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15 Important Web Design Tips

By Sharon Housley in Featured

Here are 15 important website design tips that you might not be aware of or have overlooked. Consider taking advantage of them if you haven’t already done so…

1. Custom 404 Pages

Create a custom 404 web page, so that any time your website visitor mistypes or misspells a URL on your site, they will still be provided with navigation options for your site (instead of getting nothing but a “Page Not Found” error message, which is neither friendly or helpful).

Building Brand Identity – Marketing With Twitter

By Enzo F. Cesario in Featured

Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more.

This is to say; each message sent on Twitter can be no larger than the previous sentence. Not an additional letter, space, period or dash can be added. These limitations have proven to be the greatest asset and the greatest challenge for people trying to use Twitter for any number of purposes.

On the advantageous side, the short messages have created an entire culture of Twitter-fluent writers. The brevity of the message stretches creative muscles, making people use every trick to get the most information into the fewest characters. On the other hand it creates a severe headache for the marketing minded, as it doesn’t leave much room to present a case. Thus the vast majority of Tweets are short little social comments or updates, and most marketing revolves around calling attention to particular links.

Of course, there are always ways around limitations, and Twitter is something that every seriously market-minded organization needs to embrace in order to see continued success on the web. In the case of short message services like Twitter, the key lies as much in the peripheral data that builds up around the message as in the content itself.

Be SEO Minded

Twitter profiles are now ranked by search engines, Google in particular. Every SEO technique you’ve learned now has a new, exciting purpose.

For example, consider the biography you’re able to construct using Twitter. This is a ripe opportunity to develop some brand recognition right away. Put the title of the brand you’re marketing in the bio, and consider including the most relevant keywords in your profile. As ever, do so in a way that respects the user’s intelligence, and gives them something worth reading. Simply stringing together a chain of keywords is not the way to go.

Include keywords in your Tweets as well, taking care not to be terribly obvious about it. The first 20-30 characters are the best place, as later words are of decreased importance in a Google ranking search.

Identify Your Audience

Each brand rises and falls on the whim of the audience, known in this case as tweeple.

There are a number of applications available to help you with the process of identifying the tweeple that you want to cultivate into an audience. Twitterholic can help you identify the movers and shakers based on their Twitter traffic and their location. If you know your field or brand well, you can use this to locate groups with similar interests and woo them to your feed. Tweepz is a similar tool, focusing on location, and Twitter itself has a ‘near this location’ feature that can be used to identify tweeple nearby your center of business.

Let’s Give Them Something to Tweet About

Yes, Twitter is an effective way to quickly distribute information. But its real power is in its ability to create conversations about something interesting.

In theory you could simply gather up a large user list of tweeple and start spamming them with links promoting your latest gig. This is a surefire way to get flagged for abuse or ignored entirely, and thus is rather counterproductive to good marketing goals.

Instead, consider using alternative methods to drum up those conversations that travel like wildfire.

For example, there is the technique of Alternate Reality Gaming. This is a phenomenon based on the idea of taking ‘real’ events and building a game out of them. Last Call Poker was an ARG that intended to drum up sales for an upcoming video game, GUN.

LCP spread out information about gatherings, online incentives, and other attractions to get people excited about the western theme of the game. Tokens such as poker chips and other goodies were given out at these events, and GUN went on to have a very successful launch. People were invited into the world of the western, and the chatter eventually included 8 million participants.

This kind of rogue advertising is tailor-made to work with Twitter. Locations and dates can easily fall within the 140 character limitation, as can short explanations. Consider creating an ARG with a short story designed to work within 140 characters, locate an audience with the assorted Twitter tools at your disposal, and plan some exciting events to promote your brand. The chance to get involved always gets people talking, and the more esoteric games can span entire continents.

There are other methods, some more appropriate to each individual brand. Perhaps a modest bicycling business isn’t suited to promote a large ARG experience. They could, however, organize a bicycling flash mob by hopping onto the local bike hobbyist twitter feed and posting a date and time. The trick is less which technique you use, and more that you do your best to make it relevant. As always, strong content and clear presentation will win out over gimmicks and sales speak.

Also, consider one last thought. The introductory statements of each section in this article are Twitter compatible, and so is this one. Good luck and happy Tweeting.

About The Author:
Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/

Read more articles written by: Enzo F. Cesario

Ranking Analysis – How to Look Beyond What Is or Isn’t Ranking

By Mike Murray in Featured

Website owners and managers will always be fascinated with how well they rank on search engines.

