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SiteProNews Blogs
Free Traffic for Your Website or Blog
By Kathy Dobson in Featured
The homework is done, your blog or website is live. You’ve chosen a hot niche/topic, ordered an awesome banner/header and chosen a theme if required…you’ve worked hard.
You add valuable content, affiliate links to high converting products, your own product links…but there is a problem. You have no traffic. Without traffic, there is no one to appreciate your hard work and awesome content.
Without traffic, you are a nobody in the cyber world. Traffic is what gets the search engine Gods to notice you. There is no one to click your affiliate links without traffic.
But, it can get expensive driving traffic to your site if you use some of the paid methods such as PPC.
There are however some very valid traffic producing methods that you can employ for free.
Let’s examine a few:
1) Forum Marketing: The worst think you can do is show up on forums and start dropping one liners with your “signature” and a link back to you blog. This is considered spam and the only thing it will do for you is to get you banned. But, forums are an excellent place to get noticed with when you add great valuable content.
Obviously you want to choose forums that focus on your particular topic or niche. Forums are a condensed concentration of the people that are interested in your niche…all located in one spot. Make sure with each post, you leave your signature with a link to your product, website and or blog.
If you establish yourself as a valued contributor then you will eventually be perceived as an expert and people will navigate to your blog or website to find out more.
2) Article marketing: There is a hungry audience waiting for excellent articles to use on their own websites or blog and article directories is where they go looking. With articles, you don’t want to fill the article with your links but use the author resource/bio box provided to leave your signature and links.
You can employ the use of article directories to get your article listed in hundreds of article directories. Additionally, many directories also submit to newsletter publishers.
It’s always a good idea to track your articles by using Google Alerts. If someone is routinely publishing your material, you may want to contact them and offer to submit your articles directly to them whenever you write a new one.
3) Sign up on sites like MyBlogLog and use their widget on your site. You can befriend other bloggers and build your own community of followers with MyBlogLog…a social community that you can tap into and get a consistent flow of traffic.
4) If you have an opt in form on your site, make sure to send an email out every time you create a new post. These people have already shown an interest by signing up to your blog…keep them informed and coming back.
5) Let’s not forget the basics…blog posting. You need to stay on top of your website or blog and keep it fresh with new content including using your keywords for SEO purposes. Ideally, your keywords should be in the title, the first paragraph and the last paragraph. But, only if it makes sense to do so.
6) Yahoo answers is an excellent way to get traffic and show off your expert knowledge. Look for questions in your area of expertise and provide valuable answers. It’s important that you add your link for reference.
7) Getting free traffic can be as easy as guest blogging on some high-ranking blogs but only if you can write intelligent, interesting, value filled posts that will benefit them. Your link will then be added to your post and can bring lots of free traffic your way.
Twitter: Let’s not forget Twitter. Twitter is here to stay and has become an invaluable source of free traffic, so if you haven’t already, it’s time you took a hard look at it. In fact, every time you submit an article to Ezine the reader can tweet the title and link to it.
Once again, don’t go on Twitter and start spamming with links, links, links. That is what you will become known for. Instead, build up a stream of targeted followers by providing interesting tweets.
9) Build a Squidoo Lense: Squidoo pages are the perfect avenue to get 1-way links to your blog. You can get direct traffic to your Squidoo lense if you use your long-tail keywords. Google loves Squidoo pages and using this method will often get you ranked in the top ten.
10) Video: Create and distribute a video that includes a link back to your blog or website. Videos have taken over the Internet as most people would rather watch a video than read a screen. People love them.
This by no means a comprehensive list as there are many more ways to drive free traffic. But, these are some of the most important ones and will get you started.
Don’t be discouraged easily. It takes time for people to discover your new blog or website. You must be patient and consistently work towards your goal and if you do, I promise that you will reap the benefits.
Combine persistent and consistent action with patience and before you know it you will have your own thriving list of subscribers hungry to learn from you.
Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.
