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By John Sylvester in Featured

The murky diktats of the market have seen the four titans of technological social interaction resolve their coagulated visions of common sense into a battlefield. It is here that coalition leaders and party magnates pounce on minimalist twists of innovation that only serve to seep down into messy duplication. But, according to Lord Melchett, or perhaps Rorty, one day this could have genuine social utility.

Let’s  take a look at recent events in the corporate world of the internet, mobile phones and social media; what I refer it to as corporate twisty-turny things of value. For a start, Google and Microsoft. This time it’s not the Chinese government but the unruly Microsoft that is being accused by the mighty Google of being the “invisible hand” behind the European Commission’s (EC) preliminary anti-trust inquiry into its practices. The US Justice Department and European regulators declared, much to Google’s irritation, that Microsoft’s partnership with Yahoo was fine by them.

Hence, Microsoft Deputy General Counsel Dave Heiner opined on the case: “This is the way that competition law agencies function: They look to competitors [and] the practices of dominant firms and the competitive significance of those practices … Ultimately what’s important is not … whether or not the challenged practices are anti-competitive.” The last bit he surely didn’t mean, did he, when he went on to admit that Microsoft had told the EC that Google’s behaviour “may be harming publishers, advertisers and competition in search and online advertising”, which although may not be “challenged” as anti-competitive practices, were most certainly declared to be so.

Yahoo must be mightily relieved, as it views this partnership as going a long way in its bid to cutting costs and raising its operating margin to 20% within two years from now. So, mysteriously, back in its silicon ranch and in tandem with the Commission’s findings, Microsoft is funding Yahoo’s internet search service as part of this “newly-formed partnership”, with the company commenting that Microsoft is to “reimburse us for the costs of running our algorithmic and paid search services,” with reimbursements in addition to the $150 million the company has already agreed to pay to help fund Yahoo’s transition under the partnership.

So, not only does Google have ongoing issues with the Chinese government and the Microsoft-Yahoo partnership, Yahoo has now entered into an agreement with Twitter. Only six months ago, Carol  Bartz, the president and CEO of Yahoo, announced: “We have never been a search company”, which at the time sounded decidedly bizarre as its core business was search. However, as competition in the search and mobile markets ratchets up, Yahoo has now entered into another bout of in-fighting, this time in the social media ring, which will allow tweets to be directly accessed within all Yahoo-related sites. It also comes at a time when the company announced a similar deal with Facebook, who don’t really do search either.

Not to be out-routed by these acts of corporate treachery, Google launched Android, an iPhone lookalike in direct competition with Apple, with its own services, of course. So that’s three of them ganging up on Google now. Further, Google has launched its own Twitter-based service, dubbed Google Buzz, which essentially copied most of Twitter’s social networking features in the hope it will tweet a verb into a buzz.

Twitter, of course, is far more buzzier, and Yahoo has said its search engine results will display tweets in real time with a marginally different approach to its results, announcing that there will be two tweets and displayed alongside related YouTube links. It is here that we can clearly see the culmination of corporate innovation at its zenith of awakening.

It certainly seems congested in those unscaled heights, with so many similar services being placed on competing platforms. Where, for self-reference, I concluded, could I find an rational description of this unromantic pragmatism? I liked Lord Melchett’s quip in the BBC’s Black Adder series, which was abstractly and drunkenly delivered as: “You twist and turn like a … twisty-turny thing”. That helps. A bit.

But if anyone finds no cogent correlation between Lord Melchett and the corporate labyrinthine muddle above, then good. If so, try Rorty. His vision was of an anti-representationlist transformation of common sense, where no real attempt whatsoever should be made to name any concrete instruments that could serve as the means for the realisation of it. Instead, he merely hoped for a lucky turn of history which could one day lead to idiosyncratic mutations that, once in a while, seep down into common sense. This is the realm in which the spin-offs of twisty-turny things hope to turn into genuine social utility.

Let’s hope he’s right, but I doubt it.

——————

John Sylvester is media director of V9 Design & Build (http://www.v9designbuild.com) and an expert in search engine optimization and web marketing strategies, and all this really doesn’t help his cause.

By SEOFocused.com in Featured

Linking-StrategiesJust to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.

Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.

It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.

By Enzo F. Cesario in Featured

Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself.

This concept has been adopted for the web in a number of ways, but none more unique than the social media newsroom. A combination bulletin board and press collection, the SMNR is a one-stop location for people to find out critical information about you. Whether you have a new book you’re promoting, a lecture tour you want to draw attention to, or a business plan you wish to propose, the SMNR is the place you gather all the information about your venture together into a clear, concise summary.

