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March 28, 2010

Top 10 Reasons for Building Small Business Websites with WordPress

I’ll tell you the same thing I tell every one of my new web marketing clients, “WordPress is incredible – and you should be using it for your website.” It can save you both time and money, while making it far easier to build a beautiful and limitless website that you can manage and control yourself.

Once you learn more about WordPress, you’ll understand why over 80 MILLION websites are built on WordPress, and why NOW is the time for you to learn what WordPress is all about, and how it can provide immense value to your small business.

Here are my Top 10 Reasons for why you should strongly consider WordPress for your website:

1. Incredible Power Straight Out of the Box

Immediately upon installing WordPress, you’ll have power features that make it easy to manage your website. You’ll have a Content Management System that allows you to add/edit/delete your own content, including images and videos, a User Access system that controls who can access your Admin Center and what level of access they have, powerful Blogging software, and a central location to manage virtually all aspects of your website.

2. Quickly Build Beautiful Websites with Existing Themes

Forget spending $1,000’s on a custom website design when there are hundreds of highly professional themes for under $100. Simply find the theme that projects the right image for your business, install it in WordPress, and badda-bing, your new website has a top-quality look and feel to it. Any aspect of any theme can also be customized to suit your needs.

3. Add Powerful Features with Thousands of Plugins

Forget spending $1,000’s on custom website features when there are thousands of Plugins that can easily be installed and utilized instantly. Need a Calendar, there are plugins for that. A shopping cart? A Contact Us form? An Image Gallery? Yep. If it’s a common feature, chances are you can find a plugin to use and most of them for free. If not, you can have custom features developed.

4. It’s Completely Open Source

Is WordPress starting to sound like a website builder that you can buy for $5/month? In some ways it is, but here is where the similarities stop. WordPress is 100% Open Source and is written in an industry standard web-programming language. This means that your designer/developer is able to work directly in the code of the software to make ANY changes to the system and your website.

For instance, you may have a theme in mind, but the colors don’t match your logo. Your designer can easily go into the code of the system and change the colors, or the layout, or the images used, or anything. Perhaps you are using a Plugin, but it lacks an option that you’d really like to have. No problem, your developer can adapt it for you to any specification. With WordPress, anything is possible.

5. Focus on Proper Search Engine Optimization (SEO)

WordPress gives you a big head start in the SEO race by providing the core features for you to implement your keyword strategy. You can use search-engine friendly URL’s, edit the META tags for each page and include Header Tags and Alt Tags directly in the Content Management System. In addition, most theme designers take SEO very seriously and code their themes to strict SEO best practices.

6. Constant Development and Enhancement

Technology is progressing faster and faster, and WordPress more than keeps up. New versions are constantly being developed and released to take advantage of new technologies, to enhance existing features and security and to develop new, cutting-edge features that make managing your website easier.

7. A Strong and Active Community

In addition to the team that develops the core of WordPress, there are millions of active WordPress users that can help you in many ways. These users develop new plugins, new themes, provide professional services and happily answer questions for you in WordPress forums around the world.

8. Keep Your Website Safe and Secure

You invest a lot of time and resources in your website and  you need to know it’s safe and secure. In addition to security being hardened in every release, there are also tools that make it easy to keep backups of all your website files and data, allowing you to restore your website in the worse of circumstances.

9. Never Outgrow Your Website

Your data, settings, and design files are completely separate from the core of WordPress. This makes it easy to upgrade any area of your site – whenever you want. And, since it’s open source, you can build features as complex as necessary. Once you build your website with WordPress, you’ll be able to grow your website to keep pace with your business, no matter how big your business grows.

10. It’s Free!

Perhaps best of all, WordPress is completely free. Zip, zilch, nada. Just download it, install it on your server and start using it – without spending a dime on the software.

I hope this article has helped you get an idea of how powerful and valuable WordPress can be to your business. It will take some time and effort on your part to really understand how it works and operates, but it will be extremely well worth the effort in the long run.

Philip Light is the founder of the WordPress WebKit, a collection of WordPress Video Tutorials, Resources, and Support Options, making it quick and easy to learn and use
WordPress for your blog or website.

17 Responses to “Top 10 Reasons for Building Small Business Websites with WordPress

    Like the majority of your articles, this is a very useful piece of information. Thank you

    avatar brut says:

    Exactly!!! WP makes life a lot easier for anyone, be it a web designer, webmaster or a site owner.

    avatar Melanie Martin says:

    WP is great!! Extremely simplified web authoring tool.

    avatar web designer says:

    Yes, it is my preferred platform for exactly the reasons given, it is also very flexible to manipulate into a CMS the possibilities are endless the only hurdle is having the imagination to think that way, once you have get over the post/categories structure anything is possible – from portfolio’s, membership sites, e-comms etc – many thanks for the article

    avatar Derek Weller says:

    Nice information I did know about wordpress but when you named all the benefits it just made it 100% better and I will be going to install.

    Derek Weller

    […] Top 10 Reasons for Building Small Business Websites with WordPress […]

    avatar Lanna says:

    Thanks for writing up of this article. WordPress does provide a lot of good things. Not to mention that it is easy to get google indexing your site. I almost use all of my websites using WordPress software. It makes my life a lot easier.


    avatar remonatrix says:

    Great article !

    Sad for web designers looking to push other types of designs to their clients.

    I use it myself and am about to embed in my existing web site.

    I just used WordPress for a client of mine and it turned out to be an incredible option. He was looking for a site that had all the bells & whistles of Social Media and Web 2.0

    After going round and round with him about options, VOILA… WordPress had all of these plugins handy and easy to install. Saved me time and him lots of $$$

    avatar Tadas says:

    Awesome post. I totally agree with authors opinion.

    avatar ChocoMama says:

    Thanks for this article. Very good info. I am not a web designer or even a computer person, for that matter, and I was able to create a blog on WordPress all by myself, which I have maintained for over two years! I do not use all the bells and whistles because I don’t understand them all and I don’t have time to investigate. Sarah Lewis from Findable Blogs helped me get started in exchange for some of our delicious Rich Rainforest Dark fudge and a link on my blog. It has been a fantastic and fun experience and I actually have followers! The only downside I have found with WordPress is the inability to block spammers. They have gotten very creative in their commenting, so it is time-consuming going through and looking at websites, etc. to weed them out. I wish there was some way to block them from commenting. If anyone’s interested in seeing what I have done with WordPress:

    avatar Aleta says:

    I love my wordpress blog

    avatar Hendrika van Aardt says:

    WP is amazing. I sometimes have a problem with some templates, but then you simply change it to one that serves your purposes better, totally painless!

    When I started out I knew nothing about WP. So, I used expensive software that did not even give me the same SEO results. I think that is the most important to me, all the plugins also makes it fun and easy to use. WP is the best, I agree.

    avatar SiteProNews: Webmaster News & Resources » Blog Archive » Top 10 … | Geek Two: tech blog! says:

    […] post: SiteProNews: Webmaster News & Resources » Blog Archive » Top 10 … Tags: a-web-designer, all-the, bells, build-beautiful, far-easier, have-maintained, not-use, […]

    avatar Relevant Trafik says:

    I run an Internet marketing firm that specializes in WordPress Design and development. I talk all of my clients into using WordPress because its just a smart investment overall. It also allows them to be self sufficient and the ability to update their site’s content on the fly.

    I usually don’t post on Blogs but ya forced me to, great info.. excellent! … I’ll bookmark your site.

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