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SiteProNews Blogs
Why You Should Care About Web Site Accessibility
By Laura Legendary in Featured
During a recent educational seminar conducted by a friend and business leader, the dialogue turned to the importance of web site accessibility. Incredulous, a seminar attendee inquired, “Why in the world would a blind person need a computer?” In the equally incredulous and reproachful commentary that followed, it occurred to me that there are probably a great many otherwise very bright and capable individuals who wonder the same thing. If you have never been exposed to someone who is blind and who makes efficient use of assistive technology to accomplish tasks, then how would you have the slightest idea what is possible? A few short minutes with a search engine can reveal a universe you might not have known existed. Sometimes, the truth is that we must admit that we don’t even know what we don’t know.
Mobiles To Change Economics Of The Internet
By John Sylvester in Featured
Handset manufacturers and software providers are all champing at the bit in carving out market share for projected mobile apps sales to reach $17bn by 2012. The global appetite for mobile apps will explode over this decade, but what about mobile SEO?
What for many is glaringly obvious, mobile is set to become the primary access point of the internet in this coming decade. But where do we fit in?
In yet another encounter in the big tech wars, this time it’s Apple that titan Google is taking on. Over the past few months Google’s mobile operating system, Android, has debuted on a host of smartphones, which has riled Apple’s co-founder Steve Jobs enough to tell his employees: “Make no mistake, Google wants to kill the iPhone.”
Taking this to heart, Apple this month sued Taiwan’s HTC Corp, the maker of touchscreen smartphones using Google software, accusing it of twenty hardware and software patents infringements related to the iPhone.
As if to make matters worse for Mr Jobs, a recent article in TechCrunch confirmed his fears: “I’ve been using the Nexus One with TMobile since mid-December as my primary mobile phone. This is the best Android-powered phone to date. It’s also the fastest and most elegant smartphone on the market today, solidly beating the iPhone in most ways. In this rapidly evolving market there is sure to be something better just around the corner. But if you are looking to buy a high-end smartphone right now, this is the phone for you.”
But what will come of this in a time some prematurely describe as the Year of Mobile? According to Jason Steinberg of ClickZ: “2010 is the year of mobile…Everyone in advertising and media has been hearing that statement for nearly three years running. And for the last two, it’s been followed up with a less than reassuring ‘and this time, we mean it’.”
To back that assessment up, the BBC reported: “…developer activity for the iPhone has risen 185% in advance of the iPad’s April arrival. Applications for the iPhone can be ported over to the new device. We have definitely seen a shift back to the iPhone with the anticipation of the iPad and a little bit of the disappointment with the Nexus 1 (Google phone), Simon Khalaf, chief executive of Flurry Analystics told business site MarketWatch.com.”
Already, Google’s Android Marketplace has more than 30,000 apps made for smartphones running on its mobile operating system. Chetan Sharma Consulting told the BBC that the charging model which dominates the app ecosystem is changing. “Advertising and the sale of virtual goods has helped expand choices for developers and we will see all of that ramp up in the next couple of years.”
And, of course, the possibilities are enormous, with 270 million mobile subscribers in the US alone and with 29.1 million of them smartphone users. And in addition to the high numbers in the US, the majority of users in the developing world are going online for the first time using a this device.
As David B Yoffie, a professor at Harvard Business School, told the New York Times: “The new paradigm is mobile computing and mobility…That has the potential to change the economics of the internet business and to redistribute profits yet again.”
Like many in the industry, Google recognises that more and more people are accessing the web via mobile phones rather than the desktop and has openly stated that the Nexus One represents “the next frontier” in the company’s core business.
There can be no doubt that mobile marketing will play an increasingly important role in the overall marketing mix; from searching on the move to social networking, all platforms will become the new staple of internet search.
Although Apple’s recent legal action against HTC may have wider implications for all phone makers that use Google’s Android operating system, Ian Fogg of Forrester Research said that the case against HTC, in which Apple alleges infringement of 20 of its patents, could be the first of many.
But whatever the current legal wrangles, localized content is what search instantly delivers on these devices, so products or services will increasingly need to be related to a geographic area, if they don’t already, and sites should focus on the keyword phrases that identify the geographic scope of the business.
