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By Enzo F. Cesario in Featured

website-promotionBranding has been a rather complex topic since the advent of brand named goods, originating with maker’s marks on certain blacksmithing products, proceeding through guild-approved stampings on quality goods, and progressing into the names we know and associate with major brands, such as Chevy, Barnes and Noble, Starbucks, and Wendy’s. Some brands are virtually immortal – manufacturer Beretta has retained its name since the 1500s, and continues to be a leader in the field of military armaments.

In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind.

By Willie Crawford in Featured

I was online for SIX YEARS before I attended my first Internet marketing seminar (in December 2002), yet attending that first seminar was the catalyst that started my already successful business growing exponentially.

I probably would not have even attended that first seminar had I not been invited to speak, so “luck” played a part in my discovering one of the most-powerful online success secrets.

My circumstances were different than all of my fellow speakers though in that I still have another year to serve in the U.S. Air Force at the time. Attending seminars meant scheduling live events, and indeed building an online business, in a way where it didn’t interfere with my being a full-time soldier.

What happened was that at that seminar I was exposed to some really amazing people who were doing what I eventually wanted to do, and doing it at a much higher level than I had previously allowed myself to even imagine possible.

At that seminar I discovered that some of the best learning happened after-hours. I discovered this when I was walking down the hallway with Ramon Williamson (one of the speakers) and he asked John Reese (one of the attendees) if he had time for a little “brainstorming.”

John said yes, and Ramon suggested we could hang out in his suite. Ramon orders a few snacks from room service, and from around 9pm that night until 4am the next morning, Ramon and John bounced ideas off of each other, and I sat listening in amazement.

I won’t repeat what they said, only that they had income goals at least 10 times as big as mine… and they clearly explained HOW it was possible.

That seminar was where I also discovered “the joint venture” and the back end. Prior to that event I viewed EVERYONE as my competitor.

At the seminar, I discovered about 20 people who were genuinely NOT afraid to share with me what was working as long as I was willing to do the same for them.

They taught me to drop the poverty mentality, and that together we could make the pie bigger for everyone. Over the next few years I did projects with most of the speakers and several of the attendees from that seminar.

After I spoke, they all openly critiqued my business model, knowing that it would help the other attendees. I basically had one product that represented 90% of my income and I had no real backend product to offer after that first sale. They FIXED that.

I left that seminar so pumped up that I was ready to explode. I had driven the dozen hours from Eglin AFB, Florida to Hawk’s Cay down in the Florida Keys. All during the 12-hour return drive, I planned my next step.

Within a month of attending my first seminar, I boldly decided that I was going to host my own seminar, and began putting it together.

Four months after attending my first ever live event, I hosted a seminar in Pensacola, Florida (in April 2003). It wasn’t huge but it was a HUGE step for me.. one of many that I would take in relatively rapid succession.

Speakers at my very first seminar included Dr. Bob Silber, Ramon Williamson, Fred Gleeck, Armand Morin, Tony Blake, Stephen Pierce, Gary Knuckles, and myself.

Stephen was the first speaker, and I can still tell you to this day exactly what he said. In fact, I can tell you to this day what ALL of my speakers said.

I could go on forever with how attending my first seminar surrounded me with movers-and-shakers, and totally energized me. I honestly became close friends with MOST of the speakers from that first seminar that I spoke at. Jonathan Mizel even called me the day before I hosted my first seminar to both wish me luck and to give me a few tips.

My first seminar set in motion a chain of events that made all of the really BIG things that I’ve done since then possible. It enabled me to start developing the relationships that would have never happened had I not gotten out and actually attended a live event.

My conception of what IS possible would probably be relatively constrained had I not been around mentors who taught me to think bigger.

Six and one-half years after attending my first ever live event… six years after having the audacity to host my own live event, I celebrated my 50th birthday with another live event.

As luck would have it, Stephen Pierce, my keynote speaker from the first event that I hosted, spoke at my birthday seminar. He arrived at the venue in a bus, along with an entourage, and proudly shared on stage that my seminar in Pensacola, Florida, in 2003 was the first seminar that he ever spoke it. I sort of started his speaking career. Now, he spends many months out of the year, traveling around the world, and speaking in front of crowds that sometimes exceed 1000 people.

If you have never attended a live Internet marketing event, you’re missing a powerful catalyst that will energize and guide you. If you do not attend live Internet marketing events, you’re missing a powerful networking opportunity.

