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Google Social Search – Choose Your Friends Wisely

By Kalena Jordan in Featured

Refusing to sit still long enough for anyone to catch up, Google has rolled out another Labs experiment to the public. Google Social Search Beta launched last October, hard on the heels of Personalized Search. But this week, Google graduated Social Search out of Labs and into the public sphere.

Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template

By Donna Gunter in Featured

Once you have created an information product, you may think you’ve completed all of the hard work. Unfortunately the most challenging piece of product creation is yet to come — the creation of the sales letter landing page where you talk about and sell your product.

Creating an effective sales letter is really all about following a formula. If you look at enough sales letters, you realize that most of them follow the same template. While there aren’t necessarily any hard-and-fast rules, here are 13 steps to help you create the perfect sales letter for your product or service:

1. Headlines. First create an intro headline, which appears in smaller font just before your primary headline and gets your reader warmed up for the headline to follow. Then comes your primary headline, which is a large font in a different font color that must grab your reader’s attention. The best way to get your reader’s attention in your headline is to tug at an emotion, like fear, insider secrets that no one else knows, or how to do something.

   Then, you have mini-headlines that are scattered throughout your text. Usually they contain a benefit and are meant to draw the reader’s eye to a certain section of text. They are in a larger font although smaller than the primary headline and in a different color than the text of your letter.

2. Greeting. Start your letter with “Dear Target Market Name”, a date, and your geographic location.
3. Introduction. This is section where you reiterate the details of a particular problem suffered by your target market, empathize with those who have a similar problem, outline why it’s important to seek a solution, and begin to drop hints that you’ve got the solution to this problem.
4. Your story and credentials. Elaborate on your background and credentials that make you qualified to sell this product or service, as well as the story that led to the creation of this product.
5. Product introduction. Here’s where you talk more about your product and begin to list and explain the main benefits (not features), or what’s in it for your reader if your reader buys the product.
6. Bullet points. While this isn’t technically a part of the template, you’ll want to make full use of bullet points throughout your sales letter as a way of cleanly listing the many benefits and features of your product. Bullet points make it very easy for a reader to scan your page and pick up the pertinent information she needs to make a decision to buy your product.
7. Testimonials. Testimonials serve as social proof that your product works. If others have purchased and used your product and gained the benefits that you promise, the reader feels more certain that they can purchase it, too, and receive similar benefits. Make your testimonials believable by including a photo, web site URL, phone number, audio, or video of the person giving the testimonial. The more that your visitor can identify with the person giving the testimonial, the more likely she is to purchase from you.
8. Product details/benefits. Here’s where you get to break everything down for your reader, with all of the details of all of the specific components of your product.
9. Your offer and bonuses. Your offer can make or break the sale of your product. Make the offer so irresistible that your reader can’t help but think, “I’ve gotta get that!” When you add bonuses to the mix, you increase the value of the offer immediately. Make sure that your bonuses are directly related to your main product so that your reader sees the enhanced value.
10. Guarantee. Make your reader feel safe by offering an iron-clad guarantee that takes all the risk out of the purchase.
11. Price justification. Compare your pricing to other products/services that you sell, or to items your reader might use regularly. Your goal here is to make the price a non-issue for the reader by reminding her how much continuing to deal with this problem is costing her.
12. Final call to action. Again make your offer here, with clear, specific instructions on how your reader can purchase the product. Remind her of your guarantee and any bonuses she receives for purchase. Remind your reader why she should take action now, and include a sense of scarcity here, as in time limits, product limits, or limiting the bonuses to the few xx number of orders.
13. Closing and postscripts (P.S.). Sign off on your letter and include at least one post-script. The post-script serves as a a powerful place where you give readers a reason to go back and consider the offer. Believe it or not, the P.S. the third most-read section of your sales letter, so don’t forget to include at least one. The P.S. is also the last place many of your readers will end up after reading your offer – just before they leave. Your P.S. needs to be the last persuasive offer to get them to stay and buy.

When you follow these 13 steps, you have now created a powerful sales letter. By following this 13-step formula, any online business owner can create an effective sales letter that sells her product or service.

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Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

Do You Want the Top Spot on Google? Find Out How

By Anton Pearce in Featured

Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.

Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page’s content fresh and relevant to hold a top spot in the list.

Keywords and Phrases

Google looks for phrases and keywords as it is assessing a site. It evaluates a site’s content, and looks for phrases that match a particular search term. If say, a visitor is looking for ‘boat repair’ Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Be careful with keyword phrases–if Google sees too many of them, they will lower your page in the search engine rankings.

The Title Tag

The title tag is important and is unique to each page in a website. The tag can be found on the browser’s title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.

Anchor Text

When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site’s keyword terms and make sure that these are always in line with your content, you will make Google’s assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.

Header Tags

Header tags are HTML page elements coded “”, and they provide a bold heading on the page. The headers tell Google what the purpose of the page is, and the title tag tells it the purpose of the website. You should have a header tag on each page.

Quality Content

The last thing that Google is looking for is unique content. Google’s customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. New content and keyword phrases help you get to the top of Google’s search list. So if you have bad content – either plagiarized, badly written or irrelevant content – Google is
not interested in you. Make sure to follow Google guidelines, or Google will blacklist your domain and not link to it at all.

Optimize Your Website for Google and Make it Readable

By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content,
Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company’s market share.

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For a free, no-obligation consultation, contact Anton Pearce by completing the quick-response form at http://www.antonpearce.com . Set aside just 30 minutes and discover how you can use online marketing to get all the clients you need to fill your practice. Anton is an online marketing consultant who specializes in helping health and
wellness professionals to market their services online. Visit http://www.antonpearce.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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