To emphasise this trend, Google Blog comments: “If you’re like us, you’re constantly looking for things in your neighbourhood, whether it’s [restaurants in zurich] or a new [dentist in houston]. If you specify your location in your query, we often show your results on a map…”
All very interesting, but where does all this leave mobile SEO when results from internet search and mobile internet search appear so indistinct at the moment?
————————–
John Sylvester is the media director of V9 Design & Build (http://www.v9designbuild.com) and an expert in search engine optimization and web marketing strategies.
A False Economy I NO LONGER Practice Do You?
By Willie Crawford in Featured
Many of us go out and buy some of the best software and hardware tools available. We read about some tool that could easily DOUBLE our business, or TRIPLE our productivity, so we wisely purchase it.
Many of us realize that we lack certain skills in critical areas of our businesses, so we register for online classes.
Many of us realize that we don’t really know how to use those whiz-bang pieces of hardware or software mentioned above, so we track down and register for in-depth tutorials.
Then we do the DUMBEST thing… we never go through the training. We never learn to use those tools that could easily make our lives easier, and our businesses much more profitable.
We rationalize that “we don’t have the time!”
This is one of two areas that has contributed the most to the growth of my productivity… and to my bottom line recently. I’ve started actually “making the time” to go through those tutorials and really learn to use the software or hardware tools that I have. I’ve actually made the time to go through several tutorials on how to develop critical skills that I need.
As an aside, I’ve also “made time” for more fitness, which is also essential to my long-term productivity.
How does a busy businessperson do this?
You simply put it right on your schedule… and then you do it. You allocate blocks of time for it, and then you don’t “find” something more important.
I spent 20 years and 10 months in the U.S. Air Force. During that time I spent many, many WEEKS sitting at a desk or computer, actually learning how to use a piece of equipment, or learning to do some process. I often wondered if that was the best use of my time, but I wasn’t given a choice! So, I cheerfully completed the training.
I not only learned to use my equipment, but I had to then take “practical exams” to prove that I knew how to do it.
Major corporations, governmental agencies, universities, etc, ALL put their personnel through extensive training to make sure that they actually know how to use the equipment and do the processes that are a part of their jobs.
This training is often VERY expensive.
Many of these corporations consult with major think tanks, and expensive consultants, in looking for ways to improve productivity… and their bottom lines. It’s rare that they are advised to cut training.
Many of us online entrepreneurs have never run our own businesses before, and for some reason don’t fully appreciate the value of properly training our employees (or ourselves). So, we flounder for days, weeks, then months! We operate at a fraction of our potential productivity because we never really learn to use the tools at our disposal.
Consider… if setting aside an hour a day for a week, to actually learn to use the tools that you already use every day more efficiently, would increase your productivity by 20 percent, would it be worth it?
To me, the answer is a resounding yes. Over the next year the return-on-investment would be huge.
When you consider the amount of time many of us spend on time-wasters (we all know what they are), we have to acknowledge that we really can fit proper training into our schedules. That’s just a matter of discipline.
There IS a reason big businesses and governmental agencies set aside training days, or even training weeks! Perhaps we should take our cues from them.
Just food for thought!
Oh – earlier, I said that going through the training was one of two ways that I’ve experienced the most growth in productivity. The other one was that I learned to outsource and delegate more. I learned to focus on those chores that are the highest and best use of my time, and to get someone else to do the rest. Like many, I’m still working on that one, but that’s the topic of another article anyway.
Commit to actually learning to use your equipment today.
Willie Crawford operates his own online businesses, brokers joint ventures, teaches online and offline entrepreneurs, and consults with numerous commercial and non-profit corporations. One of Willie’s favorite tools, used for project collaboration is called BaseCamp. It’s at http://timic.org/BaseCamp
7 WordPress Twitter Plugins to Spice up Your Blog
By Bill Wynne in Featured
Although I have been involved with Twitter from shortly after it’s launch there is so much to learn. People come up with different ways to use Twitter to market and develop a community of people and this is one great area of Twitter to follow. The other area of Twitter that is equally as great is all the plugins and hacks that are developed to make the entire Twitter experience more and more unique.