I’ve now attended at least 50 live events, speaking at many of them. However, I attend many that I am not speaking at just for the networking. This is where I set up massive joint ventures, meet future business partners, and learn the latest industry news.

If you want to be a truly successful Internet marketer, make attending live events a part of your education and marketing process. To find out when and where live events and tele-events are being held consult The Internet Marketing Seminar Schedule at my directory website: http://InternetMarketingSeminarSchedule.com

Willie Crawford has been marketing goods and services over the Internet since 1996. A professionally trained speaker, Willie teaches at seminar and workshops around the world. Willie also spends considerable time sharing his knowledge and experience inside a private membership community called The Internet Marketing Inner Circle. Check them out for only $1 at: http://TheInternetMarketingInnerCircle.com

By Kathy Dobson in Featured

Every successful copywriter is familiar with the Internet acronym “WIIFM.” This acronym stands for “What’s In It For Me” and is the first position your customer will take when reading your sales copy.

Your customer may believe they are purchasing something based on need, but in reality, they are buying a “feeling.” The feeling that ownership gives them. This is a 100% emotional act.

Being friendly and honest in your sales letter is only the beginning to keeping your customer’s interest. And, although you can address the “WIIFM” with a clear list of benefits for buying, the tone of your sales page must also deliver the same message.

Writing a successful sales page is not difficult if you treat it as though you are writing to one person…not to a crowd of strangers. The tone and feel of your sales copy must make your customers feel as though they are part of your business. This is not difficult if you treat them as though you were talking to a close friend.

Never write your copy as though you were talking “at” someone. That’s a sure fire way to loose your prospective customer early on. You must talk “to” your customer. You must be personal and make them feel special.

Pay attention to any sales copy that stimulates you into buying. That’s the easiest way to become adept at writing great sales copy. What is their approach? Start noticing the tone used on the websites that you frequent…including your competition. Pay attention to the ones that make you consider buying a product or any that keep your attention long enough to read the entire page.

What emotional appeal does their sales copy stimulate in you? That’s what you are looking for. Determine what was said by reading the sales page over a few times…what emotional trigger was used to tempt you to buy. Whether you buy or not is irrelevant…it is enough that you were tempted.

In order to deliver a passionate response from your customers, your marketing copy needs specific attention to every word and every sentence. Allowing your personality to show through is a large part of this process. Note your own reaction to sales pages that are cold and impersonal.

Infuse your personality into your sales page. It is not difficult to be friendly and passionate when writing riveting sales copy. Remember, selling and buying is an emotional act and must be treated as such.

Should your sales copy or emails concern solutions to problems, you can make your sales copy personal by admitting that you have experienced a similar problem many times. Reveal how you handled the situation, add details about the problem and how it affected your life or business.

Never be afraid to admit failure, frustration or any self doubt you may have experienced. Admitting these things will only make your more human and approachable by your audience.

When you open up on a personal level, your customer starts bonding with you and that creates loyalty and a sense of belonging. Don’t be afraid to explain how your product or service solved your problem or made your life easier. Rather than just listing benefits, present them as tools that will make your customers life easier, fulfill a need they have or solve a problem.

Whatever you do, never emulate those late night TV commercials. High pressure may work in that environment, but it is death to an online marketer.

Keep it real, write as though you are speaking to one individual…make it personal, address a need and you will experience success.

Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.
Learn more about membership sites please visit: http://www.crazycashmembershipsites.com |  For further tips and resources visit: http://www.kathydobson.com

By David Jackson in Featured

Google the phrase “Internet Marketing Experts,” (without the quotation marks) and you’ll get back over 30 million pages of results. But just calling yourself an Internet Marketing expert doesn’t necessarily make you one.

And despite those 30 million pages of results, there are very few “legitimate” Internet Marketing experts. And even fewer who have built universally recognized “authority” sites.

And who bring to the table “real world” business experience, combined with useful, practical knowledge that will actually sharpen your marketing acumen and increase your skill level.

In other words, help you take your Internet Marketing business to the next level.

In my opinion, this group of extraordinary Internet Marketing experts not only meet that threshold – they far exceed it. Are they the only Internet Marketing experts capable of teaching you effectively? Of course not.

However, in addition to having the ability to teach effectively, this group of experts are worthy of our admiration for another reason – longevity. Like the legendary Rock of Gibraltar, they have stood the proverbial test of time. Each individual has been successfully doing business on the Internet for at least ten years – delivering a decade of excellence.

Considering the incredibly competitive and fickle nature of Internet Marketing, that’s quite an achievement. And I humbly salute these outstanding marketers (listed alphabetically) for their impressive accomplishments.

