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April 27, 2010

18 Effective Search Engine Optimization Techniques

Proper Search Engine Optimization, otherwise known as SEO, has quickly become a popular topic of conversation among website owners and entrepreneurs. The difference between having a successful website, and hosting a flop, is often the difference between whether or not you’ve incorporated proper keywords and phrases into your webpages.

Learning proper SEO techniques can seem like a daunting task, especially to those who are not familiar with the concept. The following list offers 18 simple SEO techniques you should keep in mind when developing and marketing your website.

  1. Make sure your website is initially designed with your search engine optimization needs in mind. Search engines look for text, not flashy graphics and cool layouts. The trendiest web designs will mean nothing if no one is able to find your site.
  2. Every page of your website should have a title tag with text describing either your site or what is on the page. Be sure the text includes SEO-type keywords instead of the name of your website. Unless you’re incredibly popular, no one is going to be looking for you by searching for your name. They’ll most likely search for a product or service and the keywords you use will lead them to your site.
  3. Consider canonicalization, or whether or not your website address includes or excludes the www prefix. If you choose to use the www version of your website, make sure the non-www version directs users back to the one you use. Make sure you use your preferred version ( or every time you place a link to your site on the web. Never use both!
  4. When designing your website, be sure to avoid too many drop-down menus, confusing image maps, and excessive images. If you must use any of these methods, be sure to include plenty of text links for the search engine spiders to find and identify. Without links, the search engines will not pick up your site information.
  5. It does not matter what type of website extension you use (ie. .html, .htm. .asp, .php). Search engines do not look at the web extension and it will not have any impact at all on search results or ranking.
  6. Every page on your website should include a link to your home page and your sitemap. Make sure every link is the same. Home page links should go directly to your domain ( Make sure your internal links do not include the additional /index.html or .php text as it is not needed (ie.
  7. Are you sharing a server with other websites? If so, you’ll want to conduct a black-list check to make sure you are not sharing a proxy with someone who has been banned by search engines in the past. Being on the same server as a website with a poor reputation may damage your own.
  8. You’ll hear the same phrase over and over again: “Content is king”. It is imperative that your website have fresh, unique, and quality content that is updated on a regular basis. Be sure to include your favorite keyword phrase within the body of the content!
  9. People are more likely to input a phrase instead of a single word when conducting internet searches. If your business has a physical location, incorporate the name of your city into the text as well. For example, you might use “our Philadelphia location” instead of “our location”. Including your city name will increase the chances of your site being seen in location searches.
  10. If the information on your company website doesn’t change regularly, or remains static, you might want to consider starting a blog. Search engine spiders are always looking for fresh content. Use your blog as an advertising tool and link back to your website within each and every post.
  11. Write naturally. The worst thing you can do is try to cram a zillion keywords into your article or blog entry, making it messy and difficult to read. Search engines are able to determine whether or not your text is logical and they will ignore content with ridiculously high keyword density.
  12. Building links to your website is essential to its success. As a matter of fact, links are like the queen to complement your king’s fresh content. Choose a keyword phrase and network with other websites, asking them to place links on their pages. Don’t hurt your ranking by having non-related websites place haphazard links. While it may seem great to gather 100s of backlinks, you’re better off limiting your links to related websites. Ten relevant links stand a better chance than 100 irrelevant links.
  13. Links within your own website should be built with keyword phrases as well. Try to avoid using generic anchor text such as, “click here”.
  14. Don’t place a list of links on your website. Always place a link within at least two to three lines of related content. The better your description, the more likely it is someone will click on the link.
  15. Don’t limit your keyword or phrase to text links. You should also incorporate your keywords into your image alt tag and domain name, whether it is part of the name itself or contained within the description.
  16. Try to avoid using frames, Ajax, and Flash as much as possible. None of these functions are keyword or search engine friendly and will hurt your SEO results.
  17. Before your website can be found by the search engine spiders, it must be indexed. Search engines such as Google have regular submission forms, but it can take days or weeks for your form to be processed. Having a highly ranked website place a link to your site is a sure-fire way to have your site indexed quickly.
  18. No matter what you hear, don’t be overly concerned with the Google PageRank of your website. A website that is properly developed and contains good content can outrank a website with higher PageRank.

As an SEO Consultant, Sue provides clients with genuine top ranking strategies that are designed to eliminate wasted time on tweaking to achieve the desired outcomes for search engine optimisation and marketing campaigns.

32 Responses to “18 Effective Search Engine Optimization Techniques

    avatar Julie Hodges says:

    A Quick note of thanks.

    There are some great tips here – The tip to make sure each page links to the home page and site map is not a suggestion I have come across previously…

    I will get onto that first thing tomorrow. Thanks for helping me learn what I need to know. Much appreciated.

    Thanks for helping to remove a little fear regarding page rank…


    avatar Oiseaux says:

    Good advice, well written and presented. Thought I was dong ok as I read rough the tips till I came to no 13, oh dear, I have to confess I had a click here on my front page, must do better!!

