. Know the Audience

Previous articles have referred to the phenomenon of audience-influenced brands. This is particularly true now that the Web has become so extensively accessible. People’s opinions can catch public attention almost instantly, and word of mouth can spread across the entire world in a heartbeat. Whether or not you want the audience to control your brand is irrelevant; it can and will happen of its own accord, and you should be prepared for it.

Have you taken the time to really get to know your audience? There are thousands of Internet communities dedicated to every conceivable topic, hobby, interest, or fad and your product very likely falls into one of these. Visit these user forums, find out what people are saying, what needs are not being met, and what the general opinion is. Also, don’t just mine for information, but participate in the discussion. Engage and learn how people think and what they want to know about things. This isn’t a chore; this is an opportunity that businesses have rarely had in the past, a goldmine of information for any marketer to tap.

3. Kick up the Content

In many cases, businesses fail to treat email as a legitimate medium, although they’re eager to take advantage of it. Disregarding outright spam, even some well-intentioned ‘campaigns’ amount to little more than a poorly organized message presented in a jumble of mismatched colors rather than a serious attempt at focused communication.

The content of the email has to be strong. The first line has to provide a good hook, the body has to get the core, essential details out quickly and effectively, and the end has to have a call to action (be it a purchase or a website visit). Take the time to craft a message that shows you respect the reader’s intelligence, and put as much thought into the structure of the email as you would any other example of your best writing.

Once these three key elements are in place, consider a test circulation of your campaign before officially kicking it off. There is very little substitute for getting another pair of eyes to look over your hard work. They can spot unfortunate mistakes, call attention to strong points, and help you refine the process before the message is irrevocably out on the Web.

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

By Rob Garner in Featured

Designing enterprise Web sites for search engine visibility has been a major thread of this column since I started writing for MediaPost several years ago (side note: I will hit my 100th column in a few months).  URL structures, redirection plans, dealing with process obstacles, and putting research up front have all been topics I’ve previously covered.  Today I am going to build on a column that I wrote almost a year ago, entitled “How Search Fits Into The Redesign Process.” To start, a list of major considerations for designing an enterprise Web site for greater search visibility is provided below. (Please read that column for more info on each of the following points):

I was recently going through a discovery process with a Fortune 500 executive who was guiding his company’s Web site redesign, and I inquired directly about the search aspects of the project. His response: “Search is not relevant to this process.” Contrary to what he was saying, search was in fact critical to the overall process; he was just clearly unaware of his company’s campaign history and investment in the search channel. In light of this response, seemingly old and worn advice is worth another spin or two around the block, especially if it will help convey the natural search value of a legacy Web presence.

In enterprise marketing, it is not a question of whether your company’s site is going to be redesigned or not, it is simply a question of when. Most companies do some kind of major redesign or tweak every two years, and if they haven’t just relaunched, they are planning for the next one. So the “when” is most often “now,” no matter where you are in the process. The important thing to remember here is that search should be a key consideration at every stage of the process, whether it is selecting a provider, setting requirements, producing comps, coding or site deployment.

So how do you fit natural search into the process? Here are a few ideas to start:

Use site language and messaging that is consistent with the user’s perception of your product or service.
For the most part, search engines are still very literal, and truly effective semantic intelligence still lies far ahead. Position content and language that reflects the way users search, in order to rank for those terms. The path to understanding this language is through linguistic and keyword research, and also by studying and knowing your target. Language and keywords impact and guide information architecture and content strategies, among other aspects.

Read your log files (and/or review analytics reports).
If you want to know what you stand to lose in a site redesign, take a look at what you are currently gaining in terms of traffic, visibility, revenue, and conversions. Are there any particular Holy Grail terms like “travel,” “shopping,” or “banking” that may be giving you a lot of traffic? See a section of a site that is referring a ton of long-tail terms? You will likely find some areas that are worth preserving.

Ensure that RIAs are both crawlable and indexable by search engines.
Rich Internet technologies that are implemented without search engines in mind can instantly render a once-thriving natural search program into total obscurity. Flash and Ajax are key tools in the design and development toolbox, but considerations must be made for search upfront.