I want to list a number of WordPress Twitter Plugins that you should know about for your personal Twitter experience.
Tweet Meme
You are possibly familiar with the little graphic that shows the number of tweets a blog post has and then you see a green button under that number that says retweet. This is the Tweet Meme plugin for WordPress and it makes it easy for your visitors to tweet your blog to their Twitter feed.
Tweetbacks
With the explosion of blogging and Twitter this WordPress plugin will import Tweets about your post as comments. You can display the tweetbacks nested in other comments on your blog or display them separately. The more comments you have on your site the better ranking your page can get in Google since it shows activity and value.
Twitter Tools
Twitter Tools is a plugin that creates a complete integration between your WordPress blog and your Twitter account. Twitter Tools integrates with Twitter by giving you the following functionality:
- Archive your Twitter tweets (downloaded every 10 minutes)
- Create a blog post from each of your tweets
- Create a daily or weekly digest post of your tweets
- Create a tweet on Twitter whenever you post in your blog, with a link to the blog post
- Post a tweet from your sidebar
- Post a tweet from the WP Admin screens
- Pass your tweets along to another service (via API hook)
Twit this
Place some simple code on your site to create a graphic or a text link that people can click to post a Tweet to their Twitter account.
Twitt twoo
Twitt-Twoo is a simple little plugin that will allow you to update your Twitter status right from your blog’s sidebar. AJAX takes cares of the hard work, and means that your page doesn’t even have to reload, allowing for quick and easy status updates. Displays your latest Twitter status, and when it was last updated.
Twitter Updater
The Twitter Updater automatically sends a Twitter status update to your Twitter account when you create, publish, or edit your WordPress post. You can specify the text for the updates, and also have the option to turn the auto update on/off for the different post actions in the admin panel.
Twittar WordPress Plugin
This WordPress plugin will try to load the twitter avatar of the person leaving a comment on a blog post. It will try to match the email address in the comment to the Twitter account. If this cannot be done it will attempt to use the Gravatar. There are a number of other style settings you can use for customization.
Read more great articles at Bill Wynne’s blog. Get useful ebooks and other gifts for free. Bill has been a successful internet marketer for over a decade. Read articles on Add Comments to Blog and Online Article Marketing
List Building – Is It Still Relevant On Today’s Web?
By Titus Hoskins in Featured
Years ago, when I first started in online marketing, all the rage was something called “list building”. I immediately jumped on this subject and started gathering every list building technique one could possibly imagine. It very quickly became one of my most favorite areas of Internet marketing to explore; so much so, that when I reached my first goal of getting 1000 subscribers, I was so pleased with myself, I even wrote an ebook on list building.
But that was then, this is now.
Since that time, online marketing and even the web itself, has changed tremendously. And we are not talking about small changes or minor adjustments here – the web has fundamentally changed from the core up. People simply use the web in a different way than they used it 10 years ago. It has become so much more of a user-friendly place, so much so, that marketing on this friendlier web has become a whole new ballgame.
7 RSS Traffic Tips for Small Business Owners
By Tinu AbayomiPaul in Featured
If you have a blog, you have an updates feed, most likely in the flavor of RSS feed, but quite possible in Atom feed. This is the file that’s linked to the weird-looking orange button you see on many frequently updated websites, such as blogs. These tips apply to both types of feeds.
Your feed’s job is to talk to other machines about your site on your behalf. Those bot to bot conversations increase your traffic and help more people see your site, either directly through feed reader subscriptions and listings, or indirectly by helping your search rankings. Do at least these basics to take care of your feed.
- No one loves RSS, okay? I never actually liked it much, but I always understood that it was necessary to grow my site. Stop trying to hug it, and start having a basic understanding of how it helps your business.
- If you don’t have a site newsletter, you can use RSS to make your blog posts into email newsletters, then put the email subscription box at the top right of your site, or otherwise unobtrusively remind people to subscribe. Aweber will create both the newsletter and the web form for you automatically.