However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success.

Who wouldn’t like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines.  It shouts: “I climbed the mountain and beat out the other guy.”

But did you?

Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you’re better positioned to improve your company’s bottom line.

Website Idiosyncrasies & Content Duplication Idiocies

By Ben Kemp in Featured

The laziest amongst us, those with an allergy to original thought, and those who hate writing the most are almost always adamant that unique content is over-rated, unnecessary or even pointless.

One of the website content frustrations I frequently endure is the failure, on the part of others, to comprehend the value of accuracy and uniqueness. There is intransigence in that respect, particularly on the part of some designers of e-commerce and content management systems. It is indicative of 3 parts of ignorance, arrogance and stupidity, in almost equal measure…

I personally believe that it’s important that every page expresses its reason for existence clearly. If you cannot achieve that simple task, how on earth could anyone who wants what you have, be expected to find your content?

Example 1: Online Gift Shop

This site’s top level pages were beautifully rendered in elegant verbiage, all embedded in delicate, pastel-coloured images… Yes, in its entirety, on all Category pages and the Home page! Not a single word of explanatory, descriptive text! Text embedded in images is such a fundamental error of judgement, I am amazed that the client’s website designers did not vehemently urge it not be done thus… Incredible!

And of course, many pages shared global meta-data… At least the Category pages were possessed of editable titles and meta-tags…The “informational” pages, on the other hand, were bereft of any meta-tag editing facility, as the designer was not of the opinion that this was relevant in the age of Web 2.0! He was eventually disabused of that notion and, after  weeks of prompting, finally deigned to add this most basic but fundamental facility.

Example 2: Prominent City Law Firm.

This site languished below the Google radar, despite their website designers having an “SEO expert” onboard – a Microsoft and Google certified one, allegedly. I built links to expand the keywords associated with the site, and hand-edited 30 of the main pages, out of 100+ pages. That helped a lot at Yahoo and MSN, but it did not get the site out of the doldrums at Google.

The designers were adamant that the site must have been black-listed in some way, and wanted me to identify the problem and tell them how to resolve it. I explained at the outset that duplicated content was an issue but the designers were emphatic that it must be something far more sinister; a legacy of the previous incumbents who had transgressed in some indiscernible, arcane, black-hat clad manner…

So, I instructed the office manager that she’d have to over-ride the objections of the designers and compel them to ensure that every single page had accurate Titles, Descriptions and Keywords. Basically, they had too high a percentage of “cookie-cutter” pages that all shared global meta-tags. In most cases the meta-tags contradicted the on-page content. As soon as that was sorted out, the handbrake went off at Google HQ, and the site popped up into page 1 SERPs for almost all relevant search phrases…

Conclusion

Duplicated content in all forms is (and always has been) a sin as far as search engines are concerned. Every page ought to be accurately described using the meta-data elements provided expressly for that purpose. Each page must contain accessible and unique content in both on-page and off-page elements…

This surely should not be such a hard concept to grasp? If you can’t accurately describe what your site is all about, in your own words, and place accurate information into all the areas Google et al look for clues as to content and purpose, how can you reasonably expect to prosper online?

If your website software does not allow you to thoroughly and accurately describe your product and services, you should be concerned, fearful even…

If your website designer does not think that search engines are at all relevant in the 21st century, you should be very, very afraid…

Of course, you should also bear in mind that nothing in the virtual world is set in concrete… Never, ever be afraid to start again… There are good designers out there, ethical men and women with great website software. They approach their task with intelligence, diligence, and an open-minded awareness of the possibilities. You always have the freedom to make an informed choice… so don’t settle for being 2nd best!

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The SEO Guy, aka Ben Kemp, is a veteran – search engine optimisation consultant with more than a decade of SEO experience and website design accumulated in 23 years of work in the IT industry. His articles provide advice on SEO, website design & makeover issues.

Your Internet Marketing Virtual Vending Machine Route

By Willie Crawford in Featured

When I’m being introduced at seminars and tele-events, the emcee often points out that I have over 1600 websites. This usually grabs the attention of audience members who have to wonder why I have so many websites, and how I manage them. So, let me enlighten you.

First of all, I have friends who talk about wanting to set up 500 to 1000 profitable websites, each earning as little as $1 per day on average. If this can be accomplished, then my friends would be at or above the income level that they really hope for, and if it can be done in a way that requires very little maintenance, then it would also afford them the lifestyle that they want.