Avoid the creation of URL canonicalization issues.
When you change phone numbers, the phone company will leave a recorded message telling the new number to the person who called your old number. This is the effect a 301 permanent redirect has on a search engine — it applies the old URL and backlinks to the new URL; the search engine is happy, and your site is happy. A canonicalization problem occurs when 302 redirects are pointed to permanently moved pages. I have seen instances where clients have gone through four or five redesigns using 302s, and a string of six-to-eight redirects points to a single page, each with its own set of inbound links. This basically makes it difficult for engines to determine the “real URL” to show in results and apply backlinks to. How do you fix it? See the next point.

Set up a redirection plan.
In just about every redesign project, at least some content is removed, and URLs go away. Help the engines and your users by using a 301 redirect to point them to the most similar page on your site, or the site map, home page, or custom 404 page. Spend the time to map out which URLs are going away, and where they should be pointed. And don’t sit on the plan —do it on the day or evening that a site is pushed out of production.

Don’t remove content that supports coveted rankings without assessing risks first.
One mistake I see frequently is when content is removed from a site, with no replacement content to support the valuable rankings and visibility it has previously created. Before axing existing site content, determine how difficult it would be to re-attain the ranking, the ranking’s importance in terms of traffic and revenue, or if it is your CEO’s favorite pet ranking. Then create a plan for bridging new content, or leaving it alone.

Include search as both a business and technical requirement before planning has even started.
 If search is not a consideration and priority early on, then it will be 10 times harder and more expensive to try to re-engineer at the end of or after the project.

Ensure that there is a voice for search within the Web site team structure.
Having a search specialist as part of the Web design team (and implementing their recommendations) will do a lot to ensure a healthy transition in the redesign and relaunch process, in addition to the potential for growth. The list above is useless without some subjective strategy behind it. Get experienced search optimization help that is fit to your company’s unique situation, needs and goals, and make it an integral part of the redesign process.

These are just a few considerations to get you started. Feel free to add your own thoughts and considerations for redesign at the Search Insider blog.

Rob Garner is strategy director for digital marketing company iCrossing and writes for Great Finds, the iCrossing blog. Contact him via email at rob.garner@icrossing.com,and follow him on Twitter at http://www.twitter.com/robgarner.

By Kalena Jordan in Featured

QuestionHi Kalena

I was just wondering, does a longer URL registration period have a positive effect on a site’s search engine ranking?

Thanks,

Louisa
————————————–

Hi Louisa

Google has confirmed in the past that both domain age and ownership history may impact the way a site is handled by the algorithm, albeit slightly. But what you’re asking is whether registering a domain for a longer period of time makes a difference to the site’s ranking?

I haven’t researched this for other search engines, but I recall that a couple of people have asked this question in the Google Webmaster forum in the past.

Google staff member John Mu responded that the length of a domain’s registration period does NOT impact how Google ranks the site. As he states, many registrars don’t publish expiration details and so if Google can’t adequately determine when a site expires, they can’t compare it to other sites so they don’t include that as a ranking factor. Besides which, a registration period for a domain doesn’t reveal much about a site.

The content on the domain is much more important from a search engine perspective than how many years it has been registered for.

Kalena

————————————–

Got a Reader Rescue question of your own? Send it to kjordan [ at ] sitepronews [ dot ] com and you might see it featured here.

By David Jackson in Featured

The title of this article just stopped you dead in your tracks didn’t it?

Well, that was the intent, and the entire subject matter of this article. And I intend to deliver exactly what I promised in my headline.

You see, the key to successful advertising is the right people seeing your ad and responding. However, your ad has a far greater chance of succeeding, if your headline is strong.

How Important Is A Strong Headline?

If your headline is weak, chances are, it won’t get noticed, and your ad will fail. At the very least, it won’t be nearly as successful as it could be.

Here’s a stat that will help drive home my point. On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of your copy?

Think about that for a second: On average, 8 out of 10 people will read headline, but only 2 out of 10 will read the rest of your copy. Do you understand the full import of that statement?

