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February 14, 2010

Outsourcing SEO Can Cost You Your Website

sem - search engine marketing

If you are new to the world of SEO and SEM, you may not know all of the actual subtleties involved. But, if you are going to hire someone to do your SEO work for you, you better know a whole lot more or you could suffer far worse than you ever would trying to do your own SEO work … even without any real experience. Even if you hire an SEO Professional to promote your site, if they do anything that the search engines decide is unethical, your site will be banned and you will have no recourse, legal or otherwise to get it back in!

If you have already looked around the freelance sites, you may see all sorts of jobs people want done regarding SEO work. Somebody here needs ten PR5 or better one-way links to their site. Somebody over here wants 100 comments on DO Follow blogs. If none of that makes sense to you, you really do need to learn what it means whether you are going to promote your own websites or have someone else do it for you. Why?

If you do not learn about SEO, your work could very easily get you banned from the Search Engines or decrease your rankings whether you do the work or not!

What? How? Huh?
The top search engines are constantly evolving their algorithms or the methods that they use to decide both your page’s rank and its placement on the SERP or Search Engine Results Page. A while back, three-way linking or Pyramid linking was all the rage but they quickly became more costly than effective. The basic idea was to provide mutually beneficial, one-way links by linking three sites rather than just two. Thus, instead of reciprocal links (which are still valued less) between Site A and Site B, there would be a link from Site A to Site B, a link from Site B to Site C and a final link from Site C to Site A.

This effectively provided all three websites with one-way links and increased the value of those links. It may have taken the search engine a while to figure out this tactic but figure it out they did and many of those sites were penalized in rank and placement while some were banned altogether. Many of the people doing this were hired by people just like you. While some of the people simply lost page rank, some of them really did lose any ability to get their site indexed on the search engines at all.

Over 80% of all organic (free) traffic comes from the search engines!

Once your website has been banned, sandboxed or otherwise removed from the search engine indexes you may just as well shut that site down and build it from scratch. Google does not care what SEO Service you paid to promote your site. Bing does not care what SEO Company you paid to promote your site. Yahoo does not even care what SEO expert you hired. Once your site is off the search engines, it is off until the search engines decide to let you back in. This can take years to accomplish and most likely will require more money invested than you will ever be able to get back from your investment.

These days, as in the example given above, many people are searching for SEO Experts that will give them all these one-way links. They will only want DO Follow links back to their site and even many of the SEO “Experts” think that this is a good thing! But guess what! Google is neither stupid nor idle and when it updates algorithms, unnatural website growth patterns are going to be red-flagged first and then the search engines will begin the banning process again. With over ten billion websites indexed on each of the major search engines, they really do not need your website to provide their users with viable alternatives.

So what is the answer?
The answer is actually very simple. If you are serious about your online business and want to succeed and stay in business for the long run, do not try to jump to the head of the pack right away. Organic growth is, as the name implies, natural growth. When you are advertising and promoting your site, do not seek to aim for only the high value targets but take on all of the possible targets.

When someone sees your link tagged on one of your comments on a No Follow site are they any less likely to click it than they would be on a Do Follow site? You can still get traffic, and while you may get more value on the search engines from a Do Follow site, you can still get traffic from a No Follow site and your growth will appear more natural to the Search Engines insuring that you do not have to worry about being banned or sandboxed.

If you only have one or two websites that you will never be making a lot of money from, learn about SEO and do it yourself. Would you let someone you do not know come into a brick and mortar business you have built and let them market it and promote it however they see fit simply because you do not know how … even though your lack of knowledge regarding the subject means that you cannot even be sure that they do either? You cannot run a business like that in the brick and mortar world and expect to be successful. Running a business on the Internet is no different.

If you own numerous websites or have valuable and profitable products that will allow for the costs, pay someone to do your SEO for you but be selective. If someone is promising you that they are only going to get you One-Way links on Do Follow Sites do you really think that this “unnatural” growth will go unobserved by the Search Engines? Do you really think that something so Unnatural is going to outrank a site with the same number of links but showing all organic growth or natural growth? Guess what! If you do not know anything about SEO, you need to learn … especially if you are going to hire someone to do it for you! The cost of unnatural growth can literally kill your website.