- About once a week, make sure your feed is validating. Sometimes all it takes is a rarely used character in the title to break your feed. FeedValidator.org will help you with that for free.
- Submit your feed to the top RSS search engines and directories. There aren’t hundreds of them as there once were, but for the good ones remaining, like Syndic8, the links can’t hurt you.
- RSS is what helps your site speak to social media sites automatically, but what if you aren’t sure what is helping and how often? Try FeedBurner. It’s my opinion that the service has been on the decline since Google took it over a year ago, but before you judge by that, take into account the height it was at when the fall began.
It’s still does a pretty decent job of tracking your traffic, and there’s no need to direct ALL your traffic through FeedBurner if you don’t want to, just use it to track sites that you give permission to repurpose your feed, like Twitter and Facebook.
- Google Reader. Yes, that’s the whole tip. Of the minority of people who use a Feed Reader to follow blogs rather than email, Google Reader is the top choice. Stick the button on your site, glance over your headlines in Google Reader now and again. Wouldn’t hurt you to share some items over there too.
- Should you use full-feeds or partial-feeds? It’s a controversial issue. I won’t go into as much detail about how my private findings differ wildly from conventional wisdom, just suffice it to say this. My solution with new sites is to offer both, and let readers choose when they come to your site, and allow the short feed to be syndicated by anyone, with a link at the bottom of each short feed post letting readers know you offer full text as well.
Learning about RSS may not be as big a deal as it once was, but don’t forget that your site’s feed is instrumental in helping your site grow.
Tinu helps small businesses expand into new markets online via the power of their websites. if you need help getting online visitors to result in offline profits, come to Free Traffic Tips for more help and a free consultation.
5 Essential Elements of Successful Article Marketing
By Bill Platt in Featured
If you want to understand how to be successful online, study those who are already successful, and gain an understanding of “what they do” and “why they do what they do…” Then mirror their actions…
I have been very successful using Article Marketing to promote my online businesses, since early 2000…
I have written and distributed many articles that went on to generate sales in the five figures… But for the sake of the FTC, “Very few people will make this kind of money with Article Marketing…”
If you understand the “how and why” of writing great articles, perhaps you can generate more sales from your articles than I have from mine… But if you miss the point of this article, you are likely to never make any money at all with article marketing…
There Are Five Essential Elements of Successful Article Marketing:
1. Title – Many people suggest that you should put your top keywords at the front of your article title, but I don’t subscribe to that methodology. I do include my target keywords in the title, when I can, but an article that is well-optimized for the search engines is worthless if it does not get published… The #1 goal of your articles’ title is to get the article opened!! You must present a title that is going to get the attention of publishers and readers; you must present a title that is going to compel a person to at least open your article to see if they will want to read it…
2. Opening Paragraph – The title got your article opened, but now you need your reader to read the article… Tell your reader why they should keep reading your article and read it to its conclusion… Any reader who does not reach your website from your article is a “missed opportunity” to sell your stuff… Show people why it will be in their best interest to finish reading your article…
3. The Article Body – The article body must meet the promise of the Article Title and the opening paragraph… The article body must retain the interest of the reader to the last word… The article body must tell a story people want to read, and leave them wanting more… The article body must successfully carry the reader to your Author’s Resource Box… When finished reading, the reader must be happy to have read the article…
4. The Authors’ Resource Box – The Authors’ Resource Box needs to transition the reader from your article to your website, by offering a compelling call-to-action to get the reader to go to your website… Tell who you are, but don’t go overboard… People do not care who you are – they only care about what else you can do for them… Jeff Herring wrote a great article that elaborates a bit further on how to construct an effective Resource Box here (http://ezinearticles.com/?id=3624961)…
5. Your Landing Page – You should never try to sell your products or services in your Authors’ Resource Box. Instead, you should try to get the reader to your website, where you have an unlimited number of words, videos, pictures and testimonials to tell the real story of your products or services. Few vendors have the ability to sell a product or service in 500 characters, so you should use your Authors’ Resource Box to get the reader to your website, where you will do the real selling…
Tell A Story People Want To Read
Often, the difference between someone who will try to write an article for $5 and the professional writer who understands the value of his or her work can be defined simply…
The person writing an article for $5 will “beat around the bush” for five hundred words, without ever actually saying anything of any real value to anyone… The person who works for $5 an article is just putting words on a page so that he or she can be paid…
The person who demands $40 to $500 to write an article is a master of story-telling… He or she will tell a story that people will want to read, and therefore a story that publishers will want to publish…
The authors who tell a story that “people are happy to have read” will find their articles on more high-quality websites, and they will find more people visiting their websites, as a result of having read the article…
Words on a page only please search engines, but a story on a page will ALSO attract readers, visitors and paying customers to your website…
Interestingly, most online marketing gurus who advise hiring people to write $5 articles also fail to tell a truth — they fail to point out that articles that pass real link popularity to a website must have link popularity to pass on to your website…
People don’t link to articles that are nothing more than “words on a page”, but people will link to a story that needs telling… Just like with Jeff Herring’s article linked above; his story is worth sharing with you, and as a result, it has gained its own links from people who do not know Jeff personally… (I have never met Jeff Herring or talked to him by phone or email. It was an honest recommendation for a great article written by him.)