SMNR Basics

As implied in the name, a newsroom is a page where you compile relevant press (your own and others’) about the relevant topic. It lists the basic information, quotations, summaries and news stories in question, but then it also goes a step beyond the basics.

In previous articles we’ve discussed the advantages of integrating your audience into the brand, and taking advantage of the web’s powerful communication abilities to bring their influences into the picture. The SMNR doesn’t just present good press, it includes communication venues for people using Facebook, Twitter, Linkedin, Digg and more. It includes a comments section for added communication, and options for instant messaging or blog connectivity. In short it is more than just a static page, and is an active communications hub.

Do You Need One?

Any organization interested in creating and maintaining a vital web brand will find the SMNR an incredible, vital tool toward this purpose. If you have any good press, such as a positive review or mention from a SM group, consider putting up an SMNR page to centralize further promotion efforts.

The value of the SMNR lies in its convenience for your audience. As we have discussed, the web has allowed people to develop an incredibly short and discerning attention span. If you centralize your relevant information so that people can browse easily, they will be more likely to stay and peruse your content than if they had to hunt down the information themselves. Instead of looking for reviews of your company’s quality, they can find it all right at hand in your SMNR.

Which Social Media?

Given the sheer variety of social media networking sites, there is no one design of SMNR that will work in every situation. There are of course the broad guidelines already discussed, but these are not specific to any situation and for good reason. Applications such as Twitter or Digg are fairly universal, serving as conduits rather than direct sources of information. However services like Myspace and Facebook have differing user bases, and one may be more appropriate to your organization than the other. You must do the research to see what suits your business needs.

The most important piece of advice is to make your SMNR its own distinct element. We have discussed the importance of giving your online marketing efforts their own focus, rather than simply getting to them as you have time. The SMNR is no different. It will not replace the draw of a good blog or video series, just as an author’s webpage does not replace the act of actually reading his books.

Instead, find the social media networks that tie most organically into your usual web branding efforts, and build from there. If you’re focusing on a smaller audience, include instant messaging service so people can drop into the page chat room for quick input. If you’re going for a wider audience, Twitter is still an excellent way to quickly link your newest article or bit of press.

The Press Release

An integral part of any newsroom is the press release. This is not strictly speaking a traditional news story so much as it is a formalized announcement using the news style. As an illustration of the difference, a news story is when a journalism organization covers an event and relays the information. A press release is when the organization itself gives out information they feel is important, usually through a news channel. A good press release keeps to the basic facts, and is short and punchy.

The press release is therefore an outstanding tool for any SMNR. Brief and concise, it explains why your newest venture or change in policy deserves attention. It can be linked through your preferred social media tools and disseminated quickly, bringing people to your page for the full story. From there they can be directed to other materials, and you have your audience at hand.

Extra, Extra

Once again, the focus of the SMNR is as much about drawing in user commentary as it is about distributing information. Take the time to analyze the comments and usage figures from your newsroom against your chosen metrics. Listen to what people are saying, and engage them about these comments. Many good ideas have been lost simply for lack of communication, so take advantage of the fact that your audience is literally right there, in the newsroom with you, and ready to have a dialog.

Enzo F. Cesario is an online brand management specialist and co-founder of Brandsplat. We are social media consultants. Make your site more findable and your brand more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/

By Pace Lattin in Featured

Web-2.0The way I see it, NBC has little chance of survival in the next ten years. They’ve proven themselves so caught up in the normal TV schedule way of thinking that they fail to understand their audience, what little of it is left.

Their lack of knowledge about social media, how it’s formed and how it can control the conversation is part of their failure in this situation and may very well be part of their failure as an organization.

Conan O’Brien on the other hand was able to harness the internet and social media to make a stand and, in the end, become more famous than he ever was before.

By Donna Gunter in Featured

marketingYou may feel as though you’re on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, but don’t seem to be getting anywhere. That feeling is perfectly natural if you’re not measuring your ROI (Return on Investment) with your marketing. For years, I’ve been on this hamster wheel myself, without a system that I liked to help me measure my marketing results. Numbers and statistics have never been my strong suit, and even though I got A’s in most of my math classes, it took every brain cell I had to do so. :)

Late last year, I finally determined what was important for me to track in my marketing, and now have created a system so that I can track my marketing from week to week. Whether you set up your system in a document or spreadsheet, you’ll be amazed at the power that you feel when you view the numbers from week to week and can spot trends developing or problem spots that need a solution. I was amazed to discover that when I started paying attention to my weekly stats, I actually found myself engrossed, fascinated, and excited! Now that I am tracking these numbers, I know exactly where to spend my time and efforts to receive the highest and best rate of return.

