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Tips For Squeeze Pages

By John McCullough in Featured

We all acknowledge what a squeeze page is and how it works,you build a page and add an opt-in form and you start promoting. Simple you have it all worked out and all these visitors are going to come to sign the form and purchase the product, but what about the other visitors who will go away forever and leave you no forwarding address for you to contact them.

The number of visitors who do not sign will be big and how many times do you think this has happened to your site, probabaly more than you think so i have put together a few tips to cut that number down.

1. The headline on your squeeze page which goes without saying is very important so what i do is test my headlines by altering the headlines every few days and monitor the number of subscribers you get on each of them and see which one proves the best, but if you prefer to get split testing software it will do a great job for you.Keep your squeeze pages short and snappy because your typical internet user should not have to scroll down in order to view the whole squeeze page and doing so will increase the number of subcribers for you.
2. Some people prefer to use fancy looking squeeeze pages, rather than the basic squeeze page, i have found that in tests that have been run the basic page tends to perform better in the market areas. A fancy expensive looking squeeze page can make a visitor think that the product following the page is also going to expensive for them, so what happens they dont subscribe to you,simple is best here.
3. I would include an image of the gift you’re offering and again nothing big.A good image helps to make your offer more attractive and also looks professional, but one thing i will have to tell you is make sure the image looks good or people will think you are offering rubbish.
4. I will get back to the image again here, if you’re like most of us and cannot afford a professionally made image then consider using a suitable photo instead, a good photo is much better than a do it yourself image. Some online sites provide pictures like WWW.bigfoto.com and offer free pictures, but beware of the terms of use as the last thing you want is to get hassle for any breach of copyright.
5. When it comes to the size for your image again i dont use a big image as it could slow down the page loading time and the result usually looks blurred.
6. It will take a lot of time to build and collect names and addresses and it takes a bit of patience and some strategies but in doing the above you will open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, a good squeze page will do wonders for your business venture.

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John D McCullough 10 years in Internet Marketing will help you through the learning curve in the competitive world of information product marketing, so do you want to do it the simple way? Take the first step and claim your free book: http://www.responsiveinfo.com

The Exact Strategy I Use to Generate 1000 Fast Visitors To My New Sites

By Indu Priya in Featured

No matter how hard you try to generate traffic to your site, you will fail when you do not have a methodology and a strategy. Traffic building is not as complicated as many would lead you to believe.

Traffic building is really simple and all about “numbers”.

According to realtimestatistics.org,(http://news.bbc.co.uk/2/hi/technology/8552410.stm), there are 1,730,256,608 Internet users across the world. So, remember that it is quite possible to drive 1000 visitors every single day to a website of almost any niche.

The web world is ever changing and you need to constantly search for new traffic sources, test and track them.

How To Make Your eBay Listing ATTRACTIVE To Your Target Market

By Martyn Boaden in Featured

Your eBay listing is your salesperson. Most sales people look smart and professional. Your eBay listing must also look smart and professional and give the appearance of a legitimate business. This will instil confidence in your buyers.

If you are selling the same item as someone else on eBay, but your listing is more professional and gives the impression of a legitimate business (whereas your competitor’s does not) then people will be more likely to buy from you. They may even be willing to pay more to buy the same item from you than from your competitor – because they have more confidence in you.

Make your eBay listing attractive and professional but avoid flashy gimmicks that distract. Just because you can add blinking images and flash video and music doesn’t mean you should. Whilst clever, they won’t increase your sales. They will just distract. If it doesn’t directly help you to sell your item, don’t use it.

A simple audio or video message in your eBay listing WILL increase sales.

Make your eBay listing EASY ON THE EYE. Some of your potential buyers may have poor eyesight. You don’t want to lose them because they can’t read your listing. But even if they have 20:20 vision, you are more likely to grab and hold their attention if reading your eBay listing is EFFORTLESS.

Dark text on a light background is the easiest to read. Black text on a white background is best and should be used in most cases. Different coloured text can be used sparingly to draw attention to a few key words and phrases.

