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March 11, 2010

Outsourcing Mistakes and How to Avoid Them

As a busy Internet marketer, you will be most likely be swamped at some point with the amount of work involved getting your websites designed and online. You will be desperate to find quality help quickly.

Some of the major tasks you have to deal with include:

  1. Creating your own products to sell.
  2. Marketing your products in ways that drive traffic to the site.
  3. Building your online reputation and constantly networking to build your online presence…to name a few.

The truth is that you are likely to get buried in details and get lost along the way.

At some point, it might occur to you that you do not have much free time nor are you having much fun and you’ll start thinking that you are unable to work from home and tend to the other aspects of your life, like family and a job.

Overloaded to-do lists are a common problem with new marketers facing all the labor-intensive details you never thought about when you first got involved in creating an online income.

The most popular solution to this common dilemma is to outsource those tasks that you either do not have time to complete yourself or tasks that are not appealing to you.

Outsourcing is transferring some of your tasks to external service providers. Those tasks can include:

  1. ghostwriting
  2. help desk management
  3. customer service
  4. site design

And that’s just a short list. Literally, it can include any task that you want to outsource.

It is very common in the information marketing niche to escalate viral marketing results with articles submitted to article directories or ebooks written by ghostwriters.

As in any business transaction, problems can arise and mistakes will happen. One of the most critical is lack of clear and frequent communication between you and your Outsourcer. You, as the client, have to make your goals and expectations very clear and ensure that you are being understood.

Since outsourcing often occurs with agencies that are located in countries other than your own, you must interview your prospective outsourcer as completely as you can.

Check the company or service agency just as closely. Look for online reviews of their service and get referrals, if you can. Additionally, its a good idea to ask for samples of their work.

Another problem that could cost you a lot of money is a poorly managed budget for the work you want done. Decide how much money you want to spend and make your budget accordingly.

Not all outsourcing contractors or service agencies follow the same payment plans for projects. Some charge by the project with a one-time payment, while others expect retainers on a time frame, like monthly for long projects.

There should be a specifically written contract with all expectations, delivery deadlines and payment schedules outlined in detail so there’s no angry misunderstandings later.

Another mistake you could easily make that would be a costly one would be to avoid building a relationship with the people tending to your business, particularly the business owner and the contractor you’ve hired.

When you are outsourcing you need crystal clear, two-way lines of communication. Although your contractors are working for you, do not make the mistake of treating them like normal emplyees.

You might not be their only client, which means they are not working exclusively for you. Setting up milestones for your project will help to keep you to keep track of your project’s progress as well as allowing you to keep an eye on any possible delays to the scheduled delivery date.

One final caution is to remember that you are hiring a professional to do a professional job for you and your business. When you have a contractor you can work with, use them for as many other jobs as they are qualified to do for you. They will know what you want and expect and you will know what type of support you will get in return.

When you establish a business relationship with a contractor, you might be able to negotiate lower rates if you are a frequent client.

If you’ve found a reliable Outsourcer that completes projects correctly and efficiently, be loyal and give them as much work as you can afford. Most likely you will also earn their loyalty…and, that’s a good thing.


Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.  For further tips and resources and to get your own free rebrandable report “Membership Sites are Hot” visit: http://www.kathydobson.com

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