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By Terri Seymour in Featured

businessOne of the most common questions asked by internet business owners is “How can I increase sales?” Many articles, ebooks and reports have been written on this subject and trying to absorb that information just tends to make us more confused than ever! Below are some easy, innovative ideas to increase sales that anybody can implement into their online marketing strategies.

By Jamie Lyons in Featured

Writer’s block is the scourge of all writers: whether authors of popular fiction, factual content writers or journalists. It’s seemingly random descent can cast doubts on the feasibility of meeting deadlines and cause general unrest. This strange affliction often comes on unprovoked and seems to strike at the most inopportune of moments. Although there is no cure as such (most notably because it is not an ailment per se) there are certainly things that can be done to stimulate the creative zones of your brain back into action to get you back on track.

In many cases, writer’s block is simply an absence of motivation or a prevalence of distractions. Spending too long poring over a written task or spending an inordinate amount of time attempting to re-work or rewrite existing passages can really drain the will to work. Quite simply, writer’s block is generally a side effect of boredom, lack of urgency or pre-occupation. In order to counter this there are a number of techniques, the effectiveness of which is dictated as much by the nature of the individual as it is by the situation.

If you’re unable to complete a piece, article or chapter due to a temporary inability to focus then the first thing to do is step back from the work. Quickly assess your emotions: are you tired, hungry, worried, excited? Although such a seemingly simple, even silly thing to do: by distancing yourself from the task at hand you are more able to focus on the underlying issue. Having established the root of the distraction action can be taken to remedy the problem and regain focus. Obviously time constraints are important here: if you’re exhausted but have a strict deadline then unfortunately short-term remedies such as a boost of caffeine or a brisk walk may be on the agenda. Equally if your distraction spawns from worry about something else then you may not have time to fully address this external problem. A sound alternative in this instance would be to spend a few minutes planning how you will remedy the issue responsible for the distraction once you’ve finished the more urgent writing task- giving you at least some relief and a little more focus.

Some people react well with tight deadlines: others react in the exact opposite manner. The key is to mentally organise yourself in the manner which is most effective for you. If you have no set deadline for completing a task and work best when you do have a deadline then set yourself one! Conversely, if you have a tight deadline but are dwelling on the pressure of completing in time then set yourself smaller deadlines with incremental rewards leading up to completion in the set time.

Writer’s block is a purely mental phenomenon and can be resolved by learning as much as you can about the circumstances in which you work best. Once you know the ideal environment and form of motivation for you then it is easy to go about tailoring the situation to induce maximum productivity.


Written by Jamie Lyons of office supplies Warrington and office supplies Bolton

By Anton Pearce in Featured

The online world is constantly shifting and changing, from the introduction to blogging software like WordPress to the advent of social media marketing. Our entire way of interacting with each other as people is changing as a result of the Internet and its ever changing software platforms.

The Evolution of WordPress

As blogging has become more and more popular, new, web-based, free software like WordPress has appeared on the scene. The WordPress code is accessible by any developer who wants to build a product that works with WordPress. The original platform b2\cafelog has evolved well past the simple blogging functions that it originally encompassed. Since all of the code is open source it has evolved even more quickly than it would otherwise have.

WordPress has turned into a content management, CMS, system, which is software that makes, manages and edits content for a website. The website can be a blog, or it can be any type of website, and WordPress can power the site. One of the great things about using WordPress to update your site content is that you do not need any special programming skills like HTML or PHP. It is the ultimate system of templates, and it is highly customizable.

The website owner can rearrange the site at will, and can easily add pages, logos, shopping carts and most importantly content. It is easy to build entire, functional websites using WordPress at the core. The website owner can easily update copy and add function to their page without redoing the entire site.

WordPress Highlights and Features

The underlying base of WordPress is a system of themes that makes it incredibly easy to build a site whether it is a blog or a retail site. The site creator can update the look and feel of the website as frequently as the wish quickly and easily. It also offers link management, article indexing, blogging, text formatting filters and multiple author support for blogs. It works with services from other blog sites, and it supports Pingback and Trackback. You can also import your content from another blog.