Learn more about membership sites please visit: http://www.crazycashmembershipsites.com For further tips and resources visit: http://www.kathydobson.com
Are Your Websites Secure Or Is The Back Door Wide Open?
By Willie Crawford in Featured
One of the topics that all of us online business people are aware of but usually don’t feel totally on top of is website security.
Coming from a background of having spent over 20 years in the U.S. military, and having spent four years as a software tester, I have a greater awareness of the need for continuous vigilance in this area than your average marketer.
I also know that you can never make your websites or your computers completely secure. Instead, you can only do things that reduce the risk.
Given that you spend a lot of time, money, and energy, building your online business, it only makes sense that you set aside time periodically to review security related issues, and to look for problems that can be easily minimized.
Here are a few easy “fixes” that you can implement today that will increase the security of your online business.
1) Delete outdated scripts that you no longer use from your server. Many of “the bad guys” have studied the exact same scripts that you use to power your websites, and they know where the backdoors and vulnerabilities are. They know exactly which file will allow them to create all kinds of havoc.
If you have old programs on your server that you are not using, simply delete them.
2) Update older scripts that you are using. Often, the reason that updates are released for a script IS to patch a vulnerability that the developer has become aware of.
YES, upgrading can seem time consuming, and it can be tempting to skip an update, and just wait for the next one. When you wake up one day and can’t access your server, or all of your websites have been defaced or erased, you’ll see the wisdom in ALWAYS keeping the scripts powering your websites completely updated.
If you are as non-techie as I am, you simply hire a trusted programmer to perform this task.
3) Change the default setting when installing scripts on your servers. Many scripts have default passwords, and default locations for critical directories that make these scripts work flawlessly. Since everyone obtaining a copy of these script have these settings, you probably want to change them, and you also may want to rename certain directories.
4) Secure your web logs. Many web hosts have a standard location for the website’s logs and statistics on each hosting account. The files that allow you to access, read, download, and manipulate this data often aren’t secured. At a minimum, password protect that directory.
The danger in someone readily accessing your logs is that they can see the names and paths of the files on your server, including your download pages and the file names of files that may actually be for sale products
There are not only people who search on your product name, looking for unsecured files – there are also people who enjoy posting those links on sites where this type of information is shared.
5) Put an index page in every directory on your server. If someone surfs to the domain name of one of the directories on your server, and there is no index page in that directory, they will get a directory tree… showing them all of the files in that directory, and allowing them to simply click in a given file name to access it.
Servers can be configured to prevent this, but for many people, the quickest and simplest way to protect their directories from prying eyes is to stick an index page in each directory.
6) Give your download pages hard to guess names. Don’t use urls like YourDomain.com/ProductName/download.html Instead you want to give download pages names comprised of a random sequence of letters and numbers, perhaps stick them in directories not even associated with a given product, or use a “download guard-type” script that gives each customer a unique download link and protects your files.
There are a lots of other things that you can do to easily close common holes in your website’s security. This article barely scrapes the surface, and is intended more to make you aware of the problem, and to get your thinking about it. Make regularly reading articles and reports on the topic a part of your education in how to operate a successful online business.
Willie Crawford has been operating an online business for 13 years and believes that too many online marketers simply pretend that problems with website security don’t exist. For a really eye-opening report on website security, get the recordings of an interview Willie did with a leading web security expert at: http://timic.org/CloseTheDoor
Google Social Search – Choose Your Friends Wisely
By Kalena Jordan in Featured
Refusing to sit still long enough for anyone to catch up, Google has rolled out another Labs experiment to the public. Google Social Search Beta launched last October, hard on the heels of Personalized Search. But this week, Google graduated Social Search out of Labs and into the public sphere.
Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template
By Donna Gunter in Featured
Once you have created an information product, you may think you’ve completed all of the hard work. Unfortunately the most challenging piece of product creation is yet to come — the creation of the sales letter landing page where you talk about and sell your product.