By Steve Shaw in Featured

One of the interesting options you have when you start submitting articles is the author name under which your articles will appear. You have two options when choosing an author name:

1) You can use your real name. Using your real name is has several advantages:

*It allows you to become known as an expert in your field. Why is it beneficial to become known as an expert in your field? The more confidence a person has in your knowledge and ability, the more likely they will be to:

=> use your services

=> buy the products that you recommend

=> recommend you to their friends

If you would like to build a reputation as an expert, then use your real name. Being regarded as an expert can carry the benefit of increasing sales and referrals.

*Using your real name conveys authenticity, which promotes feelings of trust. On the internet, it is very easy to hide behind a mask, to say you are one thing when you are really another. Sometimes people will come to your article with a wall already up, wondering, “Why should I trust this person?”

If you can show that you are real, that you are not hiding anything, that you are a legitimate person who truly has great information to offer, that goes a long way toward building trust with a potential customer.

Obviously your decision whether or not to use an alias depends on your purpose in submitting articles. I would advise that you should use your real name if you have no good reason for changing it.

2) What would be some reasons for using pen names?

  • You have a very common name and you want to be more memorable.
  • Because of your subject matter, you think your articles would have more authority if they sounded like they were written by someone of the opposite sex.
  • Perhaps you are marketing different websites on different topics and want to differentiate your writings on each topic by using a different name.
  • Maybe your real name is the same as a well known person in your field. In that case, you might want to make your name appear different (or use an alias) to avoid confusion.
  • Or perhaps you have a very good reason for wanting to keep your real identity a secret.

In any case, when you’re submitting articles for article marketing it is acceptable to use a pen name if you like. If you do use an alias, here are 5 guidelines to help you come up with a good one:

  1. Even if the name you’re using is not your own, it is beneficial to make your name sound like a real name.
  2. Your pen name should have a first and last name, just like a real person’s name would.
  3. Steer clear of obviously fake names that play off of your topic. For example, if you’re submitting articles about car racing, don’t call yourself “Mr. Hotrod”. Using a silly made up name makes it hard for readers to take you seriously.
  4. Keep your business name out of your pen name. For example, if your business name is Ocean Breeze Realty, don’t make your alias “Ocean Breeze”. Not only is that not very subtle, but it may get your article rejected for being promotional. (Yes, even an author name can be considered sales oriented).
  5. Don’t try to use your URL as your author name. Sounds obvious, but some people try that!

If you’re using a pen name, your best bet is to keep it real (or real sounding). Use a first and last name that sounds like something a real person would have. If you don’t have a good reason to use an alias, just use your real name.

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report. Steve Shaw is an article marketing expert and founder of the popular article submission service http://www.submityourarticle.com used by thousands of business owners.

By Paul Marshall in Featured

You probably don’t need to read the latest advice from the online marketing consultants to figure out the basic idea behind link building. Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that is just not as easy as it sounds.

More Is Not Better In Link Building

Just going out and getting a bunch of links won’t necessarily help your site. You need quality links to get higher search rankings. But sometimes figuring out what makes one link better than another is tough. This is where you do need to keep up with what the online marketing consultants are recommending or you may just be wasting your time.

Targeted Anchor Text Is A Must

When you start pursuing links on sites, you need targeted anchor text. However, you don’t want to use the same text everywhere. Google will notice that in a bad way. You want to use two or three different phrases and the proper name of your website. If you can’t get anything but an image link, make sure the site owner puts your anchor text or the name of your site in the ALT tag of the image.

Pay Attention To Links In And Out

Google looks at the site where your link appears and decides how much benefit your site gets back. A site with a lot of inbound links passes more authority to your site. At the same time, being linked on a site full of low-quality, outbound links probably won’t help you much.

PageRank Isn’t Everything

Don’t be one of those site owners who sees nothing but PageRank. A site with high PageRank can still have low link value. This is especially true of sites that sell links. Steer clear of sites that use phrases like “sponsored by” or “paid for by.” Google may not let that site pass PageRank at all. Move on. They’re not worth your time.

Concentrate On Site Relevance

Let’s say your site is about red widgets. You get a link on a site about purple doohickeys. That link isn’t worth as much as one on a site about red widget management. Make sure you’re pursuing links in relevant places and look at how those places are optimized. If a site owner gives you a choice of having a link on a page titled “About Us” or one with the title “About Red Widgets,” which one do you choose? The link on the optimized page, “About Red Widgets,” has more value.