That’s part of my thinking too, but I’d like to have 2000 niche mini-sites, each earning an average of just $1 per day. That’s $2000 per day ($730,000 per year).

I am working on accomplishing this by the way.

I see having something like this as being equivalent to having a vending machine route, where the average machine isn’t in the busiest location, but each one is profitable, and they require very little maintenance.

I want my websites to be my virtual vending machine route.

I think that what really pushed me to actually start setting this up was listening to my friend David Perdew, founder of the Niche Affiliate Marketing System. He teaches something similar. You can listen to an interview that I did recently with David where we discussed this very topic at: http://timic.org/DavidPerdew

People listening to David and I talking, have to wonder if it’s even possible to build 500 or so mini-sites in a reasonable amount of time, without spending a small fortune. The answer is yes, especially if you build them on the easy to set up, optimize, and maintain WordPress Blog platform.

I personally can install and customize a WordPress Blog in under 10 minutes, and that includes uploading my own custom header graphic. I’m talking about a blog that has several dozen plug-ins also installed, configured and activated.

I’ll admit that I “cheat” when installing the blogs. I use a piece of software that automates much of the process. A programmer friend has created an installer that only asks for my domain log-in info, and it uploads and configures the blog for me automatically.

My friend who wrote this software pointed out that since there are millions of WordPress users, hackers and criminals know all of the default settings, so his installer changes the default settings AS it installs the blogs, making your blog installation much more secure.

I know, you’re wondering how you can get your hands on this miracle blog installer… and how many hundreds of dollars does it cost. I’ve actually convinced my friend to GIVE you a copy of his installer. Like many programmers, he likes having his work used, so he’ll give it to my readers if you’ll just visit http://timic.org/111

Many of my readers are also paying $20 a month or so to host their sites, plus they are paying extra for each domain that they add onto their hosting account, so when they do the math, they calculate that hosting just 500 domains has to cost over $1000 per month. They can’t afford to spend that kind of money at this point.

I CAN afford to spend that much on hosting my sites, but I don’t. In fact, I spend less than $500 per YEAR to host up to 5000 domain names. That hosting is spread across 5 different pairs of IP addresses, so I can cross-link some of my related websites, and it doesn’t look to the search engines as if I’m just linking to myself.

Here’s where I get that fantastic hosting deal: http://timic.org/112

If you check out that url, you’ll see that when you get hosting where I do, that the very same blog installer that I use is included

Now, you also have to wonder how I manage so many sites. My answer is two part…

First of all I keep my sites fairly streamlined, and I use automation a lot. I’m also very organized and very disciplined. I do things on a schedule, and that makes sure that I can properly manage all of my sites.

Secondly, I don’t do it all myself. I maintain a help desk, and have links on most of my sites pointing to one centralized help desk. Tech/Customer support personnel log-in regularly and take care of 95% of the support tickets that come in without any input from me.

In fact, my help desk personnel have pre-composed answers in a drop-down menu for 99% of the questions or requests that they get. So they can respond to the typical request (something like a misplaced download link) in under a minute.

Before you object to the expense of operating a help desk, or having someone work for you, remember that my goal is $2000 per day. If I spend even $500 of that per day for others to do the work for me, I’m still left with over half a million dollars per year… before taxes.

I think that I can manage to live on that and that the average person can too. In fact, I’m aggressively setting most of it aside for a rainy day… I live a fairly simple life-style and have other income streams… such as my offline consulting and joint venture brokering businesses.

Another part of this strategy though is that as you build out all of these mini-websites, some of them will naturally blossom, and be worth a lot. When I have a site that suddenly grows to where it’s worth say $5000 or even $10,000, my plan is to sell it. $5000 for a site averaging $1 per day is nearly 14 years worth of income, so to me it will make sense to sell off many of those sites.

You see, I view it all as a well-thought-out business. I do have a complete plan, but it’s fairly close to what David shows you in a video posted on his site, at the first url that I mentioned above.

The only other mystery may be, “How do I get traffic to all of these sites?” That’s something that I’ve spent the past 14 years really mastering. It’s also the topic of another 10-part article series that I wrote.

If you’d really like to learn how to plug traffic into your websites, using all free and low-cost methods, grab the traffic generation course that Doug Champigny and I recorded.

