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March 4, 2010

The Incredible Promotional Power of Video Marketing

If pictures speak a thousand words, imagine what a video could say about your business.

Recently video has become a popular way to market a business. The main reason for this is that it can generate traffic and interest very quickly. Unfortunately some people are still afraid to use it and believe it’s difficult to do. So now is a great time for you to get ahead of your competition.

One of the main advantages of video marketing is that it saves your visitors lots of time understanding what is being offered. Hearing and seeing about your products and services has more credibility and helps you to connect to your visitors on an emotional level.

If you use the appropriate keywords in the video’s tags, you have a better chance of ranking high in search engines.

According to www.masternewmedia.org “Video search engines – just like Google – index specifically all videos available online, independently from the source. On the other hand, video directories differentiate themselves from video search engines because they list videos according to specific categories (such as “entertainment”, “sport”, “fun”, etc.)

Some video search engines and video directories automatically detect and index the videos published online, while others also allow you to directly inform them of the existence of a video. There are also several video search engines that let you upload your videos, just like you can do on video sharing sites.

However, it is important to distinguish between video search engines and video sharing sites, since the might appear very similar at first glance. All video sharing site feature a search box on their homepage, but they allow users to search only within the video sharing site directory, and not elsewhere. On the other hand, video search engines collect material from multiple sources, included the above mentioned video sharing sites.

Several video search engines and video directories let users review, rate, recommend, categorize, and ” tag” the videos that they watch. These functions facilitate the cataloguing and organization of content so that users can easily discover new videos based on other users’ recommendations. ”

Video Sharing Sites

  • video.google.com
  • www.youtube.com

Video Search Engines

  • video.aol.com/
  • www.cliproller.com/
  • www.pixsy.com/
  • multimedia.alltheweb.com/
  • scoopvid.com/
  • www.vdoogle.com/
  • www.clipta.com/
  • www.purevideo.com/
  • www.searchvideo.com/
  • search.singingfish.com/
  • www.searchforvideo.com/
  • video.search.yahoo.com/
  • www.blinkx.com/
  • www.altavista.com/video/default
  • tubesurf.com/

Video directories

  • www.open-video.org/index.php www.archive.org/details/movies

Another great advantage of using videos is their ability to go “viral” and spread your message quickly.

David Ogden of www.theviralsanctuary.com says “A viral video is a video clip that becomes extremely popular and is spread across the Internet through users sharing it in email messages or through an IM service. A lot of these videos are funny and are often shot by amateurs who happen to catch something funny on their camera phones. There have been many viral videos that have caught fire in the cyber world.”

Did you know you can have a simple video designed for under $300? You can either feature it on your website or post it to Video Search Engines and Directories.

Video marketing is so popular due to its ability to engage directly with your audience and it adds a new dimension to other forms of online marketing. So don’t be afraid to try it … you have nothing to lose … except a lot of traffic to your website, if you don’t do it!


Ivana Katz of Websites 4 Small Business makes it easy for you to get your business on the internet. If you’re looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan.

4 Responses to “The Incredible Promotional Power of Video Marketing

    avatar MARKETING » Blog Archive » The Incredible Promotional Power of Video Marketing says:

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    avatar lyle says:

    I’d like to share this short video about Top 10 Best Practices for Product Demos discussed by two executives from Design Reactor
    I thought these will be helpful to those having plans on their start up product video

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