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SiteProNews Blogs
How to Target your Website’s Visitors for Optimized Traffic
By Daniel McDowell in Featured
Over the past decade, the web has grown to such a scale that there are websites covering every single topic under the sun. Due to the sheer scale of it, it is near impossible to pin point the exact number of websites which are on the web; however, statistics show that in February 2007 there were an estimated 29.7 billion pages on web. Taking into consideration the speed in which the web has grown since it’s beginnings in the 1990′s, it is safe to say that this number has increased greatly over the past three years. When it comes to using the internet in connection to our business, targeting the right customers can be hard due to the level of competition our website has. There are various methods in which we may attempt to attract the right visitors as a means to increase our traffic, but some of the most effective methods are in actual fact the cheapest and easiest methods.
Increasing your website’s traffic is all about making your presence known on the web. Marketing and advertising strategies are the main way in which to do this, but in terms of traditional business these can be costly and take sometime to be effective. However, the internet is a fast paced business which allows for your campaigns to be made live in a much shorter space of time, as well as lowering your costs to almost nothing. One of the best ways in which to target visitors is through the use of back links. These can be placed on a wide variety of sites which gain high traffic such as social networking websites and blog sites, but can also be placed on other sites which you can partner up with, exchanging links. When using back links, the first thing you must take into consideration is what your website/product is and what your target market is. In doing this, you will have a clearer idea of what the best sites will be for you to target as irrelevant sites or sites which receive a low level of traffic will be of no use to your website. If you are fortunate to have capital to use, you can also use the aid of Pay per Click schemes. Large search engine sites such as Google can offer this to you but before deciding on this as a means to help your traffic, think about how much you can honestly afford as not to risk a loss in profits.
As businesses look for cheap ways in which to promote their websites, there has been a great increase in the amount of blogs and article directory sites on the web. These allow you to promote your product or service, as well as providing a link back to your website all for the simple exchange of your content on the website. This is a great way in which to gain more back links to your website, as well as s great method of advertising and self promotion. Different websites will have their own guidelines in terms of what you may submit to their sites, but in most cases this is one of the easiest ways in which to promote your business for free. The more external websites you use, the more links you will accumulate on the web which will help your overall traffic level. However, ensure you submit content to reputable sites which have some kind of relevance to your website so that you are targeting the right visitors for your market.
Finally there is one of the most beneficial forms of advertisement- word of mouth marketing. This is not necessarily something which you can achieve yourself, but rather a method of marketing which is completed by your current customers and visitors for free. Word of mouth marketing works by users of your site adding their own back links on to websites in the form of link sharing. Many companies and websites have benefited from this increasing their traffic thanks to social networking sites such as Facebook and Twitter. The way in which you can help this become possible is by providing a website and service which is worth talking about. By doing your own part in terms of promoting your website and your own marketing strategies on sites such as these, they are more likely to be noticed by visitors who will then be motivated to visit them. If they like what they see, they can then use bookmarking and other back linking methods to share with other web users they know, thus providing you with free marketing.
Generating traffic to your site is simple when you take into consideration what is right for your website. By looking at the way in which other websites are using the web to promote themselves, you too will soon discover the benefits which come from using simple, yet effective marketing techniques and see your traffic levels soar.
Daniel McDowell is CEO of DLM International LLC which operates globally providing products and services to their many clients, operating a variety of websites in many countries. To find out more about getting traffic to a website go to: http://www.trafficgrabsystem.com
LinkedIn – Best Practices For You and Your Business
By Jay Massey in Featured
LinkedIn is a professional, business networking tool that is too easily lumped into the social networking service. Even though many of the same modes of operation are employed, the focus is on professionals, professional dialog, professional opportunities, and companies.
This list of LinkedIn best practices was compiled from my work with clients, colleagues and friends who are trying to maximize their professional opportunities. I hope it is also helpful for you.