Doug Champigny has been online for about as long as I have, and we recorded an MP3 where we spent over three hours explaining 15 different ways that we plug traffic into our websites. You can download that MP3 to your iPod, or burn it to a CD, and then you can listen to it while out exercising or on a long drive… or commuting back and forth from that J-O-B that you want to leave.

You really can set up a series of mini-websites that are very much like having your very own virtual vending route.

How long this will take you depends upon how much time you have to devote to it, what tools you use, and how willing you are to get someone to help you. Even though I’m very good at setting up mini-sites, I don’t do everything myself.

I also don’t spend a lot of cash, even when I get someone else to do 90% of the work. Instead, I just make them a partner, and use software to track sales and automatically share the profits with them.

How much you can actually make from doing this depends upon so many factors that I can’t even begin to guess. Probably the biggest factor is how well you research your niches, and confirm the profit potential before you even start.

Most of the time that I spend on many of my sites IS doing that research before I even decide on the niche. Putting in the time to actually do the research (or feasibility study) is what ensures that I don’t waste a lot of time. Admittedly, I’ve been doing this so long that a lot of it is now intuitive. So, you may have to spend a little more time doing the research than I do.

Anyway, I’ve just laid out a big part of my retirement blueprint. Once I get those 2000 mini-sites “clicking” then I quite literally could have someone else take my “operations manual”… my notes…. and run things for me, while I spend all my time just enjoying life… or should I say enjoying “The Internet Life-style?”

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Willie Crawford has been running online businesses since 1996. To continue learning from him, simply visit his main website and subscribe to his free newsletter athttp://WillieCrawford.com/

3 Critical Alerts Regarding Your Website Legal Forms For Privacy and Data Security

By Chip Cooper in Featured

Website privacy and data security violations continue to be the most critical legal concern for webmasters of software-as-a-service (SaaS) websites and ecommerce websites.

Just think about it – most marketing practices involve capturing data, including personal information about prospects, and using this data to market products or services.

How you collect, store, use, and share this information is now highly regulated, not only by the Federal Trade Commission (FTC), but also by various states. What you say in your website legal forms, website legal documents, and privacy policies is critical.

Three recent legal developments illustrate why webmasters of SaaS websites and ecommerce websites should monitor and stay current with these developments, or suffer severe consequences.

New Massachusetts Data Security Statute

Effective March 1, 2010, the Commonwealth of Massachusetts requires new data security requirements for personal information of Massachusetts residents (201 CMR 17.00). The new requirements apply to all persons or businesses that “own, license, store or maintain personal information about Massachusetts residents.

“Personal information” includes a Massachusetts resident’s name if linked to his/her social security number, driver’s license or state ID card number, or financial account/credit/debit card number that would allow access to the resident’s financial records.

If you’re regulated by the new statute, you’re required among other things to develop and maintain a data security policy and to require encryption “to the extent technically feasible” of the storage and transmittal of personal information regardless of whether the storage is electronic or the transmittal is by portable device (laptop or handheld device) or over public networks or the Internet.

Penalties and fines for violations are $100 per person affected with a maximum cap of $50,000.

FTC Issues Guides for Peer-to-Peer Networks

On February 22, 2010, the Federal Trade Commission (FTC) announced that it had notified almost 100 organizations — including large and small private and public companies, schools, and local governments – that their customers’ or employees’ personal information was vulnerable on peer-to-peer (P2P) networks.

The FTC was concerned that P2P networks operated by these organizations may inadvertently be providing an opening for unintentional access to personal information. According to FTC Chairman Jon Leibowitz, “Companies should take a hard look at their systems to ensure that there are no unauthorized P2P file-sharing programs and that authorized programs are properly configured and secure.”

In addition to the notification letters, the FTC issued a guide on its ftc.gov website entitled “Peer-to-Peer File Sharing: A Guide For Business”. The guide provides data security recommendations including identification of security risks and steps to protect personal information from unauthorized access on P2P networks. are no unauthorized P2P file-sharing programs and that authorized programs are properly configured and secure.”

ControlScan CEO Pays $102,000 in FTC Settlement

On February 25, 2010 the FTC announced a settlement with ControlScan.com of FTC charges that ControlScan had misled consumers about how often ControlScan monitored websites, including steps taken by ControlScan to verify the websites’ privacy and security practices.

The founder and former CEO of ControlScan entered into a separate settlement requiring him to pay $102,000 in ill-gotten gains.

