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April 8, 2010

SEO Tips: Get More Traffic with These 10 Important Inbound Links

Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.

Why are these links to your site important? They can can…

  • bring potential customers to your site when they click on the link
  • increase the number of visitors to your web site
  • dramatically improve your search engine rankings

Even though there are software packages on the market that help automate the linking process, use them sparingly, if at all. The only way to succeed in linking strategies is (aside from creating useful content that will encourage inbound links) by manually creating the links. That’s a hard fact to swallow, given how I like to automate as much of my marketing as I can.

Here are the 10 most important inbound links you must have to your site:

1. Directory Links

Directories are indexes of online sites, typically organized by category. Links back to your site from directories like Yahoo Directory and are very valuable. is edited by human editors, and while it’s free, it may take awhile for your site to be listed. Getting listed in Yahoo’s Directory costs $299/year.

2. Press Releases

If you’re writing press releases, make sure they are optimized for keywords that someone would use to find a business like yours and include links back to your site, as well. Once written, you can have your press release distributed through a service like, which will create links from high traffic news sites back to your site.

3. Article Directories

Writing and distributing articles through high traffic article directories, like EzineArticles. com, is a great way to get valuable inbound links from a high traffic site. By crafting an effective resource box at the close of your article, you can drive traffic back to your site!

4. Social Bookmarking

Similar to web browser bookmarks, social bookmarking sites store individual pages (bookmarks) online and allows users to tag (with keywords), organize, search, and manage bookmarks of web resources as well as share them with others. If you bookmark your own content on these sites (like,, com), you get a link from the service. By producing content that your readers love and then bookmark to their friends, the link increases in SEO value.

5. Blog Comments

To find blog posts on which to comment, you can use blog-specific search engines like Google Blog Search. Make sure these are blogs read by your target market, not your colleagues. Brand yourself by always using the same name and remember to link back to your site. Always leave a comment that adds to the conversation that’s happening within the comments.

6. Social Media

Now, Google also indexes your Twitter updates and your social networking profiles. Add that to Web 2.0 hubsites like Scribd or HubPage and you’ve got the option of creating many, many inbound links in a very short period of time.

7. Blog/Podcast Syndication

Submitting the RSS feed of your blog and podcast to syndication services will give you a link back to your site. In some cases, each time you publish a new blog post, the post itself will also get a link.

8. Video Syndication

YouTube is one of the most visited sites online, and the number of sites that syndicate videos is growing each day. These sites often allow you to link to your site either in your video’s description or on your profile page, or both.

9. .EDU and .GOV Links

Search engines place a great deal of credibility in government and education web sites, and the links carry a great deal of weight. Frankly, it isn’t easy to get inbound links from these sites.

10. Internal Links

Remember, if you have more than one web site, or a web site and a blog, be sure and link one to the other. You can do this by linking one article to other related articles, or link to categories or archives of information.

Creating a sound inbound linking strategy is a key component of your search engine optimization efforts. Try a few of the strategies listed above and see how your traffic and rankings increase.

Small business marketing Coach Donna Gunter helps independent service professionals create authentic, profitable online businesses. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==>

30 Responses to “SEO Tips: Get More Traffic with These 10 Important Inbound Links

    avatar SiteProNews: Webmaster News & Resources » Blog Archive » SEO Tips … | The Traffic Weapon - Free Web Traffic, SEO, And Link Building Tips says:

    […] post: SiteProNews: Webmaster News & Resources » Blog Archive » SEO Tips … AKPC_IDS += "4659,";Popularity: unranked [?] Share and […]

    I’m glad to see this checklist Donna because so many of my clients don’t even pass stage 1. It’s amazing how they think they can just publish a web site and then assume that people will find it without any further work. I am looking into the whole issue of Linking now and it is a complex field, not for the faint-hearted.

