Site   Web

June 16, 2010

SEO Secrets – Fighting Against the Domain Age Tide

So you’ve bought your Dreamweaver, an eternity later worked out how it works, started to build your site which is targeting your chosen niche or promoting your affiliate product and after what seems like forever you have added quality content. You’ve bust a gut to get this far, but this is where the real work begins. You need to get your site seen by as many people as possible. You need to drive as much traffic as you can whether it be through a pay-per-click campaign or via organic traffic.

Let’s say you decide to target organic traffic. You need to get a high ranking in the search engines. During your website construction you have already been using a keyword research tool and a SEO Tool and spending the midnight hours mulling over the chosen keyword phrases your research has indicated you should be targeting on your pages and using in your URL. Your whole site from headings to meta-tags, to meta-descriptions and anchor text are all optimized taking account of semantically related words, keyword density and the long tail.

Next you begin your back link campaign spending hours trying to get quality back links to your site. Social bookmarking takes over your life for days on end, you post on relevant blogs and all relevant forums, you set up your own blog, submit articles to article directories and then submit your entire site to SEO friendly website directories.

Yet more analysis follows, as you now study your competitors’ websites. You investigate what keywords they are targeting and study the links that they have developed and you develop strategies to be better than they are. Slowly but surely your site climbs the rankings. You constantly update your site adding quality content and before you know it your site is fast approaching the first page. A steady trickle of traffic flows on a daily basis. At this rate you should soon be top of the rankings and then… the sky’s the limit!

Unfortunately it doesn’t usually quite work like this. Yes it is true that if you have picked some long tail keywords to target you may be able to get somewhere near the top of the rankings or indeed even to the number one spot. In most instances however the traffic won’t be great and you would need to get each page of your website targeting a different long tail phrase and getting to the top of the rankings for that phrase each time for the total traffic to be lucrative. It’s certainly possible but does require a lot more graft.

For very popular keyword phrases it proves incredibly difficult to dislodge the top sites from their positions, even though in theory you may know that you have better back links and better content. Without the top positions the mass traffic will never be yours. It is just so frustrating as you probably know. I certainly do. So you go away and you research again and you analyze again and you spend days poring over the detail and you
work and you work and you know what, it makes not one jot of difference. You just cannot crack the top spots. Why not? How many times have I asked this of myself?

Now perhaps your tactics aren’t quite right. Perhaps the phrases you are targeting are the wrong ones or perhaps you’re back links are not quality back links. Do you have the quality of content on your site that you think you do? Yes, yes, yes, I hear you say. So what is going on? Well it could be something as simple as the age of your domain.

Google places a lot of trust in back links, especially quality back links to your site, but it also places significant trust in sites which have been around for a significant period of time. This is especially true if they are frequently updated. In many cases the top ranked sites are trusted sites as far as Google is concerned because they have an authority status due to their back links, but also due to the length of time they have been operating. If your site is an equal to a competitor’s site in terms of content and back links, but it is a far newer domain, there will be little chance of you dislodging your competitor from the top slot. The site that has been there for five years serving the web community carries a lot of trust with Google.

To dislodge these sites requires tremendous effort to create quality back links and sometimes you may never achieve it. It can be done however, you just need to be aware of what is going on and keep persevering. Some internet marketers have resorted to buying old domains in an attempt to overcome this challenge in building the website around the domain. I’m not entirely sure how Google reacts to this, especially if you are adding new content on a continual basis. Does the domain itself carry an inherent trust because of its age or is it the content that carried the trust from the old website?

Either way it’s worth exploring as one of the tactics along with keyword analysis and building back links that you could adopt in an attempt to get higher rankings and hence higher rates of traffic.

Andy Lunt is an internet marketer who concentrates largely on organic traffic and the techniques needed to drive this traffic to various sites. If you want to learn how to find lucrative keywords that make money then you need the best keyword tools possible. Take a look at the options at

13 Responses to “SEO Secrets – Fighting Against the Domain Age Tide

    avatar Wood Flute Music Blog says:

    It sounds like the SEO secret is perseverance and patients.

    avatar Philip says:

    Interesting post.

    Still i find difficult to overcome Domain Age factor

    seo=perseverance and good work in right places

    Article sounds good. SEO is the process takes time but gives great results in long time. Most of the cases i read that age is one of the crucial part in seo. but some sites which i worked that doesnt depend on the age. try to update some more information on Age Factor in SEO and What are the new seo techniques giving good results in 2010 …can any body list out…hopefully thanks in advance to all seo webmasters

    今天文章很好內容也很豐富,文章也提到關健字及如何去增加網站,是值得學習的,thank you very much

    avatar Dan says:

    Really looking forward to the next few days when people start properly aggregating this information.Will be interesting to see if what Google reports seem to match the studies we have done on the basis of your experiments for our website

    There have to be a way to compete against the domain age..

    avatar what the heck says:

    SEO is a stupid hoop that anal clients make you jump through just so they can give you a big fat headache! Just like there is always a jerk in the group you can’t get along with or are intimidated by that makes your life miserable, SEO is that big fat jerk! It’s the proverbial a-hole supervisor! I hate SEO, I wish they would just leave it up to the search engine and let you put some keywords in the meta tags and just leave it at that! That’s my 2 cents. Have a great day!

    avatar Interieur Ideeen says:

    Thanks you for sharing all these secrets. It’s really a clearly explanation how to improve SEO.

    avatar Miguel says:

    I think age is a big factor in ranking. This is the reason why we can’t fire up a new site and dominate low competirion keywords. This needs months and weeks.

    I have a competitor who hasn’t updated their site for at least a year but has been around much longer than mine. I have surpassed their site from every which way but still they are above me for some of my keywords. It is really annoying that I’m working hard and they aren’t but I can’t change the fact that they have been their longer.

    Yep, it takes a lot of work to rank for valuable on topic keywords, in my case adwords management, ppc services etc at $30 cost per click we need organic rank. What seems to be working is several hundred pages of new unique content (cost $20/hr times 20 times 26 weeks or $10,400) then lots of links from on topic blogs like this one, then lots of social work, then rank. It just takes time to build up what an old site has naturally over the years. In the meantime just use AdWords PPC Management to supplement the traffic and make a profit that way. by Steve Smith from PPC Professionals in Fort Lauderdale, FL.

Submit a Comment

Your email address will not be published. Required fields are marked *

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 6,719,196 bad guys.