    Reading your article of ’18 effective search engine optimization’ is such an enjoyable activity. Thanks for sharing!

    I especially like your idea of ‘… conduct a black-list check to make sure you are not sharing a proxy with someone who has been banned by search engines in the past…’ but how can you accomplish that? Is there a tool to allow me to do that?

    These 18 tips are quite helpful to us. Thanks for sharing these helping tips which I need to know.I appreciate.

    Thank you Sue Cooper, This is really very useful. I have been using some techniques, now i think it was not hundred percent.

    avatar Ted says:

    At last – a concise, intelligible, pertinent list of suggestions for SEO. Thanks for the well-written information.

    avatar John Holden says:

    A lot of good tips, simply written and therefore easy to read and act upon.

    I’m particularly interested in the links from every back to the home page.

    Although I already have such links, two per page, I am interested to know why it is advantageous to use the full domain name as the linked address rather than using the internal reference to the index page (e.g. index.htm).

    Can Sue or anybody advise on the benefit. It’s a big job to change and re-test them all.

    avatar Siskiyou Web Design says:

    Bullet number three refers to “canonicalization”. Are you referring to doing a 303 redirect? I am working with a client who is asking about this very topic, looking for more info.

    avatar What is Web2.0? says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » 18 … […]


    avatar Hassan says:

    Thank you Sue for the great tips. I found them very helpful. Please comment on the following question that you didn’t cover:
    I advertise on several media and web directories. Obviously these paid listings increase the traffic to my website . However, are these back links to my website considered as paid links? Do they harm my page rank?

    “… conduct a black-list check to make sure you are not sharing a proxy with someone who has been banned by search engines in the past…”
    Rightly hosting is a big issue. Another related issue may be domain registration. If you register it for more than one year it will be trustworthy.

    Comprehensive and an excellent, straightforward resource – this is a list I can hand to my clients so they really understand the worth of constructing a well-optimized website. Thanks.

    avatar Sue Cooper says:

    Hi Lanna,
    The tool I use most often for IP checking is Reverse IP –
    It’s not free, but if you are on a shared server, I feel it’s money well spent.

    avatar Sue Cooper says:

    Hi John,
    With your question regarding links back to your home page…….
    “Link love” is URL specific, and is different to and (index.htm). So if your site had 100 pages, with internal linking split 50/50 to the relative and absolute link, you’re also splitting the benefits of internal links.

    What more can I ask for. A very profound information that will help a lot of SEO especially those that are just starting. It is a MUST to fully understand and know the effectiveness of SEO.

    avatar Global Classified Ads says:

    I have just launched a new website and was searching for some useful seo tips.
    thank you very much.

    avatar SEO says:

    To the point and written expertly. Getting the lowdown from someone that knows this stuff in-depth is really valuable to anyone that is trying to learn about it. SEO Services

    avatar Rick K. says:

    Good tips. Regarding this tip: “•Every page of your website should have a title tag with text describing either your site or what is on the page.” – how many characters and phrases is recommended?

    avatar Sue Cooper says:

    Rick, Google will display up to 66 characters. There is no ‘average’ word count – each element (tag, desc, body text etc) is dependent on the keyword phrase and it’s competition.

    Really great list, nice synopsis of the most important points.

    RE: “•Links within your own website should be built with keyword phrases as well. Try to avoid using generic anchor text such as, “click here”.”

    It’s helpful to use a different link description on each page, in addition to using keyword phrases.

    avatar SEO says:

    What a great essay on a subject with lots of moving parts. This is full of great information, which is clearly defined and easy to understand. I feel like I’ve got a much better handle on this now because of this article. Great writing! SEO Techniques

    avatar Hazel says:

    Nice post.choosing a right keyword is very inportant in SEO to get more traffic on site.

    avatar Webmasters Use Widgets To Turn Dead Space Into Web Traffic | Graphics Related says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » 18 … […]

    avatar Website Designing says:

    Natural way of link-building is always the key aspect for better search engine rankings.


    Great informative article. I think this is so useful article for seo. There are so many good techniques are mentioned in the article. Thanks for sharing all the useful information with me.

    Yes, you right. The information in this blog is really a appreciable. I would really like to say that the knowledge you have about this is quit impressing. But the main thing here is the way to present the information, and you have done it very nicely. Great work and love to visit on your blog again and again. Keep posting nice information.

    I think more you make it natural & meaningful more better results it will bring to you for sure ….

    SEO and Internet Marketing Company providing the SEO services, Search Engine Optimization Services (SEO), Search engine promotion and internet marketing services, Outsource SEO services to India in Delhi. We have a Team of Professional and Experienced SEO for our clients’ seo projects

    avatar Ganeshan Nadarajan says:

    The seo techniques are well written.

    These are very old seo techniques, i would prefer you to take SEO Training from SPTC.

    what is new Seo techniques ?. SEO Training in Delhi sir

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