Proper SEO goes far beyond just getting all the “good stuff” and throwing it together and thinking you will come out ahead of the game. Proper SEO efforts involve many different aspects, some of them more beneficial than the others but only beneficial if you have all of them together, the better with the not so good. Anything less is putting your online business venture on a path to failure. If you are business for the long run, take the good with the better and sooner than you think, your site will be one of the best … and that means you own the Search Engines – they no longer own you because you took some time to learn proper SEO techniques!


Ward Tipton is a Professional Writer who provides highly specialized and quality informational product creation and online content for his clients. Ward recently opened Professional Writing Services for content creation and content distribution services.

16 Responses to “Outsourcing SEO Can Cost You Your Website

    At first I read the headline and standfirst and thought, “hey, that’s me he’s talking about”. But no, I agree, especially when outsourcing to the sub-continent, web owners need to be very cautious: these so-called SEO consultants are generally light years behind and offer links that never get indexed, bannable three-way linking, no follow commenting, etc. Most have never caught up and I wouldn’t touch them with a proverbial bargepole.

    I often find clients don’t want to listen to common sense when it comes to SEO. They believe they have a right to be on page one as quickly as possible.

    If we can’t make clients see sense we point them at one of the many link pimps who will happily take their money.

    I’ll point them at this article now 😉

    d

    avatar SEO says:

    It’s great to read articles written by people that have actually been in the trenches with the subjects that they’re covering. That’s when you get the real thing in terms of detail, background, and knowledge on a topic. For those reasons, reading this was a pleasure.SEO Company

    very good and very usethe idea

    avatar DryDiapersPlus says:

    Ok – just when I thought I was getting it – I read this and realized I wasn’t.

    Off to the drawing boards! At least I’m doing all the legwork & hadn’t paid any, ahem “link pimps” (see Dave’s comment above :-) to do the work for me – but I am just starting on the marketing portion of my website…so it’s off to the races I go!

    Thanks for the very informative article!

    avatar Ganesh says:

    Hello Sir
    Agree!80% traffic comes from Search engines and 90% of them are from Google.

    I have seen a lot of sites top in google which have done excessive link exchange or simply link exchange.Still they are top in google and have good page rank due to these links.
    So can you explain me how many links to exchange? With whom to exchange?
    Does google takes into account free links from free link directories?

    Their is only one way to report to google for a paid link of other sites. So why google considers links from link directories which are paid by the website owner and still indexed as a back-link

    Thanks
    Ganesh
    SEO India

    avatar MasterLinker says:

    I agree that you need to be smart in your SEO efforts, but the author is off-base when he says the search engines will penalize you for building backlinks quickly or for only building DO FOLLOW backlinks. That is 100% false and misleading.

    The search engines themselves (especially Google) have publicly stated (see Google’s Webmaster Forum with Matt Cutt) that they will NOT penalize websites for the backlinks that point to their site because Google knows a website owner has no control over who and how another site links to them. While Google may not give you credit for marginal or irrelevant backlinks, Google won’t penalize you for those links.

    Imagine what the internet would be like if this wasn’t the case. There would be mass subterfuge across the internet as competitors built “bad” backlinks to their competitors’ websites so those sites would be banned.

    So go ahead and build backlinks and don’t worry about getting penalized. However, if you are going to put in the effort you might as well get the maximum benefit: build one-way links from relevant sites. And if you want those backlinks to help your website rise in search rankings, try to focus on DO FOLLOW links because the search engines will completely ignore your NO FOLLOW links and they won’t even exist in the eyes of the search engines.

    One thing you should keep in mind is reciprocal links. While Google won’t penalize you for backlinks to your site, they will (and have) definitely penalize you for outgoing links on your site. Why? Because you completely control your own content and Google will hold you accountable. So avoid reciprocal backlinks with websites that are not reputable or relevant to your site.

    Good luck!

    avatar MasterLinker says:

    A follow-up point…

    Google loves link-variety. So build backlinks from articles, press releases, directories, other websites, RSS feeds, blogs, forums, videos, social media sites, etc.

