February 15, 2010
Even though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another notch, I also submit them to specialty or niche publications that I have discovered over the years.
It’s not always easy to find these publications and sites. Here are my 7 best out-of-the-box ideas to find publications and sites that are frequented by your target market and might publish your articles:
1. Blogs. Research blogs written for your target market at Blogcatalog.com, Technorati.com, and Google Blog Search. Many of the blog owners will willing publish posts of guest authors. And, if you subscribe to Cathy Stucker’s BloggerLinkUp.com, you’ll receive weekly notices of bloggers looking for content for their blogs.
2. Associations and print publications. Research the trade and professional associations for your target market. You can create a query in your search engine for combinations like “target market” + “association” or “target market” + “magazine” to get you started.
When you locate the associations, examine their trade publications, newsletters, and industry-related magazines for information about online blogs, ezines, forums, or the online edition of their publication. Many publications well-known for their print versions now have online versions where the publication lead time is much shorter and the stipulations for publications aren’t as restrictive. And, don’t forget to look at the online versions of your local newspaper, magazines, and media outlets. They are often seeking experts with content to beef up their online offerings.
3. Your competition. Google the name of your competitors and examine the results. Note where their content is being published. Chances are that you can be published on the same sites, as well.
4. Trainers of your target market. In your search engine look up “training” + “target market.” Whatever associations, portals, training companies, consultants, etc. that are providing education and information for your target market probably also need content for their sites and blogs.
4. Gender specific or business specific groups. If your target market is women, there are countless numbers of women’s business and networking associations and portals online. Simply search for “women” + “networking” or “women” + “association” or “business networking” + “association.” Many of these sites need content for their blogs, ezines, or web sites.
5. Niche article directories. You might find article banks or expert sites geared for particular niches, so look up “target market” + “article directory.” Some of the better known niche article directories are SelfGrowth.com, for self-improvement and holistic healing experts. Many of these sites will let you create a profile and publish your articles free of charge but require a fee to move your articles to a prominent place on their site.
6. Large portal sites. Look for portal sites like About.com and iVillage.com where the sites have guides, editors, or experts in specific areas. Many times these experts must publish a regular ezine or blog and are constantly seeking content. One of their editors at About.com used to publish a lot of my articles on her section on Online Business. Check out information portals like Squidoo.com and Hubpages.com as well for ideas on where to submit your articles. You might also find large portals geared specifically for your industry or your target market.
7. Wikipedia. Wikipedia is a large online encyclopedia to which the public contributes. Some areas are very well documented on Wikipedia. Additionally, Wikipedia’s References section, See Also section, and External Links area are often good online sources as well.
The content that you create is a primary business asset. Don’t let it languish on your computer’s hard drive. Make it work for you over and over again by seeking out new sites seeking useful content like yours.
Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com