An Online Marketing Consultant Checks What’s Not Obvious

Take your cue from the pros and check sites in ways that aren’t obvious. For instance, in any search engine, you can type in “cache:” followed by a site url and find out if the site has been indexed and when it was last crawled. But what do those dates mean?

Chances are good that if the site hasn’t been crawled in 30-45 days, it’s not a good place for a link. But some domains have more value than others. For example, links from .edu domains are better than from a .com, but .info is worth less. All these factors should be weighed in judging a site’s worth in your link building efforts.

Does Social Networking Matter?

We’ve all seen the little link bars under blog posts and in forums asking people to Digg or Reddit, Facebook, Twitter, or StumbleUpon. Do you need to try to get links in places where social networking can happen? Yes. Alone those links may not have a lot of value, but Google is increasingly looking at the “active Web” in determining site authority.

It’s time consuming, but participating in forums and social sites and getting blog owners to run your articles with your linked anchor text included can be worth your time. But remember, relevance is a basic rule in online marketing consulting.

Are You Getting Clean Links?

When you get a link on a site, do you go look at the page’s source code? Is there anything extra in the “href” tag on the link? Is the site using redirect code? Is there a “nofollow” in the site’s meta data? If there is, the link is useless to you. It won’t pass any authority to your site because that code tells the search engines not to follow the link. Make sure you’re getting clean links.

When you’re on a tight budget and trying to develop your site and get higher search rankings, it can be a tough decision to work online marketing consulting into your thinking. The Web used to be pretty much a do-it-yourself place. That all started to change in 2004 when people began talking about “Web 2.0.”

It’s harder than ever to judge quality link building in the new world of Web applications and social networking. You can do it, but try to stay up to speed on what the online marketing consultants are recommending as good strategies. The Web is changing all the time. Good link building takes time and effort; you don’t want to waste those any more than you want to waste money during hard times.

Marketing online since 2004, Paul Marshall can help you market on a realistic budget. He’s an Online Marketing Consultants expert offering professional marketing services (and d-i-y Coaching). He also offers Paul Marshall

By Jerry Bader in Featured

In the beginning there were websites, and marketers looked upon them and said, they were good. Websites begot search engine optimization and the number crunchers looked upon it and said it was very good. Search engine optimization begot social media and everyone looked upon it and said, this is hot. MySpace begot Facebook that begot Linkedin that begot Twitter and everyone said, “I got a headache,” to which all I can say is remember Tulip Mania.

The Tulip Mania

In 1637 speculation in tulip bulb futures hit its peak. Contracts for tulip bulbs were selling for more than ten times the annual income of a skilled worker. And of course this was followed by a disastrous collapse foreshadowing what was to come some 292 years later.

In 1841 Charles Mackay wrote “Extraordinary Popular Delusions and the Madness of Crowds” that outlined how following the crowd can lead to unfortunate results. Such patterns of mass-behavior continue today without letup, and with dire consequences as can be seen in the recent economic meltdown.

Despite this continual repetition of behavior some have learned to use The Theory of Contrary Thinking as a marketing communication principle that avoids the lemming-like behavior of most people, and more to the point most businesses. By the way, lemmings do not commit suicide by running off the Bow River Bridge despite the 1958 nature film by Uncle Walt.

Just because everyone does it, says it, or promotes it, doesn’t make it right or effective. There is nothing wrong with participating in many of these social networking vehicles, but they are only one vehicle and should not be used to the exclusion and investment in other forms of marketing communication.

If you want your business to standout from your competitors in an overcrowded marketplace, namely the Web, then you have to think differently. No one becomes a market leader by being a follower. Finding the contrarian in you is not easy for most business people trained in technical skills, accounting, and strict bottom-line decision-making. But business is more art than science and unless you adopt a more creative approach to how you communicate to your audience you will be caught in the next version of tulip mania.

By Jay Allyson in Featured

Nearly all internet marketing professionals use video as one of the core methods for marketing their business. These ten tips aim to help you get started creating short, attractive, effective videos based on solid keywords that convert and that stand the test of time.

Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.

It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.

First of all, get set up.

When you’re starting out, it’s ok to just use your webcam. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod.

Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.

OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.

#1: Keep your videos short

Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep to just 5 or 6 minutes.

If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.

#2: Post videos on your sales pages

You can use video on your sales page to introduce the main benefits of your product or business opportunity. How about placing a video on your sales page or sign up pages.

This helps to orientate visitors and to highlight the main points of your regular, written sales letter.

#3: Choose your keywords carefully

This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content.

