Site   Web

May 8, 2010

Make Your Business Shine on Flickr

One interesting venue of email marketing already in existence, yet may be unknown to many, comes from an unexpected direction: photography. High-quality photography has always been associated with full-scale ad campaigns, found traditionally in billboards, posters, newspapers, and glossy magazines. But with the rise of the Internet as a powerful medium of marketing, even photography sites like Flickr have become a playground for email marketing campaigns.

Marketing with Photos at Flickr

Flickr is one of the most popular photo hosting sites in the Internet. While it is often synonymous with photography professionals and hobbyists, it is also a teeming community of marketers and potential customers. The demographics of Flickr covers a vast area not merely confined to people with photography interests. It is also a microcosm of the entire Internet itself, where people from all walks of life, and with diverse interests, upload captured snapshots of events, family affairs, and company products and services.

A picture speaks a thousand words, and can sell a million products. Flickr users can be potential customers reachable through email marketing with nice Flickr photos as a valued-added. The emphasis is on good quality photos, without which any email marketing campaign isn’t worth the effort. Why? As mentioned, there are many family photos and point-and-shoot images in the Flickr archives. It takes outstanding imagery to rise above the run-of-the-mill and be noticed by the entire community.

Tips to Market at Flickr

Ready to shine on Flickr? Here are some tips on how to go about it:

  1. Build up a portfolio of quality photos. Most Flickr users have an eye and taste for quality. Many of them will certainly ignore email marketing efforts based on poor photos. Hire a photographer, buy the best camera, or capture images powered by enchanting concepts. By whatever means possible, half of the email marketing challenge is solved when the photos are there.
  2. Tag for searchability. Flickr, like almost all online community sites, rely heavily on search tags to bring results to users. The most appropriate keywords should be used as descriptive tags to bring in the target audience. Further to this, keyword analysis should be conducted, to appropriately modify tags to suit the search patterns of users.
  3. Organize photos properly into collections, for ease of access by users, who can click on the photo galleries based on themed groupings descriptive of actual content.
  4. Grab attention with attractive thumbnails. From the photo collection, the best images should be selected as thumbnails, those tiny visual teasers that lure users to peruse the rest of the collection.
  5. Regular photo updates. As in blogs and websites, frequently refreshing content builds reputation for being a reliable and consistent source of fresh images, with the possibility of being visited more often or linked to by other blogs and websites.
  6. Treat Flickr as a social media playground. That means joining relevant groups and sharing tips, news and photos with the community. This builds relationships and reputation, and widens email marketing coverage further.

Summing up how to make email marketing work in Flickr, it takes nice quality photos, the will to keep going by regularly updating fresh content, and socializing with the Flickr community, to really reap the rewards of the email marketing campaign.


Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Read my SEO Blog for hints and tips. Follow me on Twitter @searchmar. Call 1.866.885.6263 to speak to one of our SEO Consultants and receive your free consultation.

11 Responses to “Make Your Business Shine on Flickr

    avatar go psp | XBOX XBOX360 PS3 Playstation 3 and PSP says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » Make Your … […]

    avatar Golf Cart Battery Charger | Golfing in New England says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » Make Your … […]

    avatar Amplifier Amp says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » Make Your Business Shine on… […]

    avatar Cuisinart Dlc-10s | Cookie Bakeware says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » Make Your Business Shine on… […]

    avatar David says:

    I ‘like’ this post, Debbie. I will check out your blog. Also, I will try out the tips here, I believe in the power of the picture.

    David

    avatar Rafael Cebrian Brown University | Rafael Pino says:

    […] SiteProNews: Webmaster News & Resources » Blog Archive » Make Your … […]

    avatar Make Your Business Shine on Flickr | One Way Backlinks says:

    […] Post from: SiteProNews: Webmaster News & ResourcesMake Your Business Shine on Flickr […]

    avatar Make Your Business Shine on Flickr « SEO Blog Stay focused! says:

    […] Post from: SiteProNews: Webmaster News & ResourcesMake Your Business Shine on Flickr […]

    avatar Ross Hall says:

    You need to be a bit careful with flickr as it is intended as a non commercial destination. Indeed it is clear in the terms of use that such use is prohibited. If you get too salesy and too commercial expect your flickr account to vanish!

    avatar red bull energy hats says:

    Well worth to read this article, thanks for sharing this information. With this article you offered me got a chance to know about this, anyway i say Great Article! and waiting for you next article about this interesting subject.

    avatar mesos sale says:

    9.We all need fresh air.

Submit a Comment

Your email address will not be published. Required fields are marked *






You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 3,860,347 bad guys.

css.php