In a nutshell, it means people will decide whether or not to read your ad, based solely on how compelling your headline is. In other words, if your headline doesn’t capture the readers imagination, your ad is pretty much destined to fail. That’s how important it is to get the readers attention.

This is especially true for online copy, because Internet users are notorious scanners. You have to literally make them “Slam On Their Eyeball Brakes!”

What Makes A Good Headline?

Before you can write a good headline, you first have to understand what the job of a headline is. The number one job of a headline is to get the readers attention – period. All other considerations are secondary. It doesn’t matter whether you’re writing a sales letter, article, flyer, brochure, postcard – whatever.

Now there are two ways that you can grab the attention of the reader – with a direct headline or indirect headline. What’s the difference?

In an direct headline, you get directly to the point. You let the reader know right upfront what you’re selling, and what your amazing offer is. For example:

“How to Win Friends and Influence People”

That headline is about as direct as it gets. Conversely, an indirect headline is much more subtle and mysterious. The main function of an indirect headline is to create curiosity in the reader – to make her want to read more. For example:

“The Man With The Grasshopper Mind”

Is that a provocative headline or what? By the way, Those two examples are both classic headlines, and are two of the 100 Greatest Headlines Ever Written.

Direct or Indirect Headlines: Which Is Better?

Actually, both types work. So it’s basically a matter of personal preference. Personally, I prefer direct headlines. I believe in respecting the readers time, so I like to get right to the point in my headline. That way, the reader can decide immediately if she wants to continue reading the rest of my copy.

That being said, do you remember what I said earlier? The number one job of a headline is to get the readers attention – period. Remember, all other considerations are secondary.

So even though I prefer direct headlines, there have been occasions when I’ve used indirect headlines to accomplish that goal.

You Have To Know Your Target Audience

However, regardless of which type of headline you use – direct or indirect, it’s important to understand your target market. It’s absolutely imperative that you know your audience.

Knowing your audience will help you write more effective headlines, as well as more effective copy in general.

For example, one of my websites is a marketing blog. And being a marketing guy, I happen to know for a fact that one of the things my readers are interested in is writing more effective headlines. How do I know this? Market research. I conducted a survey among my readers.

Always, Always, Always research your market! Do whatever it takes to completely know and understand your target audience. That can be your greatest edge over your competition.

Anyway, back to the topic at hand. My target audience for this article are readers interested in learning how to write compelling headlines. So in my headline, I focused on what my audience wants – to write compelling headlines. Hence the headline:

How to Write Headlines That Make Readers Slam On Their Eyeball Brakes

You have to admit, that’s a pretty provocative headline. That being said, results are the true litmus test for any headline. However, my gut instinct and twenty years of sales and marketing experience tells me that’s a strong headline and will be very successful. “How To” headlines are generally very effective.

Now I simplified the writing process here for the sake of brevity. But you’ll more than likely have to write dozens of headlines, before you come up with something you like – something that’s going to be effective. It’s all part of the writing process.

For me personally, my best headlines are usually the ones that sort of just pop into my head. But remember, I have twenty years of experience doing this.

Generally speaking, you’re better off writing a bunch of headlines, until you end up with your strongest one.

How To Determine Your Strongest headline

So how do you determine your strongest headline? Well, if you’re an experienced marketer, you could always split-test your headlines. But if you’re not that experienced, the easiest way is simply to show your headlines to your friends, and family. Get their opinions.

Also, if you’re a member of any small business forums, show your headlines to forum members to get their feedback.

Let me walk you through the steps of writing another headline.

Let’s suppose I own an ice cream shop. Now since I already did my market research, I know that most consumers like having a variety of flavors to choose from. So I’m sure that I would get an ice cream lovers attention with a headline like this:

“Ice Cream Lovers: We Have More Flavors Than Tiger Woods Has Girlfriends!”

Now let’s discuss exactly what I did for a moment. My target audience for this ad are people who love ice cream – which is pretty much everybody. Nonetheless, in my headline I targeted my audience by using the words, “ice cream lovers” and I gave my audience what they want by using the words “more flavors.”