1. Allan Gardyne
http://www.associateprograms.com

Allan Gardyne Gardyne began his professional life in Australia as a journalist. One of Allan’s earliest forays into Internet Marketing was founding AssociatePrograms.com in 1998.

Today, ask knowledgeable affiliate marketers who the leading authority on affiliate programs is and chances are, they’ll say it’s Allan Gardyne – and they’d be right.

AssociatePrograms.com, is a comprehensive directory of affiliate programs – a virtual cornucopia of affiliate marketing information, if you will – including articles, software and plenty of helpful tips and advice.

The AP website is divided into three sections – beginners, intermediate and advanced. So you have the ability to choose your own level of learning.

If you would like to learn how to make money with affiliate programs, AssociatePrograms.com should be your first stop. Also, be sure to subscribe to the Associate Programs Newsletter.

Each bi-weekly issue is jam-packed with insider tips on how to market affiliate products successfully. In addition, the newsletter reviews the best and worst affiliate programs – and interviews super affiliates who offer success tips of their own.

2. Bill Platt
http://thephantomwriters.com

Name the job, and Oklahoma’s Bill Platt has probably done it. He has worked as a waiter, computer technician, computer programmer, substitute teacher, a radio dj, a salesperson and a manager.

However, since 1999, Bill has been operating for-profit websites. In 2001, he started ThePhantomWriters.com, the preeminent article marketing service on the Internet today.

Unlike other article marketing services, however, TPW doesn’t submit your articles to article directories.

Their reasoning for this is simple: When you submit your article to an article directory, your article is just one of hundreds – possibly even thousands of new articles submitted that day.

That means once your article has been submitted, publishers or anyone else looking for content have to search the directory to find your article among thousands of other articles in the directory.

Instead, TPW uses a different approach. They submit each article directly to relevant websites and newsletter publishers most likely to publish your articles.

Does their approach work? Apparently it does, because on the TPW website is a “who’s who” list of repeat clients that include some of the biggest names in their respective fields.

By the way, as their name suggests, if you need a ghostwriting service, TPW can provide that as well.

3. Christopher Knight
http://ezinearticles.com

Unless you’ve been living in a cave for the last decade, you’ve no doubt heard of EzineArticles.com, an expert author community of over 150,000+ authors. But just in case you haven’t heard of them…Christopher Knight’s EZA happens to be the #1 article directory on the planet – period.

That’s no small feat, considering there’s a tremendous amount of competition among the mega-article directories. And they’re all vying to dethrone EZA as “King of the article directories.”

However, there’s one thing that sets EZA apart from all the other article directories. And that’s Christopher Knight himself, Publisher and CEO of EzineArticles.com.

Unlike most article directory owners, Chris is personally involved with his article directory. And personality is the one thing you just can’t duplicate in business.

Speaking of being personally involved, you can actually communicate with Chris personally, through his EZA blog:

http://blog.ezinearticles.com

Think about that for a second. You can communicate personally with the CEO of the world’s largest article directory. With that kind of personal involvement, something tells me, EZA isn’t planning on giving up its crown anytime soon.

4. Dr. Ken Evoy
http://www.sitesell.com

Dr. Ken Evoy formerly taught and practiced emergency medicine at McGill University in Montreal, Canada where he was born. Since 1979, Dr. Ken Evoy has been the founder and Chairman of the Board of SiteSell, Inc., and the creator of the revolutionary “next generation” website-building/hosting/marketing system, Site Build It!

Evoy also co-wrote what is considered by many to be the “bible of Internet Marketing,” Make Your Site Sell. If you haven’t read it, I highly recommend you do so.

To say that this e-book over-delivers would be a gross understatement. It over-delivers to the tune of 1500 information-filled pages. You can get a free copy of MYSS at:

http://myss.sitesell.com.

5. Marnie Pehrson
http://marniep.typepad.com/ideamarketers

Marnie Pehrson was born and raised in the Chattanooga, Tennessee area. In 1998, Pehrson, a mother of six combined her love for writing with her knack for marketing to create IdeaMarketers.com, one of the first and most successful article directories on the Internet.

She also has the distinction (along with her friend, Alanna Webb)of creating the first online mall.

Marnie has a background in computer programming, and she has put that skill to good use by continuing to expand IdeaMarketers, and it shows. Over 50,000 writers submit content to IdeaMarketers.

6. Michel Fortin
http://www.successdoctor.com

Michel Fortin was born in Canada to an abusive father. And while he had a built-in excuse to fail or underachieve, instead, Michel ascended.