Use a font that is appropriate to what you are selling. If you are selling children’s toys, “Comic Sans MS” might be an appropriate font to use. But this would create the wrong impression if you were selling something more “high-brow” such as a business course for which “Times New Roman” would be more appropriate. If in doubt, use an easy to read font such as “Verdana”, “Calibri” or “Arial”. Avoid difficult to read fancy fonts such as “Monotype Corsiva.”

SOME PEOPLE WRITE THEIR LISTINGS USING JUST CAPITALS. THIS IS A MISTAKE. IT IS ACTUALLY HARDER TO READ THAN LOWER CASE TEXT.

Capitals can be used SPARINGLY to draw attention to a few KEY WORDS and PHRASES.

Most people will skim through your listing to see if it’s of interest before they decide whether to read it fully or move on to the next listing. You want them to notice the most important words and phrases – the ones that describe your product’s major benefits – as they skim read.

So emphasise these important words and phrases by using a combination of CAPITALS, bold text, underlined text, high-lighted text or by using different font colours. But don’t over-use these as your listing will look messy and what you want to emphasise will no longer stand out.

These emphasised words and phrases must build sufficient interest in the skim-reader to encourage them to read your eBay listing properly.

A big block of un-broken text, many lines deep, is daunting. Break it up into several smaller paragraphs that are only a few rows deep. Don’t worry if this grammatically in-correct.

You are NOT writing a piece of prose for your English exam. You are writing a sales letter. Your style should be CONVERSATIONAL and EASY TO READ. Use SHORT sentences and SHORT paragraphs with SPACE between each paragraph. This breaks your text into small bite sized pieces which are easier to digest.

Whilst you don’t need perfect grammar (because you are using a conversational style), you DO need perfect spelling. Poor spelling is VERY unprofessional. Compose your listing in a word processing software program such as Microsoft Word with the spellchecker on and correct any errors. If spelling isn’t your strongpoint, get someone else to proof-read your eBay listing.

Write everything in a logical order such as headline, description, guarantee, shipping terms, payment terms. Break up the text with sub-headings such as Guarantee, Shipping Terms, Payment Terms, etc so that it is easy to follow.

You can use brand awareness to enhance your credibility on eBay. If all your eBay listings look the same, people who haven’t bought from you yet will soon become familiar with your listings. They may eventually buy from you instead of a competitor because this familiarity breeds confidence.

Consider having a logo made and used in all your listings to make you look more professional, differentiate you from your competitors and help build brand awareness.

Most salespeople dress conservatively, i.e. a business suit and sensible shoes. They don’t dress to “express themselves” and stand out. This would distract from their sales message. They just want to look professional so that customers will have confidence in them. Your logo and your listing design should do the same.

You can make your listings completely bespoke and unique by using HTML (which stands for Hyper Text Markup Language and is the code used to design webpages) even if you don’t know how to use HTML! You can use “What You See Is What You Get” (“WYSIWYG”) software such as Frontpage or Dreamweaver.

The way this software works is you design your webpage in a similar way that you would write a Word document, without using any HTML code. The program automatically converts your design into HTML for you. You then copy and paste the HTML code into eBay’s Sell Your Item or Turbo Lister templates. You can download a FREE WYSIWYG software program called NVu.

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Martyn Boaden is the Founder of The Online Auction Resource Centre where you will find more information and all the resources you’ll ever need to set up and run your successful and profitable eBay business. And for a limited time only you can get instant access to his popular eBay Business Box (worth $164 + $17 pm) for FREE by clicking this link: http://www.TheOnlineAuctionResourceCentre.com

Build Your Brand Through Social Media

By Geoff Hocking in Featured

Everyone’s at it, every pundit and commentator’s telling us that social media is the big thing we all need to be into to succeed in 2010.

But how can your business benefit? Maybe you’re on facebook or twitter yourself, or you’re an early adopter of Google Wave. Chances are though that it’s all about your social and personal life. The old saying about keeping business and pleasure separate applies to social media, for both your privacy and professionalism.

It’s pretty easy to set up a twitter account or facebook page for your company, to post youtube video clips, contribute to or set up discussion boards and run a blog. The hard part is finding ways for them to help your business grow. The whole point of social media is that it’s immediate and up to date, so if you’re not regularly adding content and info, or commenting on current issues, you’re not likely to achieve much.