Social Media Marketing Agencies
By Enzo F. Cesario in Featured
Experts exist for a reason. For example, there are many tasks the average car owner can perform on their own with a little practice; they maybe can change the oil, replace brake pads, tune a few elements. But in many cases it’s far more efficient and effective to let an expert dig into the heart of the machine to make it really purr.
Marketing has its own experts, for every conceivable aspect. Entire businesses are founded on the effort to market a product to a client, and there are people who are very, very good at what they do. Almost as soon as there was radio, there were commercials. Television followed suit, and advertising on the Web has begun to follow the same trend.
Fairly new to the field of brand marketing, but establishing a firm foothold all the same, is the social media marketing agency. In many ways similar to the traditional marketing agency, they still stand apart as experts in a particular field, one that is coming to dominate the way net surfers communicate. They offer specific advantages in their expertise that a more general agency might not fully grasp, and are worth a look for anyone serious about developing their brand into an online powerhouse.
A Specific Focus
There are two broad types of marketing agencies, generalists and specialists. General agencies frequently have several departments covering various angles, and definitely have a place in a modern advertising campaign. However, they lack the purity of focus that can come from a specialized approach, and may not be as committed to the realm of ideas the latter can provide.
A social media-specific advertising agency doesn’t have the clutter of distraction a more generalized body would. They train specifically in the tasks that gain ground for a brand through social media, including SEO, visual presentation, and linkback techniques. Since they focus on one specific element, there isn’t a temptation for them to ‘suggest’ broadening the horizon by including a television campaign in a social-media effort.
Engage, Engage
The modern brand relationship is no longer the example of the producer making proclamations and staging showings. Instead it is a conversation, an exchange back and forth between the audience and the speaker. Comments can be left, videos and podcasts can go viral and spread word lightning fast, and genuine up-to-date feedback can pour in as fast as an article goes up.
A social media marketing agency will understand these needs, and have the tools to facilitate the conversation. They know how to pick out the groups that are likely to be interested in a product, or the kind of article that will see more attention on Digg. They are practiced in developing the conversations between you and your client, and their services in this field are easy to appreciate.
Making it Stick
The net offers a new power to people looking to make their brand stick in people’s minds that has never been consistently available before – the power of persistence.
Previously, a commercial would come up when it came up. The advertiser had limited control over when a commercial might air, and the viewer had no serious way of knowing what commercials would show when. The Internet has changed this significantly. Websites catering to a user’s interests are only seconds away at any given time, and can be visited any time the user has a computer and a connection.
This creates the persistence that drives a good brand. When someone is coming to your blog day after day, week after week, your brand becomes part of their life Social media is a great way to make this happen, as it is easier than ever to integrate a blog, Twitter, and Facebook into a sort of press service for your product, be it physical or philosophical. A good social media agency can show you how to bring these ideas together, how to make them work in concert so that thoughts of your brand become as automatic as reading the paper to your audience.
A Clean Fit
There is a lot of talk on the Web about ‘organic’ results. This doesn’t have anything to do with ethically sourced food, but rather with making things fit together seamlessly. An organic effort ‘works’ together, and doesn’t seem forced or choppy. Instead of statements that cram in the same keyword phrase regardless of grammar, it focuses on content that fits into existing topics, that looks genuine because it is genuine.
For example, organic promotion can include work that doesn’t mention your brand directly at all. In some cases you might register a forum account on a discussion board that includes topics related to your blog, and provide content of your own to the discussions at hand. You never once mention your website, but instead focus on joining the discussions and making friends, and the entire time your site is linked in your signature. Eventually someone will click it, and start talking about it.
Getting people talking is part of organic promotion as well. When others are sending your link forward and sharing it with people of common interest, you’ll see the value of having relied on social media. That’s the real power behind it, the power to send out the ripples that get people to notice you. It starts slowly, but builds up irrevocably. So consider looking into an agency that specializes in maximizing social media, as there may be a lesson they can share that gets you the edge you need.
Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/
Increase Website Traffic With Direct Mail
By Lad Scott in Featured
Although it was a very long time ago, I remember clearly how concerned I was when the Internet really started to take off. All of my friends were convinced that my highly successful career path in the direct mail industry was sure to be a short one. In fact, I was pretty certain they were correct and started to wonder what my next good idea would be and how soon I could come up with it. But, today, my business is thriving and the past ten to fifteen years have been a wonderful ride. Thank you, the Internet.
How much time, energy and money have you spent on promoting your website(s)? I would bet a lot. How much frustration and disappointment have you felt about the return on your investment in time energy and dollars spent? Again, I would bet, a lot.
Once people get fixated on their website and the Internet, they tend to fall prey to the blinders syndrome. This meaning, they forget about the fact that their website is actually a product as much as it is a sales tool and like all of the most successful products, an integrated marketing approach is going to yield the best results. Yet, most individuals promoting websites stick to doing so by using the Internet to market their site. This is a tough way to compete with others promoting similar websites that offer similar products or services. Unless you have one heck of a unique product or service, it is awfully difficult and expensive to get onto page number one of a search. And, you can spend tremendous amounts of time and money trying before you figure this out.
So, the key to separating your site from the pack is to promote it differently than the pack. This means taking off the blinders and looking at the other resources available to you. In other words, more traditional forms of advertising. This could include classified ads, radio, television, magazine ads, billboards, flyers — anything but the Internet.
The one form of traditional advertising not noted above, and frankly the most effective, is direct mail marketing. Why, other than the fact that it is the industry I chose more than thirty years ago, would I make this bold statement? There are three good reasons. (1) it is highly targetable — less money spent on uninterested souls (2) it is highly measurable — you can determine which lists work and which do not and make adjustments and (3) it can be very, very cost effective if you work with a company that knows the industry inside and out, including creative, data processing, print production and postal regulations.
The kinds of companies that my company works with, for the most part, are large national mailers. All of them have a highly professional and effective website. None of them rely upon search engine optimization alone, or even primarily, to promote their sites. They use an integrated marketing approach to drive prospects to their sites.
Most individuals and small companies cannot afford to consider television, radio or magazine advertising. But, anyone who can spend the kind of money required to get anywhere close to page one in a search can afford a direct mail campaign. It may be something as simple as a four inch by six inch postcard (the maximum size to achieve the best postal rate for a postcard) with a stamp that you use to direct a highly targeted prospect to your website. I think you would likely agree, it is not your site you are struggling with, it is traffic to the site that is the big challenge.
So, in conclusion — take off those blinders and start to utilize the other tools that are available to you. Find a direct mail company that knows how to promote your website by using list companies, can write copy and knows about the USPS regulations. I can assure you, your traffic concerns will diminish radically.
Lad Scott is the founder of The Scott Group, Inc., a national award winning direct mail production company. For 30+ years, SGI has produced mailings for some of the nations largest mailers. To learn more about SGI and what their highly recognizable clients think about them, go to http://www.TheScottGroup.org . Mr. Scott also wrote the definitive step by step, checklist based guide to doing flawless mailings. Go http://www.Mailings-Made-Easy.com .
Online Marketing: Can You Achieve SEO with a WordPress Site?
By Paul Marshall in Featured
Experts in online marketing consulting emphasize a primary goal: getting your site indexed and ranked with the search engines.
Not long ago, they would have said a blog might help you do that. They likely wouldn’t have recommended that a blog serve as your main site.
Thanks to advances in content management software, however, that’s no longer the case. The line between conventional websites and blogs has all but disappeared.
“Blogging” programs have evolved into some of the most powerful and flexible content management systems available. One of the leading packages, WordPress, is completely free.
How to Avoid Four Surefire Ways to Kill Your Brand
By Enzo F. Cesario in Featured
There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are driven as much by the customer as they are by the originator, and the customer doesn’t always want what’s being sold.
That said there are certain behaviors and practices that are guaranteed to kill a brand, virtually without fail. There are always exceptions to the rule, but by and large you can at least count on these ‘do nots’ as fairly ironclad rules. What follows are four ways you can miss the point, and some advice for avoiding them.