Jeff’s article has gained its own link popularity, by merit of it being a good story… As a result, Jeff’s article will pass real link popularity back to his website, because it has real value for readers and real link popularity to share…
Article Marketing Will Not Work For Everyone…
There are a great number of us who have made a lot of money with article marketing… Then there are thousands of others who have never made any money at all with article marketing…
When you want to find success with an online business, you should mirror those people who have been successful…
Article Marketing is no different… If you have ever visited a website or purchased a product, as a result of having read an article that mentioned the website or product, take another look at the article that drove you to action… Try to understand the “how” and “why” that article worked, and then try to figure out how you can duplicate the formula for yourself…
Chances are good that you will see my “Five Essential Elements of Successful Article Marketing” in those articles that you are reviewing…
Fortunately, you don’t have to take my word for what I am telling you in this article… Whenever you find an article that moves you to visit the website shown in the Authors’ Resource Box, take another look at the article to see how closely it matches with the “Five Essential Elements” I shared with you in this article… You may be surprised by what you learn…
If you enjoyed this information, you will find that it just scratches the surface of what I have included in my article marketing ebook, “How To Use Article Marketing To Positively Impact Your SEO Efforts”, available for sale on my website, http://thephantomwriters.com/ My name is Bill Platt, and I have been involved in Article Marketing since early 2000. This article was excerpted in part, from the one shown here.
Social Marketing Versus Generic SEO – What’s The Difference?
By Dave Talbot in Featured
There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy?
Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain.
Three Simple Words that Push People to Part with Their Cash
By Jay Allyson in Featured
I was on a call with a top copywriting expert yesterday who talked about the three words that will always make people give you their money.
It really made me think hard about the headlines I’d been using in my ads, email and even on twitter. This guy was talking about using curiosity as a driving force in your marketing.
Let’s name it curiosity marketing.
Before I give you the three words, let me explain a bit more about curiosity marketing, how people decide to buy things and how your headline and buyer keywords can tap into each step along the buyer’s decision making process.
Killer Headlines
For curiosity marketing to work really well, your headline is the one of the entry points into your sales funnel. Your sales funnel should mirror buyer decision-making processes, which we’ll talk about in a bit.
The headline needs to hit a number of buttons. It doesn’t always have to hit them all, so don’t make your headline needlessly complex. It needs to grab attention first and foremost.
If you were marketing on dog training, you might use a headline like “7 Free Tricks to Stop your Dog Barking”.
What makes this an effective ‘killer’ headline?
- Intrigue. The headline is kind of intriguing since you don’t say what those tricks are so people get curious and want to find out what those tricks are.
- Incentive. The information is “free”, which could remove one obstacle to someone taking a look. If you hook people up with a great deal, they like you and trust you more.
- A Solution. It offers a solution through use of the question “how” and the answer “tricks”.
- Tangible. The number ’7′ adds something tangible and definite about what you’re offering.