Research your top keyword phrases. Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and ensure you include your keywords in headings and tags and description boxes.

Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.

#4: Have a clear purpose & structure

Your keywords will help make sure you target your video on the right purpose before you start. Does your video answers the questions your visitors have in their heads when they’re searching for solutions. Make things crystal clear.

Stay on your topic and give added value – unique value if possible – and the videos will convert much better for you. Write down a structure – a set of headings – for what you’re going to cover. Have a script if necessary.

You can mention any links that you have another video specifically on that related topic.

#5: Look at the camera

The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.

With regards to presentation, stick your list of headings right next to the camera so you stay looking in the camera at all times, rather than looking away at a screen on down at your notes.

An authentic and honest video is far more valuable than a glossy tv like broadcast. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.

#6: Create a clear call to action

You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video.

What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.

Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources.

#7: Encourage comments on your video

One of the best things about video is that it’s very personal, social medium. You’ll create loads of social buzz if you get masses of folk commenting and sharing your content.

Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.

#8: Write articles, forum posts and blog & emails about your video

Write a short article (500-1000 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video.

If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. You might approach them to forward it to their affiliates. This can help with the viral process and get your video out beyond your own marketing circle of influence.

#9: Make linkages with other content, social sites

This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.

Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.

Make those integrations really work and the momentum will really build up on your marketing activities.

#10: Use time twice by re-purposing and repackaging your videos

Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business.

You can use your 10 video series in different ways, such as an email’boot camp’over 7 days, a microcontinuity subscription over 10 weeks or simply create a ‘thank you’ web page with links to the full set of videos as a bonus for opting in.

How about creating a physical DVD product with some attractive graphics as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market.

To summarise… your video marketing checklist:

  • Short
  • Targeted
  • Structured
  • Clear offer
  • Complemented
  • Linked
  • Viral
  • Repurpose
Jay Allyson -  GetRichLifestyle.com is Mum to Two Wonderful Children, and Wanted to Work From Home. Running a Home Business since 2004, she is an Internet Marketing Coach and Wealth Consultant, Teaching People To Make $100-$250k in 12 Months Part Time or Full Time. Family Strategy Working Towards Time & Financial Freedom for a Dream Lifestyle.
Find out more at: www.JayAllyson.com

By Debbie Everson in Featured

A PDF file can be in the form of an eBook, technical document or a brochure. Most of the search engines can read the content and index the PDF files. Currently, there are a number of well optimized PDF files which rank well and are a source of traffic for their website. Listed below are some tips for optimizing PDFs:

1. Use a Text Based PDF Creator:
There are a lot free tools available online with Adobe Acrobat being the best text based PDF creator. If a PDF document is created in an image based program, the search engines will completely ignore it. If the PDF is created using a text based creator like Adobe acrobat, the search engine robots will read and index the text like any other web page.

2. Update the Document Title:
The title of the PDF file is as important as the title tag of a web page. The PDF title property tells the search engine robots about the type of content. The most important aspect of the title is that Google uses the text in the title field as the link in the search engine result pages. Thus, the title field should be keyword rich and should not contain random text.

3. Complete the document properties:
A PDF file contains many document properties apart from the title field. These are keywords, description, author info, copyright info etc. All the fields must be completed with relevant information. The keyword field should not be stuffed with keywords or remain empty. It has not been proven that the search engines give importance to the keyword field in the document properties. If in future they do, your PDF file will have an advantage over other web pages.

4. Link to the PDF File from the Homepage:
The Searchbots will not discover and index the PDF file if it is placed too deep within the website. To ensure that the PDF file gets crawled by the search engines, it should be visibly linked from the home page or any other page which gets crawled regularly. If your aim is to get the PDF in top search engine result pages, then you have to lead the searchbots to it.

5. Optimize the content in the PDF File:
The content in the text based PDF files is similar to the content in a website. This makes content optimization an important aspect in optimization of PDF files. The content should be relevant to the subject matter. Important text should be highlighted by increasing their font size and utilizing the bold and italics features of the PDF files. Keywords should be placed in the first few lines of the content.

6. Place Links in the PDF File:
When a visitor opens a PDF file ranking in the top search engine results page, there should be a provision in the file to link back to its original website. This action reduces the efforts of the visitor to hunt for the main website. Also, a link from the PDF file can be considered as a backlink by the search engine.

A PDF file is similar to a web page in an assortment of aspects. It should be optimized with as much care as a web page to achieve high rankings.

Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Learn about search engine optimization, paid search advertising, social media, and email marketing. Read my SEO Blog for hints and tips. Follow @Searchmar on Twitter.

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