Misfire #1 – Number Chasing
This may feel like a complete turnaround from previous articles. After all, we’ve discussed metrics and their usefulness in measuring success, haven’t we? Surely the larger an audience the better a brand is doing.
The problem with this logic is that it confuses the goal with the measurement. Instead of focusing on satisfying customer demands for particular content or a certain product quality, the company focuses on making sure web traffic stays high. This kind of thinking disconnects you from the actual cause-and-effect of working on the product you’re pitching, and creates an artificial reality that will do your brand no good.
As a rule of thumb for avoiding this behavior, consider the way you set goals. If you find the goal focusing on increasing audience numbers or some abstract figure instead of refining your core product, it’s time to re-evaluate.
Misfire #2 – Going by Rote
Part of maintaining a modern brand is providing regular content. Updating frequently enough to maintain viewer interest is vital for any service, and making sure the physical product is advertised for the public’s awareness is equally important if sales are the goal.
That said, there is a problem inherent in a scheduled updating system that can sneak into the provider’s routine. Specifically we’re speaking of the tendency to update without purpose. You see it frequently on twitter or certain blogs, where the provider is strapped for ideas and just posts a bit of airy, fluffy filler because ‘it’s time to post.’ While this does meet the customer’s expectation, this can work against you, as it leaves a bit of the ‘what was the point?’ question in their minds.
Instead, consider missing out a day if you genuinely don’t have content to provide. It happens, there are slow days for everyone. Missing the routine for a day will give you time to pull up some new content, and when the audience chimes in and sees there isn’t an update, they’ll be curious and more likely to check back the next time.
Misfire #3 – Fadding Out
The difference between a movement and a fad is that a fad sits on the surface of things, changing very little; whereas a movement alters the very basics of how the world functions. ‘Virtual Reality’ was a fad. People hyped it up, but there was no way the majority of people were going to shell out thousands for VR systems and their ten-pound headsets. Twitter is a movement, having developed a broad appeal and fundamentally changed the way people think about spreading information.
We have spoken of the need for innovation and the ability to take risks in brand development, and these things are still true. However, how innovative is it to jump on board something someone else has created? Instead of following the trends, focus on what your brand needs and how it functions. If adding in an element makes sense, do so without hesitation. If you have to force it, forget it.
Misfire #4 – Losing Focus
At this point it’s virtually ancient history, but there is a lesson for modern brand development in the Video Game Crash of the 1980s. The short of it is that every single company worth mentioning decided video games were the future, and opened up a video game division. They launched these efforts without any serious dedication to the craft of game design, and some succeeded while others failed. The most bizarre entrant was Quaker Oats, the people that make oatmeal. The result was a complete disaster.
What business would an oatmeal company have making games? On the surface, any business they desired. Perhaps it was always their secret passion, who knows? However, they lacked any serious experience in the venture, and you probably can’t find ten people out of a thousand who remember what game or games they put out.
Focus on your message. This ties in with the idea of fads, but warrants its own point. If you have to stretch yourself or come up with a new department to accommodate a new idea, it’s time to sit down and decide just how essential this idea is to your core message.
Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/
The Google Gadget that Makes Selling Online a Snap
By Merle in Featured
If one or all of the following applies to you, please raise your hand – “I want to sell something on the Net”, “I have no technical or coding skills”, or “I don’t want to be bothered with a merchant account”.
Do I have your attention now? How about if I told you that there’s a quick and easy solution to your online selling problems? Well, thanks to Google, your prayers have been answered. Google Labs is a testing ground for new services thought up by the geniuses who work there. One of their latest concoctions is called “Google Checkout Store Gadget”. Its basic function allows you to copy and paste some code onto any webpage or blog, and become an instant merchant selling your own products.