Creating an effective sales letter is really all about following a formula. If you look at enough sales letters, you realize that most of them follow the same template. While there aren’t necessarily any hard-and-fast rules, here are 13 steps to help you create the perfect sales letter for your product or service:
- Headlines. First create an intro headline, which appears in smaller font just before your primary headline and gets your reader warmed up for the headline to follow. Then comes your primary headline, which is a large font in a different font color that must grab your reader’s attention. The best way to get your reader’s attention in your headline is to tug at an emotion, like fear, insider secrets that no one else knows, or how to do something.
Then, you have mini-headlines that are scattered throughout your text. Usually they contain a benefit and are meant to draw the reader’s eye to a certain section of text. They are in a larger font although smaller than the primary headline and in a different color than the text of your letter.
- Greeting. Start your letter with “Dear Target Market Name”, a date, and your geographic location.
- Introduction. This is section where you reiterate the details of a particular problem suffered by your target market, empathize with those who have a similar problem, outline why it’s important to seek a solution, and begin to drop hints that you’ve got the solution to this problem.
- Your story and credentials. Elaborate on your background and credentials that make you qualified to sell this product or service, as well as the story that led to the creation of this product.
- Product introduction. Here’s where you talk more about your product and begin to list and explain the main benefits (not features), or what’s in it for your reader if your reader buys the product.
- Bullet points. While this isn’t technically a part of the template, you’ll want to make full use of bullet points throughout your sales letter as a way of cleanly listing the many benefits and features of your product. Bullet points make it very easy for a reader to scan your page and pick up the pertinent information she needs to make a decision to buy your product.
- Testimonials. Testimonials serve as social proof that your product works. If others have purchased and used your product and gained the benefits that you promise, the reader feels more certain that they can purchase it, too, and receive similar benefits. Make your testimonials believable by including a photo, web site URL, phone number, audio, or video of the person giving the testimonial. The more that your visitor can identify with the person giving the testimonial, the more likely she is to purchase from you.
- Product details/benefits. Here’s where you get to break everything down for your reader, with all of the details of all of the specific components of your product.
- Your offer and bonuses. Your offer can make or break the sale of your product. Make the offer so irresistible that your reader can’t help but think, “I’ve gotta get that!” When you add bonuses to the mix, you increase the value of the offer immediately. Make sure that your bonuses are directly related to your main product so that your reader sees the enhanced value.
- Guarantee. Make your reader feel safe by offering an iron-clad guarantee that takes all the risk out of the purchase.
- Price justification. Compare your pricing to other products/services that you sell, or to items your reader might use regularly. Your goal here is to make the price a non-issue for the reader by reminding her how much continuing to deal with this problem is costing her.
- Final call to action. Again make your offer here, with clear, specific instructions on how your reader can purchase the product. Remind her of your guarantee and any bonuses she receives for purchase. Remind your reader why she should take action now, and include a sense of scarcity here, as in time limits, product limits, or limiting the bonuses to the few xx number of orders.
- Closing and postscripts (P.S.). Sign off on your letter and include at least one post-script. The post-script serves as a a powerful place where you give readers a reason to go back and consider the offer. Believe it or not, the P.S. the third most-read section of your sales letter, so don’t forget to include at least one. The P.S. is also the last place many of your readers will end up after reading your offer – just before they leave. Your P.S. needs to be the last persuasive offer to get them to stay and buy.
When you follow these 13 steps, you have now created a powerful sales letter. By following this 13-step formula, any online business owner can create an effective sales letter that sells her product or service.
Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com
Do You Want the Top Spot on Google? Find Out How
By Anton Pearce in Featured
Every website is battling for the top spot in Google’s search results page, and to do that you have to optimize your website for Google. Optimization requires continually improving your site’s content. Even though Yahoo and Bing simply search the tag structures in HTML, Google uses a trickier, and somewhat clandestine, method to determine top spot.
Google looks for websites that continually provide fresh and relevant content. Since Google has such strict guidelines for top spot, it requires web page owners to continually work on keeping their page’s content fresh and relevant to hold a top spot in the list.