It also offers security like spam checkers and blacklist for user registration and visitor comments, and it also offers password protection for some of the posts. Not only does it offer a wide variety of basic functions, but you can add on literally hundreds of plug-ins that are compatible with the software.

WordPress Goes Professional

Even though WordPress began as an individual communication tool, it has demonstrated that it also has a lot to offer the business world. Because it is simple to use, and it makes content management so easy, a business has lower overhead with less time being spent on the maintenance and creation of a company website. WordPress’ roots are in blogging and this feature gives businesses a way to engage their customers.

Blogging also lets companies hear from their customers, and feedback can be worth its weight in gold. By being able to keep content fresh with easy blogging capability, WordPress lets companies keep their search engine rankings high because the website is always being updated with fresh content.

So if you have an idea of a website that you would like to launch on the internet, but you do not have any technical skills, you may want to consider starting your own WordPress blog. It is easy to use, easy to install, and easy to customize for anything that you want to publish on the web.


For a free, no-obligation consultation, contact Anton Pearce via www.antonpearce.com Set aside just 30 minutes and discover how you can use online marketing to get all the clients you need to fill your practice. Anton is an online marketing consultant who specializes in helping health and wellness professionals to market their services online.

By Luie De Von in Featured

Promoting an online business can be easy if you know the tools and techniques to use. One effective way used by internet marketers is blogging. How can you make your online marketing through blogs more effective? Below are ten blogging mistakes you should know to help you avoid committing them:

1) Not being committed

If blogging is just your past time, then you can get away with blogging whenever you feel like it. But if you’re blogging is part of your online marketing technique, commitment is important. See to it that you give time to blogging on a regular basis.

2) Not getting any help

If you’re maintaining a blog for marketing online, consider getting some assistance. Trying to update and optimize your blog alone can a difficult job especially if you have other tasks to attend to. Have another person, or better yet, a team to help you attend to your blogging tasks.

3) Not targeting an audience

Niche blogging is surely the way to go. If your blog is not targeted to a particular niche or audience, it would be too difficult to get the traffic you want.

4) The lack of passion

In reality, if your main purpose for blogging is just to sell your ads, then this won’t take you very far. People will instantly see right through you if your blogs are all about commercials. An Adsense ads on your blog without quality content cannot give you a more positive result.

5) Not being original

Some bloggers rely solely on news feeds from other sources. However, if people can read the same content in your blog that they can find from other places, they will not be convinced to subscribe to your blog. They may not even bother to re-visit you.

6) Not analyzing your website traffic statistics

Your web stats can tell you a lot of information. It can tell you which page of your site most readers like, it can tell you which days you receive more visits, where you hits are coming from, what type of readers go to your site and other important details.

7) Not making the needed changes

Don’t be contented with just the same layout, the same content, and the same structure on your blog. If something’s not working, then have the initiative to make some changes. The adage “there’s always room for improvement” also applies to blogging.

8) Not editing your posts

If you don’t have time to do the editing or you don’t have the editing skills, it is best to hire an editor to do it for you. The role of an editor is to make sure that your posts are free from grammatical errors, typos and punctuation mistakes. It will make your blog more credible and professional.

9) Not using RSS feeds

RSS feeds allow people to get updates from your blog. There are many free feeds on the web that you can use. Make sure that your blog has RSS feeds buttons that your readers can simply click on.

10) Not using keywords on your title tags

Without keywords on your titles, it would be more difficult for search engines to find you. On the other hand, keywords on your title tags allow search engine spiders to crawl on your page and categorize your content easily.


Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through Postcard Advertising, Marketing Postcard and Business Post Card.

By Chris Holgate in Featured

Google Docs has been around for some time now but until recently I’d never managed to find a use for it in my life and my lack of experience with the service means I’ve not felt confident enough to recommend it to readers. We are currently going through the process of getting another shop up and running in Newton Abbot which has necessitated several people working on the same few spreadsheets (costing exercises, proposed time sheets and so on) from several different locations. Google Docs has worked out perfectly for this task.