Let’s take a look at the “man behind the curtain” to see how it all works. The very first step is to open a Google Checkout Merchant account, which is easy to do by going to http://checkout.google.com/signup Fill out all of the required information, and you’ll also need to input a bank account where your hard earned sales funds will be sent to. Google Checkout will process all incoming orders for you. The orders will appear under the “orders tab”. On another note, make sure to uncheck the box that says, “my company will only post digitally signed carts”, then hit the save button. Also, make sure to write down your “Merchant ID” number as you’ll need it later on.
The next step is done using a Google Docs Spreadsheet which will track all your inventory. Google provides a template that can be copied which can be found here, http://tinyurl.com/yhebl4y . Take out the “dummy” product information and replace it with your own. There are separate columns for each item, even for shipping information. Each product can have its own separate shipping charge if need be. Keep in mind when filling it out that it can be viewed by the general public, so don’t include any private information in it.
After you’ve entered all your items, hit “share” in the upper right hand corner, and publish as a “web page”. Also, check the box that says “Automatically Re-Publish when changes are made.”
Google makes it easy to set up your online store by using http://storegadget.googlelabs.com . It takes you through the process step-by-step, and when finished you click on “start publishing” and select where you’d like to embed the code, for example your website, Blogger, etc. Copy the code and paste it where you want the gadget to appear. There are no coding skills necessary, and anyone can do it. Really, it’s that simple.
If adding to a Blogger Blog, go under “edit layout”, add a “gadget”, then click “add your own”, and paste the gadget code. Now you’re selling items from your Blog that quickly.
So what’s all of this going to cost? There is a small transaction fee charged by Google Checkout for any monthly sales as follows:
- Under 3,000.00 2.9% plus .30 per transaction
- 3,000.00 to 9,999.99 2.5% plus .30 per transaction
- 10,000 to 99,999.99 2.2% plus .30 per transaction
If you’ve been putting off getting up a store front because you thought it was too difficult or technically complicated, Google really has simplified the process. With “store gadgets” even a child can sell online.
For more information see these resources:
- http://googlecheckout.blogpsot.com Checkout Blog
- http://tinyurl.com/ybd8ksk Google Checkout Store Gadget Forum
- http://tinyurl.com/n2c2dy Google Docs blog
Merle’s Mission Blog- “Rants, Raves and Random Acts of Kindness” a self proclaimed “Internet Junkie” with a passion for net marketing, affiliate marketing, social networking. An avid Blogger and writer with several niche sites to her credit. Find out more at http://merlesworld.blogspot.com Follow me on Twitter http://twitter.com/msmerle
Landing Pages: What You Need to Explain to your Website Design Company
By Colette Mason in Featured
The definition of a landing page is simply “the first page that visitors hit on your site,” so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not,
even if it was not specifically designed as such.
Landing pages can have a substantial impact on your e-commerce website. A poorly-developed one can hasten its breakdown just as an effective landing page can drive traffic to your site, respond to calls to action and make
your business website a success.
One vital measure of the effectiveness of your website is the “bounce rate,” or the percentage of visitors who immediately leave your site without making any other click. The bounce rate is inversely proportional to the
effectiveness of the landing page. Basically, this means that a high bounce rate indicates that your landing page isn’t compelling enough for the visitor to pursue his interest or take some other action.
5 Resources Every Copywriter Must Have
By Elmar Sandyck in Featured
Copywriting is one of the most vital elements of effective online marketing. The art and science of copywriting includes strategically writing words that will promote a person, a product, business, opinion, or ideas with the ultimate intention of having the reader take some form of action.
Whether you are looking into selling something over the internet or in building traffic by earning links from others, you will need to tell moving stories that will grab attention and will connect with people so that they will respond in the way that you want.
There are many copywriting tutorials and great online copywriting course that you can find online. Some of these online copywriting courses and tutorials are packed with comprehensive lessons and tips in doing the job properly. Some even include in-depth copywriting training complete with references and recommendations from professionals. An online copywriting course that is available in the internet can be downloaded or be bought in a DVD format.
