February 17, 2010
There are two different types of webmaster out there – those who really understand how to generate traffic online and those that bend over backwards to obey the master that is Google.
Generally speaking, the former are more successful than the latter, or at least have a much greater percentage chance of being successful. There are only ever 10 pages on the front page of Google yet thousands of competitors. Even more distressing is that a high listing is only ever a temporary thing – there’s no guarantee it’ll remain tomorrow.
SEO is something you should pay attention to and be diligent about because in the long run there’s no doubt it can pay off. However, there seems to be a definite skew in online marketing towards getting on the front page of the search engine in comparison to other powerful methods of traffic generation.
In 2010 alone a site of mine has so far received 25,313 visitors yet only a shade over 28% of that traffic has come from Google. I know that if Google suddenly drops my rankings like a bad habit then my business will survive and remain profitable; a fact that helps me sleep at night.
The remaining 78% of my visitors have come primarily from what I’m about to share with you now.
There are hundreds and thousands of ezines on the internet at the moment. The ezine owners (publishers) have the task of providing valuable content to their ever growing list of highly targeted subscribers. Often these publishers don’t have the time or the inclination to write this content themselves and therefore allow guest submissions.
For webmasters this can be an article marketing goldmine. A lot of beginner article marketers are told to write solely for the directories (such as http://www.ezinearticles.com) in the hope that publishers will visit the directory, find their article, and re-publish their content. In this scenario, the success of an article is largely determine by how well optimized the article is for given keywords.
Ezine publishing is different. Webmasters can directly approach the publishers and offer their content for publication and articles are judged on their editorial value as opposed to how easily discovered they are. This means that if you produce quality articles then you’ll have a much greater chance of being published and the traffic from this method of online marketing can be phenomenal.
Writing for ezines is a hugely powerful way in which you can drive thousands of highly targeted visitors to your web site in a short space of time. Simply, if you can provide ezine publishers with relevant content of significant value then your articles will be put in front of thousands of laser targeted prospects. One of my fellow internet marketers did a case study and received over 7,000 visitors from a single article alone using this style of content syndication.
Step 1: Find Ezines In Your Niche
Finding these ezines can be simply a matter of using Google with various search operators. A far more productive and scalable approach is to use an ezine directory. I have spent the last year looking through ezine directories to find valuable places to publish my content. Many have out of date publisher contact information and aren’t worth your time and effort.
The Directory of Ezines, run by Charlie Page (http://www.dirofezines.co.uk), is the most up-to-date and searchable directory out there and is well worth the investment due to the time savings the directory provides. My advice is to create an account there and straight away you’ll be given a list of ezines in your niche.
Step 2: Write Your Article
Your ultimate goal when writing an article is to have it published for exposure to as many prospects as possible. With that in mind you need to satisfy two criteria:
1) Provide content that ezine publishers value
2) Provide content that ezine readers value
Without beating it to death – It all comes down to providing real value. Remember: your articles should primarily serve the needs of the readers. Provide great information in the article body and they will be more likely to read the resource box.
Put yourself in the mind of the publisher – would you publish your article? Does it match the target audience? Are people likely to benefit from reading it?
Value is hugely important, but isn’t always enough. You also need to follow an unwritten etiquette so you don’t antagonise the ezine owners:
1) Don’t self promote in the body of your article
2) Keep the resource box to a few lines with a maximum of 2 links to your web site
3) Make sure your article is of significant length (keep it over 500 words)
4) Format the article for easy reading
5) Proof read your article and check for spelling and grammatical errors
A valuable article that conforms to these guidelines is far more likely to get the nod of approval and the exposure you desire.
Step 3: Submit and Ask For Regular Article Spots
I have had real success in emailing the publisher with my article and asking for regular article submissions. This will work if you have an article that you’ve really spent time putting together and can offer something really valuable.
A regular guest posting spot is extremely valuable and can be worth thousands both in terms of traffic and the SEO that results from having powerful backlinks.
Thousands of Visitors To Your Web Site
Remember earlier I mentioned my traffic statistics? This method alone accounted for 52% of my traffic in 2009 and is where I concentrate the majority of my traffic generation efforts. Why? Because it is just so powerful.
Businesses, not just individuals, can indeed benefit from this strategy. It is the fastest way to generate extra traffic without paying for it that I know.
As with most things in life – concentrate on providing real value and the rest takes care of itself.
Paul McCarthy is a full time internet marketer with a passion for helping people to succeed online.
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