Let me explain what else I did. I used the name of a famous celebrity in my headline, which is always guaranteed to get attention. Remember, the number one job of a headline is to get the readers attention.

But I also did something else. I brought emotion into the mix – the emotion of humor – coupled with a current, hot news story. In my headline, I told readers that my ice cream shop has “more flavors than Tiger Woods has girlfriends!”

That headline has strong emotional appeal. After all, who wouldn’t get a chuckle out of the headline, other than Tiger and his wife, right?

By the way, emotional appeals and hot news stories are very powerful in headlines. So use them as often as possible. Are you starting to get a feel for writing effective headlines yet?

Well, let’s write one more to make sure.

Pizza Anyone?

Let’s suppose I own a pizza shop. Again, start with the fundamentals. My target for this ad is a general audience. After all, nearly everyone eats pizza, right?

But despite that fact, I’m still going to target my audience by using the word, “pizza” in my headline. Now this one’s a little trickier because pizza ads are a dime a dozen.

So I need to do something to make my headline different – to stand out. I’ve decided to give my headline instant credibility by using a feature that is unique to my pizza shop. Here’s the headline I came up with:

“Jackson’s Pizza: Voted Albany’s Best Pizza For 10 Straight Years!”

Do you know what the reaction of most people reading that headline would be?

“Wow…voted Albany’s best pizza for 10 straight years! It must be good!”

This headline also has strong emotional appeal. Why? Because everyone likes to be associated with a winner. It’s human nature.

5 Steps For Writing Effective Headlines

Wrapping everything up, I’m going to summarize what it takes to write effective headlines into 5 simple steps:

  1. You must know and understand your target audience. Research your market.
  2. Target your headline to that audience.
  3. Give your audience what they want.
  4. Get the readers attention. Be creative.
  5. Use emotional appeals, and hot news stories in your headlines whenever possible. Again, be creative.

By the way, when writing headlines don’t try to trick or mislead people. Get people’s attention, yes. Be creative, yes. But also, be honest.

Write Your Headline Before First, Before Writing Your Copy

One last thing: Different experts have different schools of thoughts on this. But I’m a firm believer in writing your headline first, before writing your actual copy.

Why? Remember at the beginning of this article, when I promised to deliver on what I promised in my headline? Well, I’ve worked extremely hard on this article to do just that. Hopefully, I’ve succeeded.

The point is your headline is a promise to prospective readers – a promise that you should be committed to keeping. And I believe that if you write a strong, compelling headline first, it will force you to work harder to write copy that lives up to the promise you make in your headline.

David Jackson is a writer, marketing consultant and entrepreneur. Which online services can you trust? Find out here: http://reviews-by-customers.com

By Lani and Allen Voivod in Featured

Do you think the evolution of social media defies prediction? The truth is, social media’s explosion in 2009 shares common traits with general business trends and the growth of the Internet itself.

For entrepreneurs, global brand teams, and key players in mission-driven organizations, heeding the signs of what’s ahead becomes the difference between survival and extinction. To help these professionals as they begin a brand-new year of opportunity, social marketing and success strategies firm Epiphanies, Inc. is sharing five trend-infused predictions for how social media will affect the business world in 2010.

1. “You” Goes Social

In 1997, business thought leader Tom Peters unleashed the concept of personal branding — “The Brand Called You” — to a new generation of daring doers. In 2009, Best Buy made headlines by requiring applicants for a senior marketing position to have a Twitter account with 250 Followers to qualify.

In the blogosphere, arguments ensued over that number. Still, the point is clear: The future of “The Brand Called You” is social. In fact, more than 80% of professional recruiters plan to use social media platforms to screen job applicants, and also source “passive” candidates – people who would consider a better offer from a different company.

Bottom line: Employees and entrepreneurs alike will discover, on a widespread level, their social media presence and social networks make or break their professional fates.