Keywords and Phrases
Google looks for phrases and keywords as it is assessing a site. It evaluates a site’s content, and looks for phrases that match a particular search term. If say, a visitor is looking for ‘boat repair’ Google will display pages where that keyword shows up several of times in the body of the page. So when you are optimizing your web page, you should concentrate on phrases rather than single words. Now that you know Google is looking for a particular phrase you do not want to go crazy with that phrase on a page either, because this is know as keyword stuffing. Be careful with keyword phrases–if Google sees too many of them, they will lower your page in the search engine rankings.
The Title Tag
The title tag is important and is unique to each page in a website. The tag can be found on the browser’s title bar. It is also used by Googlebot to see what the page contents are going to be. Google then looks at the page contents and evaluates if the two match, and this helps determine page relevance. Since Google looks at each page in a domain, many sites dynamically generate page titles with an introduction text appended to the company name.
Anchor Text
When you add link tags to your page, this is anchor text. Take care to be precise in your anchor test by using relevant phrases for prominent links on your page. Google is looking for specific link information, so the more specific that you can be the better. If you focus on your site’s keyword terms and make sure that these are always in line with your content, you will make Google’s assessment of your site easy. Google is generous with its link limits saying that no more than 100 links should ever appear on a web page.
Header Tags
Header tags are HTML page elements coded “”, and they provide a bold heading on the page. The headers tell Google what the purpose of the page is, and the title tag tells it the purpose of the website. You should have a header tag on each page.
Quality Content
The last thing that Google is looking for is unique content. Google’s customers are your website visitors, and when Google returns a search list, they want their customers to be happy. So you are helping Google as it is helping your. New content and keyword phrases help you get to the top of Google’s search list. So if you have bad content – either plagiarized, badly written or irrelevant content – Google is
not interested in you. Make sure to follow Google guidelines, or Google will blacklist your domain and not link to it at all.
Optimize Your Website for Google and Make it Readable
By complying with the guidelines that Google has set out for page ranking, you can set your page up to show up at the top of the search list. By continually adding new content,
Google will mark your page as a good one to return to its customer. However, you must always make sure that you site is aesthetically pleasing and readable by a human, because the point of why you optimize your website for Google, is to attract new visitors to your page to increase your company’s market share.
For a free, no-obligation consultation, contact Anton Pearce by completing the quick-response form at http://www.antonpearce.com . Set aside just 30 minutes and discover how you can use online marketing to get all the clients you need to fill your practice. Anton is an online marketing consultant who specializes in helping health and
wellness professionals to market their services online. Visit http://www.antonpearce.com
How to Tweet: A Few Tips on Using Twitter for Your Business
By Anton Pearce in Featured
The newest player on the social networking scene is Twitter. Marketing in this venue still relatively new, and for the owners of small businesses especially, this type of advertising is not only cost effective but just plain effective. The great thing about marketing on any social networking site is that you do not have to know much about computers or marketing, and you can still run a really good marketing campaign.
Twitter is a microblogging site. You can send tiny messages of 140 characters or less to whomever you wish. The newest flavor in social networking sites, Twitter can be used to build personal networks or business networks.
Different Ways to Use Twitter Marketing
While there are many different ways to incorporate Twitter into your marketing campaign, some of the more common uses are strictly to share information. Since you can share tiny blurbs of information with a huge number of people at the click of a button, Twitter is great for keeping your Twitter followers updated. It can be used to share public service announcements, news updates, business news and friend and family updates. It is built for disseminating information almost constantly.
Because Twitter is designed to constantly feed current updates to your followers, it is a natural for marketing a business. The proper way to share business information over Twitter is to tweet a link for a website containing the complete information. For business owners sharing their information over Twitter lets your prospects and customers discover you. Twitter does have very strict etiquette when it comes to advertising, and by offending the protocol, you can quickly alienate followers and potentially damage your brand.
Twitter is a great tool for promoting your company’s events. Twitter is designed to share timely news, so promoting today’s lunch special would be appropriate, but tweeting about month old news is not appropriate. Keep your tweets conversational and very personal in tone. Any advertising should be in a ‘by the way’ fashion, not ‘in your face’ advertising.