- Targeted. The headline is focused on one specific problem, undesirable dog barking, so people searching specifically for help with this one problem, will be highly targeted prospects.
If you were into dog training or were a dog owner searching for a solution to why your dog won’t stop barking, you’d probably click on this, right?
Thus the point of your title is what? To take your visitor to the next step, which is to click your ad, open your email, visit your blog post, read your article.
What you do after they get to your page or blog or whatever comes next in your sales funnel, is partly on how you satisfy the original curiosity and sell them on the next step. (It’s kind of funny to think how the marriage analogy would go in those terms!)
The Buying Decision Process
At this point, you are not expecting someone to buy straight out. People buy from someone they know, like and trust.
Would you ask your girlfriend to move in with you after one date? You’d wine and dine her a few times, and ask after the relationship has developed over time. So now when you pop the question … she may surprise you – your most wanted response!
In marketing, your most wanted response at the start of the buying process is simply that targeted prospects click on your ad, open your email or click the link you give in twitter.
OK, so that got me thinking about what would work in our industry – marketing to the home business opportunity seeker. I’ve always known the importance of researching your buyer keywords.
In other words, you have to identify what people who are looking for a home business are actually looking for … and then draw them in using curiosity.
Identifying Buyer Keywords
The killer keywords are always the starting point of course. What is it that people looking for a business opportunity might be searching for – what solution are they looking for? What’s the problem or situation they want to resolve? What’s their most wanted outcome?
I think it was Perry Marshall who said if someone is out shopping for a drill, they are not searching for a drill they want a hole.
If someone is out searching for dog training, they most probably have a specific and immediate problem they are trying to resolve, like “my dog keeps barking every time we leave him alone in a room and it’s driving us mad, not to mention the complaints from the neighbours!”
Your headline still needs to be relevant to your target audience, but curiosity marketing is about taking people to the next step. How can you entice someone to take the next action step in your sales funnel and ultimately towards a buying decision?
Creating Your Sales Funnel
One approach I have found works really well for creating your sales funnel is to mirror the decision-making processes in your buying chain. In my game, I try to identify probable steps that someone looking for a home business would take.
Once you are clear about what is your ‘most wanted response’ from them at each step, you should be able to more easily identify both headlines and buyer keywords according to where a person has got to in making a decision to buy.
The first step in the sales funnel is to get people INTO your sales funnel. And this is where curiosity marketing to a targeted audience can be really effective.
You’re at the top end of the sales funnel where there is the most competition usually so you’re ad or email has to stand out in the crowd – in the search engine advertising or email inbox.
Throw in an incentive on the back of a curious headline and your click rates will soar. Offer your visitors valuable information – the 7 free tricks – and use curiosity to sell them on taking the next step into your sales funnel.
This next step might be to give you their contact details in exchange for your newsletter and/or a free report so you continue to provide them with useful information. As a follow up, you could offer a low cost product like a training guide or video bootcamp or perhaps a basic subscription.
There’s no limit to the length of your sales funnel. People who have bought on one step are your prime prospects. They are buyers.
Upsell – offer them your next product or an upgrade or extra related product. They are now buyers who like your information or your products and trust its value to them.
A buyer is a buyer is a buyer – Not sure whose quote that is (maybe Russell Brunson told me).
So curiosity marketing is all about taking people to the next step in the buying chain.
My headline on this article (and I’ll tweet and email on this too cos it’s fun!)
What three words will always make people give you their money?
Question: Who would I target this one at?
Answer: People looking for buyer keywords, marketing strategies, conversion tactics, sales training.
Oh, and I guess you want to know what are the three words, yes?
STICK ‘EM UP!
Jay Allyson – Online Entrepreneur & Home Business Coach – GetRichLifestyle.com
Social Media SEO: Optimizing Facebook
By Enzo F. Cesario in Featured
We’ve previously discussed the Web’s amazing tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of Social Media Networking.
SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence a combination of email and webpage, they exploded in popularity with the sort of overnight success prevalent on the Web. Of course users drive popularity, and where there are users, there is a captive audience – and businesses are always keen to adopt a potential audience.
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