The trick is to treat these media like any other channel. Get over that feeling that they’re gimmicks, or for teenagers. The research tells a different story. The average age of twitter and facebook users tends to be late 30s. These days, most consumers and professionals are technology savvy to some degree and share the expectation of having info right at their fingertips whenever they want it, and being able to get in touch in the most convenient way at that moment.

So, don’t skimp on skill or planning. Handling your social media is like any campaign: you need to keep your key messages in mind and have interesting angles and approaches to attract attention. Come up with topics to tweet about so you have something new to focus on each day or week, have a program of info, pictures and updates for your facebook page, and get input from all around your business – from the MD to product developers. It’s all about building and cementing your reputation and brand: showing that you’re knowledgeable and up to speed with key topics, being responsive to customers and building up goodwill with current and future customers.

A great way to attract fans and followers is to run competitions or giveaways through your social media channel. Offer to donate a small sum to charity on behalf of the writer of the best caption on a picture, ask for tips in an area of expertise. If there’s an incentive, however small, your followers are more likely to let their associates know about you, so you’ll gain more interest. Make sure you can handle a large response if you do this – take-up rates are not as predictable in social media, and sometimes things can take off in a way you’d never have expected.

Seek views as well as pushing out your own. You can learn about new developments, hear how customers react to your products and take the opportunity to correct misconceptions or turn dissatisfied customers around. On twitter, set up searches so you’ll know whenever your business or product is mentioned, so you can respond to or join in with relevant discussions. Carry out some research amongst your customers and suppliers to find out which discussion boards or forums they use and contribute helpfully to queries and debates.

Take a look at our top social media tips below:

• Set up one or more twitter accounts for your business separately from any personal twitter activity
• Keep a steady but useful flow of comments and info going out through your social media
• Add interest and currency to your website with feeds of your business tweets or status updates
• Seek input as well as putting out your messages
• you are part of a community and the communication is two way
• Competitions and freebies are a great way to attract followers and fans
• Keep an eye out for the next big thing, social media-wise

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Geoff Hocking is Creative Head of Breathe Marketing and has over 30 years experience in marketing and design for companies large and small. Take a look at his FREE paper on Web 2.0 – what does it mean for your business? – go now to http://www.breathe4u.com/web2.html

Source: http://www.submityourarticle.com

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Free Tools For Your Online Business

By Kathy Dobson in Featured

Internet marketing is simply exploding on the web and along with that explosion is access to many free products that will help you to succeed online. These tools save time, which in the end translates to making more money…and, isn’t that why we’ve entered this online marketing world in the first place? I’ve included a list of valuable tools that I have used to help you with your online marketing and the best thing about it is they are free!

Google Alerts: You can do so many things with this tool,not he least of which is the ability to “see” who is publishing your material, if anyone is talking about you and which sites have picked up your Ezine articles. If you are targeting certain keywords, you can set it up to show you when something has been posted on a website regarding the keywords you are targeting. Navigate to google.com/alerts and enter the keywords you want to track.

Google Analytics: Another great tool provided by Google. With this tool, you can track the kind of activity your site is receiving such as…who is visiting, where they are from, how long they stayed on your site and the best part…which keywords they used to find you. It is very easy to install…just follow the prompts and paste the code exactly where they tell you to on your website.

Google Adwords: Here’s Google again If you are not already tracking certain keywords for your blog or website, then you should begin doing so. Great search engine optimization requires finding the best keywords and long tail keywords. There is a lot involved with SEO, but learning how to find the right keywords is a must if you want to experience serious success.

CamStudio: There is no question about it…the popularity of video on the Internet has exploded. CamStudio gives you the ability to learn and apply your video making skills before you move on to a paid program such as Camtasia. Obviously with Camtasia you are going to get more features, but CamStudio is a great starting place, and a good place to practice your video skills. Eventually, you will probably move up to a paid program, but you can’t beat free for starters!