Twitter Marketing can have Lots of Personality
The more personality that your brand has, the easier it will be to tweet about. A unique voice will make your tweets entertaining. You can always wrap your tweets around a kernel of important information, and then deliver them in an entertaining and conversational manner. Your followers will look forward to hearing from you, and you will be able to get your message out constantly which is a great way to market your small business.
Another place where Twitter is incredibly valuable is with your customer contact. Twitter is designed to be conversational, and it is a great way to keep a dialogue going with your customers and prospects. It’s also useful for catching service problems and getting feed back from ustomers. This is particularly helpful to make sure that you are building a good reputation for your company. Twitter allows you to correct problems and retain customers.
For a free report that shows you how to use online marketing to grow your practice, get all the clients you need and remove the stress of not knowing whether you will have enough clients or patients next month, grab a copy of Anton Pearce’s ‘Clients on Tap’ report. It’s your’s free and will set you on the right path for building your health or wellness practice online.
Is Article Marketing Still Effective In 2010?
By Titus Hoskins in Featured
Don’t exactly know what it is about starting a new year of marketing online, but I always stop and take a hard look at all my marketing tactics and methods. Article marketing is always at the top of my list, mainly because it is and has always been the cornerstone of everything I do on the web.
By cornerstone I mean it is the key to basically all of my online earnings. Without article marketing I wouldn’t be a full-time online marketer – it’s as simple as that. No articles,
no income.
Articles bring in the targeted traffic. Articles build those all important one-way backlinks. Articles build those even more important top rankings in Google for your chosen keywords. Articles build your online reputation and credibility in the eyes of your visitors.
Pros and Cons of Using RSS Feeds
By Sharon Housley in Featured
If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan…
Benefits (Pros Of Using RSS)
The benefits for a webmaster who opts to implement RSS feeds on their website are numerous:
1. Saves Time
RSS feeds save time. RSS subscribers can quickly scan RSS feeds, without having to visit each and every website. Subscribers can then click on any items they are interested in, to get additional information.
2. Timely
RSS feeds are timely. RSS feeds will automatically update themselves any time new information is posted, so the information your subscribers receive via their RSS reader or news aggregator is timely.
3. Spam Free
RSS is free of spam. Subscribers don’t have to worry about wading through huge amounts of spam in an attempt to get to the information they are actually interested in.
4. Opt-In
The RSS subscriber chooses what they want to see, and what information they wish to receive. Knowing they have full control, and that they do not have to provide any personal information to subscribe, they will be more likely to opt-in.
5. Unsubscribing Is Easy
It is also easy to unsubscribe from an RSS feed. If they do not like information contained in an RSS feed, they can simply remove the RSS feed from their RSS reader or news aggregator in order to unsubscribe.
6. Alternate Communication Channel
RSS provides you with an alternate communication channel for your business. And the more channels you provide, the more opportunities you have to connect with your customers and potential customers.
7. Expands Audience Through Syndication
The very nature of RSS is that it is designed specifically for syndication (i.e. publication by others). And wide-spread syndication can expand a company’s reach and strengthen the company brand.
8. Can Increase Backlinks
When an RSS feed is syndicated, it can increase the number of links back to the original website. And additional incoming links will often help a website rank better in organic search rankings.
9. Increases Productivity
RSS increases productivity, allowing people to quickly scan new posts and headlines, and only clicking through and spending time on the items of interest.
10. Competitive
Whether you decide to implement RSS feeds or not, your competitors likely will. So one way to remain competitive is to implement RSS feeds and other web 2.0 technology, and not allow your competition to get ahead of you.
Negatives (Cons Against Using RSS)
1. Not Widely Adopted Yet
Outside of technical circles, RSS has not yet been widely adopted. While it is becoming more and more popular, it is still far from being a mainstream technology.
2. Content Can Easily Be Copied
Content contained in an RSS feed can easily be copied and replicated, regardless of whether you want it to be or not. Few aggregators respect the copyrights of content contained in an RSS feed.