To get started, set up a free Google Account (if you don’t already have one) at http://docs.google.com. From there you will now be able to create an online Document, Spreadsheet or Presentation. As well as then giving you access to these documents from wherever you are in the world, you also have the added advantage that you can choose to share them with any number of different people. Those that you trust to make their own changes can then also edit the document, even at the same time as another user.

There are three primary types of file that you can work with:

Word Processed Documents

  • Either create a document from scratch or upload an existing Word, OpenOffice, RTF, HTML or plain text file. Files can also be saved back in to these formats for distribution in more conventional formats.
  • Files are created using a WYSIWYG (What You See Is What You Get) editor. Those familiar with Word should have no problems using this and similar formatting and insert tools are provided.
  • Each document can have a maximum size of 500kb plus up to 2mb per embedded image.

Spreadsheets

  • Documents can be created from scratch or imported from Excel, OpenOffice, CSV or a plain text file. In the same way as with documents, work created in the Spreadsheet can also be saved back in to those formats.
  • The layout and navigation is very similar to Word and the previously mentioned formatting and formula editing tools are provided.
  • The spreadsheets you can create can be up to 256 columns, 200,000 cells or 100 sheets; whichever is reached first.

Presentations

  • Work can be imported and exported in PowerPoint format along with the facility to save as a PDF file.
  • A familiar looking WYSIWYG editor is provided to allow you to easily format your slides as well as inserting images and videos. Those used to using Word or PowerPoint shouldn’t have any issues.
  • Presentations can be a maximum of 2mb in size when uploaded.

I have been massively impressed with how fully featured the Google Docs applications actually are, even though nothing needs to be installed or downloaded. The sharing functionality which is incredible and really helps Google Docs to shine; it’s quite surreal to be working on the same document as someone else and seeing the changes they are making in real time. A revision history helps keep track of amendments that have been done on a document as well as rolling it back if necessary.

Since all the work you create is saved online there are potential issues with regards to privacy and security however I don’t believe that most would have any real cause for concern. Members of MI5 may want to consider sticking to conventional offline storage methods for the time being, although that having been said, it is much harder to leave an online document on the train.


Chris Holgate writes a weekly article of all things tech related. He is a director and copyrighter of the online computer consumables business Refresh Cartridges who sell cheap ink cartridges, toner cartridges, computer hardware and other computer consumables online. An archive of his work can be found at www.computerarticles.co.uk.

By Enzo F. Cesario in Featured

SE-TacticsEvery new technology adopted widely by society brings about a number of new opportunities. The movable type printing press created affordable print information, the telephone and radio created the concept of instantaneous communication over great distances. Today, the Internet has unified both of these concepts into the information explosion that is the digital age.

Consider this article alone – a mere forty years ago printing even fifty copies of each page would cost either a chunk of change or at least a suspicious look from the boss as you hovered over the office copier. Now the information can be sent to thousands of people within the time it takes to brew a good cup of tea.

By Kenji Sakamoto in Featured

Do you want to start using article marketing to bring traffic to your business but are not sure how to do it properly? If so then you need to know the answer to the question, how do you submit articles properly so you can get the maximum exposure for your articles?

There are some important things that you need to do in order to properly submit articles to different directories. Knowing the most important things to do will show you how easy it really is to submit any of your articles to any directory you want to.

In order to properly get your articles submitted here are the most important things you need to do.

1. Write high quality articles - When you are going to be submitting articles to directories the most important thing you can do is to write high quality articles. No matter how many directories you submit to if your articles are poorly written you will not get any traffic from them.

2. Research and choose article directories – There are many different article directories available these days and you have to take time to research them. Look at as many of them as you can and check them out thoroughly.

So you can be sure you are only choosing the best ones to submit articles to be sure to compare them to other directories. Each directory is similar, but they are a little unique, so research is critical if you want to choose only the best ones.

It is a good idea to choose 4 to 7 directories to submit your articles to. Only when you are more experienced at article marketing should you try and add any more directories into your marketing toolbox.

3. Free registration – You will have to take time to complete the free registration for each directory that you want to submit to. This is important for setting up your author account. Without doing this step you will not be able to submit any articles to any directories.

4. Article submission process - Once you have an account with the directory you can start the submission process right away. Each directory will have different steps that you can follow to submit your articles.