Inspired by a quote from author and poet Henry David Thoreau, Michel took his natural ability for persuasive writing, and entered the highly competitive world of copywriting.

Fast-forward to today, amd Michel Fortin is now known as The Success Doctor.

Since its inception in 1997, The Success Doctor, Inc., an international copywriting and direct response consultancy company has helped countless business owners and sales people learn to write the kind of copy that gets results.

Michel is the epitome of that rare breed of Internet Marketing experts who have the ability to teach effectively. In fact, he used to teach sales and mar­ket­ing at a local col­lege in Ottawa, Canada.

7. Shelley Lowery
http://www.web-source.net

Since 1998, Web-Source.net has been owned and operated by Shelley Lowery, President of Brajusta Publishing, Inc., a direct marketing company located in Lewis Center, Ohio.

Web-Source.net specializes in providing instructional electronic books, software and publications, and provides visitors with the latest Internet technology for website design and development.

The site contains a comprehensive listing of articles, reviews, HTML tips, tricks and JavaScript codes – as well as the latest Internet Marketing news.

Shelley is also the author of Web Design Mastery – an eight volume, in-depth guide to professional website design. This acclaimed course includes step-by-step instructions, professional web site templates and hundreds of copy and paste codes.

David Jackson is a writer, marketing consultant and entrepreneur. Which online businesses can you trust? Find out here: http://reviews-by-customers.com

By Azmi Adnan in Featured

When you are optimizing your website to get a top Google ranking, you have to be patient. Most webmasters are very eager when it comes to optimizing their website for a top Google rank and they go overboard with the use of keywords. If you do this wrongly, not only will you not rank highly on Google and the other search engines, but you may also end up getting banned from their list.

Getting a top rank in Google may be your dream but you need to understand the keyword density for each of your article. The calculation for keyword density is critical. As a rule of thumb the keywords used should not be more than 5 % of your article. This to me makes perfect sense. Imagine reading an article with so many of the same words being repeated. It turns the readers off and is not good for your marketing. A naturally written article attracts more readers who would likely read to the end of the article before they decide to buy whatever it is that you are selling.

There are many tools that you can use to assist you in getting a top Google rank. Without a doubt, the most essential of all is Google Keyword Tool, a free web-based tool to help you find the right keywords and the number of searches made for that keyword in a 12 month period so that you can use the information to optimize your articles for a top rank in Google. There are also several paid keyword software tools that you can purchase but I find the free Google Keyword Tool is a great tool to start with before you progress to other multiple use software tools.

Original and informative content is what Google and the other search engines value highly. Why would they want to publish something that has already been written by someone before. The search engines are providing a service to the mass public on finding information and the more original and informative your information is with the right amount of targeted keywords, the higher is your chances of getting a top rank in Google.

Besides articles and information, your website has got to look like a normal website and not a sales page with just good copywriting. A normal website has the “about me” page, your contact details, privacy statement, categories, and pages. The more pages you have with the right keyword density, the more the search engines will love your website because they love content. The search spiders eat your content and will push you up the Google ranking if they love eating what you have to offer.

Once the spiders have crawled and you are listed by the search engines, you will need to optimize your site even further. Usually, you won’t rank on Google’s first page on the first crawl. Fine tune your articles with keyword density and build backlinks to your website. Backlinks that point back to your website are extremely valuable because it shows that your website is popular. You can build backlinks by marketing articles with your hyperlink in the resource box, joining forum sites and doing some social bookmarking on popular platforms such as Facebook, Digg and Twitter.

Azmi Adnan is an expert in SEO optimization and getting top Google rankings. Read more about his SEO strategies at his blog http://topgooglerankingtool.com

By Kalena Jordan in Featured

Using a special animated logo, Google has paid tribute today to the English physicist, mathematician and astronomer Sir Isaac Newton who was born on this day in 1643.

It’s widely recorded that Newton *discovered* the concept of gravity (and the resulting science of physics) as a result of observing apples falling from a tree. In tribute, the drop apple theme is mimicked on Google’s global Home Page today.

The Google logo is partly obscured by the branch of an apple tree. After a second or so, an apple drops from the branch to the bottom of the home page. It’s unusual for Google to create an animated tribute Doodle and it makes a nice change from the static images.

Clicking on the logo takes you to SERPs for the search query “Isaac Newton”.

Apart from his wide influence on modern physical science, Newton also made great strides in mathematical research, chemistry, history and theology.

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