2. SSO Steals the Show

Back in the heady days of Web 1.0, a whole new industry cropped up around Search Engine Optimization (SEO). Gaming Google became a billion-dollar business, and they fought back with ever-changing algorithms. The only way to win over the long run was to consistently add information-rich, keyword-relevant content to your website

It works the same way inside social media platforms, too, with Social Search Optimization (SSO). As it becomes ever more important to be found inside Facebook and LinkedIn, and since Google and Bing are now aggressively indexing social media platforms, content continues its reign as king of the online realm.

Bottom line: Because social activity and relevant content inform search engine results, SSO trumps SEO with authority.

3. Professional Standards Proliferate

TraditiPagesonal marketing agencies have clued in to corporate interest in social media. Whether they add it as an in-house service or partner with a third party, these agencies know they have to offer social media services to stay competitive.

But how does anyone know who’s reputable, and who just hung out a shingle? To answer this as an industry, social media is going the way of other serious vocations. Certification programs are coming online, from Hubspot’s Inbound Marketing University to the International Social Media Association’s (ISMA) various designations for professionals and virtual assistants. Other programs, like Social Media Magic University, provide niche training, and brick-and-mortar colleges now offer social media coursework.

Bottom line: Social media education and accreditation will be a significant factor in 2010 hiring and outsourcing decisions.

4. Business-to-business (B2B) Gets It

As a rule, businesses that sell to consumers (B2C) adopt new communication tools before the B2B world does. Until now, B2B has been resistant to social media, but in 2010, the B2B world will get over their reluctance and start embracing it.

There have been enough success stories to make it happen. Avaya sourcing a $250K sale through Twitter. Serena Software reporting cost savings with its “Facebook Friday” network building. Blendtec’s “Will It Blend?” YouTube videos tied to a 700% sales jump. There’s no point in taking a “wait and see” approach anymore.

Bottom line: With 92% of B2B buyers using the Internet for their purchasing research, and social media ever more critical to being found online, B2B adoption will accelerate.

5. Networks Consolidate

Social media companies may not have found the right money-making business model yet, but the life cycle pattern looks very familiar: Introduction, Growth, Maturity, and Decline. In 2010, social media will officially shift from Growth to Maturity.

Minor microblogging sites are disappearing. Facebook adoption continues to accelerate, squeezing out smaller sites. Only 1/5th of all custom Ning sites were active earlier in 2009. Maturity is coming, and it’ll reveal its full force very soon.

Bottom line: Wikipedia currently lists 173 “major active social networking websites” (excluding dating websites). Expect this number to drop significantly in 2010.

With 2010 upon us, any fears of the new world of social media, of the loss of control, and of criticism need to be set purposefully aside or addressed head-on. More than anything else, it’s essential to take action now in the social arena. There’s simply too much to lose, and countless opportunities to gain.

As Certified Social Media Strategists and Certified Inbound Marketing Professionals, Lani and Allen Voivod of Epiphanies, Inc., train teams, craft strategies, and serve as long-term success partners for a handful of global brands, industries, and mission-driven organizations. Find out how they can help your business boost visibility, community, competitive edge, memberships, and profits at http://facebook.com/AhaYourself!

By Merle in Featured

googleAs a website owner, one of your top priorities is going to be getting your site indexed and ranked by Google. People perform over 235 million searches a day with Google, so the potential to receive significant traffic from this search engine should be enough for you to invest the time to make sure it’s done right.

Google wants to fill its index with quality, error free websites that are beneficial and targeted to their searchers. Enter Google’s Webmaster Central Tools ….. http://google.com/webmasters . If you’ve never heard of it, it’s Google’s way of helping you with your website’s indexing. Not too long ago, it went through a redesign and upgrade process which made it more useful and easier to use than ever.

By Kalena Jordan in Featured

If you’re a Twitter fan, you probably already know that the second annual Shorty Awards are underway. If not, then let me explain.

The Shorty Awards are a celebration of excellent Twitter content, as voted by the community. Voting is now open in 27 official categories such as tech, humor, weird, government, news and art, but votes are also being accepted in unofficial, crowd-sourced categories.

To vote, send a tweet like this:

“I nominate @TwitterUser for a Shorty Award in #category because… (add reason here).”

You can do this on Twitter.com, with any Twitter client, or using the voting box on the Shorty Award site.