Privacy and security certification programs such as ControlScan are used by webmasters to provide assurance to consumers regarding how the website treats the privacy and security of personal information. The FTC alleged that ControlScan provided its certifications to websites with “little or no verification” of their privacy protections.

Most of these website documents and legal forms should be posted on the website, and therefore would be visible to any potential joint venture partner checking out your website.

This case underscores how seriously the FTC views privacy and security of personal information stored on websites, as well has how closely the FTC is observing representations regarding privacy and security. The FTC is on the lookout not only for websites that misrepresent what they do regarding privacy and security, but also what certification websites represent that other websites do about privacy and security.

Conclusion

The worst mistakes a n ecommerce webmaster can make is to have “borrowed” a privacy policy from someone else or to have an outdated privacy policy that either does not make the required disclosures or misrepresents what the website does regarding privacy and security.

The legal liability can be substantial.

This article is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.

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Leading Internet, IP and software lawyer Chip Cooper has automated the process of drafting website legal forms, website legal contracts, and website documents online. Use his free online tool – Website Documents Determinator – to determine which documents your website really needs for website legal compliance. Discover how quick, easy, and cost-effective it is to draft your website legal forms at http://www.digicontracts.com/ .

So, You Thought YOU Owned Your Website?

By Ben Kemp in Featured

As part of being an SEO consultant, I’m frequently asked to conduct SEO Audits on potential client’s websites. Amongst sundry other tasks, I always check to see who the legal owner of the site is. With surprising regularity, it turns out NOT to be the guy who commissioned the report, and who mistakenly thinks HE (or she) is the rightful owner!  There is more than one aspect to this…

Domain Registrant

Each country has rules governing ownership and transfer of domain names. These rules are clear, unequivocal and rigorously enforced.  In all instances, the “registrant” is defined as the legal owner.

Are You Incorporating Your Business in the Wrong State?

By Karen Kobelski in Featured

In the process of forming your small business, you will make both simple and complex decisions. But one important decision is often made by default because the business owner doesn’t realize there is a choice to be made.

The decision is where to incorporate your business—what state will form the regulatory hearth and home for your new entity.

Believe it or not, you are free to form your corporation in any of the 50 states or the District of Columbia.  And since each of these 51 locations has its own tax structure, start-up costs and regulations, defaulting to your own home state might not be in the best interest of your business or your bottom line.

For small businesses, three major factors should impact your choice for the state of your business incorporation formation.

1. The cost of formation, especially if your company will need to qualify to transact business in the home state.
2. Each state’s taxation and corporate law environment.
3. Does the state of your choice openly welcome new business

State of Incorporation Factor #1: Formation costs and foreign qualification

Forming a corporation or LLC in the state where the business is physically located is called home state formation. Corporations and LLCs must pay filing fees to the state at the time of incorporation and are then subject to ongoing state requirements and fees.

If your company is formed in another state but transacts business primarily in the home state, it may need to “foreign qualify” in the home state.  To foreign qualify, the proper paperwork—called a certificate of authority— must be completed and additional state filing fees paid.

To learn whether your company may need to foreign qualify to transact business in another state, consult an attorney.

State of Incorporation Factor #2: How Corporations and LLC’s Are Taxed

Business owners should also understand how corporations and LLCs are taxed by each state under consideration, as well as the taxation requirements imposed by the home state on foreign-qualified corporations and LLCs.

For example, find out…

1. If your chosen state impose an income tax on corporations and LLCs?
2. Does the state impose a minimum tax or a franchise tax?

It is often beneficial to calculate your company’s projected revenue for its first years of existence and then evaluate the states in terms of the amount of taxes your company would be required to pay.

State of Incorporation Factor #3: How Friendly is the State to New Business Owners

Some states have a well-deserved reputation for being friendly to new businesses, while others have reputations—equally well-deserved—for being difficult.

Delaware and Wyoming top the list of friendlies, while New York and California bring up the rear.  Let’s compare them so you can see how different states react to new businesses.

Delaware and Wyoming

The cost to form a corporation or LLC in Delaware is among the lowest in the country. Its corporate law is among the most flexible, and there is no state corporate income tax for corporations and LLCs formed in-state (though there is a franchise tax).  But before you start learning all the words to “Our Delaware,” know that many of these advantages are irrelevant to smaller businesses.  There are also several indications that Delaware’s days as a haven for business may be numbered, including a recent Kauffman Foundation study placing the state dead last in entrepreneurial activity.

