April 2, 2010
When you are launching an email marketing campaign, your goal is to become a familiar piece of your subscriber’s world. As you become familiar, your readership will begin to feel like they know you, and in time, they will come to trust you as well.
If you want readers to welcome your emails, build them so that your distribution list will be happy to receive your emails, and they may even come to look forward to your emails. Pay close attention to your content, and then pay close attention to the look and feel of your email.
7 Tips for Email Marketing
Remember that your email reflects on your company, so develop your brand, and be consistent with how it looks and what it says. If you do not want tot be perceived as a spammer, then do not act like one. Here are some helpful tips that will show you how to develop trust through your emails by paying attention to how they look and how they make you look.
1. Use a consistent sender name
When a recipient gets your email, they should be able to immediately recognize who you are. So make sure that your sender information is filled in correctly. Choose a name and stick to it. It can be your company name, your product name, or your online name, but for your readers to know you it must consistently be the same name.
2. Create eye catching preview pane
Most people are inundated with email, so make sure that when they receive your email they see something that will spark their curiosity in the preview pane. Give them just enough information to let them know that want to read more. By not properly formatting your email to make full use of the preview pane, you run the risk of having your email deleted even before it has been read.
3. Ask for feedback
Never send out an email that cannot receive a reply. If you have a prospect that wants to contact you the last thing that you want to do is make it hard. So, when you are creating your email find ways to engage your prospects with questions or a forum for a comment. Ask for suggestions, and encourage questions. Even if you get negative feedback, your prospect has done you the favor of offering you a way to improve your email marketing campaign. One of the easiest ways to find out what people are thinking is simply to ask.
4. Include contact information
Make sure that your email includes you company’s complete contact information so that your readers see you as a tangible company. Give your company a physical place, so that people can picture where you are. They will feel more comfortable about you if you have a real presence rather then just floating around in cyberspace. Always publish your contact information in the same place. So if you have a logo for a header and it includes your contact information, always send your emails with your logo header. By seeing your information over and over, prospects will begin to consider you someone that they know and feel comfortable with. So always print your contact information in the same location in your email.
5. Always include complete contact information in the footer
By always including your company’s contact information in the footer of the email, if your prospect becomes frustrated looking for an address or phone number, they will know that they can always find it in the footer of your email. When someone is trying to get in touch with you, it should be effortless for them to locate your contact information.
6. Always keep the same look and feel
People are comfortable with familiar things, and they do business with comfortable companies. By being aware of your brand and always having the same look and feel to you emails, you will become familiar to your prospects. Use your logo, colors and tagline to burn your identity into your prospect’s mind, and they will soon come to view you as an old friend.
7. Use a reliable design
Do not waste a lot of time designing your email. You need them to look professional and have good content, but they do not need a lot of bells and whistles. Keep your format simple, and keep your content rich, and in time you will garner the respect and trust of your readers.
For any marketing campaign to be successful, your prospects have to trust you. You have to make sure that your message works for the demographic that you are trying to reach. Keep your formats simple, so that your emails will look professional for all of your recipients. Pay attention to your format to make sure that you message appears correctly for your subscribers.
While content is important in email marketing, appearance is equally important. Remember these suggestions as you create your email marketing campaign, and it should be very successful for you.
For a free, no-obligation consultation, contact Anton Pearce via www.antonpearce.com. Set aside just 30 minutes and discover how you can use online marketing to get all the clients you need to fill your practice. Anton is an online marketing consultant who specializes in helping health and wellness professionals to market their services online.