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May 14, 2010

Is it a Good Idea to Rebrand E-Books as an Online Business Building Tool?

Many well known internet marketers recommend rebranding e-books when possible as a way to increase visitors to your website and build a successful online business income. Because re-branding e-books has proved to be profitable does this mean that it is actually the best strategy?

Like so many other things with internet marketing this question has both a for and against answer, and it basically needs to be looked at as a separate case in each instance.

1. Reasons why rebranding e-books is a good idea:

It is easy to do
Rebranding an e-book can take a very short period of time to do and can bring you extra income over a long period of time. These e-books can usually be offered as a free download as an incentive for someone to join your emailing list, which just requires them to fill in their name and email address in an optin box on your website and then they can download the book.

Alternatively you could add a free download section on your website where visitors would be able to download a variety of e-books. If they choose to purchase any of the products that are offered via an e-book that you have re-branded, you will get the benefit of earning a commission on that product.

An added advantage of using this method is that it does not involve you having to write anything, create any graphics or create a product. All that is required of you is to re-brand the book and share it with other people online.

If you are involved in any type of MLM affiliate program, by passing on a rebranded e-book you will not only make a direct profit, but will also benefit from any affiliates below you who may generate extra income for you as well.

2. Reasons why re-branding e-books may be a Bad Idea!

Inside every re-brandable e-book there are certain links that cannot be changed and these are links that generally belong to the person who created the book in the first place and they will also continue to benefit from the work that you do in sharing the e-book with others.

If this scenario does not appeal to you then you should think about writing an e-book that is perhaps similar to the one you were thinking of rebranding and then you could keep all the profits as all the ads will be your own.

Another disadvantage of a rebranded e-book is that if you find an affiliate product that you would like to sell and the creator of that product offers you an e-book that you can rebrand to get started, chances are if the product has been around for any length of time, that the e-book can already be found all over the internet and it will not attract many interested people.

With affiliate products it is important to have a unique selling point if you wish to be successful and if you have something that is already last weeks news it will not work for you. With a little extra work you could have a report that is unique and that no one else has seen yet and this will give you a much greater chance of being successful.

Rebranding e-books definitely has a place in marketing an online business opportunity and should not be judged too harshly. The secret is to look at each case individually and make a decision on what will work best for you. Depending on what you want to achieve and the quality of the book, you can then make an educated choice on what will work best for your online income business.

Michelle Jayes invites your to visit her legitimate income opportunities website for money making ideas and ways to improve and build an internet based business

3 Responses to “Is it a Good Idea to Rebrand E-Books as an Online Business Building Tool?

    avatar Larry Krakow says:

    Hey Michelle,

    I would have to say that I do agree and disagree with the ebook subject. Here is the drawback to the subject. How much time is spent creating an ebook and does it laser target a specific need of your visitor. I created four ebooks for a new marketing system that I launched to the benefit of my affiliates. Ultimately, the ebooks are relatively short and to the point and they are simple rebranded pdf documents, but the meat and potatoes comes with the video that I offer to people that opt in to receive the gift. If the ebook is short and sweet and to the point, it can work really effectively if it adds value. These are free ebooks that I am giving away that target specific aspects of MLM lead generation. The video backs up what is said in the ebook and the auto-responder does the trick. I would advise against spending a whole lot of time creating something, maybe a half a day with one critical component stressed in the document leading to another action because people hate incompletion and will do anything to follow the next step. My ebooks do not directly monitize and they further the learning process along before people are closed. Not an impulse buy, but more content in an easier way of presentation for the prospect. Ultimately, the final closing deal is on the video training page that I offer to the pdf readers to visit. This said, I would love for you to stop by my blog and connect with me. This is a great topic that I love to discuss.

    Larry Krakow
    Larry Krakow

    avatar Is it a Good Idea to Rebrand E-Books as an Online Business Building Tool? « SEO Blog Stay focused! says:

    […] Post from: SiteProNews: Webmaster News & ResourcesIs it a Good Idea to Rebrand E-Books as an Online Business Building Tool? […]

    avatar Video Character says:

    What do you think will make an e-book sell, of course an interesting topic, right? But do I need to make several kinds of e-book so I can market them?
    And how do I make sure that the copy will not be sold by other people? Thanks!

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