Wyoming is quickly becoming the go-to state for businesses of all sizes and types, with regulations that are extremely pro-privacy and taxation that is extremely low. That’s why an increasing number of analysts are now handing Wyoming the crown for most hassle-free and low-expense corporation state in the U.S.

New York and California

Both the processes and costs of incorporating and running a business in New York are famously awful. The state’s tax system is burdensome and complex, including a maintenance fee, a franchise tax, a license fee, an organization tax, and an income tax. In addition to taxes, the ongoing requirements for filings and reporting are legendary.

California’s anti-business reputation is based largely on a brutal system of taxation, including an $800 minimum income tax for both C corporations and S corporations—the highest in the nation.

When it comes to friendliness to new incorporations, the state-by-state landscape is ever-changing.

To decide what is best for your new company, seek the advice of an attorney or accountant.  And, don’t forget to check out our Free Guide to Incorporating Your Business at http://www.Bizflings.com

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Karen Kobelski is the general manager of BizFilings—a leading online provider of incorporation services.  Karen has more than 20 years of experience leading professional services teams and has spent the past 7 years leading incorporation and registered agent organizations.  Now, get her free Guide to Incorporating Your Business at www.BizFilings.com. To get your free guide just click on the Learning Center.

Simple Private Label Rights

By Karen Thomson in Featured

Many online marketers turn to the profitable method of using Private Label Rights to create their own content material, especially once they have got a grip on Internet marketing and decide to branch out and sell their own products online.

Content that comes with the tag ‘Private Label Rights’ is content that can be sold to others. Private Label Rights, or PLR, as it is more commonly known as, has become one of the most popular and useful ways to create new product and content in the Internet marketing world. Complete flexibility to change as much of the original work as you want is part of the beauty of Private Label Rights content. Although you must be careful to look at the PLR Licence that comes with each product as some owners of the original work may place some limitations and you do not want to find yourself in a costly legal battle, so look carefully at the rights before deciding to buy in case you end up with something that you cannot ultimately work with.

When you receive your Private Label Rights product, it will normally come to you in a .txt (text file), .doc (document file) or .rtf (rich text file). The text file is normally from Notepad and the document and rich text files are usually in Microsoft Word and these can be used to edit and modify the original work into a masterpiece of your own in which you can name yourself as the author. This saves you numerous hours wondering what on earth to write about as the basis of the whole document, report or article is already set down for you.

As I said earlier though, you must make the content your own, not just change the author name. Examine it thoroughly and use your own personality to come through to be able to rewrite the content suited to your needs. It is a fact that you are most likely to be one of hundreds of people with the same Private Label Rights content and if you do not take the time to alter the content substantially, then you will find that consumers will be fed up with seeing the same old stuff; the seller may have sold several hundred copies of his original product after all. On top of this, the search engines do notice the same content on multiple sites and will give any credence to it. Try adding some completely new content, it’s far easier once you have a start from the Private Label Rights content; use it to generate new ideas in your mind and just write as if you were talking to a good friend.

Fill out the content more, give it some real substance and really make it worth reading and selling to others. You should also ensure to change the title; make it outstanding and unique. This in itself can make all the difference between an okay seller and a real profit maker. There is undoubtedly many products on the market today that just haven’t sold simply because the headline was uninspiring. They should be thought stirring and provoking; drumming up emotions and creating curiosity.

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Karen Thomson is a successful Internet Marketing Consultant. If you found this article useful, claim your free social media for business e-book and more goodies, available at =>
http://simplecashblogbonus.com

Is Load-Speed the Ultimate Google Ranking Factor?

By Sasch Mayer in Featured

Yesterday’s post about load speeds on Google’s Official Webmaster Central Blog finally confirmed the rumors which have abounded across the SEO sector for months, that Google now factors a site’s load-speed when assessing its search ranking.

And while this announcement, which comes as no surprise to those with their finger on the Google pulse, has drawn a few favorable responses from blog commenters, the overwhelming majority of readers have expressed concerns and doubts about the soundness of Google’s approach. At the forefront of these were questions primarily regarding the exact magnitude of any negative ranking impact carried by slow page loading speeds. Alongside these came a large number of complaints about the fact that Google’s own Analytics script is a known load-time decelerator, and about the almost glacially slow rendering times of AdSense code.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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