In February, the nominees will be narrowed down to five finalists in each category, with winners determined by a combination of popular vote and by the members of the Real-Time Academy of Short Form Arts & Sciences. In March, an awards ceremony, complete with 140-character acceptance speeches, will be held in New York City and live streamed on the web.

If you missed out on a Shorty last year, never fear. You’ve got the whole of January to garner votes and topple the early leaders.

By Kathy Dobson in Featured

If you’ve been thinking of entering the online marketing world then no doubt you have come across the term PLR. So, what exactly is PLR?

PLR stands for Private Label Rights. Private Label Rights is simply content that has been written previously by someone else for use by others. There are many different ways you can purchase PLR. You can buy content packages in your particular niche or you can join a membership site that provides unique content on a monthly basis.

PLR products provide any online business owner the opportunity to make money with very little overhead, and the great thing is, you now have content that is targeted to driving traffic to your online business.

For example, if your website or blog dealt with “stay at home moms,” you would purchase article packs covering different topics in the “stay at home mom” world. You could use these articles to add valuable content to your website each week to keep your existing visitors happy and to draw new ones in. Additionally, you can use that same content to promote affiliate programs or products you have produced on your own.

Before you dive into using PLR, you must first understand what your rights are as a PLR buyer/owner. Private Label Rights products entitle you to rewrite any or all of the content as you see fit and put your name on the finished product. Although you did not write it, you have the right to claim it as your own.

Any reputable PLR site will provide a list of the ways that you are allowed to use or not use the content that you purchase from them. Each one is slightly different though so make sure you read and understand this important list first before moving forward and using the content.

Finding and posting great content can be extremely time consuming for anyone growing an information business online. But, in order to be successful, you must consistently provide unique content to your readers. This is what makes PLR so appealing. The fact that you are allowed to use this content for your website or blog makes it extremely valuable. The time you save can be put to use developing other more important aspects of your business.

Be aware that PLR does have a downside. There are hundreds of others privileged to use this same content. You must take care to make this material your own before using it on your site, articles or blogs. This is the only way to keep the search engine gods happy…as well as your faithful visitors.

Rewriting PLR content is not as difficult as you might imagine. Here are a few tips:

  1. Use a Ghostwriter. Hiring a ghostwriter to start from scratch to create a product for you can be very expensive…particularly for the newcomer. On the other hand, hiring them for a rewrite is less costly and can produce great results. Simply ask your ghostwriter to do a paragraph by paragraph rewrite, using different words but keeping the same feel. Before you publish your articles, check them over carefully.
  2. Use a software program created for this purpose. These can be helpful tools, but you must be careful that the feel of the article does not change. Furthermore, these programs sometimes substitute synonyms that turn your article into complete rubbish. Always recheck it closely before using this rewritten content.
  3. New Graphics. Even if your PLR comes with graphics, it is wise to have your own graphics made and change these up. Remember, there will be others using the same PLR and using the same book cover as others will be a dead giveaway. Adding pictures and other graphics to the content will make your product stand out from the rest. Using screen print images easily demonstrates what you are trying to convey and it further engages the reader.

    There are free graphics available online as well as many sites that charge a nominal fee for use of graphics. One way or another, make sure these graphics are “royalty free.” Adding video to go along with your content will really up the value of your product.

  4. Change up your own PLR product. If you enjoy writing and have the time, changing up PLR will not take nearly as long as creating something from scratch. It’s much easier to rewrite portions of an existing article…than to create an article from scratch.
  5. Using relevant keywords and links that have been provided with your PLR can help you to monetize your site. Simply add the links provided, or add in your own affiliate links.

As you can see, PLR is worth its weight in gold and it is worth your time and effort to discover the many different ways of using and making this content your own. PLR is a time-saving, efficient way of providing information online. Don’t miss out on a surefire way to increase the success of your online business or blog.

Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites. Learn more about membership sites please visit: http://www.crazycashmembershipsites.com For further tips and resources visit: http://www.kathydobson.com

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We all heard the sad news yesterday that Steve Jobs, founder and visionary at Apple, had died at...
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