    And remember, the most important part of your backlinks is the anchor text! If you want to rank higher in search results for a specific keyword, use that keyword as your anchor text. It is more important than anything else.

    Want proof? Ok, take a second and Google “click here.” Who comes up first? Abode. Why? Because there are millions of websites that require Adobe Reader to read a PDF file. And those sites almost always have a link that says, “Don’t have Adobe Reader? Click here” and ‘Click Here’ is the anchor text in the link.

    So Google sees these millions of backlinks to the Adobe website for the keyword ‘Click Here’ so Google assumes the Adobe site must be the expert on ‘Click Here’ so they rank Adobe first in search results for that term.

    I hope that helps shed some light on how the search engines rank websites. I remember learning this lesson when I was a newbie and it helped me immensely.

    Good luck!

    avatar Siskiyou Web Design says:

    SEO is not all about Backlinks, nor is every consultant providing the service negligent and manage to get your site “banned” from the Search Engines. There are some things is SEO that must be done within the Text and HTML tags that the average person will not have access to or know how to do. It is not that they can’t learn it, but to suggest to people they just learn and try it themselves does not prevent them from harming their current listings. I agree with one thing, there is no quick fix, it is a process that must not be taken lightly. Watch out for SEO’s that make promises for quick results. There is a lot you can do yourself like building reciprocal links, but there is a lot that would warrant at least some advice by a professional. I recommend seeking advice and doing some yourself in combination with having the professional help you. Not seeking advice is like trying to treat your own medical injury or being your own attorney.

    avatar SEO says:

    This article must be read by anyone who is trying to get a handle on a subject where there are so many choices. Thanks for giving me an insider’s view of the facts which have allowed me to make an informed decision. SEO Consultant

    avatar Gordon says:

    It’s an interesting post and to the point however, IMO while google is the main engine, you must cinsider optimising for other engines like Bing and Yahoo..

    Google is very competitive and can’t possible serve up all the sites listed hence, it’s discerning algorithm. With the best will in the world there are too many variables.

    This leads marketers away from traditional SEO and towards faster methods to create traffic, it’s a constant battle to keep rankings once one has acheived them.

    Quality of traffic has to be the big question and how many of googles searchers are buyers or window shoppers?

    I have heard it said many times that Bing’s traffic are much better prospects to sell to. Not to go right off topic, the whole ethos of SEO is a moveable feast which, makes for a tonne of bed time reading :)

    Gordon.

    avatar Loyce Henderson says:

    I had a SEO company work on my site for three months, but discontinued the service for several reasons. Anyway, I have begun to do my own SEO by reading a lot of articles and a few books. Google has me at the 14 page most of the time, but sometimes I am nowhere to be found and then Yahoo has me on page 1-4. How do you know if you have been banned from the search engines?

    avatar MasterLinker says:

    Loyce,

    Google will now tell you if they found something wrong with your site that is causing them to ban it.

    To get this information, you need to create a Webmaster account at Google and register your website under that account. Then you can learn a lot about how Google views your site, as well as view additional relevant information that can help your SEO efforts.

    Good luck!

    Tom

    avatar Jenifer says:

    Hi,article is good. I am very new to SEO business.From this article I understood about SEO experts.Whatever information has been provided by SEO experts is really very helpful for my business.
    Anyway thanks once again for this post.

    avatar Charles Kaluwasha says:

    Hi,
    This article is directly talking to me right now because I have paid SEO experts who promised to put my website on first page of major search engines. Six month later, no tangible results were noticed. When I asked them they told me I had to wait because it takes time to be indexed…
    How much longer can I wait, mean while I was paying the subscription every month, keeping their bank accounts fat!
    Then I forced myself to learn SEO techniques and I am happy to note that my site’s rank has improved from #billion to 937,000 as today.
    So the advice given by the SEO experts here is sold and useful. All the contributions by the authors has given me confidence to build my website, no matter how long it takes, saving me thousands of dollars from SEO masters!
    Great article for newbies…
    Thank you.

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