May 22, 2010
Not so long ago having an Internet presence for your business meant putting up a website. A website, while still an important feature of promoting your business, is no longer enough. To reach customers businesses must go where the customers are. Web 2.0 or the social web, is an essential feature of a successful marketing plan.
Facebook is the leader of the pack of social media. According to TechCrunch in November 2008 more than one in five people who used the Internet visited Facebook. The growth of Facebook has increased ever since. Facebook has become essential for business marketing. This new style of customer contact requires implementing new and innovative ideas about marketing.
Facebook is a great way to keep up with friends and family. But you don’t necessarily want your clients to see the baby pictures your mom posted. Businesses large and small should take care to present a well defined and controlled image of their products and services. Facebook fan pages are an excellent choice for business.
Personal Facebook pages allow you to share information about yourself and to connect with friends and family. Fan pages have many of the same features as personal pages. You can still share articles, photos, videos, and applications, but the fan page is organized around a theme. All of the content on your Fan page is related to your business.
Strategies for making your Fan page a success
Make your Fan page a resource
Consider your customers interests. What information do they need? Post articles and links to useful information on your wall. Your Fan page is an opportunity to showcase yourself as an expert. Provide these things for your customers and they will return to your page again and again.
Interact with customers. Make use of all of the Facebook tools. Respond to comments. You may not want to list your entire product line. A sample on your fan page could lead new customers to visit your website for more. Spamming is always a bad idea, but targeting offers to customers who show interest can lead to increased customer loyalty.
Pictures and personal information put a face on a company. As long as you present an image that enhances your business, personalizing your Fan page is a great way to get followers.
Fill out your profile completely. Keep article, photo and video content current. It’s not enough to throw up a page and be done with it. Make sure to respond to customers who become fans. Create a group for your business. You can also participate in groups related to your business.
Facebook moves fast. Don’t be afraid to try the latest thing. Explore webinars, and other interactive media as options to improve business relationships.
Creating Facebook fan page is great first step toward integrating social media into your marketing plan. Don’t forget to provide links from your website to your Fan page. Make sure to connect your Facebook fan page to other social media so your network will grow. In no time your Fan page will be the central hub of your successful online marketing campaign.
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