FTP: FTP stands for file transport protocol. Simply put, it is what you use to transfer your files from your computer to your host/server. My own personal choice…the that I use is Filezilla. It is open source and free to use, but there are many more available such as Smart FTP. Just do a seach on FTP choices and study your options.

RSS reader: We all have favorite blogs that we like to return to and read the content, but trying to keep up as to when these blogs are updated can be a daunting task at best. An RSS reader will notify you of any new posts on your favorite blogs. Additionally, it will save you valuable time navigating to these blogs only to find out they have nothing new to offer yet. Google Reader is a good one and its free to use. Having access to RSS on your blog or website is equally important to your readers. You want them to have the ability to receive your blog posts when they are new. This tool will save you time and also save your readers time.

Traffic Virus 2.0: Traffic Virus 1.0 was one of the web’s first traffic generating pieces of software designed to launch your own viral advertising campaign. The newer 2.0 version is now available and the best part about it is it remains free…even though it has been improved upon with better features. You can’t beat that deal!

This is just a partial list of the free tools that I have taken advantage of to keep my own Internet marketing business running smoothly. As you can see, there is no shortage of free programs and material out there to get your business up and running on the web in no time. It’s up to you to take action.

For more free tools, just Google “free Internet marketing tools”…you might be surprised at what’s out there!

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Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.  For further tips and resources and to get your own free rebrandable report “Membership Sites are Hot” visit: http://www.kathydobson.com

Eleven Steps to SEO Heaven – Part 1

By Tim Meadows-Smith in Featured

Are you fed up with feeling baffled by search engine optimization (SEO) because of jargon and poor practitioners? Do you feel you have been charged too much for less than you were promised? This two part article sets out to explain the process and put you back in control.

If you have focused objectives and a clear online strategy then SEO will almost always be a good cost effective addition to the marketing tool set. The first thing to understand is that search engine businesses, like Google, Yahoo and Bing, have customers to satisfy too. Their customers are searching and they expect to see the ‘best and most relevant’ search results. I expect like me, you get frustrated if your searches bring irrelevant results first. No surprise then, that the methods used by the search engine operators are designed to deliver customer satisfaction. They work hard to eliminate bogus SEO services that aim to cheat.

Facebook Pages vs. Profiles: Don’t Make the Wrong Choice

By Lani and Allen Voivod in Featured

If there’s one thing we hate, it’s to be the bearer of bad news. Okay, we know, who actually likes to be the bearer of bad news, aside from your gossipy Aunt Edna? But we digress.

We’ve had more than a few businesses and organizations reach out to connect with us on Facebook recently who have set their business/organization up as a personal account, known in Facebook parlance as a “Profile.” These are well-meaning folks who have amassed hundreds of connections – “Friends” – and we’re just going to be blatant and capitalize the terminology for ultimate clarity.

These businesses/organizations are at risk to lose all the equity they’ve built on Facebook. Immediately, suddenly, and without prejudice.

Info Product Creation: How To Create Your FIRST Info Product in 7 Easy Steps

By Tracey Lawton in Featured

Once you’ve mastered your online marketing system and you’re growing your list on a daily basis, this is a good time to then set about creating additional offerings for your subscribers. This is where you start to look at your Product & Marketing Funnel and see where the gaps are and where new products can fit.

If you’re like most solo service professionals you’ll have something at the top (i.e. the widest part) of your funnel, which is usually your free taste, and then you’ll have something at the bottom (i.e. the narrowest part) of your funnel, which is usually your most expensive one-on-one services, but you won’t have anything in-between.

This is where you need to create products at different price points so that your clients and customers can experience your services and expertise without having to invest in your top (most expensive) service, but they want more than you are offering at the ‘free’ level.

A great first info product to create is one that sits at the second level within your Product & Marketing Funnel; somewhere between $1 and $50.

So, here is the step-by-step guide on how to create that all-important first paid offering.

Step 1 Host a Free Teleclass

Not only is this a great way to build your list, but it also exposes your audience to your expertise. You get to interact with your target market via the teleclass and they are able to ask you questions right there on the call.