Among the many topics discussed in an online copywriting course are the things that every aspiring copywriter should know how to write. Such topics are:
1. Print Ads
Since most copywriters land in advertising jobs, rookie copywriters should spend some time learning about print advertising. When you understand what makes a print ad effective and sellable, you can then move into learning about other medium such as flyers, yellow pages ads and newsletters. Writing print ads can also be a good way to start creating samples for your own portfolio.
2. Brochures
It is not enough that you sit down and try to write to brochure. You should learn the fundamentals in writing one – how the brochure fits into the buying process, if the brochure will stand alone or be tied in with other mediums and what the selling points will be. You have to know the different types of brochures and then start finding your niche among them.
3. Direct Mail
Writing direct mails broadens your knowledge of writing brochures. Every direct mail package is different. Some may include a sales letter or a response card. Others could include a sales letter and a brochure. Being familiar with direct mails helps you be exposed to a different side of advertising that some advertising agencies specialize in exclusively. This can be a great tool to have if you find out that you enjoy writing direct mails.
4. Commercials
Television commercials will help you learn how to write a matching audio and video output. Creating a 30-second TV commercial script can already be a very good exposure in the world of copywriting. Your script needs to have perfect timing. And while you incorporate audio and video, you will also learn about the use of fonts, graphics and will learn how to play with other effects in the commercial. You can also check out writing for radio commercials as well, while you’re at it. You can make use of both TV and radio commercials as additional materials in your portfolio.
5. Websites
Being able to write copy for websites is a necessity for every copywriter. Even large companies that do not sell products online need a website, so having someone maintaining the company’s website is something every company should do. And this is where you being the copywriter comes in.
To Know How Elmar Sandyck Has Created A Very Profitable Internet Business Using Techniques And Strategies Here Learned In The Best Copywriter’s Guild Visit : http://www.CopywritersTraining.com
By Duncan Wierman in Featured
Reverse marketing has become the newest trend in marketing for people wanting to sell their goods and services to consumers. How well this marketing concept works depends entirely on what methods you use and how skillful you are at using the various reverse marketing tools available. One of the most overlooked tools in reverse marketing is the Unbiased review. When used correctly this tool can bring many clients to you who are interested in what you have to sell.
How the Unbiased Review Works
For example, say you sell digital cameras. What you will want to do is select three or four digital cameras in a price range including some you sell and some you do not carry. Do your research on each camera and then write an unbiased review of each product. Make sure to list the advantages and disadvantages of each camera including the brands you handle. Do not try and give your product a more biased view as the consumer will quickly catch on.
In your review you might even want to include references to other consumer’s reviews and what the customers had to say about each of these products. You can also include professional reviews from sites that test products.
Make the review as helpful as possible and give specific information that people looking to buy a digital camera will need to make an informed decision. Then at the end of your review tell a little about yourself and mention briefly your business and that you sell digital cameras including some and the main thing here is mention some of the cameras reviewed. By reviewing cameras your store does no carry as part of the review your review will be appealing to the consumer as they will feel you are really trying to provide helpful tips rather than sell them your product line. By writing an unbiased review this feeling will increase and the consumer will be impressed with your candor and your helpfulness. Those who feel that one of the cameras you sell is the right choice will come to you for their purchase simply because they will view you as knowledgeable, helpful, and honest.
Won’t readers of these reviews choose products other than mine?
Of course there is a chance that some consumers will find one of the products that you don’t carry more appealing but, this will happen less often than you might think since they will feel that they have a connection with you through the review and your candor has built up trust in their minds.
How to use the unbiased review if you can’t write one
Many companies don’t use the unbiased review simply because they don’t know how to write a product review. This should not stop you from using this reverse marketing tool. There are websites around that will write the review for you at more than reasonable costs and when you consider that using this tool could result in hundreds of dollars worth of sales.
The unbiased review is simply one of the many tools that you should have in your reverse marketing arsenal to help your business to grow in this depressed economy.
Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to use creative online marketing methods to generate more business. Duncan is also offering readers a complimentary copy of his lead generation software at http://www.onlineleadfinder.com
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