    Great article about getting inbound links. It does take time to work on this, but it is well worth the effort. Do a bit every day, and watch as your ranking climbs.

    avatar Oiseaux says:

    As the other commentator says, it takes time but it does eventually pay off.

    avatar Andy says:

    I’m beginning to like Site Pro News more and more for its really useful articles and info. Your ’10 Inbound Links’ article was very informative and useful. I’ve so far used Press Releases, Blog Comments and submitting articles to Directories including (10 published) and (3 published) to promote my Website Building, Copywriting and Extra Income Opportunities Site, with some success. I’m trying to tackle the Social Networking option next. Keep up the great Site Pro News articles and advice! Thanks! Andy.

    Getting all these links is so hard. I do not like forum posting, but I suppose I’ll have to start doing it.

    I find I get quite a bit of traffic from my social bookmarking, not so much for the RSS submissions. I suppose it is still OK as it is still an inbound link

    avatar SpinWeb Studios » Blog Archive » Get More Traffic with These 10 Important Inbound Links says:

    […] Read More […]

    avatar Matt says:

    I just wanted to add to the article that links from social networks and social bookmark sites provide ZERO SEO value. The author apparently knows very little about SEO and how it works.


    avatar Siskiyou Web Design says:

    Excellent, to the point, list! Many site owners don’t follow this advice and it is one of the biggest mistakes you can make in the Marketing of your Web presence! Great Post!!

    avatar Rob @ sfilinkdirectory says:

    Thanks for your hard work in putting this information together. These S.E.O tips are going to be of very good use in improving the SERP’s of my website. Have already implemented some of your tips in the past and have already got very good results. I look forward to seeing more posts from you in the near future.

    Great site. A lot of useful information here. I’m sending it to some friends!

    avatar robert lönn says:

    A nice list of ten ways to increase the value of your site. Each bullet differs in effort and value depending on who you are as a person and what your site/product is.

    Question to Donna: I would love to read your personal view on what have worked best for you during 2009-today?

    Thank you in advance

    avatar Best SEO Tools says:

    Thank you Very much for this Tips..

    avatar forex robot says:

    Wow this is a great resource.. I’m enjoying it.. good article

    avatar Ypie Kingma says:

    Marketing a golf tour company it is interesting to see what works for the different ‘targets’: the individual travellers may find us through social networks or RSS feeds, while the trade may look at published articles and directories. Thanks for this usefull article, will keep promoting!

    avatar Classic Cars says:

    Thanks for this great post that how generate the website traffic,very essential from SEO point of view.I am new on this blog and learned too much regarding website traffic.

    A really good summery. Thank you for this

    avatar Mark S. King says:

    I really am impressed. My web designer suggested I receive SitePro newsletters, and already this one article has helped. I’ve just submitted to, and I’m going to use this article as my TO DO list.

    Great list, Donna. As Robert says, which of the ten kinds of inbounds link that will have most value will differ from website to website. But all ten kinds of links are useful to drive traffic to your site.

    For this reason choosing link strategy is extremely important. Given that none of us have an unlimited amount of time, it is important to design a link building strategy so that we focus on pursuing to get to sort of links that will benefit us the most.

    avatar social bookmarking service says:

    Nice. It was interesting to check all the tips. Thanks for info!

    avatar Kevin says:

    Thanks for the refresher

    avatar xzc says:

    world economy

    avatar xzc says:

    Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and reliable strategy
    world economy
    in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.

    Great SEO tips for me….I just want to ask that question is these tips get my website ranking on Google 1st or 2nd page after one month. I start using these tips from now and see the results after one month.

    avatar Ken Follett says:

    Wow this is really an great information and useful for those persons who thinks that link building is only way to get good rank but they do not know what they are doing. Their are many way to promote their website and many Search engine optimization company are available which provide good traffic.

    avatar James says:

    This is really great info and useful for link building to get good rank and promote the blog and website.Their are many other ways to promote ones website and many SEO companies are available which provide good traffic.Happy new year 2015 greetings

    avatar Jonathan says:

    Great information related to backlinks and linkbuilding to get good organic traffic. Thanks for sharing.

    avatar atulhost says:

    Internal linking is one of the best way to build links, on own website we can get it as many as possible just need to confirm that all are relevant.

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