March 2, 2010
A client asked me to check results on about 30 of her company’s list of search terms, (terms like breast augmentation L.A.; breast augmentation Beverly Hills; nose job L.A. etc. etc.)
Question: am I going to get reliable results by just typing those terms into a Google search box on my computer — 90 miles away from the client — and noting the SERPs?
With Google Personalized Search, Google Social Search and Universal Search thrown into the mix, these days the SERPs that one person sees may not be the same SERPs another person sees – even if they are located in the same room!
If your client wants to know specific rankings, make sure you are logged out of any Google accounts and then run the checks. It might be faster if you use an online rank checking tool – you can find these listed under the tools category at SearchEngineWiki or by running a Google search.
BUT, if I were you, I would run those search terms through keyword research tools to make sure your client is targeting the right terms in the first place. Try some of the keyword tools I mentioned in my post about how to choose keywords.
It might be that your client is targeting terms that very few people type into search engines, OR terms that are too competitive for her to achieve high rankings. Your keyword research might pinpoint better choices for her.
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