June 14, 2010
If you have received some visitors to your website how do you get them to return?
So you have received some visitors to your brand new website but how do you get them to return?
Firstly you should always offer additional value. What do I mean by additional value? One example would be to place links to affiliate and partner sites and request that they do the same for you. If their products are related to your particular industry but not in direct competition with yours then why not advertise their books/videos? With most you should be able to earn some commission and also get repeat traffic.
Allow customers to “opt in” for special discounts/offers. Perhaps offer a regular newsletter?
Besides adding a link to your primary page asking your visitor to “book mark” or “add to favorites” also add a link asking them to recommend to a friend. It would also be advisable to include a pre-written title such as “I’m sure that this will interest you” just by clicking on it.
Ensure that you site is branded using consistent logos, colors etc so that visitors always know they are on your site. However this doesn’t mean that you neglect to update the pages of your website on a frequent basis as you don’t want to create a stale image but rather an interesting exciting up to the minute site. This will help you get the repeat traffic.
A FAQ page should be created which addresses most of the doubts that you feel your potential client might have and this can be used to also clarify your product/company further.
It is also important that the potential customer can find their way back to your site in the event that they lose the book mark by ensuring that each page has appropriate keywords and titles.
Finally but perhaps most important of all never, never spam any client who has opted in for newsletters with unsolicited emails. Always allow them the option to “opt out” of the mailings and ensure that you honor this request. If they like your products they may come back but they are very unlikely to do so if their email box is flooded with information they no longer wish to receive. Don’t forget you are after repeat traffic
So take care when setting up your website and when done properly you should gain a regular enthusiastic client base who will continue to return to your site on a regular basis. Brilliant! You now have repeat traffic.
To your success!
John Beaumont Internet Marketer
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