It starts with the title of your article and then the body of the article. Then the article description which you can also copy and paste; just be sure that you write a description that is related to your article because this will be what visitors see first. It is an easy step by step process.

5. Keep track of directories and articles submitted – This is important to do so you don’t submit an article to the same directory twice. If you do then this could be considered spamming and will get you banned from using that directory.

Now that you know the answer to the question how do you submit articles; all that is left is for you to get started. Don’t delay because the sooner you get started the sooner you will see traffic from your article marketing efforts.


Kenji Sakamoto is the owner of Article Directory Online one of the most visited online article directories on the internet. If you are looking for a high traffic article directory to publish your own articles, or content for your own website or newsletter visit it today.

By Debbie Everson in Featured

Google launched Sidewiki on 23rd Sep 2009 as a part of its toolbar. Google Sidewiki appears as a sidebar in the browser and allows visitors to comment on any webpage. Its main aim was to collect useful information on any webpage from people around the world and therefore lead to better user experience.

For example, a person searching for a local restaurant can see its review in the sidebar by the previous diners.

Google Sidewiki comprises of an algorithm which pulls out the most useful and valuable comments from its database. This ensures that a visitor will see the most relevant comments on a webpage. Listed below are 5 steps for using Google Sidewiki efficiently.

  1. Get Started With Google Sidewiki. Sidewiki is available in the options tab of the Google toolbar. Simply download the Google toolbar and select the option to integrate Sidewiki using the checkbox. It appears as a blue sidebar in the browser which slides open when you click on it. Google Sidewiki works perfectly well in Firefox. Although, Google’s own browser, Chrome seems to be having some issues in integrating Sidewiki.
  2. Add Comments on Useful Webpages. Adding comments in Google Sidewiki is extremely easy. You need to log in to your Google account and click on the “Make an Entry” link which appears at the bottom of the sidebar. Enter your comments and publish. It is advised to add something which ads more value to the content. If your comment is relevant to the topic, then it can be placed on the first page of Sidewiki for that web page, unless you are the website owner.
  3. Claim Your Position At The Top Of All Comments. If you want to place your own comment at the top, you need to verify ownership of the website by using Google Webmasters Tool. If verified, as the page owner your entry is placed at the top entry for that page. The top slot can be used to leave a note for anyone who is yet to comment.
  4. Share Your Comments With Everyone. Each comment in Google Sidewiki has the option of being shared on Twitter, Facebook or emailed to any user. This enables everyone to read the Sidewiki entries without using the Google Toolbar. This option is very useful if your web page has received some great comments from visitors. Sharing these comments will pull readers from others streams like Twitter and Facebook onto your website.
  5. Flush Out Negative Comments By Blocking Sidewiki. Google Sidewiki does not provide an option for blocking or deleting negative comments on a webpage. Many users have expressed their displeasure with Google for not providing an option for this purpose. If your web page is inundated with negative or irrelevant comments which are harming your website, you can block Google Sidewiki. This can be done by switching from normal http:// to secure https:// pages.

Google Sidewiki is not the first of its kind. One of the first commenting add-on, Third Voice was launched way back in 1999. AddATweet and Kutano are plug-ins which can be installed on your browser and let you tweet comments on a webpage.

Despite many competitors, Google Sidewiki has risen to become the most popular commenting tool of its time. Start your week by experimenting with this comment tool.


Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Read my SEO Blog for hints and tips. Follow me on Twitter @searchmar. Call 1.866.885.6263 to speak to one of our SEO Consultants and receive your free consultation.

By Sue Cooper in Featured

SE-TacticsProper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages.

Learning proper SEO techniques can seem like a daunting task, especially to those who are not familiar with the concept. The following list offers 18 simple SEO techniques you should keep in mind when developing and marketing your website.

By David Jackson in Featured

businessWith so many scams and rip-offs prevalent on the Internet, I decided to compile a list of small business websites you could actually trust and rely on. In order to compile my list, I surveyed hundreds of small business owners, and asked them which small business services they used, trusted and would recommend to others.

Whichever company received the most votes in each category are the companies you see listed here.

I had two main criteria for a website to make my list:

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