Step 2 Record Your Teleclass

In addition to this being a great incentive to getting more sign-ups (if a registrant is not able to make it to the live teleclass they know that they’ll be able to get hold of the information afterwards via the recording), but this is where you’ll turn your free teleclass into your first paid info product.

Step 3 Create an Accompanying Guide or Special Report

Using the notes you prepared for your teleclass, turn these into a guide to accompany your teleclass. Or turn your notes into a special report and sell the report as the paid product and offer the teleclass recording as a bonus.

Step 4 Create a Workbook

If you also provided instructions or how-to information as part of your free teleclass, take that information and create an additional workbook. A workbook is a simple document that will allow your customer/client to make notes, write down their ideas, or plan out how they’re going to implement the how-to information that you shared with them on the teleclass.

Step 5 Bundle It All Together

Now that you have your teleclass recording, and you’ve created an accompanying guide/ebook and/or workbook, bundle all this information together to offer as a paid product at the second level within your funnel i.e. between the $1 and $50 price range.

Step 6 Create a Sales Page and Shopping Cart Link

You now need to create a sales page for your product, and associated shopping cart link. It is also a great customer service feature to create an autoresponder so that you can follow-up with your customers to check that they are happy with their purchase and are implementing the information you shared with them.

Step 7 Promote to Your List

Once you have your product all set up (Step 5), and created the sales page (Step 6) it’s time to promote it to your list and make sales! This is the exciting part! Include some teaser information in your newsletter leading up to the launch of your product, and once you’re ready to take sales send a solo mailing announcing the launch of your product. A solo mailing is much more effective than including the announcement as part of your regular newsletter.

After the initial launch continue to promote your product through your newsletter; promote it on your blog; and tell all your social networks about your product.

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Online Business Development Strategist, Tracey Lawton, teaches professional speakers, coaches, and authors how to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com

Compare Article Marketing and Pay Per Click Marketing for Your Internet Based Opportunities

By Michelle Jayes in Featured

Using both article marketing and pay per click marketing among many other forms of advertising for their online business opportunities is common- place for the majority of experienced internet marketers.

As a beginner choosing between article marketing and pay per click (PPC) the benefits of article marketing far outweigh the risks involved in PPC marketing for your online income based business.

These are some of the differences between the two forms of advertising that can help you decide which will be of greater benefit for your online business.

One very big advantage that article marketing has over pay per click, especially for a beginner is that even at the lowest level you can still benefit a start getting traffic even if it is only a little bit each month. Getting a trickle of leads at no cost definitely beats the risk of spending hundreds of dollars experimenting and getting no results from a PPC campaign.

Even if you write and publish an article that is a complete flop and attract no traffic, all you will have lost is possibly and hour or two of your time. Especially if you published it manually on some free article directories, you will not have wasted any money and there is still the benefit of having built a few back-links to your website.

In comparison, if you set up a PPC campaign that bombed, you would find yourself several hundred dollars out of pocket with nothing at all to show for your work. Therefore the risk involved in article marketing is considerably less than that in pay per click marketing.

One of the best benefits of article marketing is that once you have published an article on a few article directories you can pretty much just forget about it and let it do its own work. It makes no difference whether you have just a few articles or thousands of articles published, you never need to do anything with these articles again, they will still continue to bring targeted traffic to your website on a regular basis.

If you compare this with pay per click marketing, although it will bring traffic to your online income business much more quickly, you will need to keep monitoring and tracking each campaign and it will only work as long as you are paying for the advertising. Any paid advertising such as pay per click will stop the minute you stop paying for it.

Pay per click is usually a faster and more efficient method of getting targeted traffic to your website but this can quickly be balanced out by being prolific and diligent in publishing article and here are a few points to prove this to you. For example let’s assume that you are getting 1000 click throughs a week for your various pay per click campaigns and your bill is about $50 a week.

For the purpose of this exercise let us say that you get approximately 5 click throughs a week from each article that you have published on any one of the article directories you use. In order to obtain the same number of clicks from your articles as you get from your PPC campaign you would need to have published 200 articles. (200 x 5 clicks per week = 1,000 leads)

So now you need to ask yourself how long it would take for you to publish 200 articles?

