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February 28, 2010

Link Building Best Practices – A Guide to Effective Link Building

Linking-Strategies

Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money making webmasters.

Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.

It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.

There are many link building methods out there today that work with some working better than others. Below are some of the today’s popular links building methods:

Article Submission

If you are reading this article, then you know that you can publish your own article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.

Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.

Directory Submission

Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone’s guess but one thing is certain: that most of the directories aren’t worth submitting to.

Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submitting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no guarantee that your site will be approved!

DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.

Another good directory to submit to is the BOTW directory that costs $99 for a yearly submission and $299 for a permanent listing.

Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.

Social Bookmarking

Social bookmarking worked like charm only a few months ago. If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. If you can manage to put together or collect a good bookmarking site list, then social bookmarking can still be a useful link building method.

Blog Commenting

This is a link building method where lots of spamming has already been done so to make the best of it, you need to work a little harder here. It is best to find quality blogs related to your own category and make on-topic relevant comments. Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts.

Press Releases

Submitting to press release sites can get you some backlinks as well. It is however hard to put together a list of good press release sites that are worth submitting to. If a good list can be managed, then this method can offer some quality relevant backlinks as well.

Social Media and Web 2.0 Pages

There are a lot of quality social media and Web 2.0 sites where you can publish your articles for backlinks. You should write articles that are relevant to your site and publish them on these social media and Web 2.0 sites with your keywords hyperlinked to your own site. Some of the authority sites are Squidoo, Hubpages, Blogger, WordPress.com, etc.

Social media and Web 2.0 links are very popular these days because they work great. They offer quality, relevant contextual backlinks that Google and other major search engines love. There are lots of other link building methods out there, but if you can utilize the above ones to their fullest potential, there is no need for any other methods.


For more information on Link Building (http://www.seofocused.com/) and to learn on outsourcing your link building campaign, visit the author’s Link Building Service (http://www.seofocused.com/) site.

21 Responses to “Link Building Best Practices – A Guide to Effective Link Building

    avatar Tom Hargrave says:

    The hard part isn’t finding site to create back links to, the hard part is figuring out which sites have the greatest impact on traffic to your site. Like most developers, I’ve created a list of favorites I post to and they seem to work, at least this week. The net is really a moving target!

    Great article thanks for the great info!!

    avatar Glynn Sole says:

    Another great article, I am however amazed that the article failed to delve into the backlinks that can be created using videos.
    These are much easier to submit than articles and can be directly posted on a page in your website.
    Also the viral marketing bonus is so much greater than regular text articles. See my web page for more info.

    avatar Mindy says:

    This article opened my eyes and embarrassed me at the same time. I’m basically clueless about everything related to linking but from what I read it is simple and complex at the same time.

    However, now I feel more confident that I at least know how to get started on the right path.

    avatar Bonnie Jo Davis says:

    Article marketing is my favorite strategy and I teach the technique but I also believe you need to use some of the other tactics to get the most from your marketing efforts.

    Good Article. Its really helpful. Thanks for sharing.

    Greetings!

    First, I wish the author had a name with SEOFocused.com… He or she deserves credit beyond anonymity!

    This summary of backlinking techniques was helpful, including Glynn’s comment about video.

    I need to find out more about press release sites, and some examples of these critters. Back to Google.

    All the best,

    Robert MacDonald
    American Russia Observations
    http://www.amrusob.blogspot.com

    Greetings,

    First, I wish you included the name of the author, as she or he deserves for than anonymity!

    This is a valuable listing of top backlink techniques.

    I need to find out more about press release sites. Off to Google the topic.

    All the best,

    Robert MacDonald

    avatar 24ondemand says:

    Information about web 2.0 is so useful, i just heard all search engine loves this kind of links.

    avatar Flyssy says:

    Blog responses are all very well, but majority of the links are nofollow, so won’t help with search engines. It is possible to gain extra traffic from them though if other readers click your links

    avatar Web Design Company India says:

    Yep thats true i Do Agree with you. As per my experience Article Submission, Social Bookmarking, Press Release Submission and Forum posting is the best way for Link Building..

    Thanks for sharing Useful Stuff

    Thanks a lot

    avatar atfyi says:

    I agree with all of the above I haven’t done much article submission or Press Release yet. I have had the best luck with web 2.0 for link building I also have Had luck with http://hubpages.com/profile/roosteri
    Hub Pages is that not a web 2.0 athuority site?
    Thanks and great article.

    Hi the author,
    I have saved all your articles, they’re really very helpful. I like the part about social media and web 2.0, and personally I think videos are the best for bringing traffics to your sites.

    avatar Lantz says:

    I think I’ll try the web 2.0 stuff, good article!

    avatar Mike says:

    Great Article.You managed to cover key linking strategies that are used in a way to gain the most out of their online marketing campaign.Maybe, I’d missed it, but it might be possible to write an article on some offline lead generating/building strategies as well.Kudos to you Seofocuesd! Note:if you’re in need of funding for your small business. Contact us today @ bizcapital.blogspot.com. We’re here to help.

    Another great article, that opened my eyes. Keep up with the good work.

    thank you for providing the best backlink strategies.

    avatar Odorizant says:

    Wendy, I am really grateful for this piece. I have been confused on this issue of link building and how to go about building back links to my blog or make money blogging.
    Now thanks to you I have a grasp on what to do.

    And I know that main thing is also the best process which is going to work here and its good to see this man.

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