3. Tracking Subscribers Is Difficult
It is very difficult to accurately track the number of subscribers who read an RSS feed or the items contained in an RSS feed. This is due in part to the fact that at its heart, RSS is all about achieving the widest syndication possible.
4. Source Origination Difficult
It is sometimes difficult to discern the origin of an RSS feed item. When an item is syndicated, the source is not always indicated. The metrics available are not always reflective of the traffic received.
Weigh the pros and cons of implementing an RSS feed as a communication channel, and determine whether the benefits outweigh the risks in your own situation.
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
By Marcia Yudkin in Featured
“Reach out and touch someone.”
“The ultimate driving machine.”
“Finger lickin’ good.”
Chances are, you not only know immediately that those slogans come from AT&T, BMW and KFC, in that order. Those catchphrases may also very well have persuaded someone you know to place more long-distance calls, purchase a particular brand of car and decide where to stop for supper.
Such slogans truly influence customers, and that’s why you want one for your own company.
First, Make Them Up
Begin by brainstorming a lot of words related to your business – at least 50 of them. Nouns, verbs, adjectives, phrases – just keep going and going until you have a long, disorganized list.
Next think in general terms about what you want to say – the motivating message you want to get across to current and potential customers. Focus, so that it’s something specific rather than something any competitor might say. Note that the BMW slogan works as well as it does because it’s not a statement Toyota or Ford wants to make. Likewise, a burger place that caters to parents and children probably wouldn’t want to use the idea of licking fingers in its motto.
Now combine the words and refine the combinations until they sing and dance on the page. Don’t stop when you get one slogan that feels really catchy – keep on going. Play around with the wording so some are funny, some are serious, some are weird or edgy and some are homey.
Second, Choose the Best
Look through your catchphrase candidates and identify up to five that seem most promising. We’ll now run them through a few crucial tests.
Is the slogan fresh and original? Don’t poach phrases that have already been used, like American Express’s “Membership has its privileges” or Nike’s “Just do it.” That diminishes your business and might even land you in legal trouble.
Does the slogan pass the telephone test? That is, if someone heard it without seeing it, would they understand what it means? Will people understand what you mean without a whole lot of context or a long story? If seen on a truck whizzing by at 70 miles per hour, would it make sense? Your answer to all these questions should be yes. If not, cross out that candidate or tinker to improve it.
Is the tone right? Think about your customer base, and make sure the personality of the slogan matches what they expect from your company. A bank that wants to appear solid and traditional normally wouldn’t use slang or a sing-song rhythm, while a club for twenty-something singles probably wants wording that hops and excites rather than cool, understated elegance.
Is the message clear and unambiguous? Test your favorites on people who haven’t heard them yet, who resemble your customers and who may not know much about your business. Ask them what each slogan conveys to them. If they don’t get it, or if they get a negative message or one you weren’t intending, that’s a big minus for that slogan.
Sometimes we have to nix options that almost make it but have something tricky or wrong about them. If one of your candidates communicates positively and clearly to all your testers, you have a winner.
Third, Use It!
Now it’s time to use your chosen catchphrase everywhere. Put it on your web site, on T-shirts, on pens, in ads, on invoices, on sales material, on shop windows, even on the walls of your rest rooms. If you’ve chosen well, your catchphrase sticks in people’s minds and reminds them over and over again why you’re the one they want to buy from.
Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms creative business names, product names and tag lines for clients. For a systematic process of coming up with an appealing and effective name or tag line, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at http://www.namedatlast.com/19steps.htm
Are you paying too much for your AdWords?
By Justin Deaville in Featured
Chances are you’re paying too much for your Google AdWords pay per click advertising but you can start right now on the path to better response rates for less money.
I’m Ian Howie and I’m going to give you some great ideas from my new book Wordtracker Masterclass: Google AdWords PPC Advertising in which I give a step-by-step guide to reducing AdWords costs and increasing response.
Success in PPC advertising requires a range of creative, trading and technical skills that few possess:
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