Just choose five of the leading article directories to publish your articles on and then publish each of the articles that you write on all five directories. You only have to write 40 articles to get to your target of 200.

So if you can be consistent and write just four articles a week, within ten weeks of your article marketing campaign you will have 200 articles generating quality targeted traffic to your website and if you seriously want to build a successful online income business without spending a great deal of money on advertising, this method will bring you traffic on a regular basis for many years to come.

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Michelle Jayes invites you to visit her website www.online-income-business.com for more legitimate online business tips and ideas to help you succeed in your business.

Is howling mad King Rupert a visionary in disguise?

By John Sylvester in Featured

In TechCrunch’s “The Madness of King Rupert” by Paul Carr he reports, incredulously,  that News International is to install a turnstile on its websites this June and wonders whether Murdoch is simply a barking latter-day George III or visionary in disguise.

Newspaper sales have been in decline for quite some time now and companies have been searching for a business model that will make money from their websites. News International chief executive Rebekah Brooks said it was “a crucial step towards making the business of news an economically exciting proposition”. Accepted, but is the Times is specialist enough to make that claim? If not, Paul Carr is right and readers will go elsewhere for content when they reach the turnstiles.

The BBC spent a long time looking at how the newspaper industry could change its model, detailed in a 94-page report by Peter Horrocks on the subject. Subsequently, the Corporation came under fire from the Murdoch clan as being uncompetitive, as television license fees pay for its content.

But at TechCruch, the writer had this to say about it: “Really the only possible reasoning – outside of madness – that’s left for Murdoch’s behaviour is that he’s cleverer than all of us. Perhaps if we just watch quietly we’ll soon see the true genius behind his plan. After all, that’s what happened back in the 1980s and 90s when he launched Sky Television – a British-based satellite TV channel. Back then no one in the UK paid for television (we’d been brought up on free to air TV with little or no demand for cable) and there were no signs that they were ready to start – and yet in less than a decade Sky had become one of the country’s biggest broadcasters. Perhaps that’s his plan with the Times as well – make the content of his new online editions so unbelievably compelling that subscribers will be forced to sign up in their droves?”

Compelling. The Times? James Harding, its editor, recently made comparisons with news and the music industry. “People said the game is up for the music industry because everyone is downloading for free. But now people are buying from download sites.” Who exactly is buying from download sites? Not in my backyard they’re not.

According to the BBC, the latest figures show that The Times and Sunday Times have 1.22m daily users but Media research company Enders Analysis told the BBC that anyone who believes the Times papers will get the usual 5% conversion after the paywall is installed is in “dreamland”. She also doesn’t believe Mr Murdoch’s strategy represents the endgame for his loss-making papers. “If it fails, Murdoch will think of something else. He has been supporting his loss-makers for years.”

Paul Carr believes that “moving its content behind a paywall will be the death of the Times; one of the world’s most respected newspapers and a British national treasure. Even with a relatively modest subscription cost of £1…it has been shown time and time again that the hassle factor of making even a small payment to access a website will result in a haemorrhaging of readers.”

Another source, Emily Bell, writing for The Guardian, says that: “The paywall, the value gate, the towering edifice of unharvested cash, call it what you will, the debate about paid-for content on the web is increasingly about anything but the actual sagacity of putting a turnstile on your website,” arguing that quality journalism is the real issue at stake.

Specialist publications, like the Economist, Wall Street Journal and the Financial Times already have audiences who are charged for digital content but I would not place the Times in this category.

Philosophically, Ms Bell continued: “The paywall debate at heart is partly pragmatic, as the risk of implementing the strategy is high and the rewards are unknown; but also philosophical, about whether journalism is viewed as a commodity or a democratic necessity.”

However, one comment by “Ariel Bender” on TechCrunch’s “Howling Mad Murdoch” article said: “It won’t be long before the New York Times joins the WSJ on the iPad as a paid app. Before too long everyone will take a stand against Google’s vampiristic business model, leaving them to choke on their own hubris and die. That will be a happy day, indeed.”

Harsh, but if Bender has it right, then maybe Howling Messiah may be a more fitting epitaph when micropayments find a common platform.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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